{"id":8838,"date":"2026-02-12T11:37:30","date_gmt":"2026-02-12T11:37:30","guid":{"rendered":"https:\/\/www.biworldwide.com\/uk\/?p=8838"},"modified":"2026-03-19T13:36:04","modified_gmt":"2026-03-19T13:36:04","slug":"boost-channel-incentive-engagement-through-better-communication","status":"publish","type":"post","link":"https:\/\/www.biworldwide.com\/uk\/our-work\/blog\/boost-channel-incentive-engagement-through-better-communication\/","title":{"rendered":"Boost channel incentive engagement through better communication"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--light alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/uk\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-light\"><\/div>\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-6.png\" class=\"biw-hero__bg-image\" alt=\"BIW colleague wearing glasses smiles representing how better communication boosts channel incentive engagement\" style=\"object-position: 71% 41%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-6.png 1920w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-6-300x169.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-6-1024x576.png 1024w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-6-768x432.png 768w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-6-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tBoost channel incentive engagement through better communication\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\t<strong>Incentives fail when partners forget they exist. Learn how structured, multi\u2011channel communication keeps your programme visible, clear and motivating<\/strong>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"#\">Let&#8217;s Talk<\/a><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__experts\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-hero__expert\">\n\t\t\t\t\t\t\tDeborah Watson\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-hero__expert-title\">, International Sales &amp; Channel Incentive Strategy Leader, BI WORLDWIDE EMEA<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#related-experts\" class=\"biw-hero__experts-link\">More about the author<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>A well-designed incentive programme can still fail if partners rarely hear about it. In a partner ecosystem where multiple vendors compete for attention, visibility is not a \u2018nice-to-have\u2019, it is the difference between participation and indifference.<\/p>\n\n\n\n<p>Under communication is one of the most consistent reasons programmes underperform: partners simply forget they exist.<\/p>\n\n\n\n<p>This article explores why the \u2018what and how\u2019 of communication are critical engagement levers, what most organisations overlook, and how to build a communication rhythm that keeps your programme relevant, understood, and used.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why under communication undermines engagement<\/h2>\n\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>1) Awareness fades faster than you expect<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Partners deal with competing priorities, multiple programmes, varying deadlines, and limited time. A single launch email, a portal page, or an announcement at a Partner Forum is not enough to keep your programme in view.<\/p>\n\n\n\n<p>If partners aren\u2019t reminded regularly of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>what they can earn<\/li>\n\n\n\n<li>what actions matter<\/li>\n\n\n\n<li>where they stand<\/li>\n\n\n\n<li>what\u2019s new<\/li>\n<\/ul>\n\n\n\n<p>\u2026engagement declines quickly, regardless of the programme\u2019s quality.<\/p>\n\n\n\n<p><strong>Design suggestion:<\/strong> Treat well planned communication as a core principle, not a supplementary activity.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>2) A lack of clarity creates hesitation<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>If partners don\u2019t understand the rules, thresholds, or what counts towards earning, they won\u2019t participate. Ambiguity feels risky, especially when time is limited and the effort needs to be justified.<\/p>\n\n\n\n<p>Common symptoms include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2018I\u2019m not sure how I qualify.\u2019<\/li>\n\n\n\n<li>\u2018I didn\u2019t know the programme applied to my role.\u2019<\/li>\n\n\n\n<li>\u2018I thought the incentive had ended.\u2019<\/li>\n\n\n\n<li>\u2018I wasn\u2019t sure if I\u2019d get paid out.\u2019<\/li>\n\n\n\n<li>\u2018Am I allowed to participate?\u2019<\/li>\n<\/ul>\n\n\n\n<p><strong>Design suggestion:<\/strong> Clear, repeated communication builds confidence and reduces hesitation.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>3) Programmes get buried under competing messages<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Your incentive is competing with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>vendor product updates<\/li>\n\n\n\n<li>MDF reminders<\/li>\n\n\n\n<li>sales campaigns<\/li>\n\n\n\n<li>enablement invites<\/li>\n\n\n\n<li>marketplace notifications<\/li>\n\n\n\n<li>internal partner priorities<\/li>\n<\/ul>\n\n\n\n<p>If communication isn\u2019t structured and frequent, your programme ends up at the bottom of the inbox, or forgotten entirely.<\/p>\n\n\n\n<p><strong>Design suggestion:<\/strong> Use targeted and varied communication channels to connect with people where they are. Keep messages short, visual, and timely.