{"id":1653,"date":"2025-04-09T12:36:13","date_gmt":"2025-04-09T04:36:13","guid":{"rendered":"https:\/\/www.biworldwide.com\/vn-vn\/?post_type=case-study&p=1653"},"modified":"2025-06-11T13:37:38","modified_gmt":"2025-06-11T05:37:38","slug":"high-speed-sales-for-heavy-duty-equipment","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/high-speed-sales-for-heavy-duty-equipment\/","title":{"rendered":"B\u00e1n ch\u1ea1y nh\u01b0 c\u01a1n gi\u00f3 \u2013 Thi\u1ebft b\u1ecb h\u1ea1ng n\u1eb7ng d\u00e0nh cho b\u1ea1n"},"content":{"rendered":"
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Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t
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\n\t\t\t\tB\u00e1n ch\u1ea1y nh\u01b0 c\u01a1n gi\u00f3 \u2013 Thi\u1ebft b\u1ecb h\u1ea1ng n\u1eb7ng d\u00e0nh cho b\u1ea1n\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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Khi m\u1ed9t trong nh\u1eefng nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb n\u1eb7ng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi gi\u1edbi thi\u1ec7u m\u1ed9t d\u00f2ng m\u00e1y m\u1edbi t\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng ho\u00e0n to\u00e0n m\u1edbi, vi\u1ec7c gi\u00fap \u0111\u1ed9i ng\u0169 \u0111\u1ea1i di\u1ec7n c\u1ee7a h\u1ecd n\u1eafm b\u1eaft nhanh ch\u00f3ng, tham gia t\u00edch c\u1ef1c v\u00e0 h\u00e1o h\u1ee9c \u0111\u1ec3 b\u00e1n h\u00e0ng tr\u1edf n\u00ean v\u00f4 c\u00f9ng quan tr\u1ecdng.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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K\u1ebft qu\u1ea3<\/h2>\n\n\n\n

B\u1eb1ng c\u00e1ch \u0111\u00e1nh v\u00e0o nh\u1eefng \u0111\u1ed9ng l\u1ef1c v\u00e0 nhu c\u1ea7u c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng t\u1eeb c\u00e1c \u0111\u1ea1i l\u00fd, nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb h\u1ea1ng n\u1eb7ng n\u00e0y \u0111\u00e3 v\u01b0\u1ee3t qua m\u1ee5c ti\u00eau doanh s\u1ed1 t\u1edbi 150% v\u00e0 mang l\u1ea1i l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 k\u1ef7 l\u1ee5c.<\/p>\n<\/div>\n\n\n\n

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Ng\u00e0nh<\/h2>\n\n\n\n

S\u1ea3n Xu\u1ea5t<\/p>\n<\/div>\n\n\n\n

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Kh\u00f4ng gian gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h2>\n\n\n\n

T\u1ea1o \u0111\u1ed9ng l\u1ef1c cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/p>\n<\/div>\n\n\n\n

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D\u1ecbch v\u1ee5<\/h2>\n\n\n\n

Truy\u1ec1n th\u00f4ng<\/p>\n\n\n\n

Ph\u1ea7n th\u01b0\u1edfng<\/p>\n<\/div>\n\n\n\n

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C\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n

SalesMaker<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n

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L\u00e0m m\u1edbi m\u1ecdi th\u1ee9<\/h2>\n\n\n\n

Khi m\u1ed9t trong nh\u1eefng nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb n\u1eb7ng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi gi\u1edbi thi\u1ec7u m\u1ed9t d\u00f2ng m\u00e1y m\u1edbi t\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng ho\u00e0n to\u00e0n m\u1edbi, vi\u1ec7c gi\u00fap \u0111\u1ed9i ng\u0169 \u0111\u1ea1i di\u1ec7n c\u1ee7a h\u1ecd n\u1eafm b\u1eaft nhanh ch\u00f3ng, tham gia t\u00edch c\u1ef1c v\u00e0 h\u00e1o h\u1ee9c \u0111\u1ec3 b\u00e1n h\u00e0ng tr\u1edf n\u00ean v\u00f4 c\u00f9ng quan tr\u1ecdng.<\/p>\n\n\n\n

