{"id":1662,"date":"2025-04-09T12:40:23","date_gmt":"2025-04-09T04:40:23","guid":{"rendered":"https:\/\/www.biworldwide.com\/vn-vn\/?post_type=case-study&p=1662"},"modified":"2025-06-11T13:25:47","modified_gmt":"2025-06-11T05:25:47","slug":"driving-subscription-sales-ten-fold","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/driving-subscription-sales-ten-fold\/","title":{"rendered":"T\u0103ng doanh s\u1ed1 \u0111\u0103ng k\u00fd l\u00ean g\u1ea5p m\u01b0\u1eddi l\u1ea7n"},"content":{"rendered":"
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Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t
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\n\t\t\t\tT\u0103ng doanh s\u1ed1 \u0111\u0103ng k\u00fd l\u00ean g\u1ea5p m\u01b0\u1eddi l\u1ea7n\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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Kh\u00e1ch h\u00e0ng trong l\u0129nh v\u1ef1c gi\u1ea3i tr\u00ed n\u00e0y \u0111\u00e3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c th\u00fac \u0111\u1ea9y c\u00e1c \u0111\u0103ng k\u00fd t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng t\u1eeb c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng \u0111\u1ed1i t\u00e1c k\u00eanh c\u1ee7a h\u1ecd trong v\u00e0i n\u0103m qua.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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T\u00e1c \u0111\u1ed9ng<\/h2>\n\n\n\n

B\u1eb1ng c\u00e1ch gi\u1eef vai tr\u00f2 trung l\u1eadp gi\u1eefa hai kh\u00e1ch h\u00e0ng, c\u1ea3 kh\u00e1ch h\u00e0ng trong ng\u00e0nh gi\u1ea3i tr\u00ed v\u00e0 vi\u1ec5n th\u00f4ng \u0111\u1ec1u ch\u1ee9ng ki\u1ebfn s\u1ef1 gia t\u0103ng doanh s\u1ed1 t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m \u0111\u1ea1i l\u00fd.<\/p>\n<\/div>\n\n\n\n

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Ng\u00e0nh<\/h2>\n\n\n\n

Gi\u1ea3i tr\u00ed<\/p>\n<\/div>\n\n\n\n

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Kh\u00f4ng gian gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h2>\n\n\n\n

T\u1ea1o \u0111\u1ed9ng l\u1ef1c cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/p>\n\n\n\n

G\u1eafn k\u1ebft k\u00eanh<\/p>\n<\/div>\n\n\n\n

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D\u1ecbch v\u1ee5<\/h2>\n\n\n\n

Truy\u1ec1n th\u00f4ng<\/p>\n\n\n\n

Cu\u1ed9c thi v\u00e0 kh\u00edch l\u1ec7<\/p>\n\n\n\n

Ph\u1ea7n th\u01b0\u1edfng<\/p>\n<\/div>\n\n\n\n

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C\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n

DayMaker<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n

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T\u1eadp trung<\/h2>\n\n\n\n

Kh\u00e1ch h\u00e0ng trong ng\u00e0nh gi\u1ea3i tr\u00ed n\u00e0y \u0111\u00e3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c th\u00fac \u0111\u1ea9y \u0111\u0103ng k\u00fd t\u1ea1i \u0111i\u1ec3m b\u00e1n t\u1eeb c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a \u0111\u1ed1i t\u00e1c k\u00eanh trong v\u00e0i n\u0103m qua. \u0110\u1ed1i t\u00e1c vi\u1ec5n th\u00f4ng c\u1ee7a h\u1ecd kh\u00f4ng chia s\u1ebb th\u00f4ng tin v\u1ec1 hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng c\u1ee7a t\u1eebng nh\u00e2n vi\u00ean, n\u00ean khi th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00edch l\u1ec7, h\u1ecd kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng xem li\u1ec7u nh\u1eefng n\u1ed7 l\u1ef1c khuy\u1ebfn kh\u00edch t\u1eadp trung c\u1ee7a m\u00ecnh c\u00f3 th\u1ef1c s\u1ef1 th\u00fac \u0111\u1ea9y doanh s\u1ed1 \u0111\u0103ng k\u00fd hay kh\u00f4ng. Ph\u1ea7n l\u1edbn ch\u01b0\u01a1ng tr\u00ecnh kh\u00edch l\u1ec7 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u201cl\u00e0m c\u00e1i n\u00e0y, nh\u1eadn c\u00e1i kia\u201d v\u00e0 ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o c\u00e1c g\u00f3i phim c\u00f3 l\u1ee3i nhu\u1eadn th\u1ea5p v\u00e0 d\u1ec5 b\u00e1n. L\u00fd t\u01b0\u1edfng nh\u1ea5t, kh\u00e1ch h\u00e0ng mu\u1ed1n c\u00e1c nh\u00e2n vi\u00ean t\u1eadp trung th\u1ef1c s\u1ef1 v\u00e0o g\u00f3i d\u1ecbch v\u1ee5 t\u1ef1 ch\u1ecdn, \u0111\u1ed9c quy\u1ec1n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd, v\u1edbi gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i nhu\u1eadn cao h\u01a1n nhi\u1ec1u.<\/p>\n<\/div>\n\n\n\n

