{"id":1603,"date":"2025-04-09T10:41:21","date_gmt":"2025-04-09T02:41:21","guid":{"rendered":"https:\/\/www.biworldwide.com\/vn-vn\/?p=1603"},"modified":"2025-06-11T12:59:29","modified_gmt":"2025-06-11T04:59:29","slug":"take-a-chance-on-changing-your-employee-rewards-strategy","status":"publish","type":"post","link":"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/blog\/take-a-chance-on-changing-your-employee-rewards-strategy\/","title":{"rendered":"H\u00e3y th\u1eed thay \u0111\u1ed5i c\u00e1ch th\u01b0\u1edfng cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n"},"content":{"rendered":"
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Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t
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\n\t\t\t\tH\u00e3y th\u1eed thay \u0111\u1ed5i c\u00e1ch th\u01b0\u1edfng cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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Khi xem x\u00e9t h\u00e0nh vi v\u00e0 s\u1ef1 ghi nh\u1eadn d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n, vi\u1ec7c khuy\u1ebfn kh\u00edch t\u1eebng ph\u1ea7n v\u00e0 ph\u1ea7n th\u01b0\u1edfng mang t\u00ednh x\u00e1c su\u1ea5t l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng tr\u1edf ng\u1ea1i.<\/p>\n\n\n\n

C\u00e1c c\u1ea5u tr\u00fac linh ho\u1ea1t c\u00f3 th\u1ec3 ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1edfng c\u1ee7a b\u1ea1n thu h\u00fat l\u1ea1i s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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Ng\u00e0y c\u00e0ng kh\u00f3 \u0111\u1ec3 gi\u1eef s\u1ef1 ch\u00fa \u00fd v\u00e0 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean. L\u00e0m vi\u1ec7c t\u1eeb xa, c\u0103ng th\u1eb3ng cu\u1ed9c s\u1ed1ng, ki\u1ec7t s\u1ee9c v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u0103n \u0111\u00f3n nh\u00e2n t\u00e0i khi\u1ebfn t\u00ecnh h\u00ecnh c\u00e0ng th\u00eam ph\u1ee9c t\u1ea1p. Nh\u1eefng c\u00f4ng ty ch\u01b0a c\u1eadp nh\u1eadt chi\u1ebfn l\u01b0\u1ee3c khen th\u01b0\u1edfng c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 s\u1ebd nh\u1eadn th\u1ea5y l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0 c\u1ee7a h\u1ecd \u0111i xu\u1ed1ng v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong mu\u00f4n v\u00e0n r\u1ed1i ren \u1ea5y.<\/p>\n\n\n\n

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Nh\u1eefng ph\u1ea7n th\u01b0\u1edfng v\u00e0 c\u1ea5u tr\u00fac bi\u1ebfn \u0111\u1ed5i thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u00e2n vi\u00ean n\u1ed7 l\u1ef1c nhi\u1ec1u h\u01a1n. V\u00e0o nh\u1eefng n\u0103m 70, C.B Ferster v\u00e0 B.F. Skinner \u0111\u00e3 vi\u1ebft cu\u1ed1n “L\u1ecbch Tr\u00ecnh C\u1ee7a S\u1ef1 C\u1ee7ng C\u1ed1”, t\u1eadp trung v\u00e0o khoa h\u1ecdc c\u1ee7ng c\u1ed1 h\u00e0nh vi. H\u1ecd chia c\u1ee7ng c\u1ed1 th\u00e0nh hai lo\u1ea1i: c\u1ee7ng c\u1ed1 li\u00ean t\u1ee5c, t\u1ee9c l\u00e0 th\u01b0\u1edfng ho\u1eb7c c\u1ee7ng c\u1ed1 m\u1ed7i khi h\u00e0nh vi x\u1ea3y ra, v\u00e0 c\u1ee7ng c\u1ed1 t\u1eebng ph\u1ea7n, t\u1ee9c l\u00e0 c\u1ee7ng c\u1ed1 h\u00e0nh vi th\u1ec9nh tho\u1ea3ng. C\u00f4ng tr\u00ecnh c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m trong c\u00e1c b\u1ed1i c\u1ea3nh gi\u00e1o d\u1ee5c v\u00e0 kinh doanh, v\u00e0 h\u00f3a ra r\u1eb1ng c\u1ee7ng c\u1ed1 t\u1eebng ph\u1ea7n th\u1ef1c s\u1ef1 k\u00e9o d\u00e0i l\u00e2u h\u01a1n c\u1ee7ng c\u1ed1 li\u00ean t\u1ee5c. N\u00f3 kh\u00f4ng g\u00e2y ch\u00fa \u00fd nhanh nh\u01b0 c\u1ee7ng c\u1ed1 li\u00ean t\u1ee5c nh\u01b0ng l\u1ea1i b\u1ec1n v\u1eefng h\u01a1n v\u00ec m\u1ecdi ng\u01b0\u1eddi s\u1ebd ti\u1ebfp t\u1ee5c th\u1ef1c hi\u1ec7n v\u1edbi hy v\u1ecdng ch\u1edd \u0111\u1ee3i ph\u1ea7n th\u01b0\u1edfng cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n

Lo\u1ea1i ph\u1ea7n th\u01b0\u1edfng ng\u1eabu nhi\u00ean n\u00e0y t\u1ea1o ra s\u1ef1 mong ch\u1edd, mang l\u1ea1i cho m\u1ecdi ng\u01b0\u1eddi c\u1ea3m gi\u00e1c t\u00edch c\u1ef1c r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 chi\u1ebfn th\u1eafng n\u1ebfu h\u1ecd l\u00e0m theo nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u.<\/p>\n\n\n\n