V\u00ec l\u1ea7n ra m\u1eaft n\u00e0y kh\u00f4ng h\u1ec1 b\u00ecnh th\u01b0\u1eddng ch\u00fat n\u00e0o, c\u01a1 c\u1ea5u ti\u1ec1n th\u01b0\u1edfng th\u00f4ng th\u01b0\u1eddng c\u1ee7a c\u00f4ng ty s\u1ebd kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u1ee7. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng qua \u0111\u1ea1i l\u00fd c\u1ee7a h\u1ecd ch\u01b0a t\u1eebng b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u1ed9c \u0111\u00e1o nh\u01b0 th\u1ebf n\u00e0y tr\u01b0\u1edbc \u0111\u00e2y. H\u1ecd c\u1ea7n m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi m\u1ebb h\u01a1n.<\/p>\n<\/div>\n\n\n\n

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Truy\u1ec1n c\u1ea3m h\u1ee9ng theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau<\/h2>\n\n\n\n

B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng kinh t\u1ebf h\u1ecdc h\u00e0nh vi, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i d\u1ef1a tr\u00ean thi \u0111ua l\u00e0m d\u1ea5y l\u00ean tinh th\u1ea7n c\u1ea1nh tranh c\u1ee7a c\u00e1c \u0111\u1ea1i di\u1ec7n tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng di\u1ec7n kh\u00e1c nhau. Ch\u01b0\u01a1ng tr\u00ecnh \u0111i k\u00e8m v\u1edbi b\u1ea3ng x\u1ebfp h\u1ea1ng v\u00e0 nh\u1eefng chuy\u1ebfn du l\u1ecbch tuy\u1ec7t v\u1eddi d\u00e0nh cho ng\u01b0\u1eddi chi\u1ebfn th\u1eafng. Thay v\u00ec ti\u1ec1n m\u1eb7t, c\u00e1c \u0111\u1ea1i di\u1ec7n s\u1ebd nh\u1eadn \u0111i\u1ec3m th\u01b0\u1edfng \u2013 v\u1edbi 10 c\u00e1ch \u0111\u1ec3 ki\u1ebfm \u0111i\u1ec3m v\u00e0 v\u00f4 v\u00e0n c\u00e1ch \u0111\u1ec3 chi ti\u00eau ch\u00fang.<\/p>\n\n\n\n

Ch\u00fang t\u00f4i t\u1ea1o ra ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i n\u00e0y \u0111\u1ec3 kh\u00edch l\u1ec7 c\u00e1c \u0111\u1ea1i di\u1ec7n v\u1edbi nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea7n th\u01b0\u1edfng v\u00e0 c\u1ea3m th\u1ea5y th\u00e0nh c\u00f4ng:<\/p>\n\n\n\n