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G\u1eafn k\u1ebft<\/h2>\n\n\n\n

Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t m\u1ed9t vai tr\u00f2 trung l\u1eadp khi l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c trong l\u0129nh v\u1ef1c th\u01b0\u1edfng v\u00e0 ghi nh\u1eadn c\u00f9ng \u0111\u1ed1i t\u00e1c vi\u1ec5n th\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3ng vi\u1ec5n th\u00f4ng \u0111\u00e3 tin t\u01b0\u1edfng giao ph\u00f3 cho ch\u00fang t\u00f4i d\u1eef li\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 gi\u1ea3i ph\u00e1p th\u01b0\u1edfng c\u1ee7a h\u1ecd. Ch\u00fang t\u00f4i s\u1eed d\u1ee5ng m\u1ed1i quan h\u1ec7 n\u00e0y \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00edch l\u1ec7 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng t\u1eebng b\u01b0\u1edbc.<\/p>\n\n\n\n

Ch\u00fang t\u00f4i \u0111\u00e3 xem x\u00e9t l\u1ea1i hi\u1ec7u su\u1ea5t d\u1eef li\u1ec7u tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 t\u1ea1o ra m\u1ed9t \u0111\u1ed9ng l\u1ef1c m\u1edbi v\u1edbi nh\u1eefng m\u1ee5c ti\u00eau n\u00e2ng cao \u0111\u1ea7y th\u00e1ch th\u1ee9c \u0111\u1ec3 khuy\u1ebfn kh\u00edch b\u00e1n h\u00e0ng, c\u00f9ng v\u1edbi tr\u00f2 ch\u01a1i v\u00e0 \u0111i\u1ec3m th\u01b0\u1edfng cho nh\u00e2n vi\u00ean. Ch\u00fang t\u00f4i c\u0169ng t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c thi x\u1ebfp h\u1ea1ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y tinh th\u1ea7n c\u1ea1nh tranh gi\u1eefa c\u00e1c k\u00eanh \u0111\u1ea1i l\u00fd, v\u00e0 c\u00f2n c\u00f3 c\u00e1c th\u1ebb ph\u1ea7n th\u01b0\u1edfng ngay t\u1ea1i ch\u1ed7 d\u00e0nh cho nh\u1eefng \u0111\u1ea1i l\u00fd \u0111\u0103ng k\u00fd n\u1ec1n t\u1ea3ng marketing gi\u00e1o d\u1ee5c trong c\u00e1c chuy\u1ebfn th\u0103m tr\u1ef1c ti\u1ebfp. Ch\u00fang t\u00f4i \u0111\u00e3 thi\u1ebft k\u1ebf t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng \u0111i\u1ec7p s\u00e1ng t\u1ea1o \u0111\u1ec3 lan truy\u1ec1n v\u00e0 t\u1ea1o c\u1ea3m gi\u00e1c h\u00e1o h\u1ee9c. Sau \u0111\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 tri\u1ec3n khai ch\u00ednh s\u00e1ch khuy\u1ebfn kh\u00edch n\u00e0y tr\u00ean n\u1ec1n t\u1ea3ng ph\u1ea7n th\u01b0\u1edfng v\u00e0 ghi nh\u1eadn c\u1ee7a \u0111\u1ed1i t\u00e1c vi\u1ec5n th\u00f4ng, c\u1eadp nh\u1eadt ti\u1ebfn \u0111\u1ed9 hai l\u1ea7n m\u1ed7i tu\u1ea7n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c \u0111\u1ea1i l\u00fd bi\u1ebft \u0111\u01b0\u1ee3c h\u1ecd \u0111ang ti\u1ebfn g\u1ea7n \u0111\u1ebfn m\u1ee5c ti\u00eau nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<\/div>\n\n\n\n

