{"id":1644,"date":"2025-04-09T12:32:00","date_gmt":"2025-04-09T04:32:00","guid":{"rendered":"https:\/\/www.biworldwide.com\/vn-vn\/?post_type=case-study&p=1644"},"modified":"2025-06-11T14:32:01","modified_gmt":"2025-06-11T06:32:01","slug":"championing-a-head-to-head-sales-incentive","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/championing-a-head-to-head-sales-incentive\/","title":{"rendered":"Kh\u01a1i ngu\u1ed3n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00edch l\u1ec7 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng \u0111\u1ea5u tay \u0111\u00f4i"},"content":{"rendered":"
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Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t
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\n\t\t\t\tKh\u01a1i ngu\u1ed3n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00edch l\u1ec7 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng \u0111\u1ea5u tay \u0111\u00f4i\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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M\u1ed9t kh\u00e1ch h\u00e0ng l\u1edbn trong ng\u00e0nh vi\u1ec5n th\u00f4ng \u0111\u00e3 t\u00ecm \u0111\u1ebfn ch\u00fang t\u00f4i \u0111\u1ec3 t\u1ea1o ra m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00edch l\u1ec7 th\u00fa v\u1ecb cho qu\u00fd cu\u1ed1i c\u1ee7a n\u0103m, nh\u1eb1m k\u1ebft th\u00fac n\u0103m th\u1eadt \u1ea5n t\u01b0\u1ee3ng. H\u1ecd mu\u1ed1n t\u0103ng s\u1ed1 l\u01b0\u1ee3ng trung b\u00ecnh c\u00e1c \u0111\u01b0\u1eddng d\u00e2y di \u0111\u1ed9ng b\u00e1n ra m\u1ed7i tu\u1ea7n b\u1edfi m\u1ed7i nh\u00e2n vi\u00ean, con s\u1ed1 n\u00e0y tr\u01b0\u1edbc khi ch\u01b0\u01a1ng tr\u00ecnh b\u1eaft \u0111\u1ea7u ch\u1ec9 l\u00e0 m\u1ed9t m\u1ed7i tu\u1ea7n.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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K\u1ebft qu\u1ea3<\/h2>\n\n\n\n

T\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n \u0111\u1eb7t h\u00e0ng \u0111\u00e3 t\u0103ng 10%, t\u1ef7 l\u1ec7 ch\u1ed1t b\u00e1n l\u1ebb t\u0103ng 14%, v\u00e0 s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng m\u1ed7i ng\u01b0\u1eddi tham gia c\u0169ng t\u0103ng 5%. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 mang l\u1ea1i doanh thu t\u0103ng th\u00eam 360 tri\u1ec7u \u0111\u00f4 la v\u00e0 t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0 l\u00e0 331:1.<\/p>\n<\/div>\n\n\n\n

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Ng\u00e0nh<\/h2>\n\n\n\n

Vi\u1ec5n th\u00f4ng<\/p>\n<\/div>\n\n\n\n

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Kh\u00f4ng gian gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h2>\n\n\n\n

T\u1ea1o \u0111\u1ed9ng l\u1ef1c cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/p>\n<\/div>\n\n\n\n

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D\u1ecbch v\u1ee5<\/h2>\n\n\n\n

Tr\u00f2 ch\u01a1i h\u00f3a<\/p>\n\n\n\n

Ghi nh\u1eadn<\/p>\n\n\n\n

Ph\u1ea7n th\u01b0\u1edfng<\/p>\n<\/div>\n\n\n\n

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C\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n

DayMaker<\/p>\n\n\n\n

Nitro b\u1edfi Bunchball<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n

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Ho\u00e0n th\u00e0nh m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd<\/h2>\n\n\n\n

