{"version":"1.0","provider_name":"Vietnam (English)","provider_url":"https:\/\/www.biworldwide.com\/vn-vn","author_name":"czaraim","author_url":"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/blog\/author\/czaraim\/","title":"M\u1ed9t m\u1ee5c ti\u00eau \u0111\u00e1ng \u0111\u1ec3 tin t\u01b0\u1edfng - Vietnam (English)","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"bZsR7OrMhL\"><a href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/a-purpose-worth-banking-on\/\">M\u1ed9t m\u1ee5c ti\u00eau \u0111\u00e1ng \u0111\u1ec3 tin t\u01b0\u1edfng<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/a-purpose-worth-banking-on\/embed\/#?secret=bZsR7OrMhL\" width=\"600\" height=\"338\" title=\"&#8220;M\u1ed9t m\u1ee5c ti\u00eau \u0111\u00e1ng \u0111\u1ec3 tin t\u01b0\u1edfng&#8221; &#8212; Vietnam (English)\" data-secret=\"bZsR7OrMhL\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy2-1440x600-1.jpg","thumbnail_width":1440,"thumbnail_height":600,"description":"M\u1ed9t c\u00f4ng ty d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh l\u1edbn \u0111\u00e3 \u0111\u1eb7t m\u1ee5c ti\u00eau kh\u01a1i d\u1eady \u0111am m\u00ea v\u00e0 n\u00e2ng cao s\u1ef1 t\u1eadp trung b\u1eb1ng c\u00e1ch g\u1eafn k\u1ebft nh\u00e2n vi\u00ean v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd: \u201cD\u1eabn l\u1ed1i \u0111\u1ebfn s\u1ef1 th\u1ecbnh v\u01b0\u1ee3ng t\u00e0i ch\u00ednh.\u201d H\u1ecd \u0111\u00e3 tri\u1ec3n khai m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ghi nh\u1eadn mang t\u00ean myPurpose, th\u01b0\u1edfng \u0111i\u1ec3m Purpose Points cho nh\u1eefng h\u00e0nh vi then ch\u1ed1t. S\u00e1ng ki\u1ebfn n\u00e0y \u0111\u00e3 gi\u00fap gi\u1ea3m \u0111\u00e1ng k\u1ec3 t\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c v\u00e0 mang l\u1ea1i nh\u1eefng c\u1ea3i thi\u1ec7n \u1ea5n t\u01b0\u1ee3ng v\u1ec1 ch\u1ec9 s\u1ed1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Kh\u00e1m ph\u00e1 c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 chuy\u1ec3n h\u00f3a v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a h\u1ecd trong to\u00e0n b\u1ed9 b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng."}