{"id":356,"date":"2025-04-04T14:41:28","date_gmt":"2025-04-04T06:41:28","guid":{"rendered":"https:\/\/www.biworldwide.com\/vn-vn\/?page_id=356"},"modified":"2025-04-10T06:00:06","modified_gmt":"2025-04-09T22:00:06","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/blog\/","title":{"rendered":"Thought Leadership"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-97093539 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignfull has-text-align-left has-xxxl-font-size\">Thought Leadership<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-850d240a wp-block-post-template-is-layout-grid has-dynamic-card-height has-dynamic-row-fill\"><li class=\"wp-block-post post-1613 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-recognition content-topic-rewards problem-space-sales-team-motivation\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 75% 48%;\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/5Ways-to-inspire-sales-motivation-5.22-1300x732px.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"An open book on top of a stack of closed books with a wooden background. Text reads: motivation, noun, 1. The general desire or willingness of someone to do something.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/5Ways-to-inspire-sales-motivation-5.22-1300x732px.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/5Ways-to-inspire-sales-motivation-5.22-1300x732px-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/5Ways-to-inspire-sales-motivation-5.22-1300x732px-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/5Ways-to-inspire-sales-motivation-5.22-1300x732px-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\"><\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/blog\/5-ways-to-inspire-sales-motivation\/\">5 c\u00e1ch truy\u1ec1n c\u1ea3m h\u1ee9ng th\u00fac \u0111\u1ea9y \u0111\u1ed9ng l\u1ef1c b\u00e1n h\u00e0ng<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">\u0110\u00f4i khi, \u0111\u1ed9ng l\u1ef1c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 kh\u00e1t khao ho\u1eb7c s\u1ef1 s\u1eb5n l\u00f2ng c\u1ee7a m\u1ed9t ng\u01b0\u1eddi \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3. V\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi, \u0111\u1ed9ng l\u1ef1c \u0111\u1ebfn m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, ngay trong con ng\u01b0\u1eddi h\u1ecd. Nh\u01b0ng v\u1edbi m\u1ed9t s\u1ed1 kh\u00e1c, \u0111\u1ed9ng l\u1ef1c \u0111\u1ebfn t\u1eeb b\u00ean ngo\u00e0i v\u00e0 h\u1ecd c\u1ea7n nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00f4i ch\u00fat kh\u00edch l\u1ec7.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-1611 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-recognition problem-space-employee-engagement\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 28% 48%;\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/20-fast-and-fun-ways-to-recognize-employees-jOBrien-3.23-1300x732-1.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"Yellow background with a white speech bubble saying Tell us what you think... and text reading #7 Ask employees for feedback. An orange circle with the number 7 is in the top left corner.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/20-fast-and-fun-ways-to-recognize-employees-jOBrien-3.23-1300x732-1.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/20-fast-and-fun-ways-to-recognize-employees-jOBrien-3.23-1300x732-1-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/20-fast-and-fun-ways-to-recognize-employees-jOBrien-3.23-1300x732-1-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/20-fast-and-fun-ways-to-recognize-employees-jOBrien-3.23-1300x732-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\"><\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/blog\/20-fast-and-easy-ways-to-recognize-employees\/\">20 c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Khi \u0111\u01b0a s\u1ef1 tr\u00e2n tr\u1ecdng nh\u00e2n vi\u00ean tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong v\u0103n h\u00f3a n\u01a1i l\u00e0m vi\u1ec7c, b\u1ea1n c\u1ea7n nh\u1eefng c\u00e1ch l\u00e0m \u00fd ngh\u0129a v\u00e0 c\u00f3 ch\u1ee7 \u0111\u00edch.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-1609 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-recognition content-topic-research-and-analytics content-topic-rewards problem-space-employee-engagement problem-space-sales-team-motivation\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 27% 49%;\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/NROE-2024-ResearchTeam-25-1-1300x732-1.