{"id":1656,"date":"2025-04-09T12:37:32","date_gmt":"2025-04-09T04:37:32","guid":{"rendered":"https:\/\/www.biworldwide.com\/vn-vn\/?post_type=case-study&#038;p=1656"},"modified":"2025-06-11T13:33:01","modified_gmt":"2025-06-11T05:33:01","slug":"leading-the-way","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/leading-the-way\/","title":{"rendered":"D\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/vn-vn\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1.jpg\" alt=\"\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tD\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>M\u1ed9t h\u00e3ng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t lu\u00f4n tin r\u1eb1ng n\u1ebfu h\u1ecd c\u00f3 th\u1ec3 bi\u1ebfn h\u01a1n 60.000 nh\u00e2n vi\u00ean th\u00e0nh nh\u1eefng ng\u01b0\u1eddi kh\u00e1m ph\u00e1 v\u00e0 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd c\u00f3 th\u1ec3 m\u1edf ra h\u00e0ng ng\u00e0n c\u01a1 h\u1ed9i m\u1edbi.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-action  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7ee84d44 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-119bc444 wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--1\">T\u00e1c \u0111\u1ed9ng<\/h2>\n\n\n\n<p class=\"is-style-intro-large-text is-style-intro-large-text--2\">C\u00f3 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u ngh\u0129a l\u00e0 ch\u00fang t\u00f4i c\u00f3 th\u00eam 60.000 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng m\u1edbi. Nh\u1edd lu\u00f4n gi\u1eef cho ch\u01b0\u01a1ng tr\u00ecnh t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y m\u1edbi m\u1ebb v\u00e0 ph\u00f9 h\u1ee3p, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i qua nhi\u1ec1u n\u0103m.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-0ab540ad wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-dad2828d wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--3\">Ng\u00e0nh<\/h2>\n\n\n\n<p>\u1ea8m th\u1ef1c v\u00e0 \u0111\u1ed3 u\u1ed1ng<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--4\">Kh\u00f4ng gian gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h2>\n\n\n\n<p>G\u1eafn k\u1ebft nh\u00e2n vi\u00ean<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--5\">D\u1ecbch v\u1ee5<\/h2>\n\n\n\n<p>Truy\u1ec1n th\u00f4ng<\/p>\n\n\n\n<p style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Tr\u00f2 ch\u01a1i h\u00f3a<\/p>\n\n\n\n<p style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Ph\u1ea7n th\u01b0\u1edfng<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--6\">C\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n<p>DayMaker<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69d4cc32e80e2)'\/><defs><linearGradient id='69d4cc32e80e2' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#6D28D9' stop-opacity='.3' offset='0'\/><stop stop-color='#6D28D9' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-346627ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-large-section-heading is-style-large-section-heading is-style-large-section-heading\">\u0110\u1ea1i di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng ng\u01b0\u1eddi truy\u1ec1n c\u1ea3m h\u1ee9ng mua s\u1eafm<\/h2>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">N\u1ebfu b\u1ea1n \u0111\u00e3 m\u00ea m\u1ea9n m\u1ed9t lo\u1ea1i n\u01b0\u1edbc ng\u1ecdt n\u00e0o \u0111\u00f3, h\u1eb3n b\u1ea1n c\u0169ng c\u1ea3m th\u1ea5y m\u1ea5t vui th\u1ebf n\u00e0o khi nghe &#8220;R\u1ea5t ti\u1ebfc, \u1edf \u0111\u00e2y kh\u00f4ng c\u00f3 b\u00e1n s\u1ea3n ph\u1ea9m h\u00e3ng \u1ea5y.&#8221; Nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7c tr\u01b0ng lu\u00f4n mu\u1ed1n \u0111\u1ed3 u\u1ed1ng y\u00eau th\u00edch c\u00f3 m\u1eb7t kh\u1eafp n\u01a1i. V\u00e0 d\u0129 nhi\u00ean, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng kh\u00e1t khao \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">Tuy nhi\u00ean, v\u1edbi g\u1ea7n 650.000 nh\u00e0 h\u00e0ng tr\u00ean kh\u1eafp n\u01b0\u1edbc M\u1ef9 v\u00e0 h\u00e0ng tr\u0103m nh\u00e0 h\u00e0ng m\u1edbi m\u1edf c\u1eeda m\u1ed7i ng\u00e0y \u2013 ch\u01b0a k\u1ec3 \u0111\u1ebfn c\u00e1c qu\u00e1n \u0103n nhanh, nh\u00e0 \u0103n, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u00e0 nhi\u1ec1u n\u01a1i kh\u00e1c \u2013 vi\u1ec7c n\u1eafm b\u1eaft m\u1ecdi c\u01a1 h\u1ed9i kinh doanh kh\u00f4ng ph\u1ea3i d\u1ec5 d\u00e0ng. Ngay c\u1ea3 v\u1edbi m\u1ed9t trong nh\u1eefng c\u00f4ng ty n\u01b0\u1edbc gi\u1ea3i kh\u00e1t h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c n\u00e0y.