{"id":1599,"date":"2025-04-09T10:37:48","date_gmt":"2025-04-09T02:37:48","guid":{"rendered":"https:\/\/www.biworldwide.com\/vn-vn\/?p=1599"},"modified":"2025-06-11T13:01:08","modified_gmt":"2025-06-11T05:01:08","slug":"winning-the-last-four-feet","status":"publish","type":"post","link":"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/blog\/winning-the-last-four-feet\/","title":{"rendered":"Chinh ph\u1ee5c b\u1ed1n b\u01b0\u1edbc cu\u1ed1i c\u00f9ng"},"content":{"rendered":"
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Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t
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\n\t\t\t\tChinh ph\u1ee5c b\u1ed1n b\u01b0\u1edbc cu\u1ed1i c\u00f9ng\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh b\u00e1n l\u1ebb, th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi kh\u1ea3 n\u0103ng \u201cchi\u1ebfm tr\u1ecdn b\u1ed1n b\u01b0\u1edbc cu\u1ed1i c\u00f9ng\u201d \u2013 cu\u1ed9c ti\u1ebfp x\u00fac quan tr\u1ecdng gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. D\u00f9 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u00f3 l\u1edbn \u0111\u1ebfn \u0111\u00e2u, t\u1ea5t c\u1ea3 c\u00f3 th\u1ec3 tr\u1edf n\u00ean v\u00f4 ngh\u0129a n\u1ebfu \u0111\u1ed1i th\u1ee7 v\u01b0\u1ee3t tr\u1ed9i trong l\u1ea7n g\u1eb7p g\u1ee1 cu\u1ed1i c\u00f9ng \u1ea5y. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu b\u1ea1n l\u00e0m t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7 trong nh\u1eefng kho\u1ea3nh kh\u1eafc quan tr\u1ecdng n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 b\u00f9 \u0111\u1eafp \u0111\u01b0\u1ee3c kho\u1ea3n \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb, th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh \u0111o\u1ea1t b\u1edfi kh\u1ea3 n\u0103ng “chi\u1ebfn th\u1eafng trong b\u1ed1n b\u01b0\u1edbc cu\u1ed1i” \u2013 t\u01b0\u01a1ng t\u00e1c quan tr\u1ecdng gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. D\u00f9 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u00f3 l\u1edbn \u0111\u1ebfn \u0111\u00e2u, t\u1ea5t c\u1ea3 c\u00f3 th\u1ec3 tr\u1edf n\u00ean v\u00f4 ngh\u0129a n\u1ebfu \u0111\u1ed1i th\u1ee7 n\u1ed5i b\u1eadt trong kho\u1ea3nh kh\u1eafc cu\u1ed1i c\u00f9ng \u1ea5y. Ng\u01b0\u1ee3c l\u1ea1i, v\u01b0\u1ee3t qua \u0111\u1ed1i th\u1ee7 trong nh\u1eefng gi\u00e2y ph\u00fat quan tr\u1ecdng n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u00e1nh b\u1ea1i chi ph\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

Ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc. Ni\u1ec1m tin n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng qua qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp v\u00e0 ti\u1ebfp c\u1eadn th\u00f4ng tin v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd \u0111\u1ea1i di\u1ec7n. Khi ng\u01b0\u1eddi b\u00e1n am hi\u1ec3u, h\u1ecd s\u1ebd h\u0103ng h\u00e1i v\u00e0 nhi\u1ec7t t\u00ecnh khi n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, gi\u00fap gi\u00e0nh chi\u1ebfn th\u1eafng \u1edf nh\u1eefng gi\u00e2y ph\u00fat quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng c\u1ee7a cu\u1ed9c mua b\u00e1n.<\/p>\n\n\n\n