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"An image features a quote: Employees who believe their good work will be recognized are 12.4 times more likely to say they have a great company culture. A red origami crane is prominent among gray cranes on a patterned background.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/NROE-2024-ResearchTeam-25-1-1300x732-1.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/NROE-2024-ResearchTeam-25-1-1300x732-1-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/NROE-2024-ResearchTeam-25-1-1300x732-1-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/NROE-2024-ResearchTeam-25-1-1300x732-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\"><\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/blog\/the-new-rules-of-engagement-employee-inspiration-research-report\/\">The New Rules of Engagement b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u00e2n vi\u00ean<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Nh\u00e2n vi\u00ean tin r\u1eb1ng nh\u1eefng \u0111\u00f3ng g\u00f3p c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c ghi nh\u1eadn c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1nh gi\u00e1 v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a m\u00ecnh l\u00e0 tuy\u1ec7t v\u1eddi cao h\u01a1n g\u1ea5p 12,4 l\u1ea7n.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-1607 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-recognition problem-space-employee-engagement\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 21% 47%;\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Elevate-Recognition-W-AI-AImsdah-24-11-1300x732-1.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"Abstract circular design with swirling purple and white lines on the right. Text on the left reads: Employee recognition drives retention. Learn how BIW and IBM watsonx help managers strengthen teams and drive engagement.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Elevate-Recognition-W-AI-AImsdah-24-11-1300x732-1.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Elevate-Recognition-W-AI-AImsdah-24-11-1300x732-1-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Elevate-Recognition-W-AI-AImsdah-24-11-1300x732-1-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Elevate-Recognition-W-AI-AImsdah-24-11-1300x732-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\"><\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/blog\/elevate-employee-recognition-with-ibm-watsonx\/\">Elevate employee recognition with IBM watsonx<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Employee recognition drives retention. Learn how BIW and IBM watsonx help managers strengthen teams and drive engagement.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-1605 post type-post status-publish format-standard has-post-thumbnail hentry problem-space-employee-engagement problem-space-sales-team-motivation\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 30% 41%;\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Incremental-Sales-24-5-1300x732px.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"Smiling woman in a business setting points to a board. Text reads, Motivated and engaged employees are not just assets; theyre the driving force behind your organization\u2019s success.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Incremental-Sales-24-5-1300x732px.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Incremental-Sales-24-5-1300x732px-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Incremental-Sales-24-5-1300x732px-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Incremental-Sales-24-5-1300x732px-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\"><\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/blog\/driving-incremental-sales-results-through-employee-engagement\/\">T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng th\u00f4ng qua s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Trong b\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c n\u00e0o, nh\u00e2n vi\u00ean ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 th\u00e0nh c\u00f4ng. S\u1ef1 c\u1ed1ng hi\u1ebfn, nhi\u1ec7t huy\u1ebft v\u00e0 \u0111am m\u00ea c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u su\u1ea5t c\u1ee7a c\u00f4ng ty, \u0111\u1eb7c bi\u1ec7t trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng t\u0103ng tr\u01b0\u1edfng t\u1eebng b\u01b0\u1edbc. Tuy nhi\u00ean, \u0111\u1ec3 kh\u01a1i d\u1eady tinh th\u1ea7n l\u00e0m vi\u1ec7c v\u01b0\u1ee3t mong \u0111\u1ee3i t\u1eeb nh\u00e2n vi\u00ean, kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n d\u1ef1a v\u00e0o c\u00e1c ph\u1ea7n th\u01b0\u1edfng t\u00e0i ch\u00ednh. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi m\u1ed9t v\u0103n h\u00f3a truy\u1ec1n c\u1ea3m h\u1ee9ng, n\u01a1i m\u00e0 s\u1ef1 g\u1eafn k\u1ebft, s\u00e1ng t\u1ea1o v\u00e0 \u00fd th\u1ee9c s\u1edf h\u1eefu \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng m\u1ea1nh m\u1ebd.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-1603 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-rewards problem-space-employee-engagement problem-space-sales-team-motivation\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Take-a-chance-on-rewards-21-10-1300x732px.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"Blurred image of people walking in a busy city at night with bright lights. A green text overlay on the left reads: Companies who haven\u2019t refreshed their rewards strategy are likely to see it\u2019s become part of the background noise.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Take-a-chance-on-rewards-21-10-1300x732px.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Take-a-chance-on-rewards-21-10-1300x732px-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Take-a-chance-on-rewards-21-10-1300x732px-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Take-a-chance-on-rewards-21-10-1300x732px-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\"><\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/blog\/take-a-chance-on-changing-your-employee-rewards-strategy\/\">H\u00e3y th\u1eed thay \u0111\u1ed5i c\u00e1ch th\u01b0\u1edfng cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Khi xem x\u00e9t h\u00e0nh vi v\u00e0 s\u1ef1 ghi nh\u1eadn d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n, vi\u1ec7c khuy\u1ebfn kh\u00edch t\u1eebng ph\u1ea7n v\u00e0 ph\u1ea7n th\u01b0\u1edfng mang t\u00ednh x\u00e1c su\u1ea5t l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng tr\u1edf ng\u1ea1i. C\u00e1c c\u1ea5u tr\u00fac linh ho\u1ea1t c\u00f3 th\u1ec3 ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1edfng c\u1ee7a b\u1ea1n thu h\u00fat l\u1ea1i s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-1601 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-rewards problem-space-sales-team-motivation\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 32% 44%;\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Is-cash-king-22-6-1300x732px.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"A blue gift box with a white ribbon is placed against a blue background. The quote reads: Tangible non-cash plans are more than worth the expense because they capitalize on our human tendency to employ mental buckets. - George John, Ph.D., University of Minnesota.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Is-cash-king-22-6-1300x732px.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Is-cash-king-22-6-1300x732px-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Is-cash-king-22-6-1300x732px-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Is-cash-king-22-6-1300x732px-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\"><\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/blog\/is-cash-king\/\">Ti\u1ec1n m\u1eb7t c\u00f3 th\u1ef1c s\u1ef1 l\u00e0 vua?<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Kho\u1ea3ng 50 n\u0103m nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, khi h\u1ecfi m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00e1ch h\u1ecd mu\u1ed1n \u0111\u01b0\u1ee3c th\u01b0\u1edfng cho th\u00e0nh t\u00edch c\u1ee7a m\u00ecnh, c\u00e2u tr\u1ea3 l\u1eddi g\u1ea7n nh\u01b0 l\u00fac n\u00e0o c\u0169ng l\u00e0 \u201cti\u1ec1n m\u1eb7t.\u201d Nh\u01b0ng li\u1ec7u ti\u1ec1n m\u1eb7t c\u00f3 ph\u1ea3i l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng nh\u1ea5t kh\u00f4ng? Kh\u00e1m ph\u00e1 nh\u1eefng g\u00ec m\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u t\u1ea1i \u0110\u1ea1i h\u1ecdc Minnesota \u0111\u00e3 ph\u00e1t hi\u1ec7n khi so s\u00e1nh gi\u1eefa ph\u1ea7n th\u01b0\u1edfng b\u1eb1ng ti\u1ec1n m\u1eb7t v\u00e0 phi ti\u1ec1n m\u1eb7t trong m\u1ed9t l\u0129nh v\u1ef1c kinh doanh tr\u1ecb gi\u00e1 700 tri\u1ec7u \u0111\u00f4 la.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-1599 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-retail problem-space-sales-team-motivation\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 26% 26%;\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Social-share-Last-four-feet-ESadnick-325-1300x732-1.