{"id":1635,"date":"2025-04-09T12:27:22","date_gmt":"2025-04-09T04:27:22","guid":{"rendered":"https:\/\/www.biworldwide.com\/vn-vn\/?post_type=case-study&p=1635"},"modified":"2025-06-11T14:59:17","modified_gmt":"2025-06-11T06:59:17","slug":"a-rise-in-employee-engagement","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/a-rise-in-employee-engagement\/","title":{"rendered":"S\u1ef1 gia t\u0103ng s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean"},"content":{"rendered":"
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Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t
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\n\t\t\t\tS\u1ef1 gia t\u0103ng s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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M\u1ed9t h\u00e3ng du thuy\u1ec1n l\u1edbn \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c l\u00e0m sao \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn b\u00f3 v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng. Th\u1eed th\u00e1ch c\u1ee5 th\u1ec3 l\u00e0 gi\u1eef cho \u0111\u1ed9i ng\u0169 \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng kh\u00f4ng r\u1eddi c\u00f4ng ty v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1eeb hai m\u1ea3ng ch\u00ednh: chuy\u00ean vi\u00ean du thuy\u1ec1n v\u00e0 ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch k\u1ef3 ngh\u1ec9 c\u00e1 nh\u00e2n.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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K\u1ebft qu\u1ea3<\/h2>\n\n\n\n

V\u1edbi t\u1ef7 l\u1ec7 thu h\u1ed3i \u0111\u1ea7u t\u01b0 54:1, kh\u00e1ch h\u00e0ng \u0111\u00e3 ghi nh\u1eadn s\u1ef1 gia t\u0103ng trong vi\u1ec7c gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean, s\u1ef1 g\u1eafn k\u1ebft m\u1ea1nh m\u1ebd h\u01a1n, v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi.<\/p>\n<\/div>\n\n\n\n

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Ng\u00e0nh<\/h2>\n\n\n\n

Gi\u1ea3i tr\u00ed<\/p>\n<\/div>\n\n\n\n

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Kh\u00f4ng gian gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h2>\n\n\n\n

G\u1eafn k\u1ebft nh\u00e2n vi\u00ean<\/p>\n\n\n\n

T\u1ea1o \u0111\u1ed9ng l\u1ef1c cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/p>\n<\/div>\n\n\n\n

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D\u1ecbch V\u1ee5<\/h2>\n\n\n\n

Cu\u1ed9c thi v\u00e0 kh\u00edch l\u1ec7<\/p>\n\n\n\n

Tr\u00f2 ch\u01a1i h\u00f3a<\/p>\n\n\n\n

Ph\u1ea7n th\u01b0\u1edfng<\/p>\n<\/div>\n\n\n\n

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C\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n

Nitro b\u1edfi Bunchball<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n

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V\u01b0\u1ee3t qua s\u00f3ng gi\u00f3<\/h2>\n\n\n\n

M\u1ed9t h\u00e3ng t\u00e0u du l\u1ecbch n\u1ed5i ti\u1ebfng \u0111\u00e3 \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c gia t\u0103ng s\u1ef1 g\u1eafn b\u00f3 v\u00e0 l\u01b0u gi\u1eef nh\u00e2n vi\u00ean, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng. Th\u00e1ch th\u1ee9c c\u1ee5 th\u1ec3 l\u00e0 gi\u1eef ch\u00e2n c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng \u0111\u1ec3 h\u1ecd kh\u00f4ng r\u1eddi b\u1ecf c\u00f4ng ty, v\u00e0 th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng tr\u00ean hai m\u1ea3ng: chuy\u00ean gia du l\u1ecbch tr\u00ean t\u00e0u v\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1ch \u0111\u1ecbnh k\u1ef3 ngh\u1ec9 c\u00e1 nh\u00e2n. C\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng m\u00e0 h\u1ecd mu\u1ed1n t\u1eadp trung l\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t v\u00e9, c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, v\u00e0 gi\u1ea3m thi\u1ec3u th\u1eddi gian x\u1eed l\u00fd trung b\u00ecnh.<\/p>\n<\/div>\n\n\n\n

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Thay \u0111\u1ed5i c\u1ee5c di\u1ec7n<\/h2>\n\n\n\n

Ch\u00fang t\u00f4i \u0111\u00e3 thi\u1ebft k\u1ebf m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u1ee9ng d\u1ee5ng h\u00f3a v\u00e0 t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 Nitro v\u00e0o n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 hi\u1ec7n t\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c ri\u00eang bi\u1ec7t cho t\u1eebng ph\u00e2n kh\u00fac \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb \u0111\u1ed9i ng\u0169 Bunchball, kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng nhi\u1ec7m v\u1ee5 th\u00fa v\u1ecb, gi\u00fap ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau kinh doanh v\u00e0 b\u00e1n h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u0103ng c\u01b0\u1eddng g\u1eafn k\u1ebft v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