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>4) Recognition needs an audience<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>People are motivated when their progress and achievements are visible. When you highlight wins, big or small, you reinforce the behaviour you want.<\/p>\n\n\n\n<p>Without public recognition:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>success feels private rather than celebrated<\/li>\n\n\n\n<li>peers don\u2019t see what \u2018good\u2019 looks like<\/li>\n\n\n\n<li>motivation remains shallow<\/li>\n\n\n\n<li>the programme feels transactional rather than energising<\/li>\n<\/ul>\n\n\n\n<p><strong>Design suggestion:<\/strong> Make recognition and celebration part of your communication rhythm.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What effective communication looks like<\/h2>\n\n\n\n<p>Below is a structure you can apply immediately, regardless of programme size or complexity.<\/p>\n\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>1) Communicate before launch<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Build anticipation and understanding.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Teaser comms<\/li>\n\n\n\n<li>\u2018What\u2019s changing?\u2019 explainer<\/li>\n\n\n\n<li>Role based cheat sheets<\/li>\n\n\n\n<li>Manager briefing packs<\/li>\n\n\n\n<li>Short video or motion graphic overview<\/li>\n<\/ul>\n\n\n\n<p><strong>Goal:<\/strong> Ensure no partner learns about the programme <em>after<\/em> it goes live.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>2) Communicate at launch<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Make the value and actions unmistakably clear.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simple launch video from a senior leader<\/li>\n\n\n\n<li>Key info in under 60 seconds<\/li>\n\n\n\n<li>Visuals showing \u2018how to earn\u2019<\/li>\n\n\n\n<li>Clear calls to action (register, log in, activate, claim)<\/li>\n<\/ul>\n\n\n\n<p><strong>Goal:<\/strong> Momentum from day one.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>3) Communicate during participation<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>This is where most organisations fall short.<\/p>\n\n\n\n<p><strong>Weekly or bi\u2011weekly:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leaderboard updates<\/li>\n\n\n\n<li>\u2018Top actions taken this week\u2019<\/li>\n\n\n\n<li>New success stories<\/li>\n\n\n\n<li>Micro\u2011tips (\u2018Did you know you can earn by\u2026?\u2019)<\/li>\n<\/ul>\n\n\n\n<p><strong>Monthly:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Progress summaries<\/li>\n\n\n\n<li>Rewards redeemed<\/li>\n\n\n\n<li>Announcements of new mechanics, boosters, or spotlight challenges<\/li>\n<\/ul>\n\n\n\n<p><strong>Quarterly:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business review highlights<\/li>\n\n\n\n<li>Segmented performance insights<\/li>\n\n\n\n<li>Partner success snapshots<\/li>\n<\/ul>\n\n\n\n<p><strong>Goal:<\/strong> Maintain visibility, reinforce progress, and reduce dropout.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>4) Communicate achievement<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Celebrate success and make it visible.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Partner spotlights<\/li>\n\n\n\n<li>Case studies (\u2018How they won\u2019)<\/li>\n\n\n\n<li>Social shares<\/li>\n\n\n\n<li>Team level recognition moments<\/li>\n\n\n\n<li>\u2018Certificate of achievement\u2019 or digital badges<\/li>\n<\/ul>\n\n\n\n<p><strong>Goal:<\/strong> Make success contagious.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why behavioural science favours high communication visibility<\/h2>\n\n\n\n<p>At BI WORLDWIDE, our experience designing global channel programmes shows that <strong>frequency and framing<\/strong> drive behavioural response. Here are three concepts which guide our approach:<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-988b637e wp-block-group-is-layout-grid\"><div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-rounded wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/02\/Your-paragraph-text-2.png\" class=\"biw-card__image\" alt=\"A simplified white icon of a person climbing a mountain with a flag at the peak, set against a pink, orange, and yellow gradient background. Another mountain is visible in the background.\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/02\/Your-paragraph-text-2.png 1080w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/02\/Your-paragraph-text-2-300x300.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/02\/Your-paragraph-text-2-1024x1024.png 1024w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/02\/Your-paragraph-text-2-150x150.png 150w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/02\/Your-paragraph-text-2-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>1. Goal gradient effect<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>The closer someone feels to a goal, the faster they work towards it.<br><strong>Frequent progress updates amplify momentum.<\/strong><\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-rounded wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/02\/Your-paragraph-text-3.png\" class=\"biw-card__image\" alt=\"White outline of three human figures standing together on a purple to pink gradient background.\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/02\/Your-paragraph-text-3.png 1080w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/02\/Your-paragraph-text-3-300x300.