{"id":1659,"date":"2025-04-09T12:38:59","date_gmt":"2025-04-09T04:38:59","guid":{"rendered":"https:\/\/www.biworldwide.com\/vn-vn\/?post_type=case-study&p=1659"},"modified":"2025-06-11T13:30:43","modified_gmt":"2025-06-11T05:30:43","slug":"a-purpose-worth-banking-on","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/a-purpose-worth-banking-on\/","title":{"rendered":"M\u1ed9t m\u1ee5c ti\u00eau \u0111\u00e1ng \u0111\u1ec3 tin t\u01b0\u1edfng"},"content":{"rendered":"
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Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t
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\n\t\t\t\tM\u1ed9t m\u1ee5c ti\u00eau \u0111\u00e1ng \u0111\u1ec3 tin t\u01b0\u1edfng\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u nh\u1eadn ra gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c hi\u1ec3u \u201cl\u00fd do c\u1ee7a h\u1ecd\u201d v\u00e0 nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o bi\u1ebft r\u1eb1ng c\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng s\u1ebd kh\u01a1i g\u1ee3i \u0111am m\u00ea, m\u00e0i gi\u0169a s\u1ef1 t\u1eadp trung v\u00e0 t\u1ea1o ra k\u1ebft qu\u1ea3. Th\u1ebf nh\u01b0ng, nhi\u1ec1u l\u1ea7n ch\u00fang t\u00f4i ch\u1ee9ng ki\u1ebfn c\u00e1c c\u00f4ng ty \u0111\u1ec3 m\u1ea5t \u0111i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a m\u00ecnh.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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K\u1ebft qu\u1ea3<\/h2>\n\n\n\n

K\u1ebft n\u1ed1i nh\u00e2n vi\u00ean v\u1edbi m\u1ed9t m\u1ee5c \u0111\u00edch l\u1edbn lao h\u01a1n th\u1eafp s\u00e1ng ni\u1ec1m \u0111am m\u00ea, t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u1eadp trung, v\u00e0 th\u00fac \u0111\u1ea9y k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng. Chi\u1ebfn l\u01b0\u1ee3c ghi nh\u1eadn n\u00e0y \u0111\u00e3 \u0111\u01b0a m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty l\u00ean h\u00e0ng \u0111\u1ea7u v\u00e0 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 10,4 tri\u1ec7u \u0111\u00f4 la chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c thay th\u1ebf nh\u00e2n s\u1ef1.<\/p>\n<\/div>\n\n\n\n

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Ng\u00e0nh<\/h2>\n\n\n\n

D\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh<\/p>\n<\/div>\n\n\n\n

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Kh\u00f4ng gian gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h2>\n\n\n\n

G\u1eafn k\u1ebft nh\u00e2n vi\u00ean<\/p>\n<\/div>\n\n\n\n

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D\u1ecbch v\u1ee5<\/h2>\n\n\n\n

Ghi Nh\u1eadn<\/p>\n\n\n\n

Ph\u1ea7n Th\u01b0\u1edfng<\/p>\n\n\n\n

Truy\u1ec1n th\u00f4ng<\/p>\n<\/div>\n\n\n\n

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C\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n

DayMaker<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n

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S\u1ed1ng \u0111\u00fang \u00fd ngh\u0129a c\u1ee7a \u0111\u1eddi b\u1ea1n<\/h2>\n\n\n\n

H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u nh\u1eadn ra gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c hi\u1ec3u \u201cl\u00fd do c\u1ee7a h\u1ecd\u201d v\u00e0 nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o bi\u1ebft r\u1eb1ng c\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng s\u1ebd kh\u01a1i g\u1ee3i \u0111am m\u00ea, m\u00e0i gi\u0169a s\u1ef1 t\u1eadp trung v\u00e0 t\u1ea1o ra k\u1ebft qu\u1ea3. Th\u1ebf nh\u01b0ng, nhi\u1ec1u l\u1ea7n ch\u00fang t\u00f4i ch\u1ee9ng ki\u1ebfn c\u00e1c c\u00f4ng ty \u0111\u1ec3 m\u1ea5t \u0111i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Khi b\u1eaft \u0111\u1ea7u h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t c\u00f4ng ty d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh l\u1edbn, ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra h\u1ecd c\u00f3 m\u1ed9t tuy\u00ean ng\u00f4n s\u1ee9 m\u1ec7nh m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ea7y c\u1ea3m h\u1ee9ng: \u201cSoi S\u00e1ng Con \u0110\u01b0\u1eddng \u0110\u1ebfn V\u1edbi S\u1ef1 An T\u00e2m T\u00e0i Ch\u00ednh.\u201d C\u00f4ng ty n\u00e0y \u0111am m\u00ea gi\u00fap \u0111\u1ee1 kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng nghi\u1ec7p v\u00e0 c\u1ed9ng \u0111\u1ed3ng \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u1ef1 tin v\u1ec1 t\u00e0i ch\u00ednh, v\u1edbi s\u1ef1 quan t\u00e2m v\u00e0 ch\u0103m s\u00f3c \u0111\u1eb7c bi\u1ec7t.<\/p>\n\n\n\n

