{"version":"1.0","provider_name":"Vietnam (English)","provider_url":"https:\/\/www.biworldwide.com\/vn-vn","author_name":"czaraim","author_url":"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/blog\/author\/czaraim\/","title":"Ch\u1ea1m tay \u0111\u1ebfn th\u00e0nh c\u00f4ng - Vietnam (English)","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"czmfuulsn0\"><a href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/tapping-into-success\/\">Ch\u1ea1m tay \u0111\u1ebfn th\u00e0nh c\u00f4ng<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/tapping-into-success\/embed\/#?secret=czmfuulsn0\" width=\"600\" height=\"338\" title=\"&#8220;Ch\u1ea1m tay \u0111\u1ebfn th\u00e0nh c\u00f4ng&#8221; &#8212; Vietnam (English)\" data-secret=\"czmfuulsn0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1.jpg","thumbnail_width":1440,"thumbnail_height":600,"description":"M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t bia l\u1edbn \u0111\u1eb7t m\u1ee5c ti\u00eau gi\u00e0nh th\u00eam th\u1ecb ph\u1ea7n trong ph\u00e2n kh\u00fac bia ph\u1ed5 th\u00f4ng b\u1eb1ng c\u00e1ch th\u00fac \u0111\u1ea9y c\u00e1c \u0110\u1ea1i di\u1ec7n B\u00e1n h\u00e0ng c\u1ee7a Nh\u00e0 ph\u00e2n ph\u1ed1i (DSR) thi\u1ebft l\u1eadp c\u00e1c tr\u01b0ng b\u00e0y t\u1ea1i \u0111i\u1ec3m b\u00e1n l\u1ebb. Th\u00f4ng qua m\u1ed9t n\u1ec1n t\u1ea3ng khuy\u1ebfn kh\u00edch d\u1ef1a tr\u00ean ph\u1ea7n th\u01b0\u1edfng, c\u00e1c DSR g\u1eedi b\u00e1o c\u00e1o tr\u01b0ng b\u00e0y v\u00e0 t\u00edch l\u0169y \u0111i\u1ec3m th\u01b0\u1edfng. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 s\u1ed1 l\u01b0\u1ee3ng b\u00e1o c\u00e1o, g\u1ea5p \u0111\u00f4i s\u1ed1 th\u00f9ng bia b\u00e1n ra v\u00e0 \u0111\u1ea1t t\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n (ROI) 4:1. Kh\u00e1m ph\u00e1 to\u00e0n b\u1ed9 c\u00e2u chuy\u1ec7n v\u00e0 k\u1ebft qu\u1ea3 trong b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng c\u1ee7a ch\u00fang t\u00f4i."}