{"id":1668,"date":"2025-04-09T12:43:28","date_gmt":"2025-04-09T04:43:28","guid":{"rendered":"https:\/\/www.biworldwide.com\/vn-vn\/?post_type=case-study&p=1668"},"modified":"2025-06-11T17:40:14","modified_gmt":"2025-06-11T09:40:14","slug":"accelerating-sales-driving-results","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/accelerating-sales-driving-results\/","title":{"rendered":"Th\u00fac \u0111\u1ea9y doanh s\u1ed1, \u0111\u1ea1t k\u1ebft qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i"},"content":{"rendered":"
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Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t
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\n\t\t\t\tTh\u00fac \u0111\u1ea9y doanh s\u1ed1, \u0111\u1ea1t k\u1ebft qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 h\u1ea1ng sang \u0111\u00e3 ch\u1ee9ng ki\u1ebfn doanh s\u1ed1 b\u00e1n xe sedan gi\u1ea3m khi kh\u00e1ch h\u00e0ng d\u1ea7n chuy\u1ec3n h\u01b0\u1edbng sang SUV v\u00e0 xe t\u1ea3i. H\u1ecd \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 th\u1ed5i b\u00f9ng l\u1ea1i th\u1ecb tr\u01b0\u1eddng xe sedan h\u1ea1ng sang, v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 doanh s\u1ed1 t\u0103ng v\u01b0\u1ee3t b\u1eadc.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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K\u1ebft qu\u1ea3<\/h2>\n\n\n\n

Trong su\u1ed1t ch\u01b0\u01a1ng tr\u00ecnh, c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c h\u01a1n 15.000 chi\u1ebfc xe sedan sang tr\u1ecdng, so v\u1edbi ch\u1ec9 2.000 chi\u1ebfc trong hai th\u00e1ng tr\u01b0\u1edbc khi ch\u01b0\u01a1ng tr\u00ecnh ra m\u1eaft. Doanh s\u1ed1 h\u1eb1ng th\u00e1ng \u0111\u00e3 t\u0103ng v\u1ecdt 250%, v\u00e0 trong hai th\u00e1ng sau khi ch\u01b0\u01a1ng tr\u00ecnh k\u1ebft th\u00fac, doanh s\u1ed1 \u0111\u00e3 g\u1ea5p \u0111\u00f4i so v\u1edbi hai th\u00e1ng tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u.<\/p>\n<\/div>\n\n\n\n

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Ng\u00e0nh<\/h2>\n\n\n\n

\u00d4 t\u00f4<\/p>\n<\/div>\n\n\n\n

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Kh\u00f4ng gian gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h2>\n\n\n\n

T\u1ea1o \u0111\u1ed9ng l\u1ef1c cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/p>\n<\/div>\n\n\n\n

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D\u1ecbch v\u1ee5<\/h2>\n\n\n\n

Truy\u1ec1n th\u00f4ng<\/p>\n\n\n\n

Cu\u1ed9c Thi<\/p>\n\n\n\n

Du l\u1ecbch theo nh\u00f3m<\/p>\n<\/div>\n\n\n\n

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C\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n

N\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 thi\u1ebft k\u1ebf ri\u00eang<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n

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T\u0103ng t\u1ed1c doanh s\u1ed1 cho xe sedan h\u1ea1ng sang<\/h2>\n\n\n\n

M\u1ed9t h\u00e3ng s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 h\u1ea1ng sang \u0111\u00e3 g\u1eb7p t\u00ecnh tr\u1ea1ng s\u1ee5t gi\u1ea3m doanh s\u1ed1 xe sedan khi kh\u00e1ch h\u00e0ng chuy\u1ec3n sang ch\u00fa \u00fd \u0111\u1ebfn SUV v\u00e0 xe t\u1ea3i. Th\u1ecb tr\u01b0\u1eddng v\u1eabn r\u1ea5t ti\u1ec1m n\u0103ng, ch\u1ec9 c\u1ea7n c\u00f3 m\u1ed9t h\u01b0\u1edbng \u0111i m\u1edbi. C\u00f4ng ty \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 th\u1ed5i b\u00f9ng l\u1ea1i s\u1ef1 quan t\u00e2m v\u00e0o d\u00f2ng xe sedan sang tr\u1ecdng c\u1ee7a h\u1ecd. BIW \u0111\u00e3 thi\u1ebft k\u1ebf m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh gi\u00fap gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, ti\u1ebft ki\u1ec7m v\u00e0 c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3.<\/p>\n<\/div>\n\n\n\n

