{"id":9962,"date":"2026-05-29T16:42:43","date_gmt":"2026-05-29T15:42:43","guid":{"rendered":"https:\/\/www.biworldwide.com\/uk\/?post_type=webinar&#038;p=9962"},"modified":"2026-05-29T16:47:00","modified_gmt":"2026-05-29T15:47:00","slug":"why-doubling-commissions-doesnt-double-sales","status":"publish","type":"webinar","link":"https:\/\/www.biworldwide.com\/uk\/our-work\/webinar\/why-doubling-commissions-doesnt-double-sales\/","title":{"rendered":"Webinar | Why doubling commissions doesn&#8217;t double sales"},"content":{"rendered":"<div class=\" has-content-align-center has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/uk\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/05\/1380x656px-RegPage-Inspiration-vs-Compensation-5212026.jpg\" alt=\"A man wearing glasses and a black sweater sits on a dark sofa, smiling with his hand on his chin. Next to him is a chalk-drawn target with a yellow dart hitting the bullseye.\" class=\"biw-hero__bg-image\" style=\"object-position: 71% 41%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tWhy doubling commissions doesn&#8217;t double sales\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tThe blind spot in your incentive strategy\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Most organisations are asking the wrong question: \u201cWhat rewards do employees want?\u201d The answer is usually cash &#8211; but behavioural economics and modern motivation science show that what people say they want isn\u2019t always what drives stronger performance. Real impact comes from understanding how motivation actually works, especially across the middle of the workforce where the greatest opportunity for lift often exists.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a aria-expanded=\"false\" role=\"button\" class=\"wp-block-button__link wp-element-button modal-trigger core-button-trigger\" href=\"#\">Let&#8217;s Talk<\/a><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__experts\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-hero__expert\">\n\t\t\t\t\t\t\tDr. Brad Shuck\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-hero__expert-title\">, Professor and Programme Director of the Human Resource and Organisational Development Programme; Co-founder, OrgVitals, University of Louisville<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#related-experts\" class=\"biw-hero__experts-link\">More about the author<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Watch this webinar to hear Dr. Brad Shuck, University of Louisville professor and globally recognised expert in employee engagement, as he shares evidence-based strategies to unlock smarter, more effective performance across your workforce.<\/p>\n\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tYou&#8217;ll learn:\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<ul class=\"wp-block-list\">\n<li>How to apply behavioural economics principles to inspire every level of your workforce<\/li>\n\n\n\n<li>Why your middle performers represent your greatest opportunity for growth and what reliably motivates them<\/li>\n\n\n\n<li>Which types of rewards drive the most impact (and which popular options fall flat)<\/li>\n<\/ul>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why doubling commissions doesn&#039;t double sales | WEBINAR ON DEMAND\" src=\"https:\/\/player.vimeo.com\/video\/1194740463?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Watch this webinar to hear Dr. Brad Shuck, University of Louisville professor and globally recognised expert in employee engagement, as he shares evidence-based strategies to unlock smarter, more effective performance across your workforce.<\/p>\n","protected":false},"featured_media":9976,"template":"","meta":{"case_study_logo":0,"unique_title":"","unique_cta":"","associated_experts":[{"id":1950,"title":"Dr. Brad Shuck","type":"industry-expert","slug":"dr-brad-shuck","industry_expert_title":"Professor and Programme Director of the Human Resource and Organisational Development Programme; Co-founder, OrgVitals, University of Louisville"}],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[69],"problem-space":[76],"wf_webinar_folders":[],"class_list":["post-9962","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","content-topic-incentives-and-rewards","problem-space-sales-team-motivation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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