<\/p>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">M\u1ed9t c\u00f4ng ty n\u01b0\u1edbc gi\u1ea3i kh\u00e1t lu\u00f4n tin r\u1eb1ng n\u1ebfu c\u00f3 th\u1ec3 bi\u1ebfn h\u01a1n 60.000 nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh th\u00e0nh nh\u1eefng nh\u00e0 th\u00e1m hi\u1ec3m v\u00e0 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd c\u00f3 th\u1ec3 m\u1edf \u0111\u01b0\u1ee3c h\u00e0ng ng\u00e0n c\u01a1 h\u1ed9i m\u1edbi. T\u1ea7m nh\u00ecn c\u1ee7a h\u1ecd l\u00e0 m\u1ed7i l\u1ea7n nh\u00e2n vi\u00ean b\u1eaft g\u1eb7p m\u1ed9t c\u1eeda h\u00e0ng thi\u1ebfu t\u1ee7 n\u01b0\u1edbc gi\u1ea3i kh\u00e1t hay m\u1ed9t nh\u00e0 h\u00e0ng ch\u1ec9 b\u00e1n n\u01b0\u1edbc c\u1ee7a \u0111\u1ed1i th\u1ee7, h\u1ecd s\u1ebd h\u1ecfi qu\u1ea3n l\u00fd xem c\u00f3 mu\u1ed1n n\u00f3i chuy\u1ec7n v\u1edbi \u0111\u1ea1i di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng v\u00e0 n\u1ebfu c\u00f3, h\u1ecd s\u1ebd thu th\u1eadp th\u00f4ng tin.<\/p>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">Ban l\u00e3nh \u0111\u1ea1o c\u1ee7a h\u1ecd t\u1eeb l\u00e2u \u0111\u00e3 nh\u1eadn ra gi\u00e1 tr\u1ecb t\u1eeb vi\u1ec7c nh\u00e2n vi\u00ean gi\u1edbi thi\u1ec7u nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng. V\u00ec v\u1eady, khi ch\u00fang t\u00f4i \u0111\u1ec1 xu\u1ea5t m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u1ec3 khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean tr\u1edf th\u00e0nh nh\u1eefng \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd \u0111\u00e3 ngay l\u1eadp t\u1ee9c h\u00e0nh \u0111\u1ed9ng.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-large-section-heading is-style-large-section-heading is-style-large-section-heading\">\u0110\u1ed5i m\u1edbi v\u00e0 t\u1eadn h\u01b0\u1edfng ni\u1ec1m vui<\/h2>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">Ch\u1ec9 trong v\u00e0i th\u00e1ng, ch\u00fang t\u00f4i \u0111\u00e3 gi\u00fap kh\u00e1ch h\u00e0ng n\u00e0y ra m\u1eaft LEADS \u2013 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c t\u00e1i thi\u1ebft k\u1ebf v\u00e0 tr\u00e0n \u0111\u1ea7y s\u1ee9c s\u1ed1ng m\u1edbi, th\u01b0\u1edfng \u0111i\u1ec3m cho nh\u00e2n vi\u00ean v\u1edbi m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n m\u00e0 h\u1ecd gi\u1edbi thi\u1ec7u. Tr\u01b0\u1edbc \u0111\u00e2y, c\u00f4ng ty ch\u1ec9 t\u1eb7ng th\u1ebb qu\u00e0 t\u1eb7ng cho nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1eabn \u0111\u1ebfn giao d\u1ecbch th\u00e0nh c\u00f4ng, nh\u01b0ng k\u1ebft qu\u1ea3 l\u1ea1i kh\u00f4ng m\u1ea5y \u1ea5n t\u01b0\u1ee3ng. Ch\u00fang t\u00f4i \u0111\u00e3 c\u1ea3i ti\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 th\u01b0\u1edfng cho m\u1ecdi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n, b\u1ea5t k\u1ec3 c\u00f3 bi\u1ebfn th\u00e0nh h\u1ee3p \u0111\u1ed3ng m\u1edbi hay kh\u00f4ng, nh\u1eb1m t\u1ea1o th\u00f3i quen gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. H\u01a1n th\u1ebf n\u1eefa, ch\u00fang t\u00f4i c\u00f2n cung c\u1ea5p nhi\u1ec1u l\u1ef1a ch\u1ecdn ph\u1ea7n th\u01b0\u1edfng phong ph\u00fa. Nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111i\u1ec3m c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y h\u00e0ng h\u00f3a t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng, du l\u1ecbch, v\u00e9 s\u1ef1 ki\u1ec7n, v\u00e0 nhi\u1ec1u th\u1ee9 kh\u00e1c.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-large-section-heading is-style-large-section-heading is-style-large-section-heading\">Gi\u1eef cho m\u1ecdi th\u1ee9 lu\u00f4n m\u1edbi m\u1ebb v\u00e0 ph\u00f9 h\u1ee3p<\/h2>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\"><strong>K\u1ebft qu\u1ea3 \u0111\u1ebfn nhanh ch\u00f3ng v\u00e0 \u0111\u1ea7y b\u1ea5t ng\u1edd.