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H\u01b0\u1edbng \u0111\u1ebfn k\u1ebft qu\u1ea3 b\u1eb1ng thi\u1ebft k\u1ebf th\u00f4ng minh<\/h2>\n\n\n\n

\u0110\u1ec3 hi\u1ec3u v\u00ec sao ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng nh\u01b0 v\u1eady, c\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ch\u1ee7 ch\u1ed1t c\u1ea7n xem x\u00e9t. Trong ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4, ti\u1ec1n m\u1eb7t l\u00e0 vua. V\u1edbi h\u1ea7u h\u1ebft c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, c\u00e1c qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng nh\u1eadn th\u00eam ti\u1ec1n khi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 lo\u1ea1i doanh s\u1ed1 nh\u1ea5t \u0111\u1ecbnh. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1 v\u1ee1 l\u1ed1i m\u00f2n b\u1eb1ng m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n

Thay v\u00ec nh\u1eadn ti\u1ec1n m\u1eb7t, c\u00e1c qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng c\u00f3 c\u01a1 h\u1ed9i gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t k\u1ef3 ngh\u1ec9 xa hoa d\u00e0nh cho hai ng\u01b0\u1eddi t\u1ea1i Los Cabos, Mexico, c\u00f9ng 50 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng kh\u00e1c tr\u00ean to\u00e0n qu\u1ed1c. S\u1ef1 thay \u0111\u1ed5i n\u00e0y mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch. \u0110\u1ea7u ti\u00ean, nghi\u00ean c\u1ee9u v\u1ec1 kinh t\u1ebf h\u1ecdc h\u00e0nh vi kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng tr\u1ea3i nghi\u1ec7m \u0111\u1ea7y \u1eafp k\u1ef7 ni\u1ec7m v\u00e0 c\u1ea3m x\u00fac c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y h\u01a1n nhi\u1ec1u so v\u1edbi ti\u1ec1n m\u1eb7t, th\u1ee9 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u00f2a l\u1eabn v\u00e0o c\u00e1c ngh\u0129a v\u1ee5 t\u00e0i ch\u00ednh h\u1eb1ng ng\u00e0y. B\u1edfi v\u00ec ph\u1ea7n th\u01b0\u1edfng n\u00e0y kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n so v\u1edbi c\u00e1c \u0111\u1ed9ng l\u1ef1c th\u01b0\u1eddng th\u1ea5y, n\u00f3 n\u1ed5i b\u1eadt l\u00ean nh\u01b0 m\u1ed9t \u0111i\u1ec1u th\u00fa v\u1ecb v\u00e0 \u0111\u1eb7c bi\u1ec7t.<\/p>\n\n\n\n

H\u01a1n n\u1eefa, nh\u00f3m qu\u1ea3n l\u00fd \u0111\u1ea1i l\u00fd n\u00e0y \u0111\u00e3 l\u00e2u r\u1ed3i ch\u01b0a g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp, v\u00e0 c\u01a1 h\u1ed9i c\u00f9ng nhau tr\u1ea3i nghi\u1ec7m v\u1edbi nh\u1eefng ng\u01b0\u1eddi xu\u1ea5t s\u1eafc nh\u1ea5t kh\u00e1c \u2013 bao g\u1ed3m c\u1ea3 b\u1eefa t\u1ed1i vinh danh trang tr\u1ecdng \u2013 th\u1ef1c s\u1ef1 mang l\u1ea1i \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd cho h\u1ecd.<\/p>\n\n\n\n