M\u1ed9t kh\u00e1ch h\u00e0ng l\u1edbn trong ng\u00e0nh vi\u1ec5n th\u00f4ng \u0111\u00e3 t\u00ecm \u0111\u1ebfn ch\u00fang t\u00f4i \u0111\u1ec3 t\u1ea1o ra m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00edch l\u1ec7 th\u00fa v\u1ecb cho qu\u00fd cu\u1ed1i c\u1ee7a n\u0103m, nh\u1eb1m k\u1ebft th\u00fac n\u0103m th\u1eadt \u1ea5n t\u01b0\u1ee3ng. H\u1ecd mu\u1ed1n t\u0103ng s\u1ed1 l\u01b0\u1ee3ng trung b\u00ecnh c\u00e1c \u0111\u01b0\u1eddng d\u00e2y di \u0111\u1ed9ng b\u00e1n ra m\u1ed7i tu\u1ea7n b\u1edfi m\u1ed7i nh\u00e2n vi\u00ean, con s\u1ed1 n\u00e0y tr\u01b0\u1edbc khi ch\u01b0\u01a1ng tr\u00ecnh b\u1eaft \u0111\u1ea7u ch\u1ec9 l\u00e0 m\u1ed9t m\u1ed7i tu\u1ea7n.<\/p>\n<\/div>\n\n\n\n

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Thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea7y c\u1ea1nh tranh<\/h2>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o ra l\u00e0 m\u1ed9t cu\u1ed9c \u0111\u1ed1i \u0111\u1ea7u \u0111\u1ea7y k\u1ecbch t\u00ednh cho ng\u00e0nh b\u00e1n l\u1ebb, kinh doanh qua \u0111i\u1ec7n tho\u1ea1i, tr\u00f2 chuy\u1ec7n tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh. C\u00e1c \u0111\u1ed9i nh\u00f3m v\u00e0 li\u00ean \u0111o\u00e0n \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp v\u00e0 gh\u00e9p c\u1eb7p d\u1ef1a tr\u00ean k\u00eanh v\u00e0 hi\u1ec7u su\u1ea5t. C\u00e1c \u0111\u1ed9i trong m\u1ed7i li\u00ean \u0111o\u00e0n s\u1ebd \u0111\u01b0\u1ee3c x\u1ebfp l\u1ea1i h\u00e0ng tu\u1ea7n trong su\u1ed1t th\u1eddi gian khuy\u1ebfn kh\u00edch. Nh\u1eefng \u0111\u1ea1i l\u00fd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t ch\u01a1i h\u1eb1ng ng\u00e0y v\u1edbi gi\u00e1 tr\u1ecb t\u1eeb 5-15 \u0111i\u1ec3m d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 c\u00e1 nh\u00e2n. V\u00e0o cu\u1ed1i k\u1ef3 khuy\u1ebfn kh\u00edch, m\u1ed7i th\u00e0nh vi\u00ean c\u1ee7a \u0111\u1ed9i chi\u1ebfn th\u1eafng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c 2500 \u0111i\u1ec3m ch\u01b0\u01a1ng tr\u00ecnh.<\/p>\n<\/div>\n\n\n\n

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K\u1ebft qu\u1ea3 \u0111\u1ec9nh cao nh\u01b0 m\u1ed9t nh\u00e0 v\u00f4 \u0111\u1ecbch<\/h2>\n\n\n\n

Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c ch\u1ee9ng ki\u1ebfn tinh th\u1ea7n c\u1ea1nh tranh s\u00f4i n\u1ed5i gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn v\u00e0 trong t\u1eebng k\u00eanh, m\u00e0 to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c b\u00e1n h\u00e0ng c\u0169ng \u0111\u00e3 c\u00f3 s\u1ef1 c\u1ea3i thi\u1ec7n v\u1ec1 hi\u1ec7u su\u1ea5t nh\u1edd v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ed1i \u0111\u1ea7u tr\u1ef1c ti\u1ebfp n\u00e0y. Trong su\u1ed1t b\u1ed1n tu\u1ea7n li\u1ec1n, c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ea1t trung b\u00ecnh s\u00e1u h\u1ee3p \u0111\u1ed3ng m\u1ed7i tu\u1ea7n cho m\u1ed7i ng\u01b0\u1eddi, t\u0103ng 20% so v\u1edbi m\u1ee9c c\u01a1 s\u1edf ban \u0111\u1ea7u.<\/p>\n\n\n\n

