{"id":1626,"date":"2025-04-09T12:19:44","date_gmt":"2025-04-09T04:19:44","guid":{"rendered":"https:\/\/www.biworldwide.com\/vn-vn\/?post_type=case-study&p=1626"},"modified":"2025-06-11T15:36:27","modified_gmt":"2025-06-11T07:36:27","slug":"tapping-into-success","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/tapping-into-success\/","title":{"rendered":"Ch\u1ea1m tay \u0111\u1ebfn th\u00e0nh c\u00f4ng"},"content":{"rendered":"
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Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t
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\n\t\t\t\tCh\u1ea1m tay \u0111\u1ebfn th\u00e0nh c\u00f4ng\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t bia l\u1edbn \u0111ang mu\u1ed1n chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n trong ph\u00e2n kh\u00fac bia ph\u1ed5 th\u00f4ng gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh. Th\u00e1ch th\u1ee9c m\u00e0 h\u1ecd g\u1eb7p ph\u1ea3i l\u00e0 l\u00e0m sao \u0111\u1ec3 \u0111\u1ed9i ng\u0169 \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng ph\u00e2n ph\u1ed1i ch\u00fa t\u00e2m v\u00e0o ho\u1ea1t \u0111\u1ed9ng b\u00e1n l\u1ebb ngo\u00e0i \u0111\u1ecba \u0111i\u1ec3m b\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp c\u00e1c gian h\u00e0ng tr\u01b0ng b\u00e0y t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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K\u1ebft qu\u1ea3<\/h2>\n\n\n\n

Nh\u1edd vi\u1ec7c c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng ch\u01b0\u01a1ng tr\u00ecnh, c\u00f4ng ty \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn g\u1ea5p 4 l\u1ea7n so v\u1edbi \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u.<\/p>\n<\/div>\n\n\n\n

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Ng\u00e0nh<\/h2>\n\n\n\n

\u1ea8m th\u1ef1c v\u00e0 \u0111\u1ed3 u\u1ed1ng<\/p>\n<\/div>\n\n\n\n

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Kh\u00f4ng gian gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h2>\n\n\n\n

T\u1ea1o \u0111\u1ed9ng l\u1ef1c cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/p>\n<\/div>\n\n\n\n

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D\u1ecbch v\u1ee5<\/h2>\n\n\n\n

H\u00e0ng h\u00f3a mang th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n

Truy\u1ec1n th\u00f4ng<\/p>\n\n\n\n

Ghi nh\u1eadn<\/p>\n\n\n\n

Ph\u1ea7n th\u01b0\u1edfng<\/p>\n<\/div>\n\n\n\n

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C\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n

ElevateTM<\/sup><\/p>\n\n\n\n

SalesMaker<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n

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N\u00e2ng t\u1ea7m cao m\u1edbi<\/h2>\n\n\n\n

M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t bia l\u1edbn \u0111ang mu\u1ed1n chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n trong ph\u00e2n kh\u00fac bia ph\u1ed5 th\u00f4ng gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh. Th\u00e1ch th\u1ee9c m\u00e0 h\u1ecd g\u1eb7p ph\u1ea3i l\u00e0 l\u00e0m sao \u0111\u1ec3 \u0111\u1ed9i ng\u0169 \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng ph\u00e2n ph\u1ed1i ch\u00fa t\u00e2m v\u00e0o ho\u1ea1t \u0111\u1ed9ng b\u00e1n l\u1ebb ngo\u00e0i \u0111\u1ecba \u0111i\u1ec3m b\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp c\u00e1c gian h\u00e0ng tr\u01b0ng b\u00e0y t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb.<\/p>\n<\/div>\n\n\n\n

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Kh\u01a1i g\u1ee3i \u0111\u1ed9ng l\u1ef1c v\u1edbi ph\u1ea7n th\u01b0\u1edfng<\/h2>\n\n\n\n

C\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng ph\u00e2n ph\u1ed1i (DSR) \u0111\u01b0\u1ee3c giao nhi\u1ec7m v\u1ee5 g\u1eedi th\u00f4ng tin tr\u01b0ng b\u00e0y th\u00f4ng qua n\u1ec1n t\u1ea3ng khuy\u1ebfn kh\u00edch h\u1ed7 tr\u1ee3 m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o. Th\u00f4ng tin tr\u01b0ng b\u00e0y bao g\u1ed3m t\u00e0i kho\u1ea3n, s\u1ed1 l\u01b0\u1ee3ng th\u00f9ng h\u00e0ng, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 m\u1ed9t b\u1ee9c \u1ea3nh. \u0110\u1ed5i l\u1ea1i, DSR \u0111\u01b0\u1ee3c th\u01b0\u1edfng \u0111i\u1ec3m d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng th\u00f9ng h\u00e0ng trong m\u1ed7i tr\u01b0ng b\u00e0y. N\u1ec1n t\u1ea3ng khuy\u1ebfn kh\u00edch n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 \u0111\u1ed5i qu\u00e0, n\u01a1i ch\u00fang t\u00f4i t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c quy\u1ec1n ch\u1ec9 d\u00e0nh cho nh\u1eefng nh\u00e0 ph\u00e2n ph\u1ed1i tham gia.<\/p>\n<\/div>\n\n\n\n

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Khai ph\u00e1 th\u00e0nh c\u00f4ng<\/h2>\n\n\n\n