M\u1ed9t y\u1ebfu t\u1ed1 th\u00fa v\u1ecb kh\u00e1c l\u00e0 vi\u1ec7c \u0111\u1ec3 m\u1ed7i \u0111\u1ea1i l\u00fd thi \u0111\u1ea5u nh\u01b0 m\u1ed9t \u0111\u1ed9i thay v\u00ec ch\u1ec9 th\u01b0\u1edfng cho t\u1eebng nh\u00e2n vi\u00ean ri\u00eang l\u1ebb. Nh\u1eefng \u0111\u1ea1i l\u00fd gi\u00e0nh chi\u1ebfn th\u1eafng s\u1ebd quy\u1ebft \u0111\u1ecbnh ai trong \u0111\u1ed9i x\u1ee9ng \u0111\u00e1ng nh\u1eadn g\u00f3i k\u1ef3 ngh\u1ec9 m\u01a1 \u01b0\u1edbc.<\/p>\n\n\n\n

\u0110\u1ec3 c\u00e2n nh\u1eafc s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 quy m\u00f4, th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng, c\u00e1c \u0111\u1ea1i l\u00fd l\u1edbn h\u01a1n \u0111\u01b0\u1ee3c trao nhi\u1ec1u c\u01a1 h\u1ed9i chi\u1ebfn th\u1eafng h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd nh\u1ecf h\u01a1n. Vi\u1ec7c \u0111\u1ea5u \u0111\u1ed1i kh\u00e1ng gi\u1eefa nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u00f3 s\u1ee9c c\u1ea1nh tranh t\u01b0\u01a1ng \u0111\u01b0\u01a1ng gi\u00fap m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh t\u00edch. Thay v\u00ec ph\u1ea3i thi \u0111\u1ea5u v\u1edbi to\u00e0n b\u1ed9 710 \u0111\u1ea1i l\u00fd, m\u1ed7i \u0111\u1ea1i l\u00fd s\u1ebd tranh t\u00e0i trong m\u1ed9t trong b\u1ed1n nh\u00f3m d\u1ef1a tr\u00ean doanh s\u1ed1 b\u00e1n xe sedan c\u1ee7a h\u1ecd trong c\u00f9ng th\u1eddi \u0111i\u1ec3m n\u0103m tr\u01b0\u1edbc. Khi s\u00e2n ch\u01a1i \u0111\u01b0\u1ee3c san b\u1eb1ng, tinh th\u1ea7n c\u1ea1nh tranh th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c \u0111\u1ea9y cao.<\/p>\n\n\n\n

Cu\u1ed1i c\u00f9ng, thay v\u00ec ch\u1ec9 k\u00e9o d\u00e0i ch\u01b0\u01a1ng tr\u00ecnh nh\u01b0 th\u01b0\u1eddng l\u1ec7 trong m\u1ed9t hay ba th\u00e1ng, l\u1ea7n n\u00e0y ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 di\u1ec5n ra su\u1ed1t n\u0103m th\u00e1ng li\u1ec1n. Trong su\u1ed1t th\u1eddi gian \u0111\u00f3, s\u1ee9c h\u00fat v\u00e0 \u0111\u1ed9ng l\u1ef1c kh\u00f4ng ng\u1eebng t\u0103ng l\u00ean nh\u1edd d\u00f2ng ch\u1ea3y th\u00f4ng tin v\u00e0 c\u1eadp nh\u1eadt k\u1ebft qu\u1ea3 \u0111\u1ec1u \u0111\u1eb7n.<\/p>\n<\/div>\n\n\n\n

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N\u01a1i hi\u1ec7n th\u1ef1c h\u00f3a nh\u1eefng gi\u1ea5c m\u01a1<\/h2>\n\n\n\n
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  • H\u01a1n 15.000 chi\u1ebfc sedan \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1n ra trong su\u1ed1t n\u0103m th\u00e1ng c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, so v\u1edbi ch\u1ec9 2.000 chi\u1ebfc trong hai th\u00e1ng tr\u01b0\u1edbc khi ch\u01b0\u01a1ng tr\u00ecnh b\u1eaft \u0111\u1ea7u.<\/li>\n\n\n\n
  • Doanh s\u1ed1 b\u00e1n h\u00e0ng h\u1eb1ng th\u00e1ng \u0111\u00e3 t\u0103ng 250%.<\/li>\n\n\n\n
  • Doanh s\u1ed1 \u0111\u00e3 t\u0103ng g\u1ea5p \u0111\u00f4i so v\u1edbi hai th\u00e1ng tr\u01b0\u1edbc khi ch\u01b0\u01a1ng tr\u00ecnh b\u1eaft \u0111\u1ea7u.<\/li>\n\n\n\n
  • N\u1ebfu \u0111\u00e2y l\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00edch l\u1ec7 th\u00f4ng th\u01b0\u1eddng, ng\u00e2n s\u00e1ch c\u1ea7n l\u00ean \u0111\u1ebfn 3 tri\u1ec7u \u0111\u00f4 la \u0111\u1ec3 tr\u1ea3 th\u01b0\u1edfng b\u1eb1ng ti\u1ec1n m\u1eb7t; nh\u01b0ng ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 n\u00e0y ch\u1ec9 v\u1edbi m\u1ed9t ph\u1ea7n n\u0103m chi ph\u00ed \u0111\u00f3.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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    Kh\u1ea3 N\u0103ng D\u1eabn D\u1eaft T\u01b0 Duy<\/h2>\n\n\n\n

