{"id":1638,"date":"2025-04-09T12:28:47","date_gmt":"2025-04-09T04:28:47","guid":{"rendered":"https:\/\/www.biworldwide.com\/vn-vn\/?post_type=case-study&p=1638"},"modified":"2025-06-11T14:54:49","modified_gmt":"2025-06-11T06:54:49","slug":"threes-a-crowd","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/threes-a-crowd\/","title":{"rendered":"Ba ng\u01b0\u1eddi th\u00e0nh \u0111\u00e1m \u0111\u00f4ng"},"content":{"rendered":"
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Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t
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\n\t\t\t\tBa ng\u01b0\u1eddi th\u00e0nh \u0111\u00e1m \u0111\u00f4ng\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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M\u1ed9t kh\u00e1ch h\u00e0ng trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 sinh h\u1ecdc \u0111\u00e3 tri\u1ec3n khai ba ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1c nhau t\u1eeb ba nh\u00e0 cung c\u1ea5p: m\u1ed9t trang web ghi nh\u1eadn, m\u1ed9t n\u1ec1n t\u1ea3ng khuy\u1ebfn kh\u00edch b\u00e1n h\u00e0ng, v\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh k\u1ef7 ni\u1ec7m th\u00e2m ni\u00ean. M\u1ed7i ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd b\u1edfi m\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1c nhau trong c\u00f4ng ty, khi\u1ebfn cho vi\u1ec7c t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng b\u1ed9 kh\u00f3 kh\u0103n \u0111\u1ed1i v\u1edbi h\u01a1n 100.000 nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd tr\u00ean kh\u1eafp 100 qu\u1ed1c gia.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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K\u1ebft qu\u1ea3<\/h2>\n\n\n\n

Sau khi k\u1ebft h\u1ee3p ba ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1c nhau th\u00e0nh m\u1ed9t h\u1ec7 sinh th\u00e1i g\u1eafn k\u1ebft, kh\u00e1ch h\u00e0ng trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 sinh h\u1ecdc \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 v\u1ec1 \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 doanh thu.<\/p>\n<\/div>\n\n\n\n

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Ng\u00e0nh<\/strong><\/h2>\n\n\n\n

Khoa h\u1ecdc \u0111\u1eddi s\u1ed1ng<\/p>\n<\/div>\n\n\n\n

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Kh\u00f4ng gian gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h2>\n\n\n\n

G\u1eafn k\u1ebft nh\u00e2n vi\u00ean<\/p>\n<\/div>\n\n\n\n

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D\u1ecbch V\u1ee5<\/h2>\n\n\n\n

Ghi nh\u1eadn<\/p>\n\n\n\n

C\u00e1c kh\u00edch l\u1ec7 \u0111\u1ed1i v\u1edbi \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/p>\n\n\n\n

Ra m\u1eaft s\u1ea3n ph\u1ea9m<\/p>\n\n\n\n

Ph\u1ea7n th\u01b0\u1edfng \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho s\u1ef1 ghi nh\u1eadn<\/p>\n<\/div>\n\n\n\n

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C\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n

DayMaker<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n

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Qu\u00e1 nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh<\/h2>\n\n\n\n

M\u1ed9t kh\u00e1ch h\u00e0ng trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 sinh h\u1ecdc \u0111ang \u0111i\u1ec1u h\u00e0nh ba ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1c nhau t\u1eeb ba nh\u00e0 cung c\u1ea5p kh\u00e1c nhau: m\u1ed9t trang ghi nh\u1eadn, m\u1ed9t n\u1ec1n t\u1ea3ng khuy\u1ebfn kh\u00edch b\u00e1n h\u00e0ng v\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh k\u1ef7 ni\u1ec7m n\u0103m ph\u1ee5c v\u1ee5. T\u1eebng ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd b\u1edfi m\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1c nhau trong c\u00f4ng ty, khi\u1ebfn cho vi\u1ec7c t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng b\u1ed9 cho h\u01a1n 100.000 nh\u00e2n vi\u00ean tr\u00ean 100 qu\u1ed1c gia tr\u1edf n\u00ean kh\u00f3 kh\u0103n. H\u1ecd c\u1ea7n m\u1ed9t gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 h\u01a1n, \u0111\u01a1n gi\u1ea3n h\u01a1n kh\u00f4ng ch\u1ec9 cho nh\u1eefng s\u00e1ng ki\u1ebfn quan tr\u1ecdng n\u00e0y, m\u00e0 c\u00f2n \u0111\u1ec3 tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7c bi\u1ec7t, cung c\u1ea5p \u0111\u00e0o t\u1ea1o, h\u1ed7 tr\u1ee3 ra m\u1eaft s\u1ea3n ph\u1ea9m v\u00e0 th\u00fac \u0111\u1ea9y s\u1ee9c kh\u1ecfe to\u00e0n di\u1ec7n.<\/p>\n<\/div>\n\n\n\n

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M\u1ed9t h\u1ec7 sinh th\u00e1i<\/h2>\n\n\n\n

