{"id":1650,"date":"2025-04-09T12:34:52","date_gmt":"2025-04-09T04:34:52","guid":{"rendered":"https:\/\/www.biworldwide.com\/vn-vn\/?post_type=case-study&p=1650"},"modified":"2025-06-11T14:17:32","modified_gmt":"2025-06-11T06:17:32","slug":"the-competition-is-heating-up","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/the-competition-is-heating-up\/","title":{"rendered":"Cu\u1ed9c thi \u0111ang tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n bao gi\u1edd h\u1ebft"},"content":{"rendered":"
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Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t
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\n\t\t\t\tCu\u1ed9c thi \u0111ang tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n bao gi\u1edd h\u1ebft\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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Trong bu\u1ed5i h\u1ecdp chi\u1ebfn l\u01b0\u1ee3c g\u1ea7n \u0111\u00e2y v\u1edbi c\u00e1c l\u00e3nh \u0111\u1ea1o ch\u1ee7 ch\u1ed1t t\u1ea1i nh\u00e0 s\u1ea3n xu\u1ea5t HVAC l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, kh\u00e1ch h\u00e0ng \u0111\u00e3 mu\u1ed1n thay \u0111\u1ed5i h\u01b0\u1edbng \u0111i v\u00e0 \u0111\u01b0a ra m\u1ed9t b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 l\u1edbn \u0111\u1ec3 k\u1ebft th\u00fac n\u0103m t\u00e0i ch\u00ednh b\u1eb1ng c\u00e1ch t\u1ed1i \u0111a h\u00f3a doanh thu. H\u1ecd mong mu\u1ed1n thu h\u00fat t\u1eebng \u0111\u1ed3ng ti\u1ec1n qu\u00fd gi\u00e1 c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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K\u1ebft qu\u1ea3<\/h2>\n\n\n\n

M\u1eb7c d\u00f9 m\u1ee5c ti\u00eau \u0111\u1eb7t ra cao v\u1eddi v\u1ee3i, 84 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c gi\u1ea3i th\u01b0\u1edfng cao nh\u1ea5t, g\u1ea5p h\u01a1n ba l\u1ea7n so v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tr\u01b0\u1edbc \u0111\u00f3. Kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn tr\u00ean \u0111\u1ea7u t\u01b0 l\u00e0 18,2:1 cho ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y.<\/p>\n<\/div>\n\n\n\n

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Ng\u00e0nh<\/h2>\n\n\n\n

S\u1ea3n xu\u1ea5t<\/p>\n<\/div>\n\n\n\n

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Kh\u00f4ng gian gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h2>\n\n\n\n

T\u1ea1o \u0111\u1ed9ng l\u1ef1c cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/p>\n<\/div>\n\n\n\n

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D\u1ecbch v\u1ee5<\/h2>\n\n\n\n

Kho B\u00e1u Ng\u1eadp Tr\u00e0n<\/p>\n<\/div>\n\n\n\n

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C\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n

GoalQuest\u00ae<\/sup><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n

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G\u00e2y d\u1ef1ng ni\u1ec1m tin<\/h2>\n\n\n\n

Ch\u00fang t\u00f4i t\u1ef1 h\u00e0o l\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t HVAC l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi su\u1ed1t h\u01a1n m\u01b0\u1eddi n\u0103m qua, mang \u0111\u1ebfn nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ch\u1ee7 ch\u1ed1t c\u1ee7a h\u1ecd. Trong nhi\u1ec1u n\u0103m li\u1ec1n, h\u1ecd \u0111\u00e3 t\u1ed5 ch\u1ee9c nhi\u1ec1u cu\u1ed9c thi b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng m\u00e0 nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd v\u00f4 c\u00f9ng y\u00eau th\u00edch.<\/p>\n\n\n\n

Trong bu\u1ed5i h\u1ecdp chi\u1ebfn l\u01b0\u1ee3c g\u1ea7n \u0111\u00e2y v\u1edbi c\u00e1c l\u00e3nh \u0111\u1ea1o ch\u1ee7 ch\u1ed1t t\u1ea1i c\u00f4ng ty s\u1ea3n xu\u1ea5t n\u00e0y, kh\u00e1ch h\u00e0ng mu\u1ed1n thay \u0111\u1ed5i h\u01b0\u1edbng \u0111i \u0111\u1ec3 \u0111\u01b0a ra m\u1ed9t cu\u1ed9c \u0111\u1ea9y m\u1ea1nh l\u1edbn nh\u1eb1m k\u1ebft th\u00fac n\u0103m t\u00e0i ch\u00ednh v\u1edbi doanh thu t\u1ed1i \u0111a. Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh GoalQuest\u00ae m\u00e0 \u0111\u1ec9nh \u0111i\u1ec3m l\u00e0 m\u1ed9t “Kho B\u00e1u Ng\u1eadp Tr\u00e0n”.<\/p>\n<\/div>\n\n\n\n