Nh\u01b0ng h\u1ecd mu\u1ed1n bi\u1ebft li\u1ec7u ni\u1ec1m \u0111am m\u00ea n\u00e0y c\u00f3 \u0111ang ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim c\u1ee7a nh\u00e2n vi\u00ean hay kh\u00f4ng. N\u00f3 c\u00f3 th\u00fac \u0111\u1ea9y h\u1ecd thay \u0111\u1ed5i c\u00e1ch h\u00e0nh x\u1eed kh\u00f4ng? N\u00f3 c\u00f3 mang l\u1ea1i k\u1ebft qu\u1ea3 kh\u00f4ng?<\/p>\n\n\n\n

\u0110\u1ec3 t\u00ecm hi\u1ec3u, ch\u00fang t\u00f4i \u0111\u00e3 ph\u1ecfng v\u1ea5n nh\u00e2n vi\u00ean t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau trong c\u00f4ng ty v\u00e0 h\u1ecfi h\u1ecd r\u1eb1ng “Th\u1eafp s\u00e1ng con \u0111\u01b0\u1eddng \u0111\u1ebfn an b\u00ecnh t\u00e0i ch\u00ednh” c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi h\u1ecd. Li\u1ec7u h\u1ecd c\u00f3 bi\u1ebft \u0111\u00e2y l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty kh\u00f4ng? H\u1ecd c\u00f3 bi\u1ebft c\u00e1ch l\u00e0m cho \u0111i\u1ec1u \u0111\u00f3 tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng trong c\u00e1c t\u01b0\u01a1ng t\u00e1c h\u1eb1ng ng\u00e0y kh\u00f4ng? Li\u1ec7u hi\u1ec7u su\u1ea5t c\u1ee7a h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean \u0111i\u1ec1u n\u00e0y kh\u00f4ng?<\/p>\n\n\n\n

Ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra c\u00f3 s\u1ef1 thi\u1ebfu k\u1ebft n\u1ed1i gi\u1eefa tuy\u00ean b\u1ed1 m\u1ee5c ti\u00eau \u0111\u1ea7y t\u00e2m huy\u1ebft v\u00e0 c\u00f4ng vi\u1ec7c th\u1ef1c t\u1ebf h\u1eb1ng ng\u00e0y. Kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft c\u00e1ch th\u1ef1c s\u1ef1 \u0111em m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty v\u00e0o cu\u1ed9c s\u1ed1ng, v\u00ec th\u1ebf r\u1ea5t \u00edt nh\u00e2n vi\u00ean th\u1ef1c s\u1ef1 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. V\u00e0 khi thi\u1ebfu \u0111i m\u1ee5c ti\u00eau, nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y m\u1ea5t ph\u01b0\u01a1ng h\u01b0\u1edbng, xao nh\u00e3ng, ch\u00e1n n\u1ea3n, hay c\u1ea3m gi\u00e1c b\u1ecb \u0111\u00e1nh gi\u00e1 l\u00e0 d\u1ec5 thay th\u1ebf \u2013 t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y d\u1ea7n d\u1ea7n d\u1eabn \u0111\u1ebfn vi\u1ec7c h\u1ecd t\u00ecm ki\u1ebfm c\u00f4ng vi\u1ec7c kh\u00e1c b\u00ean ngo\u00e0i.<\/p>\n<\/div>\n\n\n\n

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Kh\u01a1i d\u1eady \u0111am m\u00ea v\u00e0 m\u00e0i gi\u0169a s\u1ef1 t\u1eadp trung<\/h2>\n\n\n\n