<\/strong><\/p>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">Trong n\u0103m \u0111\u1ea7u c\u1ee7a LEADS, m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c. Ch\u00fang t\u00f4i \u0111\u00e3 kh\u1edfi \u0111\u1ed9ng m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd \u0111\u1ec3 gi\u1edbi thi\u1ec7u ch\u01b0\u01a1ng tr\u00ecnh LEADS m\u1edbi \u0111\u1ebfn nh\u00e2n vi\u00ean, qu\u1ea3ng b\u00e1 nh\u1eefng ph\u1ea7n th\u01b0\u1edfng, kh\u01a1i d\u1eady s\u1ef1 h\u00e0o h\u1ee9ng v\u00e0 \u2013 g\u1ea7n nh\u01b0 ngay l\u1eadp t\u1ee9c \u2013 mang l\u1ea1i k\u1ebft qu\u1ea3 \u0111\u00e1ng kinh ng\u1ea1c. \u0110\u1ebfn cu\u1ed1i n\u0103m \u0111\u1ea7u ti\u00ean, ch\u00fang t\u00f4i \u0111\u00e3 t\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean g\u1ea5p b\u1ed1n l\u1ea7n, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng g\u1ea5p n\u0103m l\u1ea7n, v\u00e0 m\u1edf r\u1ed9ng th\u00eam g\u1ea5p 10 l\u1ea7n s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">Trong n\u0103m th\u1ee9 hai, ch\u00fang t\u00f4i t\u1eadp trung l\u00e0m cho LEADS tr\u1edf n\u00ean d\u1ec5 d\u00e0ng v\u00e0 th\u00fa v\u1ecb h\u01a1n bao gi\u1edd h\u1ebft. Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh n\u1ed9p th\u00f4ng tin, duy tr\u00ec c\u00e1c cu\u1ed9c giao ti\u1ebfp s\u00f4i n\u1ed5i, v\u00e0 l\u1eadp ra b\u1ea3ng x\u1ebfp h\u1ea1ng \u0111\u1ec3 t\u00f4n vinh nh\u1eefng nh\u00e2n vi\u00ean t\u1ea1o ra nhi\u1ec1u \u0111\u1ea7u m\u1ed1i nh\u1ea5t. \u0110\u1ebfn cu\u1ed1i n\u0103m, s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ea7u m\u1ed1i \u0111\u01b0\u1ee3c n\u1ed9p \u0111\u00e3 t\u0103ng g\u1ea5p \u0111\u00f4i so v\u1edbi n\u0103m \u0111\u1ea7u ti\u00ean \u2013 v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t n\u00e0y \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu t\u0103ng th\u00eam ch\u00edn tri\u1ec7u \u0111\u00f4 la.<\/p>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\"><strong>K\u1ec3 t\u1eeb \u0111\u00f3, k\u1ebft qu\u1ea3 ng\u00e0y c\u00e0ng nh\u00e2n l\u00ean g\u1ea5p b\u1ed9i.<\/strong><\/p>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">Trong 5 n\u0103m \u0111\u1ea7u ti\u00ean c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7c bi\u1ec7t n\u00e0y \u0111\u00e3 thu h\u00fat h\u01a1n 34.000 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng, mang v\u1ec1 th\u00eam h\u01a1n 30 tri\u1ec7u \u0111\u00f4 la doanh thu \u2013 m\u1ed9t k\u1ebft qu\u1ea3 \u0111\u1ea7y \u1ea5n t\u01b0\u1ee3ng v\u00e0 l\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o cho b\u1ea5t c\u1ee9 ai y\u00eau m\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">H\u01a1n n\u1eefa, nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 nh\u00e2n vi\u00ean gi\u1edbi thi\u1ec7u c\u00f3 t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n l\u00ean \u0111\u1ebfn kho\u1ea3ng 43% \u2013 so v\u1edbi ch\u1ec9 10% khi g\u1ecdi \u0111i\u1ec7n l\u1ea1nh. Kh\u00f4ng ch\u1ec9 v\u1eady, nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y th\u01b0\u1eddng ch\u1ec9 c\u1ea7n kho\u1ea3ng ba l\u1ea7n g\u1eb7p g\u1ee1 t\u1eeb nh\u00e2n vi\u00ean kinh doanh \u2013 trong khi v\u1edbi kh\u00e1ch h\u00e0ng kh\u00f4ng quen bi\u1ebft, th\u01b0\u1eddng ph\u1ea3i c\u1ea7n \u0111\u1ebfn m\u01b0\u1eddi hai l\u1ea7n vi\u1ebfng th\u0103m n\u1eefa.<\/p>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">T\u1eeb m\u1ecdi g\u00f3c nh\u00ecn, ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 th\u00e0nh c\u00f4ng v\u00e0 mang \u0111\u1ebfn cho m\u1ed7i nh\u00e2n vi\u00ean c\u01a1 h\u1ed9i \u0111\u1ec3 gieo y\u00eau th\u01b0\u01a1ng v\u00e0 g\u1eb7t h\u00e1i th\u00e0nh qu\u1ea3.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-97093539 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Kh\u1ea3 N\u0103ng D\u1eabn D\u1eaft T\u01b0 Duy<\/h2>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\" style=\"line-height:1.6\">H\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t. C\u00e1c chuy\u00ean gia d\u1eabn d\u1eaft t\u01b0 duy c\u1ee7a BIW mang \u0111\u1ebfn cho b\u1ea1n g\u00f3c nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 ngh\u1ec7 thu\u1eadt truy\u1ec1n c\u1ea3m h\u1ee9ng trong kinh doanh.