{"id":6863,"date":"2025-09-26T12:20:57","date_gmt":"2025-09-26T11:20:57","guid":{"rendered":"https:\/\/www.biworldwide.com\/uk\/?post_type=webinar&#038;p=6863"},"modified":"2025-09-26T12:34:50","modified_gmt":"2025-09-26T11:34:50","slug":"webinar-unlock-channel-profitability","status":"publish","type":"webinar","link":"https:\/\/www.biworldwide.com\/uk\/our-work\/webinar\/webinar-unlock-channel-profitability\/","title":{"rendered":"Webinar | Unlock Channel Profitability"},"content":{"rendered":"<div class=\" has-content-align-center has-overlay has-overlay--dark alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/uk\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1728\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/09\/New-homepage-hero-template-file-1728x1080px-6.png\" class=\"biw-hero__bg-image\" alt=\"A cartoon rocket launches upward with flames, surrounded by glowing dollar coin icons and digital graphs, symbolizing financial growth and investment success against a vibrant, futuristic background.\" style=\"object-position: 71% 41%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/09\/New-homepage-hero-template-file-1728x1080px-6.png 1728w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/09\/New-homepage-hero-template-file-1728x1080px-6-300x188.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/09\/New-homepage-hero-template-file-1728x1080px-6-1024x640.png 1024w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/09\/New-homepage-hero-template-file-1728x1080px-6-768x480.png 768w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/09\/New-homepage-hero-template-file-1728x1080px-6-1536x960.png 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tIs your channel strategy driving growth, or just draining margin?\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Rethink channel incentives. Watch our on-demand webinar to discover smarter strategies that drive profit, performance, and real business outcomes.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"#\">Let&#8217;s Talk<\/a><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__experts\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-hero__expert\">\n\t\t\t\t\t\t\tDeborah Watson\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-hero__expert-title\">, International Sales &amp; Channel Incentive Strategy Leader, BI WORLDWIDE EMEA<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#related-experts\" class=\"biw-hero__experts-link\">More about the author<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Traditional channel programmes are no longer enough if you are looking for growth. Simply offering more rewards or increasing MDF budgets won\u2019t move the needle. To truly elevate performance, leaders must rethink how they inspire action across their reseller, distributor, and partner ecosystems.<\/p>\n\n\n\n<p><strong>What you\u2019ll learn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Smarter incentives, real impact<\/strong><br>Discover how transformational incentive programmes can drive deliberate action aligned with your business outcomes.<\/li>\n\n\n\n<li><strong>Beyond \u201cmore rewards\u201d<\/strong><br>Learn why more points or bigger budgets aren\u2019t the answer, and what to do instead.<\/li>\n\n\n\n<li><strong>Channel maturity matters<\/strong><br>Understand how the maturity of your channel affects programme effectiveness and what you can do to evolve.<\/li>\n\n\n\n<li><strong>Aligning incentives with outcomes<\/strong><br>Shift from rewarding activity to incentivising results that truly matter.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Watch on demand<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Increase the Profitability of your Channel\" src=\"https:\/\/player.vimeo.com\/video\/1121512619?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditional channel programmes are no longer enough if you are looking for growth. Simply offering more rewards or increasing MDF budgets won\u2019t move the needle. To truly elevate performance, leaders must rethink how they inspire action across their reseller, distributor, and partner ecosystems. What you\u2019ll learn: Watch on demand<\/p>\n","protected":false},"featured_media":6864,"template":"","meta":{"case_study_logo":0,"unique_title":"","unique_cta":"","associated_experts":[{"id":6866,"title":"Deborah Watson","type":"industry-expert","slug":"deborah-watson","industry_expert_title":"International Sales & Channel Incentive Strategy Leader, BI WORLDWIDE EMEA"}],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[69,71],"problem-space":[75],"wf_webinar_folders":[48],"class_list":["post-6863","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","content-topic-incentives-and-rewards","content-topic-loyalty-and-retention","problem-space-channel-performance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinar | Unlock Channel Profitability<\/title>\n<meta name=\"description\" content=\"Rethink channel incentives. 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