H\u00e3y nh\u1edb l\u1ea1i l\u1ea7n cu\u1ed1i b\u1ea1n \u0111\u1ebfn m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb v\u00e0 c\u1ea7n s\u1ef1 gi\u00fap \u0111\u1ee1. Nh\u00e2n vi\u00ean c\u1eeda h\u00e0ng c\u00f3 t\u1ef1 tin gi\u1ea3i th\u00edch c\u00e1c t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 kh\u00f4ng? H\u1ecd c\u00f3 th\u1edd \u01a1 kh\u00f4ng? C\u00f3 nh\u00e2n vi\u00ean n\u00e0o s\u1eb5n s\u00e0ng gi\u00fap \u0111\u1ee1 kh\u00f4ng? C\u00f3 l\u1ebd, m\u1ed9t nh\u00e2n vi\u00ean hi\u1ec3u bi\u1ebft v\u00e0 \u0111\u1ea7y t\u1ef1 tin \u0111\u00e3 h\u01b0\u1edbng d\u1eabn b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Theo m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y,1 88% kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua s\u1eafm tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng d\u00f9 \u0111\u00e3 t\u00ecm hi\u1ec3u th\u00f4ng tin online, \u0111i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng am hi\u1ec3u c\u00f3 th\u1ec3 mang \u0111\u1ebfn t\u01b0 v\u1ea5n h\u1eefu \u00edch v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng ho\u00e0n t\u1ea5t vi\u1ec7c mua s\u1eafm.<\/strong><\/p>\n\n\n\n

T\u1ea1i BI WORLDWIDE, gi\u1ea3i ph\u00e1p Retail Connect c\u1ee7a ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho c\u00e1c nh\u00e2n vi\u00ean b\u00e1n l\u1ebb. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p h\u1ecdc t\u1eadp s\u1ed1ng \u0111\u1ed9ng v\u00e0 giao ti\u1ebfp hi\u1ec7u qu\u1ea3 v\u1edbi tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c nh\u01b0 tr\u00f2 ch\u01a1i, b\u1ea1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u00e2n vi\u00ean lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u00f4ng tin v\u00e0 t\u1ef1 tin h\u01a1n. Th\u00eam v\u00e0o \u0111\u00f3, c\u00e1c ph\u1ea7n th\u01b0\u1edfng v\u00e0 th\u00e0nh t\u1ef1u t\u00edch l\u0169y gi\u00fap nh\u00e2n vi\u00ean b\u00e1n l\u1ebb lu\u00f4n n\u0103ng \u0111\u1ed9ng v\u00e0 th\u1eadt s\u1ef1 \u0111am m\u00ea c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n

\u0110\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c b\u00ean li\u00ean quan c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u n\u1eafm r\u00f5 v\u1ec1 doanh s\u1ed1 b\u00e1n l\u1ebb v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 KPI lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng. Vi\u1ec7c n\u00e0y gi\u00fap mang l\u1ea1i c\u00e1i nh\u00ecn c\u1ee5 th\u1ec3 v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh, doanh thu, c\u00e1c ch\u1ec9 s\u1ed1 KPI h\u00e0nh vi, v\u00e0 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng nh\u01b0:<\/p>\n\n\n\n

“C\u00e1i g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng?”
“C\u00f3 g\u00ec ch\u01b0a \u1ed5n?”
“Ch\u00fang ta c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o?”<\/strong><\/p>\n\n\n\n

Nh\u1eefng suy ng\u1eabm h\u1eefu \u00edch n\u00e0y mang l\u1ea1i s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng.<\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh b\u00e1n l\u1ebb c\u1ea1nh tranh ng\u00e0y nay, th\u00e0nh c\u00f4ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111o \u0111\u1ebfm ch\u1ec9 b\u1eb1ng v\u00e0i b\u01b0\u1edbc ch\u00e2n – ch\u00ednh x\u00e1c l\u00e0 b\u1ed1n b\u01b0\u1edbc cu\u1ed1i. B\u1ea1n \u0111\u00e3 chu\u1ea9n b\u1ecb nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch n\u00e0o \u0111\u1ec3 chinh ph\u1ee5c kho\u1ea3ng kh\u00f4ng gian quan tr\u1ecdng n\u00e0y?<\/p>\n<\/div>\n\n\n\n