BIW \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ghi nh\u1eadn \u0111\u1ea7y \u1ea5n t\u01b0\u1ee3ng nh\u1eb1m l\u00e0m n\u1ed5i b\u1eadt s\u1ee9 m\u1ec7nh c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00fang t\u00f4i.<\/p>\n\n\n\n

M\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i c\u00f3 hai ph\u1ea7n:<\/p>\n\n\n\n

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  • Th\u1ed5i b\u00f9ng s\u1ee9c m\u1ea1nh \u0111\u1ed9i ng\u0169 \u2013 t\u1ea1o \u0111\u1ed9ng l\u1ef1c, n\u00e2ng cao tinh th\u1ea7n, v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c.<\/li>\n\n\n\n
  • Chinh ph\u1ee5c kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch th\u1ef1c s\u1ef1 \u201cTh\u1eafp S\u00e1ng Con \u0110\u01b0\u1eddng H\u1ea1nh Ph\u00fac T\u00e0i Ch\u00ednh.\u201d<\/li>\n<\/ul>\n\n\n\n

    Kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ea5y gi\u00e1 tr\u1ecb v\u00e0 quy\u1ebft \u0111\u1ecbnh tham gia ngay. Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1eb7t t\u00ean cho ch\u01b0\u01a1ng tr\u00ecnh ghi nh\u1eadn c\u1ee7a h\u1ecd l\u00e0 myPurpose. Ch\u00fang t\u00f4i t\u1ea1o ra \u0110i\u1ec3m Purpose. Ch\u00fang t\u00f4i \u0111\u00e3 thi\u1ebft l\u1eadp nh\u1eefng h\u00e0nh vi ghi nh\u1eadn quan tr\u1ecdng \u0111\u1ec3 h\u1ed7 tr\u1ee3 tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd \u2013 nh\u01b0 \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u, x\u00e2y d\u1ef1ng l\u00f2ng tin, l\u00e0m vi\u1ec7c ch\u00ednh x\u00e1c, v\u00e0 th\u1ec3 hi\u1ec7n ni\u1ec1m \u0111am m\u00ea \u0111\u1ec3 chi\u1ebfn th\u1eafng.<\/p>\n<\/div>\n\n\n\n

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    T\u1ea1o n\u00ean k\u1ebft qu\u1ea3 tuy\u1ec7t v\u1eddi<\/h2>\n\n\n\n

    Ch\u1ec9 m\u1ed9t n\u0103m sau khi ra m\u1eaft ch\u00ednh th\u1ee9c v\u00e0 c\u00f9ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i b\u1ed9 kh\u00e1c, hai k\u1ebft qu\u1ea3 kinh doanh quan tr\u1ecdng \u0111\u00e3 s\u1edbm th\u1ea5y r\u00f5.<\/p>\n\n\n\n

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    1. Nh\u00e2n vi\u00ean \u1edf l\u1ea1i. Trong n\u0103m \u0111\u1ea7u ti\u00ean, t\u1ef7 l\u1ec7 nh\u00e2n vi\u00ean ngh\u1ec9 vi\u1ec7c gi\u1ea3m g\u1ea7n 31%. V\u1edbi chi ph\u00ed cho vi\u1ec7c thay \u0111\u1ed5i nh\u00e2n vi\u00ean v\u00e0o kho\u1ea3ng 8.500 \u0111\u00f4 la m\u1ed7i ng\u01b0\u1eddi, c\u00f4ng ty \u0111\u00e3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 10,4 tri\u1ec7u \u0111\u00f4 la ch\u1ec9 trong n\u0103m \u0111\u1ea7u ti\u00ean.<\/li>\n\n\n\n
    2. Kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ea1nh ph\u00fac h\u01a1n. M\u1ed9t k\u1ebft qu\u1ea3 v\u00f4 c\u00f9ng quan tr\u1ecdng kh\u00e1c ch\u00ednh l\u00e0 s\u1ef1 t\u0103ng v\u1ecdt \u0111\u00e1ng kinh ng\u1ea1c trong \u0111i\u1ec3m s\u1ed1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. C\u00f4ng ty \u0111\u00e3 \u0111\u1eb7t m\u1ee5c ti\u00eau t\u0103ng th\u00eam b\u1ed1n \u0111i\u1ec3m trong ba n\u0103m \u0111\u1ea7u th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh, m\u1ed9t b\u01b0\u1edbc ti\u1ebfn l\u1edbn. Ch\u1ec9 trong v\u00f2ng 12 th\u00e1ng k\u1ec3 t\u1eeb khi ch\u01b0\u01a1ng tr\u00ecnh b\u1eaft \u0111\u1ea7u, h\u1ecd \u0111\u00e3 ch\u1ea1m t\u1edbi m\u1ee5c ti\u00eau \u0111\u00f3 \u2013 s\u1edbm h\u01a1n hai n\u0103m.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n
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      Kh\u1ea3 N\u0103ng D\u1eabn D\u1eaft T\u01b0 Duy<\/h2>\n\n\n\n