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/02\/Your-paragraph-text-3-1024x1024.png 1024w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/02\/Your-paragraph-text-3-150x150.png 150w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/02\/Your-paragraph-text-3-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>2. Social proof<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Partners respond to what \u2018people like me\u2019 are achieving.<br><strong>Showcasing peer success boosts participation.<\/strong><\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-rounded wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/02\/Your-paragraph-text-4.png\" class=\"biw-card__image\" alt=\"A white outline of a hand holding a puzzle piece is shown on a blue to purple gradient background.\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/02\/Your-paragraph-text-4.png 1080w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/02\/Your-paragraph-text-4-300x300.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/02\/Your-paragraph-text-4-1024x1024.png 1024w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/02\/Your-paragraph-text-4-150x150.png 150w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/02\/Your-paragraph-text-4-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>3. Choice architecture<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>People take action when options are obvious and simple.<br><strong>Clear, repeated messaging reduces cognitive load.<\/strong><\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n\n\n\n<p>This is why communication isn\u2019t an add\u2011on, it\u2019s a behavioural tool.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Common communication mistakes to avoid<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Relying on email alone<\/strong> (overloaded channel)<\/li>\n\n\n\n<li><strong>Over\u2011explaining mechanics<\/strong> instead of showing them visually<\/li>\n\n\n\n<li><strong>Not segmenting messages<\/strong> by partner type, role, or performance<\/li>\n\n\n\n<li><strong>Sharing only results<\/strong> instead of progress<\/li>\n\n\n\n<li><strong>Going silent mid-quarter<\/strong><\/li>\n\n\n\n<li><strong>Using long PDFs when partners want quick updates<\/strong><\/li>\n\n\n\n<li><strong>Never refreshing creative<\/strong> so messages blend into the background<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Make your programme unmissable<\/h3>\n\n\n\n<p>When partners see the programme, they use the programme, and behaviour follows visibility.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Explore the full blog series<\/h4>\n\n\n\n<p>Dive into the full blog series to see the most common channel incentive design pitfalls and how to avoid them with simplicity, clarity, and partner\u2011focused design:<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-acc8bb78 wp-block-group-is-layout-grid\"><div style=\"--aspectRatio: 16\/9;\" class=\" has-dynamic-border-radius biw-card__media-type-image has-image-border-radius has-link has-image-size-cover wp-block-biw-block-theme-biw-media-card has-text-align-center\">\n\t\t\t<figure class=\"biw-card__media-wrapper\" data-alignment=\"center center\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-4-1.png\" class=\"biw-card__image\" alt=\"A woman with curly hair, wearing a yellow top, smiles while working on a laptop at a desk. There is a glass of beverage beside her, and the background has colorful geometric shapes and a modern office setting.\" style=\"object-position:50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-4-1.png 1920w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-4-1-300x169.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-4-1-1024x576.png 1024w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-4-1-768x432.png 768w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-4-1-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h2 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/blog\/why-insight-must-lead-channel-incentive-programme-design\/\" >\n\t\t\t\t<strong>Why insight must lead channel incentive programme design<\/strong>\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"biw-card__text\"><p>Build channel incentives on evidence, not assumptions. Learn how insight, segmentation and fit drive partner engagement, performance and loyalty<br><strong>\u00a0<\/strong><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div style=\"--aspectRatio: 16\/9;\" class=\" has-dynamic-border-radius biw-card__media-type-image has-image-border-radius has-link has-image-size-cover wp-block-biw-block-theme-biw-media-card has-text-align-center\">\n\t\t\t<figure class=\"biw-card__media-wrapper\" data-alignment=\"center center\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-5.png\" class=\"biw-card__image\" alt=\"A woman wearing a yellow sweater smiles while holding a mug and looking at her laptop in a modern, bright workspace with plants and flowers on the table.\" style=\"object-position:50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-5.png 1920w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-5-300x169.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-5-1024x576.png 1024w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-5-768x432.png 768w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-5-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h2 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/blog\/why-you-should-reward-more-than-the-sale-in-channel-incentives\/\" >\n\t\t\t\t<strong><strong>Why you should reward more than the sale in channel incentives<\/strong><\/strong>\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"biw-card__text\"><p>Transactional incentives limit impact. Learn how to motivate the behaviours that create revenue &#8211; enablement, presales, adoption &#8211; and build lasting loyalty.