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T\u1ea3i v\u1ec1 phi\u00ean b\u1ea3n PDF c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y.<\/h2>\n\n\n\n
Winning the last four feet<\/a>T\u1ea3i v\u1ec1 t\u1ec7p PDF<\/a><\/div>\n<\/div>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh b\u00e1n l\u1ebb, th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi kh\u1ea3 n\u0103ng \u201cchi\u1ebfm tr\u1ecdn b\u1ed1n b\u01b0\u1edbc cu\u1ed1i c\u00f9ng\u201d \u2013 cu\u1ed9c ti\u1ebfp x\u00fac quan tr\u1ecdng gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. D\u00f9 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u00f3 l\u1edbn \u0111\u1ebfn \u0111\u00e2u, t\u1ea5t c\u1ea3 c\u00f3 th\u1ec3 tr\u1edf n\u00ean v\u00f4 ngh\u0129a n\u1ebfu \u0111\u1ed1i th\u1ee7 v\u01b0\u1ee3t tr\u1ed9i trong l\u1ea7n g\u1eb7p g\u1ee1 cu\u1ed1i c\u00f9ng \u1ea5y. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu b\u1ea1n l\u00e0m t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7 trong nh\u1eefng kho\u1ea3nh kh\u1eafc quan tr\u1ecdng n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 b\u00f9 \u0111\u1eafp \u0111\u01b0\u1ee3c kho\u1ea3n \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.<\/p>\n","protected":false},"author":55,"featured_media":706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"associated_experts":[],"featured_image_focal_point":{"x":0.26,"y":0.26},"footnotes":"[]"},"content-topic":[57],"problem-space":[52],"class_list":["post-1599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","content-topic-retail","problem-space-sales-team-motivation"],"featured_media_global":{"id":4737,"title":{"rendered":"Social share-Last-four-feet-ESadnick-325-1300x732"},"description":{"rendered":""},"caption":{"rendered":""},"alt_text":"Hands of two people using a credit card machine. One hand holds a credit card, and the other operates the machine. Text on the image reads, In retail, the last four feet makes all the difference.","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":1300,"height":732,"file":"2025\/03\/Social-share-Last-four-feet-ESadnick-325-1300x732-1.jpg","filesize":189858,"sizes":{"medium":{"file":"Social-share-Last-four-feet-ESadnick-325-1300x732-1-300x169.jpg","width":300,"height":169,"mime-type":"image\/jpeg","filesize":18006},"large":{"file":"Social-share-Last-four-feet-ESadnick-325-1300x732-1-1024x577.jpg","width":1024,"height":577,"mime-type":"image\/jpeg","filesize":94081},"thumbnail":{"file":"Social-share-Last-four-feet-ESadnick-325-1300x732-1-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":10787},"medium_large":{"file":"Social-share-Last-four-feet-ESadnick-325-1300x732-1-768x432.jpg","width":768,"height":432,"mime-type":"image\/jpeg","filesize":62581}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"source_url":"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Social-share-Last-four-feet-ESadnick-325-1300x732-1.jpg"},"yoast_head":"\nChinh ph\u1ee5c b\u1ed1n b\u01b0\u1edbc cu\u1ed1i c\u00f9ng - Vietnam (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/blog\/winning-the-last-four-feet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chinh ph\u1ee5c b\u1ed1n b\u01b0\u1edbc cu\u1ed1i c\u00f9ng - Vietnam (English)\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh b\u00e1n l\u1ebb, th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi kh\u1ea3 n\u0103ng \u201cchi\u1ebfm tr\u1ecdn b\u1ed1n b\u01b0\u1edbc cu\u1ed1i c\u00f9ng\u201d \u2013 cu\u1ed9c ti\u1ebfp x\u00fac quan tr\u1ecdng gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. D\u00f9 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u00f3 l\u1edbn \u0111\u1ebfn \u0111\u00e2u, t\u1ea5t c\u1ea3 c\u00f3 th\u1ec3 tr\u1edf n\u00ean v\u00f4 ngh\u0129a n\u1ebfu \u0111\u1ed1i th\u1ee7 v\u01b0\u1ee3t tr\u1ed9i trong l\u1ea7n g\u1eb7p g\u1ee1 cu\u1ed1i c\u00f9ng \u1ea5y. 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