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\">\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t n\u01b0\u1edbc gi\u1ea3i kh\u00e1t h\u00e0ng \u0111\u1ea7u \u0111\u00e3 bi\u1ebfn h\u01a1n 60.000 nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh th\u00e0nh nh\u1eefng \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn. Nh\u00e2n vi\u00ean nh\u1eadn \u0111i\u1ec3m th\u01b0\u1edfng khi g\u1eedi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n, v\u00e0 \u0111i\u1ec3m n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ed5i l\u1ea5y nhi\u1ec1u ph\u1ea7n th\u01b0\u1edfng kh\u00e1c nhau. S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 v\u1ec1 m\u1ee9c \u0111\u1ed9 tham gia v\u00e0 s\u1ed1 l\u01b0\u1ee3ng \u0111i\u1ec3m b\u00e1n h\u00e0ng m\u1edbi. Kh\u00e1m ph\u00e1 c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed5i m\u1edbi n\u00e0y \u0111\u00e3 chuy\u1ec3n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd trong to\u00e0n b\u1ed9 b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng.<\/p>\n","protected":false},"featured_media":1340,"template":"","meta":{"case_study_logo":1246,"unique_title":"D\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng","unique_cta":"","featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[62,63,71,68,58],"problem-space":[59,52],"class_list":["post-1656","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","content-topic-communications","content-topic-consumer-goods-and-services","content-topic-daymaker","content-topic-gamification","content-topic-rewards","problem-space-employee-engagement","problem-space-sales-team-motivation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng - Vietnam (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/leading-the-way\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng - Vietnam (English)\" \/>\n<meta property=\"og:description\" content=\"M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t n\u01b0\u1edbc gi\u1ea3i kh\u00e1t h\u00e0ng \u0111\u1ea7u \u0111\u00e3 bi\u1ebfn h\u01a1n 60.000 nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh th\u00e0nh nh\u1eefng \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn. Nh\u00e2n vi\u00ean nh\u1eadn \u0111i\u1ec3m th\u01b0\u1edfng khi g\u1eedi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n, v\u00e0 \u0111i\u1ec3m n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ed5i l\u1ea5y nhi\u1ec1u ph\u1ea7n th\u01b0\u1edfng kh\u00e1c nhau. S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 v\u1ec1 m\u1ee9c \u0111\u1ed9 tham gia v\u00e0 s\u1ed1 l\u01b0\u1ee3ng \u0111i\u1ec3m b\u00e1n h\u00e0ng m\u1edbi. Kh\u00e1m ph\u00e1 c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed5i m\u1edbi n\u00e0y \u0111\u00e3 chuy\u1ec3n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd trong to\u00e0n b\u1ed9 b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/leading-the-way\/\" \/>\n<meta property=\"og:site_name\" content=\"Vietnam (English)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-11T05:33:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/leading-the-way\/\",\"url\":\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/leading-the-way\/\",\"name\":\"D\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng - Vietnam (English)\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/vn-vn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/leading-the-way\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/leading-the-way\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1.jpg\",\"datePublished\":\"2025-04-09T04:37:32+00:00\",\"dateModified\":\"2025-06-11T05:33:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/leading-the-way\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/leading-the-way\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/leading-the-way\/#primaryimage\",\"url\":\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1.jpg\",\"contentUrl\":\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1.jpg\",\"caption\":\"A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. 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