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Thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh l\u00fd t\u01b0\u1edfng<\/h2>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh GoalQuest\u00ae \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 khuy\u1ebfn kh\u00edch c\u00e1c qu\u1ea3n l\u00fd chi nh\u00e1nh, qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng khu v\u1ef1c v\u00e0 qu\u1ea3n l\u00fd ph\u1ee5 t\u00f9ng khu v\u1ef1c. Cu\u1ed9c thi k\u00e9o d\u00e0i ba th\u00e1ng n\u00e0y s\u1ebd t\u01b0\u1edfng th\u01b0\u1edfng theo ba c\u1ea5p \u0111\u1ed9, th\u00fac \u0111\u1ea9y c\u00e1c qu\u1ea3n l\u00fd b\u1ee9t ph\u00e1 ra kh\u1ecfi v\u00f9ng an to\u00e0n v\u00e0 ghi nh\u1eadn h\u1ecd khi ch\u1ea5p nh\u1eadn th\u1eed th\u00e1ch. N\u1ebfu h\u1ecd kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, h\u1ecd s\u1ebd kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec c\u1ea3. \u00dd t\u01b0\u1edfng l\u00e0 r\u1ee7i ro l\u1edbn, ph\u1ea7n th\u01b0\u1edfng l\u1edbn.<\/p>\n\n\n\n

C\u00e1c d\u1ef1 b\u00e1o c\u01a1 b\u1ea3n \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a v\u00e0o c\u00e1c con s\u1ed1 t\u0103ng tr\u01b0\u1edfng m\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch, v\u1edbi m\u1ee9c t\u0103ng 55% so v\u1edbi n\u0103m tr\u01b0\u1edbc cho TSM v\u00e0 30% cho BM.<\/p>\n<\/div>\n\n\n\n

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K\u1ebft qu\u1ea3 th\u1eadt \u0111\u00e1ng kinh ng\u1ea1c<\/h2>\n\n\n\n

Ch\u00fang t\u00f4i ch\u01b0a bao gi\u1edd t\u1ed5 ch\u1ee9c m\u1ed9t GoalQuest\u00ae v\u1edbi ph\u1ea7n th\u01b0\u1edfng l\u00e0 m\u1ed9t Kho B\u00e1u Ng\u1eadp Tr\u00e0n, v\u00ec v\u1eady ch\u00fang t\u00f4i kh\u00f4ng ch\u1eafc ch\u1eafn r\u1eb1ng \u0111i\u1ec1u n\u00e0y s\u1ebd t\u0103ng c\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o cho chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i. Tuy nhi\u00ean, k\u1ebft qu\u1ea3 th\u1ef1c s\u1ef1 \u1ea5n t\u01b0\u1ee3ng, v\u1edbi c\u00e1c TSM tham gia v\u01b0\u1ee3t xa nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng tham gia trung b\u00ecnh $288.000, t\u1ed5ng kh\u00e1c bi\u1ec7t doanh s\u1ed1 l\u00ean \u0111\u1ebfn $53 tri\u1ec7u. C\u00e1c BM c\u0169ng th\u1ec3 hi\u1ec7n t\u01b0\u01a1ng t\u1ef1, v\u1edbi nh\u1eefng ng\u01b0\u1eddi tham gia v\u01b0\u1ee3t qua kh\u00f4ng tham gia trung b\u00ecnh $265.000, t\u1ed5ng c\u1ed9ng \u0111\u1ea1t \u0111\u1ebfn $44,5 tri\u1ec7u.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 c\u00f3 nh\u1eefng m\u1ee5c ti\u00eau \u0111\u1ea7y tham v\u1ecdng, 64% ng\u01b0\u1eddi tham gia \u0111\u00e3 ch\u1ecdn gi\u1ea3i th\u01b0\u1edfng cao nh\u1ea5t, v\u01b0\u1ee3t xa m\u1ee9c 39% t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tr\u01b0\u1edbc \u0111\u00e2y. C\u00f3 t\u1ed5ng c\u1ed9ng 84 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c ph\u1ea7n th\u01b0\u1edfng l\u1edbn Kho B\u00e1u Ng\u1eadp Tr\u00e0n, h\u01a1n g\u1ea5p ba l\u1ea7n s\u1ed1 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng so v\u1edbi l\u1ea7n tr\u01b0\u1edbc trong ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y.<\/p>\n<\/div>\n\n\n\n