C\u00e1c \u0110\u1ea1i di\u1ec7n B\u00e1n h\u00e0ng c\u1ee7a Nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u00e3 nhi\u1ec7t t\u00ecnh \u0111\u00f3n nh\u1eadn ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y, g\u1eedi h\u00e0ng tr\u0103m ng\u00e0n y\u00eau c\u1ea7u v\u00e0 gi\u00fap t\u0103ng l\u1ee3i nhu\u1eadn g\u1ed9p cho m\u1ed7i th\u00f9ng h\u00e0ng c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t. S\u1ed1 l\u01b0\u1ee3ng th\u00f9ng h\u00e0ng b\u00e1n ra \u0111\u00e3 t\u0103ng g\u1ea5p \u0111\u00f4i v\u00e0 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ea1t t\u1ef7 l\u1ec7 4:1.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Kh\u1ea3 N\u0103ng D\u1eabn D\u1eaft T\u01b0 Duy<\/h2>\n\n\n\n

H\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t. C\u00e1c chuy\u00ean gia d\u1eabn d\u1eaft t\u01b0 duy c\u1ee7a BIW mang \u0111\u1ebfn cho b\u1ea1n g\u00f3c nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 ngh\u1ec7 thu\u1eadt truy\u1ec1n c\u1ea3m h\u1ee9ng trong kinh doanh.<\/p>\n<\/div>\n\n\n\n

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M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t bia l\u1edbn \u0111\u1eb7t m\u1ee5c ti\u00eau gi\u00e0nh th\u00eam th\u1ecb ph\u1ea7n trong ph\u00e2n kh\u00fac bia ph\u1ed5 th\u00f4ng b\u1eb1ng c\u00e1ch th\u00fac \u0111\u1ea9y c\u00e1c \u0110\u1ea1i di\u1ec7n B\u00e1n h\u00e0ng c\u1ee7a Nh\u00e0 ph\u00e2n ph\u1ed1i (DSR) thi\u1ebft l\u1eadp c\u00e1c tr\u01b0ng b\u00e0y t\u1ea1i \u0111i\u1ec3m b\u00e1n l\u1ebb. Th\u00f4ng qua m\u1ed9t n\u1ec1n t\u1ea3ng khuy\u1ebfn kh\u00edch d\u1ef1a tr\u00ean ph\u1ea7n th\u01b0\u1edfng, c\u00e1c DSR g\u1eedi b\u00e1o c\u00e1o tr\u01b0ng b\u00e0y v\u00e0 t\u00edch l\u0169y \u0111i\u1ec3m th\u01b0\u1edfng. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 s\u1ed1 l\u01b0\u1ee3ng b\u00e1o c\u00e1o, g\u1ea5p \u0111\u00f4i s\u1ed1 th\u00f9ng bia b\u00e1n ra v\u00e0 \u0111\u1ea1t t\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n (ROI) 4:1. Kh\u00e1m ph\u00e1 to\u00e0n b\u1ed9 c\u00e2u chuy\u1ec7n v\u00e0 k\u1ebft qu\u1ea3 trong b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n","protected":false},"featured_media":1337,"template":"","meta":{"case_study_logo":1246,"unique_title":"Ch\u1ea1m tay \u0111\u1ebfn th\u00e0nh c\u00f4ng","unique_cta":"","featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[61,62,63,64,60,58,65],"problem-space":[52],"class_list":["post-1626","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","content-topic-branded-merchandise","content-topic-communications","content-topic-consumer-goods-and-services","content-topic-elevate","content-topic-recognition","content-topic-rewards","content-topic-salesmaker","problem-space-sales-team-motivation"],"yoast_head":"\nCh\u1ea1m tay \u0111\u1ebfn th\u00e0nh c\u00f4ng - Vietnam (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/tapping-into-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ch\u1ea1m tay \u0111\u1ebfn th\u00e0nh c\u00f4ng - Vietnam (English)\" \/>\n<meta property=\"og:description\" content=\"M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t bia l\u1edbn \u0111\u1eb7t m\u1ee5c ti\u00eau gi\u00e0nh th\u00eam th\u1ecb ph\u1ea7n trong ph\u00e2n kh\u00fac bia ph\u1ed5 th\u00f4ng b\u1eb1ng c\u00e1ch th\u00fac \u0111\u1ea9y c\u00e1c \u0110\u1ea1i di\u1ec7n B\u00e1n h\u00e0ng c\u1ee7a Nh\u00e0 ph\u00e2n ph\u1ed1i (DSR) thi\u1ebft l\u1eadp c\u00e1c tr\u01b0ng b\u00e0y t\u1ea1i \u0111i\u1ec3m b\u00e1n l\u1ebb. 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Th\u00f4ng qua m\u1ed9t n\u1ec1n t\u1ea3ng khuy\u1ebfn kh\u00edch d\u1ef1a tr\u00ean ph\u1ea7n th\u01b0\u1edfng, c\u00e1c DSR g\u1eedi b\u00e1o c\u00e1o tr\u01b0ng b\u00e0y v\u00e0 t\u00edch l\u0169y \u0111i\u1ec3m th\u01b0\u1edfng. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 s\u1ed1 l\u01b0\u1ee3ng b\u00e1o c\u00e1o, g\u1ea5p \u0111\u00f4i s\u1ed1 th\u00f9ng bia b\u00e1n ra v\u00e0 \u0111\u1ea1t t\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n (ROI) 4:1. 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