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  • \u0110\u1ec3 kh\u00edch l\u1ec7 tinh th\u1ea7n, c\u00e1c \u0111\u1ea1i di\u1ec7n nh\u1eadn \u0111i\u1ec3m th\u01b0\u1edfng khi ho\u00e0n th\u00e0nh c\u00e1c bu\u1ed5i \u0111\u00e0o t\u1ea1o v\u1ec1 d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi, c\u1ea3 tr\u1ef1c ti\u1ebfp l\u1eabn tr\u1ef1c tuy\u1ebfn.<\/li>\n\n\n\n
  • Ti\u1ebfp theo, h\u1ecd t\u00edch l\u0169y \u0111i\u1ec3m th\u01b0\u1edfng cho m\u1ed7i chi\u1ebfc m\u00e1y m\u1edbi \u0111\u01b0\u1ee3c b\u00e1n ra \u2013 v\u1edbi \u0111i\u1ec3m th\u01b0\u1edfng th\u00eam khi b\u00e1n cho c\u00e1c t\u00e0i kho\u1ea3n qu\u1ed1c gia ho\u1eb7c kh\u00e1ch h\u00e0ng m\u1edbi.<\/li>\n\n\n\n
  • Ph\u1ea7n h\u1ea5p d\u1eabn nh\u1ea5t c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ch\u00ednh l\u00e0 cu\u1ed9c thi, n\u01a1i kh\u01a1i d\u1eady tinh th\u1ea7n c\u1ea1nh tranh m\u00e3nh li\u1ec7t trong \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc n\u00e0y. Ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u1ee9ng \u0111\u1ea7u t\u1ea1i m\u1ed7i \u0111\u1ea1i l\u00fd gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n \u0111i\u1ec3m th\u01b0\u1edfng l\u1edbn; nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng gi\u1ecfi nh\u1ea5t tr\u00ean to\u00e0n qu\u1ed1c nh\u1eadn \u0111\u01b0\u1ee3c h\u01a1n b\u1ed1n l\u1ea7n nh\u01b0 v\u1eady \u2013 \u0111\u1ee7 \u0111i\u1ec3m \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 t\u1eadn h\u01b0\u1edfng m\u1ed9t k\u1ef3 ngh\u1ec9 xa hoa t\u00f9y \u00fd (ho\u1eb7c ch\u1ecdn l\u1ea5y b\u1ea5t k\u1ef3 ph\u1ea7n th\u01b0\u1edfng n\u00e0o h\u1ecd mong mu\u1ed1n); v\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ee9ng \u0111\u1ea7u gi\u00e0nh \u0111\u01b0\u1ee3c quy\u1ec1n t\u1ef1 h\u00e0o tr\u00ean to\u00e0n qu\u1ed1c, \u0111\u01b0\u1ee3c t\u00f4n vinh b\u1eb1ng nh\u1eefng chi\u1ebfc c\u00fap \u0111\u1ed9c \u0111\u00e1o g\u1eedi \u0111\u1ebfn \u0111\u1ec3 tr\u01b0ng b\u00e0y t\u1ea1i m\u1ed7i \u0111\u1ea1i l\u00fd \u0111o\u1ea1t gi\u1ea3i.<\/li>\n\n\n\n
  • \u0110\u1ec3 h\u1ed7 tr\u1ee3 cho c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, ch\u00fang t\u00f4i c\u0169ng trao c\u00e1c l\u1ef1a ch\u1ecdn v\u1ec1 gi\u1ea3i th\u01b0\u1edfng h\u00e0ng h\u00f3a cho b\u1ea5t k\u1ef3 nh\u00f3m marketing \u0111\u1ea1i l\u00fd n\u00e0o t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n nh\u1eb1m qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi.<\/li>\n<\/ul>\n\n\n\n

    M\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u00e3 gi\u00fap c\u00e1c \u0111\u1ea1i di\u1ec7n lu\u00f4n n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin v\u00e0 tr\u00e0n \u0111\u1ea7y h\u1ee9ng kh\u1edfi th\u00f4ng qua s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa email v\u00e0 c\u00e1c \u1ea5n ph\u1ea9m in, \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c trong su\u1ed1t th\u1eddi gian khuy\u1ebfn m\u00e3i.<\/p>\n<\/div>\n\n\n\n

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    B\u1ea3ng x\u1ebfp h\u1ea1ng c\u1eadp nh\u1eadt li\u00ean t\u1ee5c, t\u1ea1o \u0111\u1ed9ng l\u1ef1c kh\u00f4ng ng\u1eebng<\/h2>\n\n\n\n

    B\u1ea3ng x\u1ebfp h\u1ea1ng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 theo d\u00f5i th\u1ee9 h\u1ea1ng c\u1ee7a m\u00ecnh hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n