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Ph\u1ea7n th\u01b0\u1edfng<\/h2>\n\n\n\n
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  • Gia t\u0103ng g\u1ea5p 10 l\u1ea7n doanh s\u1ed1 trung b\u00ecnh t\u1eeb g\u00f3i \u0111\u0103ng k\u00fd nh\u1edd \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/li>\n\n\n\n
  • T\u0103ng 1422% g\u00f3i \u0111\u0103ng k\u00fd l\u1ee3i nhu\u1eadn cao ng\u1ea5t ng\u01b0\u1edfng<\/li>\n\n\n\n
  • S\u1ed1 l\u01b0\u1ee3ng \u0111\u0103ng k\u00fd t\u1eeb c\u00e1c t\u01b0 v\u1ea5n vi\u00ean t\u0103ng v\u01b0\u1ee3t b\u1eadc h\u01a1n 1000% tr\u00ean n\u1ec1n t\u1ea3ng marketing gi\u00e1o d\u1ee5c<\/li>\n\n\n\n
  • T\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m \u0111\u1ea1i l\u00fd \u0111\u1ec1u ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng trong doanh s\u1ed1, b\u1ea5t k\u1ec3 k\u00eanh b\u00e1n h\u00e0ng, \u0111\u1ecba \u0111i\u1ec3m hay l\u0129nh v\u1ef1c m\u00e0 h\u1ecd t\u1eadp trung<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    M\u1ed9t kh\u00e1ch h\u00e0ng trong ng\u00e0nh gi\u1ea3i tr\u00ed g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n g\u00f3i \u0111\u0103ng k\u00fd c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn cao th\u00f4ng qua c\u00e1c \u0111\u1ed1i t\u00e1c vi\u1ec5n th\u00f4ng. Ch\u00fang t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn kh\u00edch bao g\u1ed3m c\u00e1c m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng, cu\u1ed9c thi v\u00e0 ph\u1ea7n th\u01b0\u1edfng t\u1ea1i ch\u1ed7. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 trong doanh s\u1ed1 \u0111\u0103ng k\u00fd v\u00e0 m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft c\u1ee7a c\u00e1c \u0111\u1ea1i l\u00fd. Kh\u00e1m ph\u00e1 to\u00e0n b\u1ed9 c\u00e2u chuy\u1ec7n v\u00e0 nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng trong b\u00e0i nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng.<\/p>\n","protected":false},"featured_media":1340,"template":"","meta":{"case_study_logo":1243,"unique_title":"T\u0103ng doanh s\u1ed1 \u0111\u0103ng k\u00fd l\u00ean g\u1ea5p m\u01b0\u1eddi l\u1ea7n","unique_cta":"","featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[62,70,50,71,58],"problem-space":[56,59],"class_list":["post-1662","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","content-topic-communications","content-topic-communications-media-and-entertainment","content-topic-contests-and-incentives","content-topic-daymaker","content-topic-rewards","problem-space-channel-engagement","problem-space-employee-engagement"],"yoast_head":"\nT\u0103ng doanh s\u1ed1 \u0111\u0103ng k\u00fd l\u00ean g\u1ea5p m\u01b0\u1eddi l\u1ea7n - Vietnam (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/driving-subscription-sales-ten-fold\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u0103ng doanh s\u1ed1 \u0111\u0103ng k\u00fd l\u00ean g\u1ea5p m\u01b0\u1eddi l\u1ea7n - Vietnam (English)\" \/>\n<meta property=\"og:description\" content=\"M\u1ed9t kh\u00e1ch h\u00e0ng trong ng\u00e0nh gi\u1ea3i tr\u00ed g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n g\u00f3i \u0111\u0103ng k\u00fd c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn cao th\u00f4ng qua c\u00e1c \u0111\u1ed1i t\u00e1c vi\u1ec5n th\u00f4ng. Ch\u00fang t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn kh\u00edch bao g\u1ed3m c\u00e1c m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng, cu\u1ed9c thi v\u00e0 ph\u1ea7n th\u01b0\u1edfng t\u1ea1i ch\u1ed7. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 trong doanh s\u1ed1 \u0111\u0103ng k\u00fd v\u00e0 m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft c\u1ee7a c\u00e1c \u0111\u1ea1i l\u00fd. 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