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"Hands of two people using a credit card machine. One hand holds a credit card, and the other operates the machine. Text on the image reads, In retail, the last four feet makes all the difference.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Social-share-Last-four-feet-ESadnick-325-1300x732-1.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Social-share-Last-four-feet-ESadnick-325-1300x732-1-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Social-share-Last-four-feet-ESadnick-325-1300x732-1-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Social-share-Last-four-feet-ESadnick-325-1300x732-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\"><\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/blog\/winning-the-last-four-feet\/\">Chinh ph\u1ee5c b\u1ed1n b\u01b0\u1edbc cu\u1ed1i c\u00f9ng<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh b\u00e1n l\u1ebb, th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi kh\u1ea3 n\u0103ng \u201cchi\u1ebfm tr\u1ecdn b\u1ed1n b\u01b0\u1edbc cu\u1ed1i c\u00f9ng\u201d \u2013 cu\u1ed9c ti\u1ebfp x\u00fac quan tr\u1ecdng gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. D\u00f9 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u00f3 l\u1edbn \u0111\u1ebfn \u0111\u00e2u, t\u1ea5t c\u1ea3 c\u00f3 th\u1ec3 tr\u1edf n\u00ean v\u00f4 ngh\u0129a n\u1ebfu \u0111\u1ed1i th\u1ee7 v\u01b0\u1ee3t tr\u1ed9i trong l\u1ea7n g\u1eb7p g\u1ee1 cu\u1ed1i c\u00f9ng \u1ea5y. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu b\u1ea1n l\u00e0m t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7 trong nh\u1eefng kho\u1ea3nh kh\u1eafc quan tr\u1ecdng n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 b\u00f9 \u0111\u1eafp \u0111\u01b0\u1ee3c kho\u1ea3n \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-1597 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-loyalty content-topic-research-and-analytics content-topic-technology problem-space-channel-engagement\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 35% 41%;\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Social-share-Personalizing-loyalty-325-1300x732-1.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"Red game piece standing out among beige pieces with the text: The more personalized your loyalty program is, the greater the outcomes. The image conveys the concept of uniqueness and effectiveness in personalized strategies.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Social-share-Personalizing-loyalty-325-1300x732-1.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Social-share-Personalizing-loyalty-325-1300x732-1-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Social-share-Personalizing-loyalty-325-1300x732-1-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Social-share-Personalizing-loyalty-325-1300x732-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\"><\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/blog\/personalizing-channel-loyalty\/\">C\u00e1 nh\u00e2n h\u00f3a s\u1ef1 trung th\u00e0nh tr\u00ean k\u00eanh<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Khi n\u00f3i v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a ch\u00ednh l\u00e0 \u0111i\u1ec1u c\u1ed1t l\u00f5i. C\u00e0ng c\u00e1 nh\u00e2n h\u00f3a, k\u1ebft qu\u1ea3 c\u00e0ng tuy\u1ec7t v\u1eddi. C\u1ea3 hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c l\u1eabn s\u1ef1 g\u1eafn k\u1ebft \u0111\u1ec1u \u0111\u01b0\u1ee3c n\u00e2ng cao \u0111\u00e1ng k\u1ec3. Ch\u00ednh v\u00ec th\u1ebf, ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh, ch\u00fang t\u00f4i \u0111\u00e3 ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><\/ul>\n\n<nav class=\"wp-block-query-pagination is-content-justification-center is-layout-flex wp-container-core-query-pagination-is-layout-a89b3969 wp-block-query-pagination-is-layout-flex\" aria-label=\"Pagination\">\n\n\n<div class=\"wp-block-query-pagination-numbers\"><span aria-current=\"page\" class=\"page-numbers current\">1<\/span>\n<a class=\"page-numbers\" href=\"?query-0-page=2\">2<\/a><\/div>\n\n<a href=\"\/vn-vn\/wp-json\/wp\/v2\/pages\/356?query-0-page=2\" class=\"wp-block-query-pagination-next\">Next Page<\/a>\n<\/nav>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Thought Leadership<\/p>\n","protected":false},"author":55,"featured_media":0,"parent":134,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[38],"class_list":["post-356","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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