    H\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t. C\u00e1c chuy\u00ean gia d\u1eabn d\u1eaft t\u01b0 duy c\u1ee7a BIW mang \u0111\u1ebfn cho b\u1ea1n g\u00f3c nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 ngh\u1ec7 thu\u1eadt truy\u1ec1n c\u1ea3m h\u1ee9ng trong kinh doanh.<\/p>\n<\/div>\n\n\n\n

    \n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    M\u1ed9t h\u00e3ng s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 h\u1ea1ng sang \u0111\u00e3 ch\u1ee9ng ki\u1ebfn doanh s\u1ed1 d\u00f2ng sedan s\u1ee5t gi\u1ea3m khi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng chuy\u1ec3n d\u1ecbch sang SUV v\u00e0 xe b\u00e1n t\u1ea3i. H\u1ee3p t\u00e1c v\u1edbi ch\u00fang t\u00f4i, h\u1ecd \u0111\u00e3 tri\u1ec3n khai m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh t\u1eb7ng k\u1ef3 ngh\u1ec9 cao c\u1ea5p thay cho c\u00e1c kho\u1ea3n th\u01b0\u1edfng ti\u1ec1n m\u1eb7t d\u00e0nh cho c\u00e1c qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng. C\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi m\u1ebb n\u00e0y \u0111\u00e3 gia t\u0103ng m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft v\u00e0 c\u1ea1nh tranh, t\u1eeb \u0111\u00f3 mang l\u1ea1i k\u1ebft qu\u1ea3 kinh doanh \u1ea5n t\u01b0\u1ee3ng. Kh\u00e1m ph\u00e1 c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed9t ph\u00e1 n\u00e0y \u0111\u00e3 thay \u0111\u1ed5i c\u1ee5c di\u1ec7n doanh s\u1ed1 c\u1ee7a h\u1ecd trong b\u1ea3n nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng \u0111\u1ea7y \u0111\u1ee7.<\/p>\n","protected":false},"featured_media":1339,"template":"","meta":{"case_study_logo":1247,"unique_title":"Th\u00fac \u0111\u1ea9y doanh s\u1ed1, \u0111\u1ea1t k\u1ebft qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i","unique_cta":"","featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[75,62,50,76],"problem-space":[52],"class_list":["post-1668","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","content-topic-automotive","content-topic-communications","content-topic-contests-and-incentives","content-topic-group-travel","problem-space-sales-team-motivation"],"yoast_head":"\nTh\u00fac \u0111\u1ea9y doanh s\u1ed1, \u0111\u1ea1t k\u1ebft qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i - Vietnam (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/case-study\/accelerating-sales-driving-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Th\u00fac \u0111\u1ea9y doanh s\u1ed1, \u0111\u1ea1t k\u1ebft qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i - Vietnam (English)\" \/>\n<meta property=\"og:description\" content=\"M\u1ed9t h\u00e3ng s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 h\u1ea1ng sang \u0111\u00e3 ch\u1ee9ng ki\u1ebfn doanh s\u1ed1 d\u00f2ng sedan s\u1ee5t gi\u1ea3m khi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng chuy\u1ec3n d\u1ecbch sang SUV v\u00e0 xe b\u00e1n t\u1ea3i. 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