Nh\u00ecn chung, t\u1ef7 l\u1ec7 giao d\u1ecbch th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c cu\u1ed9c g\u1ecdi v\u00e0o \u0111\u00e3 t\u0103ng 10%, t\u1ef7 l\u1ec7 giao d\u1ecbch b\u00e1n l\u1ebb th\u00e0nh c\u00f4ng t\u0103ng 14% v\u00e0 s\u1ed1 l\u01b0\u1ee3ng d\u00f2ng nh\u1eadp v\u00e0o m\u1ed7i ng\u01b0\u1eddi t\u0103ng 5%. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 mang l\u1ea1i 360 tri\u1ec7u \u0111\u00f4 la doanh thu b\u1ed5 sung v\u00e0 t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0 l\u00ean \u0111\u1ebfn 331:1.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Kh\u1ea3 N\u0103ng D\u1eabn D\u1eaft T\u01b0 Duy<\/h2>\n\n\n\n

H\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t. C\u00e1c chuy\u00ean gia d\u1eabn d\u1eaft t\u01b0 duy c\u1ee7a BIW mang \u0111\u1ebfn cho b\u1ea1n g\u00f3c nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 ngh\u1ec7 thu\u1eadt truy\u1ec1n c\u1ea3m h\u1ee9ng trong kinh doanh.<\/p>\n<\/div>\n\n\n\n

\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t kh\u00e1ch h\u00e0ng l\u1edbn trong ng\u00e0nh vi\u1ec5n th\u00f4ng \u0111\u1eb7t m\u1ee5c ti\u00eau th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n c\u00e1c g\u00f3i di \u0111\u1ed9ng th\u00f4ng qua m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn kh\u00edch th\u00fa v\u1ecb v\u00e0o qu\u00fd IV. Ch\u00fang t\u00f4i \u0111\u00e3 thi\u1ebft k\u1ebf m\u1ed9t cu\u1ed9c thi \u0111\u1ed1i \u0111\u1ea7u tr\u1ef1c ti\u1ebfp gi\u1eefa c\u00e1c k\u00eanh kh\u00e1c nhau, th\u01b0\u1edfng cho c\u00e1c \u0111\u1ea1i l\u00fd d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c. Kh\u00e1m ph\u00e1 c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 mang l\u1ea1i nh\u1eefng c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 v\u1ec1 doanh s\u1ed1 v\u00e0 doanh thu trong b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n","protected":false},"featured_media":1337,"template":"","meta":{"case_study_logo":1243,"unique_title":"Kh\u01a1i ngu\u1ed3n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00edch l\u1ec7 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng \u0111\u1ea5u tay \u0111\u00f4i","unique_cta":"","featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[70,71,68,60,57,58],"problem-space":[52],"class_list":["post-1644","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","content-topic-communications-media-and-entertainment","content-topic-daymaker","content-topic-gamification","content-topic-recognition","content-topic-retail","content-topic-rewards","problem-space-sales-team-motivation"],"yoast_head":"\nKh\u01a1i ngu\u1ed3n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00edch l\u1ec7 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng \u0111\u1ea5u tay \u0111\u00f4i - Vietnam (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/championing-a-head-to-head-sales-incentive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kh\u01a1i ngu\u1ed3n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00edch l\u1ec7 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng \u0111\u1ea5u tay \u0111\u00f4i - Vietnam (English)\" \/>\n<meta property=\"og:description\" content=\"M\u1ed9t kh\u00e1ch h\u00e0ng l\u1edbn trong ng\u00e0nh vi\u1ec5n th\u00f4ng \u0111\u1eb7t m\u1ee5c ti\u00eau th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n c\u00e1c g\u00f3i di \u0111\u1ed9ng th\u00f4ng qua m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn kh\u00edch th\u00fa v\u1ecb v\u00e0o qu\u00fd IV. Ch\u00fang t\u00f4i \u0111\u00e3 thi\u1ebft k\u1ebf m\u1ed9t cu\u1ed9c thi \u0111\u1ed1i \u0111\u1ea7u tr\u1ef1c ti\u1ebfp gi\u1eefa c\u00e1c k\u00eanh kh\u00e1c nhau, th\u01b0\u1edfng cho c\u00e1c \u0111\u1ea1i l\u00fd d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c. 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