N\u1ec1n t\u1ea3ng \u0111\u00e3 \u0111\u01b0\u1ee3c ra m\u1eaft v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh t\u00f9y ch\u1ec9nh theo t\u1eebng c\u00e1 nh\u00e2n tr\u00ean to\u00e0n c\u1ea7u, ho\u1ea1t \u0111\u1ed9ng m\u01b0\u1ee3t m\u00e0 tr\u00ean di \u0111\u1ed9ng v\u00e0 k\u00e8m theo nh\u1eefng nhi\u1ec7m v\u1ee5 c\u0169ng nh\u01b0 cu\u1ed9c thi h\u1ea5p d\u1eabn h\u00e0ng tu\u1ea7n v\u00e0 h\u1eb1ng th\u00e1ng theo t\u1eebng khu v\u1ef1c.<\/p>\n<\/div>\n\n\n\n

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Thu\u1eadn bu\u1ed3m xu\u00f4i gi\u00f3<\/h2>\n\n\n\n

Duy tr\u00ec v\u00e0 g\u1eafn k\u1ebft v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea1t h\u01a1n 75% t\u1ed5ng kh\u00e1ch h\u00e0ng, v\u01b0\u1ee3t 110% so v\u1edbi ti\u00eau chu\u1ea9n g\u1eafn k\u1ebft. Kh\u00e1ch h\u00e0ng kho\u1ea3ng 900 ng\u01b0\u1eddi, v\u00e0 66% trong s\u1ed1 \u0111\u00f3 \u0111\u00e3 g\u1eedi h\u01a1n 10.000 l\u1eddi ghi nh\u1eadn, th\u00fac \u0111\u1ea9y s\u1ef1 tham gia v\u00e0 duy tr\u00ec ch\u01b0\u01a1ng tr\u00ecnh.<\/p>\n\n\n\n

Nh\u1eefng ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c \u0111\u00e3 t\u1ea1o ra doanh thu 27 tri\u1ec7u \u0111\u00f4 la, mang l\u1ea1i l\u1ee3i nhu\u1eadn cho kh\u00e1ch h\u00e0ng g\u1ea5p 54 l\u1ea7n.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Kh\u1ea3 N\u0103ng D\u1eabn D\u1eaft T\u01b0 Duy<\/h2>\n\n\n\n

H\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t. C\u00e1c chuy\u00ean gia d\u1eabn d\u1eaft t\u01b0 duy c\u1ee7a BIW mang \u0111\u1ebfn cho b\u1ea1n g\u00f3c nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 ngh\u1ec7 thu\u1eadt truy\u1ec1n c\u1ea3m h\u1ee9ng trong kinh doanh.<\/p>\n<\/div>\n\n\n\n

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M\u1ed9t h\u00e3ng du thuy\u1ec1n l\u1edbn \u0111\u1eb7t m\u1ee5c ti\u00eau n\u00e2ng cao m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean, gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng. Ch\u00fang t\u00f4i \u0111\u00e3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c tr\u00f2 ch\u01a1i h\u00f3a (gamification), t\u1ea1o ra c\u00e1c nhi\u1ec7m v\u1ee5 nh\u1eb1m th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t v\u00e0 duy tr\u00ec \u0111\u1ed9i ng\u0169. Kh\u00e1m ph\u00e1 c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u00e3 mang l\u1ea1i s\u1ef1 g\u1eafn k\u1ebft \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu trong b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n","protected":false},"featured_media":1338,"template":"","meta":{"case_study_logo":1243,"unique_title":"S\u1ef1 gia t\u0103ng s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean","unique_cta":"","featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[70,50,71,68,58],"problem-space":[59,52],"class_list":["post-1635","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","content-topic-communications-media-and-entertainment","content-topic-contests-and-incentives","content-topic-daymaker","content-topic-gamification","content-topic-rewards","problem-space-employee-engagement","problem-space-sales-team-motivation"],"yoast_head":"\nS\u1ef1 gia t\u0103ng s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean - Vietnam (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/a-rise-in-employee-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u1ef1 gia t\u0103ng s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean - Vietnam (English)\" \/>\n<meta property=\"og:description\" content=\"M\u1ed9t h\u00e3ng du thuy\u1ec1n l\u1edbn \u0111\u1eb7t m\u1ee5c ti\u00eau n\u00e2ng cao m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean, gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng. 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