Ch\u00fang t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t m\u1ed1i quan h\u1ec7 v\u00e0 b\u1eaft \u0111\u1ea7u g\u1eafn k\u1ebft m\u1ecdi th\u1ee9 l\u1ea1i v\u1edbi nhau d\u01b0\u1edbi m\u1ed9t m\u00e1i nh\u00e0 chung th\u00f4ng qua h\u1ec7 th\u1ed1ng DayMaker. Trong s\u00e1u th\u00e1ng \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng, s\u1ed1 l\u01b0\u1ee3ng ho\u1ea1t \u0111\u1ed9ng ghi nh\u1eadn t\u0103ng g\u1ea5p \u0111\u00f4i so v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh g\u1ed1c. Khi m\u1ed1i quan h\u1ec7 ph\u00e1t tri\u1ec3n, ch\u00fang t\u00f4i \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u01b0\u1edfng doanh s\u1ed1 c\u1ee7a ph\u00e2n ban ph\u1ee5 thu\u1ed9c c\u0169ng nh\u01b0 ch\u01b0\u01a1ng tr\u00ecnh k\u1ef7 ni\u1ec7m th\u00e2m ni\u00ean to\u00e0n c\u1ea7u c\u1ee7a h\u1ecd. Gi\u1edd \u0111\u00e2y, c\u00e1c l\u00e3nh \u0111\u1ea1o c\u1ee7a t\u1eebng \u0111\u01a1n v\u1ecb c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i th\u00f4ng minh ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ed1t l\u00f5i c\u1ee7a nh\u00f3m m\u00ecnh, v\u00e0 nh\u00e2n vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c t\u00edch l\u0169y \u0111i\u1ec3m t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh thay v\u00ec ch\u1ec9 nh\u1eadn nh\u1eefng gi\u1ea3i th\u01b0\u1edfng r\u1eddi r\u1ea1c.<\/p>\n\n\n\n

Khi \u0111\u01a1n v\u1ecb kinh doanh chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh th\u01b0\u1edfng cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, ch\u00fang t\u00f4i \u0111\u00e3 h\u1ed7 tr\u1ee3 h\u1ecd chuy\u1ec3n t\u1eeb vi\u1ec7c th\u01b0\u1edfng c\u00e1 nh\u00e2n sang m\u1ed9t m\u00f4 h\u00ecnh h\u1ee3p t\u00e1c h\u01a1n, t\u1eadp trung v\u00e0o vi\u1ec7c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i. M\u00f4 h\u00ecnh m\u1edbi n\u00e0y khuy\u1ebfn kh\u00edch c\u1ea3 nh\u1eefng th\u00e0nh t\u00edch \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh, t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c \u0111\u1ea7y c\u1ea3m h\u1ee9ng v\u00e0 g\u1eafn k\u1ebft.<\/p>\n<\/div>\n\n\n\n

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Nh\u1eefng con s\u1ed1 t\u1ef1 k\u1ec3 c\u00e2u chuy\u1ec7n ri\u00eang<\/h2>\n\n\n\n
    \n
  • Ho\u1ea1t \u0111\u1ed9ng ghi nh\u1eadn t\u0103ng 66% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc v\u00e0 \u0111\u1ea1t 70% s\u1ef1 tham gia to\u00e0n c\u1ea7u trong n\u0103m \u0111\u1ea7u ti\u00ean.<\/li>\n\n\n\n
  • H\u01a1n 25 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7c bi\u1ec7t \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.<\/li>\n\n\n\n
  • Doanh thu t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u0103ng t\u1eeb 64,36 t\u1ef7 USD l\u00ean 72,04 t\u1ef7 USD trong hai n\u0103m ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean.<\/li>\n<\/ul>\n\n\n\n

    H\u00e0nh tr\u00ecnh h\u1ee3p nh\u1ea5t kh\u00f4ng ch\u1ec9 \u0111em l\u1ea1i k\u1ebft qu\u1ea3 m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y s\u1ef1 h\u1ee3p t\u00e1c kh\u1eafp t\u1ed5 ch\u1ee9c.<\/p>\n<\/div>\n<\/div>\n\n\n\n

    \n
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    Thought Leadership<\/h2>\n\n\n\n

    Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.<\/p>\n<\/div>\n\n\n\n

    \n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    M\u1ed9t kh\u00e1ch h\u00e0ng trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 sinh h\u1ecdc \u0111\u00e3 h\u1ee3p nh\u1ea5t ba ch\u01b0\u01a1ng tr\u00ecnh ri\u00eang bi\u1ec7t th\u00e0nh m\u1ed9t h\u1ec7 sinh th\u00e1i duy nh\u1ea5t th\u00f4ng qua h\u1ec7 th\u1ed1ng DayMaker. Vi\u1ec7c t\u00edch h\u1ee3p n\u00e0y \u0111\u00e3 gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh v\u00e0 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3. Kh\u00e1m ph\u00e1 c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu trong b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n","protected":false},"featured_media":1339,"template":"","meta":{"case_study_logo":1241,"unique_title":"Ba ng\u01b0\u1eddi th\u00e0nh \u0111\u00e1m \u0111\u00f4ng","unique_cta":"","featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[71,66,60,58],"problem-space":[59],"class_list":["post-1638","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","content-topic-daymaker","content-topic-life-sciences-and-healthcare","content-topic-recognition","content-topic-rewards","problem-space-employee-engagement"],"yoast_head":"\nBa ng\u01b0\u1eddi th\u00e0nh \u0111\u00e1m \u0111\u00f4ng - Vietnam (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/threes-a-crowd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ba ng\u01b0\u1eddi th\u00e0nh \u0111\u00e1m \u0111\u00f4ng - Vietnam (English)\" \/>\n<meta property=\"og:description\" content=\"M\u1ed9t kh\u00e1ch h\u00e0ng trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 sinh h\u1ecdc \u0111\u00e3 h\u1ee3p nh\u1ea5t ba ch\u01b0\u01a1ng tr\u00ecnh ri\u00eang bi\u1ec7t th\u00e0nh m\u1ed9t h\u1ec7 sinh th\u00e1i duy nh\u1ea5t th\u00f4ng qua h\u1ec7 th\u1ed1ng DayMaker. 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