{"id":1647,"date":"2025-04-09T12:33:14","date_gmt":"2025-04-09T04:33:14","guid":{"rendered":"https:\/\/www.biworldwide.com\/vn-vn\/?post_type=case-study&p=1647"},"modified":"2025-06-11T14:25:22","modified_gmt":"2025-06-11T06:25:22","slug":"changing-the-game","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/changing-the-game\/","title":{"rendered":"Thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i"},"content":{"rendered":"
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Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\"Two\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\tThay \u0111\u1ed5i cu\u1ed9c ch\u01a1i\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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M\u1ed9t c\u00f4ng ty vi\u1ec5n th\u00f4ng l\u1edbn \u0111\u00e3 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh s\u1ed1 trong ba n\u0103m li\u00ean ti\u1ebfp v\u00e0 c\u1ea7n m\u1ed9t qu\u00fd t\u01b0 b\u00f9ng n\u1ed5 \u0111\u1ec3 k\u1ebft th\u00fac n\u0103m. H\u1ecd t\u00ecm \u0111\u1ebfn ch\u00fang t\u00f4i v\u1edbi m\u1ed9t th\u1eed th\u00e1ch: t\u0103ng doanh s\u1ed1 tr\u00ean to\u00e0n qu\u1ed1c trong qu\u00fd 4 \u0111\u1ec3 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 cu\u1ed1i n\u0103m.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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K\u1ebft qu\u1ea3<\/h2>\n\n\n\n

Th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng t\u1eadp trung v\u00e0 k\u1ebft qu\u1ea3 thu th\u1eadp ngay t\u1eeb ho\u1ea1t \u0111\u1ed9ng th\u1ef1c t\u1ebf, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y b\u00e1n th\u00eam 54.000 s\u1ea3n ph\u1ea9m.<\/p>\n<\/div>\n\n\n\n

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Ng\u00e0nh<\/h2>\n\n\n\n

Vi\u1ec5n th\u00f4ng<\/p>\n<\/div>\n\n\n\n

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Kh\u00f4ng gian gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h2>\n\n\n\n

T\u1ea1o \u0111\u1ed9ng l\u1ef1c cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/p>\n<\/div>\n\n\n\n

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D\u1ecbch v\u1ee5<\/h2>\n\n\n\n

Tr\u00f2 ch\u01a1i h\u00f3a<\/p>\n\n\n\n

Ghi nh\u1eadn<\/p>\n\n\n\n

Ph\u1ea7n th\u01b0\u1edfng<\/p>\n<\/div>\n\n\n\n

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C\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n

DayMaker<\/p>\n\n\n\n

Nitro b\u1edfi Bunchball<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n

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\u0110\u00e2y l\u00e0 th\u1eed th\u00e1ch c\u1ee7a b\u1ea1n<\/h2>\n\n\n\n

C\u00f4ng ty vi\u1ec5n th\u00f4ng l\u1edbn n\u00e0y \u0111\u00e3 b\u1ecf l\u1ee1 c\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh trong ba qu\u00fd li\u00ean ti\u1ebfp v\u00e0 c\u1ea7n m\u1ed9t qu\u00fd th\u1ee9 t\u01b0 b\u00f9ng n\u1ed5 \u0111\u1ec3 kh\u00e9p l\u1ea1i n\u0103m th\u00e0nh c\u00f4ng. H\u1ecd \u0111\u00e3 m\u1eddi BIW \u0111\u1ebfn v\u1edbi m\u1ed9t th\u1eed th\u00e1ch: t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c trong qu\u00fd 4 \u0111\u1ec3 \u0111\u1ea1t k\u1ebft qu\u1ea3 cu\u1ed1i n\u0103m m\u00e0 ch\u00fang ta mong \u0111\u1ee3i.<\/p>\n\n\n\n

Ch\u00fang t\u00f4i \u0111\u00e3 nh\u1eadn th\u1eed th\u00e1ch \u0111\u00f3 v\u00e0 \u0111\u1ec1 xu\u1ea5t m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ho\u00e0n to\u00e0n m\u1edbi m\u1ebb \u0111\u1ec3 g\u1eafn k\u1ebft c\u00e1c \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng n\u1ed9i b\u1ed9 c\u1ee7a h\u1ecd. Thay v\u00ec t\u1ed5 ch\u1ee9c nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh khu v\u1ef1c r\u1eddi r\u1ea1c nh\u01b0 tr\u01b0\u1edbc gi\u1edd h\u1ecd v\u1eabn l\u00e0m, ch\u00fang t\u00f4i g\u1ee3i \u00fd m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ed1c gia th\u1ed1ng nh\u1ea5t. Thay v\u00ec t\u1eb7ng th\u1ebb qu\u00e0 t\u1eb7ng hay ti\u1ec1n m\u1eb7t, ch\u00fang t\u00f4i s\u1ebd s\u1eed d\u1ee5ng \u0111i\u1ec3m th\u01b0\u1edfng c\u00f3 th\u1ec3 quy \u0111\u1ed5i th\u00e0nh h\u00e0ng h\u00f3a, v\u00e9 s\u1ef1 ki\u1ec7n, du l\u1ecbch v\u00e0 tr\u1ea3i nghi\u1ec7m. Th\u00eam v\u00e0o \u0111\u00f3, thay v\u00ec c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng thi \u0111\u1ea5u ri\u00eang l\u1ebb, c\u00e1c \u0111\u1ed9i s\u1ebd thi \u0111\u1ea5u \u0111\u1ed1i \u0111\u1ea7u nhau \u0111\u1ec3 t\u00ecm ra ng\u01b0\u1eddi chi\u1ebfn th\u1eafng.<\/p>\n\n\n\n