\u00a0<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div style=\"--aspectRatio: 16\/9;\" class=\" has-dynamic-border-radius biw-card__media-type-image has-image-border-radius has-link has-image-size-cover wp-block-biw-block-theme-biw-media-card has-text-align-center\">\n\t\t\t<figure class=\"biw-card__media-wrapper\" data-alignment=\"center center\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-3-1.png\" class=\"biw-card__image\" alt=\"A man in glasses and a light blazer and a woman with long brown hair discuss documents at a desk with a laptop, against a modern office background with purple and pink geometric shapes.\" style=\"object-position:50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-3-1.png 1920w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-3-1-300x169.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-3-1-1024x576.png 1024w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-3-1-768x432.png 768w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-3-1-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h2 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/blog\/why-mdf-and-rebates-arent-enough-in-channel-incentives\/\" >\n\t\t\t\t<strong><strong><strong>Why MDF and rebates aren\u2019t enough in channel incentives<\/strong><\/strong><\/strong>\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"biw-card__text\"><p>Financial incentives motivate the partner business, not the individuals. Learn how to balance MDF, rebates and total rewards to build stronger loyalty.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div style=\"--aspectRatio: 16\/9;\" class=\"has-dynamic-border-radius biw-card__media-type-image has-image-border-radius has-link has-image-size-cover wp-block-biw-block-theme-biw-media-card has-text-align-center wp-container-content-e269605d\">\n\t\t\t<figure class=\"biw-card__media-wrapper\" data-alignment=\"center center\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-2-1.png\" class=\"biw-card__image\" alt=\"Smiling man in glasses holding a laptop in a bright office, with shelves and plants in the background and colorful purple and orange geometric shapes overlaying part of the image.\" style=\"object-position:50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-2-1.png 1920w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-2-1-300x169.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-2-1-1024x576.png 1024w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-2-1-768x432.png 768w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/01\/website-banners-2-1-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h2 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/blog\/why-simple-channel-incentive-programmes-perform-better\/\" >\n\t\t\t\t<strong><strong><strong><strong><strong>Why simple channel incentive programmes perform better<\/strong><\/strong><\/strong><\/strong><\/strong>\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"biw-card__text\"><p>How does operational excellence drive channel incentive engagement, and what can you do to create a simple, intuitive structure your channel partners will use.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-base-two-background-color has-background  has-dynamic-border-radius  layout-columns-4 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-645d8aa7 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);background-image:url(&#039;https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/9.png&#039;);background-position:50% 50%;background-size:cover;\">\n<h2 class=\"wp-block-heading is-style-default has-contrast-color has-text-color has-link-color has-xxl-font-size wp-elements-2ee1c70ded61b14d8b0f80b1cc517219\">The best way to get started is to get in touch!<\/h2>\n\n\n\n<p>Speak to a member of our expert team to learn how our solutions can support your channel performance strategy.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary-fill\"><a aria-controls=\"modal-header-lead-gen\" aria-haspopup=\"dialog\" href=\"#\" modal-id=\"header-lead-gen\" role=\"button\" tabindex=\"0\" class=\"wp-block-button__link wp-element-button modal-trigger core-button-trigger\">Let&#8217;s talk<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Incentives fail when partners forget they exist. Learn how structured, multi\u2011channel communication keeps your programme visible, clear and motivating<\/p>\n","protected":false},"author":18,"featured_media":8611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"associated_experts":[{"id":6866,"title":"Deborah Watson","type":"industry-expert","slug":"deborah-watson","industry_expert_title":"International Sales & Channel Incentive Strategy Leader, BI WORLDWIDE EMEA"}],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[69],"problem-space":[75],"wf_post_folders":[23],"class_list":["post-8838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","content-topic-incentives-and-rewards","problem-space-channel-performance"],"featured_media_global":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BIW UK - Better communication boosts channel engagement<\/title>\n<meta name=\"description\" content=\"Boost channel incentive engagement with better communication. 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