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M\u1ed9t ngo\u1ea1i l\u1ec7 cho quy t\u1eafc<\/h2>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y l\u00e0 m\u1ed9t ngo\u1ea1i l\u1ec7 t\u1ecfa s\u00e1ng v\u1edbi “Kho B\u00e1u Ng\u1eadp Tr\u00e0n”. N\u1ed9i dung gi\u1ea3i th\u01b0\u1edfng trong quy t\u1eafc \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ec9 m\u1ec9 \u0111\u1ec3 cho ph\u00e9p m\u1ed9t gi\u1ea3i th\u01b0\u1edfng thay th\u1ebf n\u1ebfu s\u1ed1 ng\u01b0\u1eddi tham gia v\u01b0\u1ee3t qu\u00e1 50 ng\u01b0\u1eddi d\u1ef1 ki\u1ebfn. \u0110i\u1ec1u n\u00e0y c\u1ea7n thi\u1ebft \u0111\u1ec3 ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch \u0111\u00e3 \u0111\u01b0\u1ee3c duy\u1ec7t tr\u01b0\u1edbc. Tuy nhi\u00ean, ng\u01b0\u1eddi gi\u1eef ng\u00e2n s\u00e1ch \u0111\u00e3 ph\u1ea3n \u1ee9ng m\u1ea1nh m\u1ebd v\u1edbi m\u1ed9t c\u00e2u \u0111\u1ea7y c\u1ea3m x\u00fac: “G\u1eedi t\u1ea5t c\u1ea3 \u0111i!”<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Kh\u1ea3 N\u0103ng D\u1eabn D\u1eaft T\u01b0 Duy<\/h2>\n\n\n\n

H\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t. C\u00e1c chuy\u00ean gia d\u1eabn d\u1eaft t\u01b0 duy c\u1ee7a BIW mang \u0111\u1ebfn cho b\u1ea1n g\u00f3c nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 ngh\u1ec7 thu\u1eadt truy\u1ec1n c\u1ea3m h\u1ee9ng trong kinh doanh.<\/p>\n<\/div>\n\n\n\n

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M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb HVAC h\u00e0ng \u0111\u1ea7u \u0111\u1eb7t m\u1ee5c ti\u00eau k\u1ebft th\u00fac n\u0103m t\u00e0i ch\u00ednh m\u1ed9t c\u00e1ch b\u1ee9t ph\u00e1 v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh GoalQuest\u00ae, \u0111\u1ec9nh \u0111i\u1ec3m l\u00e0 s\u1ef1 ki\u1ec7n Warehouse Windfall. Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i k\u00e9o d\u00e0i ba th\u00e1ng n\u00e0y \u0111\u00e3 khuy\u1ebfn kh\u00edch c\u00e1c qu\u1ea3n l\u00fd v\u01b0\u1ee3t qua c\u00e1c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng. Kh\u00e1m ph\u00e1 c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c \u201cr\u1ee7i ro cao, ph\u1ea7n th\u01b0\u1edfng l\u1edbn\u201d n\u00e0y \u0111\u00e3 mang l\u1ea1i hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i v\u00e0 m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft \u1ea5n t\u01b0\u1ee3ng trong b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n","protected":false},"featured_media":1337,"template":"","meta":{"case_study_logo":1240,"unique_title":"Cu\u1ed9c thi \u0111ang tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n bao gi\u1edd h\u1ebft","unique_cta":"","featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[51,73,74],"problem-space":[52],"class_list":["post-1650","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","content-topic-goalquest","content-topic-manufacturing","content-topic-warehouse-windfall","problem-space-sales-team-motivation"],"yoast_head":"\nCu\u1ed9c thi \u0111ang tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n bao gi\u1edd h\u1ebft - Vietnam (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/the-competition-is-heating-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cu\u1ed9c thi \u0111ang tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n bao gi\u1edd h\u1ebft - Vietnam (English)\" \/>\n<meta property=\"og:description\" content=\"M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb HVAC h\u00e0ng \u0111\u1ea7u \u0111\u1eb7t m\u1ee5c ti\u00eau k\u1ebft th\u00fac n\u0103m t\u00e0i ch\u00ednh m\u1ed9t c\u00e1ch b\u1ee9t ph\u00e1 v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh GoalQuest\u00ae, \u0111\u1ec9nh \u0111i\u1ec3m l\u00e0 s\u1ef1 ki\u1ec7n Warehouse Windfall. Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i k\u00e9o d\u00e0i ba th\u00e1ng n\u00e0y \u0111\u00e3 khuy\u1ebfn kh\u00edch c\u00e1c qu\u1ea3n l\u00fd v\u01b0\u1ee3t qua c\u00e1c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng. 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