Nh\u1eefng thay \u0111\u1ed5i n\u00e0y c\u00f3 \u00fd ngh\u0129a l\u1edbn lao \u2013 v\u00e0 \u0111\u00e3 y\u00eau c\u1ea7u nhi\u1ec1u khu v\u1ef1c \u0111\u1ed9c l\u1eadp \u0111\u1ed3ng \u00fd \u2013 nh\u01b0ng nh\u00e0 cung c\u1ea5p gi\u1ea3i tr\u00ed n\u00e0y \u0111\u00e3 s\u1eb5n s\u00e0ng ti\u1ebfn b\u01b0\u1edbc.<\/p>\n<\/div>\n\n\n\n

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T\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u00e3 s\u1eb5n s\u00e0ng tham gia<\/h2>\n\n\n\n

Ch\u00fang t\u00f4i \u0111\u00e3 thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y th\u00eam m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1i \u0111a:<\/p>\n\n\n\n

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  • \u0110\u1ea7u ti\u00ean, ch\u00fang t\u00f4i \u0111\u00e3 gh\u00e9p c\u00e1c \u0111\u1ed9i c\u00f3 th\u00e0nh t\u00edch t\u01b0\u01a1ng t\u1ef1 trong c\u00e1c cu\u1ed9c \u0111\u1ed1i \u0111\u1ea7u tr\u1ef1c ti\u1ebfp \u2013 \u0111\u1ec3 h\u1ecd ch\u1ec9 c\u1ea7n v\u01b0\u1ee3t qua m\u1ed9t \u0111\u1ed9i duy nh\u1ea5t l\u00e0 c\u00f3 th\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng.<\/li>\n\n\n\n
  • Th\u1ee9 hai, \u0111\u1ec3 duy tr\u00ec s\u1ef1 h\u1ee9ng th\u00fa su\u1ed1t c\u1ea3 qu\u00fd, ch\u00fang t\u00f4i \u0111\u00e3 trao gi\u1ea3i cho ng\u01b0\u1eddi chi\u1ebfn th\u1eafng v\u00e0 kh\u1edfi \u0111\u1ed9ng l\u1ea1i c\u00e1c th\u1eed th\u00e1ch \u0111\u1ed1i kh\u00e1ng c\u1ee9 m\u1ed7i hai tu\u1ea7n m\u1ed9t l\u1ea7n.<\/li>\n\n\n\n
  • Th\u1ee9 ba, ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o ra m\u1ed9t y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i th\u00fa v\u1ecb, n\u01a1i c\u00e1c \u0111\u1ed9i c\u00f3 th\u1ec3 vui v\u1ebb “tr\u00eau ch\u1ecdc” nhau \u0111\u1ec3 khu\u1ea5y \u0111\u1ed9ng t\u00ednh c\u1ea1nh tranh.<\/li>\n\n\n\n
  • Cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ea1nh tranh m\u00e3nh li\u1ec7t v\u1edbi b\u1ea3ng x\u1ebfp h\u1ea1ng, video h\u1ea5p d\u1eabn v\u00e0 m\u1ed9t d\u00f2ng ch\u1ea3y th\u00f4ng tin li\u00ean t\u1ee5c.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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    V\u01b0\u1ee3t qua m\u1ee5c ti\u00eau doanh s\u1ed1<\/h2>\n\n\n\n

    Kh\u00f4ng ch\u1ec9 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng qu\u1ed1c gia cho qu\u00fd 4, c\u00f4ng ty n\u00e0y c\u00f2n b\u00f9 \u0111\u1eafp t\u1ea5t c\u1ea3 kho\u1ea3n l\u1ed7 c\u1ee7a ba qu\u00fd tr\u01b0\u1edbc v\u00e0 v\u01b0\u1ee3t qua c\u1ea3 ch\u1ec9 ti\u00eau n\u0103m. T\u1ea5t c\u1ea3 ch\u1ec9 trong m\u1ed9t qu\u00fd duy nh\u1ea5t.<\/p>\n\n\n\n