    D\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi n\u00e0y mang theo nhi\u1ec1u k\u1ef3 v\u1ecdng c\u00f9ng nh\u1eefng m\u1ee5c ti\u00eau l\u1edbn lao. C\u00f4ng ty \u0111\u00e3 \u0111\u1ea7u t\u01b0 h\u00e0ng tri\u1ec7u \u0111\u00f4 la v\u00e0o d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi n\u00e0y v\u00e0 mu\u1ed1n b\u00e1n \u00edt nh\u1ea5t 2.000 m\u00e1y trong 12 th\u00e1ng \u0111\u1ea7u ti\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ed9t kh\u1edfi \u0111\u1ea7u th\u00e0nh c\u00f4ng c\u00f3 l\u00e3i.<\/p>\n\n\n\n

    Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ed9t ph\u00e1 c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 gi\u00fap v\u01b0\u1ee3t qua m\u1ee5c ti\u00eau \u0111\u1ec1 ra \u2013 \u0111\u1ea1t \u0111\u01b0\u1ee3c 2.998 \u0111\u01a1n h\u00e0ng trong kho\u1ea3ng th\u1eddi gian th\u1ef1c hi\u1ec7n, v\u01b0\u1ee3t m\u1ee5c ti\u00eau doanh s\u1ed1 l\u00ean t\u1edbi 150% v\u1edbi t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n k\u1ef7 l\u1ee5c 34:1.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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    Kh\u1ea3 N\u0103ng D\u1eabn D\u1eaft T\u01b0 Duy<\/h2>\n\n\n\n

    H\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t. C\u00e1c chuy\u00ean gia d\u1eabn d\u1eaft t\u01b0 duy c\u1ee7a BIW mang \u0111\u1ebfn cho b\u1ea1n g\u00f3c nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 ngh\u1ec7 thu\u1eadt truy\u1ec1n c\u1ea3m h\u1ee9ng trong kinh doanh.<\/p>\n<\/div>\n\n\n\n

    \n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb h\u1ea1ng n\u1eb7ng h\u00e0ng \u0111\u1ea7u \u0111\u00e3 ra m\u1eaft d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 s\u1eed d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i d\u1ef1a tr\u00ean h\u00ecnh th\u1ee9c thi \u0111ua \u0111\u1ec3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng. Chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 gi\u1eef cho c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng lu\u00f4n h\u1ee9ng th\u00fa v\u00e0 c\u1ea1nh tranh, mang l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng. Kh\u00e1m ph\u00e1 c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed5i m\u1edbi n\u00e0y \u0111\u00e3 chuy\u1ec3n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd trong to\u00e0n b\u1ed9 b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng.<\/p>\n","protected":false},"featured_media":1338,"template":"","meta":{"case_study_logo":1240,"unique_title":"","unique_cta":"","featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[62,73,58,65],"problem-space":[52],"class_list":["post-1653","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","content-topic-communications","content-topic-manufacturing","content-topic-rewards","content-topic-salesmaker","problem-space-sales-team-motivation"],"yoast_head":"\nB\u00e1n ch\u1ea1y nh\u01b0 c\u01a1n gi\u00f3 \u2013 Thi\u1ebft b\u1ecb h\u1ea1ng n\u1eb7ng d\u00e0nh cho b\u1ea1n - Vietnam (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/high-speed-sales-for-heavy-duty-equipment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e1n ch\u1ea1y nh\u01b0 c\u01a1n gi\u00f3 \u2013 Thi\u1ebft b\u1ecb h\u1ea1ng n\u1eb7ng d\u00e0nh cho b\u1ea1n - Vietnam (English)\" \/>\n<meta property=\"og:description\" content=\"M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb h\u1ea1ng n\u1eb7ng h\u00e0ng \u0111\u1ea7u \u0111\u00e3 ra m\u1eaft d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 s\u1eed d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i d\u1ef1a tr\u00ean h\u00ecnh th\u1ee9c thi \u0111ua \u0111\u1ec3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng. Chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 gi\u1eef cho c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng lu\u00f4n h\u1ee9ng th\u00fa v\u00e0 c\u1ea1nh tranh, mang l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng. 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