      H\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t. C\u00e1c chuy\u00ean gia d\u1eabn d\u1eaft t\u01b0 duy c\u1ee7a BIW mang \u0111\u1ebfn cho b\u1ea1n g\u00f3c nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 ngh\u1ec7 thu\u1eadt truy\u1ec1n c\u1ea3m h\u1ee9ng trong kinh doanh.<\/p>\n<\/div>\n\n\n\n

      \n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      M\u1ed9t c\u00f4ng ty d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh l\u1edbn \u0111\u00e3 \u0111\u1eb7t m\u1ee5c ti\u00eau kh\u01a1i d\u1eady \u0111am m\u00ea v\u00e0 n\u00e2ng cao s\u1ef1 t\u1eadp trung b\u1eb1ng c\u00e1ch g\u1eafn k\u1ebft nh\u00e2n vi\u00ean v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd: \u201cD\u1eabn l\u1ed1i \u0111\u1ebfn s\u1ef1 th\u1ecbnh v\u01b0\u1ee3ng t\u00e0i ch\u00ednh.\u201d H\u1ecd \u0111\u00e3 tri\u1ec3n khai m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ghi nh\u1eadn mang t\u00ean myPurpose, th\u01b0\u1edfng \u0111i\u1ec3m Purpose Points cho nh\u1eefng h\u00e0nh vi then ch\u1ed1t. S\u00e1ng ki\u1ebfn n\u00e0y \u0111\u00e3 gi\u00fap gi\u1ea3m \u0111\u00e1ng k\u1ec3 t\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c v\u00e0 mang l\u1ea1i nh\u1eefng c\u1ea3i thi\u1ec7n \u1ea5n t\u01b0\u1ee3ng v\u1ec1 ch\u1ec9 s\u1ed1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Kh\u00e1m ph\u00e1 c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 chuy\u1ec3n h\u00f3a v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a h\u1ecd trong to\u00e0n b\u1ed9 b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng.<\/p>\n","protected":false},"featured_media":1339,"template":"","meta":{"case_study_logo":1245,"unique_title":"M\u1ed9t m\u1ee5c ti\u00eau \u0111\u00e1ng \u0111\u1ec3 tin t\u01b0\u1edfng","unique_cta":"","featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[62,71,67,60,58],"problem-space":[59],"class_list":["post-1659","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","content-topic-communications","content-topic-daymaker","content-topic-financial-services-and-insurance","content-topic-recognition","content-topic-rewards","problem-space-employee-engagement"],"yoast_head":"\nM\u1ed9t m\u1ee5c ti\u00eau \u0111\u00e1ng \u0111\u1ec3 tin t\u01b0\u1edfng - Vietnam (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/a-purpose-worth-banking-on\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u1ed9t m\u1ee5c ti\u00eau \u0111\u00e1ng \u0111\u1ec3 tin t\u01b0\u1edfng - Vietnam (English)\" \/>\n<meta property=\"og:description\" content=\"M\u1ed9t c\u00f4ng ty d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh l\u1edbn \u0111\u00e3 \u0111\u1eb7t m\u1ee5c ti\u00eau kh\u01a1i d\u1eady \u0111am m\u00ea v\u00e0 n\u00e2ng cao s\u1ef1 t\u1eadp trung b\u1eb1ng c\u00e1ch g\u1eafn k\u1ebft nh\u00e2n vi\u00ean v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd: \u201cD\u1eabn l\u1ed1i \u0111\u1ebfn s\u1ef1 th\u1ecbnh v\u01b0\u1ee3ng t\u00e0i ch\u00ednh.\u201d H\u1ecd \u0111\u00e3 tri\u1ec3n khai m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ghi nh\u1eadn mang t\u00ean myPurpose, th\u01b0\u1edfng \u0111i\u1ec3m Purpose Points cho nh\u1eefng h\u00e0nh vi then ch\u1ed1t. 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