    Ch\u1ec9 trong ba th\u00e1ng ng\u1eafn ng\u1ee7i, ch\u00fang t\u00f4i \u0111\u00e3 gi\u00fap nh\u00e0 cung c\u1ea5p n\u00e0y t\u1ea1o ra doanh thu 32 tri\u1ec7u \u0111\u00f4 la v\u1edbi 54.000 \u0111\u01a1n v\u1ecb b\u00e1n h\u00e0ng t\u0103ng th\u00eam. C\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng \u0111\u00e3 t\u0103ng t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n th\u00eam 2,9% v\u00e0 kh\u00f4ng nh\u1eefng \u0111\u00e3 b\u00f9 \u0111\u1eafp \u0111\u01b0\u1ee3c kho\u1ea3ng c\u00e1ch t\u1eeb qu\u00fd 1, qu\u00fd 2 v\u00e0 qu\u00fd 3, m\u00e0 c\u00f2n v\u01b0\u1ee3t qua m\u1ee5c ti\u00eau c\u1ee7a c\u1ea3 n\u0103m.<\/p>\n\n\n\n

    V\u00e0 c\u00f2n nhi\u1ec1u \u0111i\u1ec1u th\u00fa v\u1ecb h\u01a1n n\u1eefa.<\/p>\n\n\n\n

    Trong n\u0103m th\u1ee9 hai li\u00ean ti\u1ebfp, nh\u00e0 cung c\u1ea5p n\u00e0y l\u1ea1i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t kho\u1ea3ng tr\u1ed1ng c\u1ea7n l\u1ea5p \u0111\u1ea7y trong qu\u00fd 4 v\u00e0 \u0111\u00e3 li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i. Ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00edch l\u1ec7 to\u00e0n qu\u1ed1c kh\u00e1c \u2013 l\u1ea7n n\u00e0y s\u1eed d\u1ee5ng c\u1ea5u tr\u00fac “l\u00e0m \u0111i\u1ec1u n\u00e0y\/nh\u1eadn \u0111i\u1ec1u kia” v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 ph\u1ea7n th\u01b0\u1edfng h\u1eb1ng ng\u00e0y. Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c 100% s\u1ef1 tham gia v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 l\u1ecbch s\u1eed l\u1ea1i l\u1eb7p l\u1ea1i. V\u1edbi ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i trong qu\u00fd 4, nh\u00e0 cung c\u1ea5p gi\u1ea3i tr\u00ed n\u00e0y m\u1ed9t l\u1ea7n n\u1eefa \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng cho c\u1ea3 n\u0103m.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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    Kh\u1ea3 N\u0103ng D\u1eabn D\u1eaft T\u01b0 Duy<\/h2>\n\n\n\n

    H\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t. C\u00e1c chuy\u00ean gia d\u1eabn d\u1eaft t\u01b0 duy c\u1ee7a BIW mang \u0111\u1ebfn cho b\u1ea1n g\u00f3c nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 ngh\u1ec7 thu\u1eadt truy\u1ec1n c\u1ea3m h\u1ee9ng trong kinh doanh.<\/p>\n<\/div>\n\n\n\n

    \n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    M\u1ed9t c\u00f4ng ty vi\u1ec5n th\u00f4ng l\u1edbn c\u1ea7n m\u1ed9t qu\u00fd IV b\u1ee9t ph\u00e1 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh s\u1ed1 cu\u1ed1i n\u0103m sau khi kh\u00f4ng ho\u00e0n th\u00e0nh ch\u1ec9 ti\u00eau trong ba qu\u00fd li\u00ean ti\u1ebfp. Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i to\u00e0n qu\u1ed1c th\u1ed1ng nh\u1ea5t, k\u1ebft h\u1ee3p gi\u1eefa \u0111i\u1ec3m th\u01b0\u1edfng v\u00e0 c\u00e1c cu\u1ed9c thi theo \u0111\u1ed9i. Kh\u00e1m ph\u00e1 c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 gi\u00fap h\u1ecd v\u01b0\u1ee3t qua m\u1ee5c ti\u00eau v\u00e0 t\u1ea1o ra doanh thu \u0111\u00e1ng k\u1ec3 trong b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n","protected":false},"featured_media":1339,"template":"","meta":{"case_study_logo":1243,"unique_title":"Thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i","unique_cta":"","featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[70,71,68,60,58],"problem-space":[52],"class_list":["post-1647","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","content-topic-communications-media-and-entertainment","content-topic-daymaker","content-topic-gamification","content-topic-recognition","content-topic-rewards","problem-space-sales-team-motivation"],"yoast_head":"\nThay \u0111\u1ed5i cu\u1ed9c ch\u01a1i - Vietnam (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/changing-the-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i - Vietnam (English)\" \/>\n<meta property=\"og:description\" content=\"M\u1ed9t c\u00f4ng ty vi\u1ec5n th\u00f4ng l\u1edbn c\u1ea7n m\u1ed9t qu\u00fd IV b\u1ee9t ph\u00e1 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh s\u1ed1 cu\u1ed1i n\u0103m sau khi kh\u00f4ng ho\u00e0n th\u00e0nh ch\u1ec9 ti\u00eau trong ba qu\u00fd li\u00ean ti\u1ebfp. Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i to\u00e0n qu\u1ed1c th\u1ed1ng nh\u1ea5t, k\u1ebft h\u1ee3p gi\u1eefa \u0111i\u1ec3m th\u01b0\u1edfng v\u00e0 c\u00e1c cu\u1ed9c thi theo \u0111\u1ed9i. 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