M\u1ed9t v\u00ed d\u1ee5 ho\u00e0n h\u1ea3o l\u00e0 m\u00e1y \u0111\u00e1nh b\u1ea1c. H\u00e0nh \u0111\u1ed9ng di\u1ec5n ra gi\u1ed1ng nhau m\u1ed7i l\u1ea7n. B\u1ea1n k\u00e9o c\u1ea7n g\u1ea1t ho\u1eb7c nh\u1ea5n n\u00fat. Nh\u01b0ng k\u1ebft qu\u1ea3 th\u00ec ch\u1ec9 th\u1ec9nh tho\u1ea3ng m\u1edbi \u0111\u01b0\u1ee3c th\u01b0\u1edfng. B\u1ea5t k\u1ef3 ai t\u1eebng \u0111\u1eb7t ch\u00e2n \u0111\u1ebfn Vegas \u0111\u1ec1u bi\u1ebft ch\u00ednh s\u1ef1 th\u01b0\u1edfng phi th\u01b0\u1eddng n\u00e0y gi\u1eef ch\u00e2n ng\u01b0\u1eddi ch\u01a1i t\u1ea1i ch\u1ed7 ng\u1ed3i. H\u1ecd tin r\u1eb1ng ph\u1ea7n th\u01b0\u1edfng \u0111ang \u1edf r\u1ea5t g\u1ea7n v\u00e0 \u0111\u00e1ng \u0111\u1ec3 ch\u1edd \u0111\u1ee3i. T\u00e2m l\u00fd ch\u01a1i game n\u00e0y k\u00edch th\u00edch n\u00e3o b\u1ed9 b\u1edfi v\u00ec n\u00f3 ch\u1ea1m \u0111\u1ebfn trung t\u00e2m h\u1ecdc t\u1eadp v\u00e0 khen th\u01b0\u1edfng. N\u00f3 c\u1eaft qua m\u1ecdi ti\u1ebfng \u1ed3n, thu h\u00fat m\u1ecdi ng\u01b0\u1eddi v\u00e0 t\u1ea1o n\u00ean s\u1ef1 g\u1eafn b\u00f3 l\u00e2u d\u00e0i.<\/p>\n\n\n\n

Vi\u1ec7c truy\u1ec1n \u0111\u1ea1t lo\u1ea1i kh\u00edch l\u1ec7 n\u00e0y c\u0169ng \u0111\u1ea7y ph\u1ea5n kh\u00edch. Nh\u1ea5n m\u1ea1nh ph\u1ea7n th\u01b0\u1edfng m\u00e0 h\u1ecd c\u00f3 th\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c g\u1ea7n nh\u01b0 c\u0169ng th\u00fa v\u1ecb nh\u01b0 khi chi\u1ebfn th\u1eafng. Ngay c\u1ea3 khi c\u00f3 th\u1ec3 nh\u1eadn \u00edt ho\u1eb7c kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec, nh\u00e2n vi\u00ean v\u1eabn l\u1eadp t\u1ee9c t\u01b0\u1edfng t\u01b0\u1ee3ng m\u00ecnh gi\u00e0nh \u0111\u01b0\u1ee3c ph\u1ea7n th\u01b0\u1edfng l\u1edbn nh\u1ea5t. Ph\u1ea3n \u1ee9ng \u0111\u1ea7y kh\u00e1t v\u1ecdng n\u00e0y gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng h\u00ecnh dung ra k\u1ebft qu\u1ea3 ti\u1ec1m n\u0103ng t\u1eeb h\u00e0nh vi c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Khi xem x\u00e9t vi\u1ec7c ghi nh\u1eadn d\u1ef1a tr\u00ean h\u00e0nh vi v\u00e0 k\u1ebft qu\u1ea3 t\u1ea1i t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n, ki\u1ec3u c\u1ee7ng c\u1ed1 t\u1eebng ph\u1ea7n n\u00e0y c\u0169ng gi\u00fap ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n. H\u00e3y th\u1eed ngh\u0129 v\u1ec1 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh x\u1ebfp h\u1ea1ng truy\u1ec1n th\u1ed1ng, n\u01a1i nh\u1eefng nh\u00e2n vi\u00ean xu\u1ea5t s\u1eafc nh\u1ea5t \u0111\u01b0\u1ee3c khen th\u01b0\u1edfng v\u00e0o cu\u1ed1i th\u00e1ng. Nh\u1eefng ng\u01b0\u1eddi \u1edf gi\u1eefa ho\u1eb7c cu\u1ed1i b\u1ea3ng x\u1ebfp h\u1ea1ng c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd m\u1ea5t h\u1ee9ng n\u1eeda ch\u1eebng khi h\u1ecd nh\u1eadn ra m\u00ecnh kh\u00f4ng ti\u1ebfn g\u1ea7n \u0111\u1ebfn v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u. V\u1edbi c\u00e1c gi\u1ea3i th\u01b0\u1edfng bi\u1ebfn \u0111\u1ed5i, ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c ph\u00e2n chia cho t\u1ea5t c\u1ea3 nh\u1eefng ai \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n, nh\u01b0ng v\u1edbi c\u00e1c t\u1ef7 l\u1ec7 kh\u00e1c nhau. Nh\u00f3m d\u1eabn \u0111\u1ea7u c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n \u0111\u1ec3 tham gia ho\u1eb7c tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a nh\u00f3m gi\u00e1 tr\u1ecb cao h\u01a1n, nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng n\u1eb1m trong nh\u00f3m d\u1eabn \u0111\u1ea7u v\u1eabn nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 khuy\u1ebfn kh\u00edch h\u00e0nh vi.<\/p>\n\n\n\n

Ch\u1eb3ng h\u1ea1n, m\u1ed9t kh\u00e1ch h\u00e0ng trong ng\u00e0nh \u00f4 t\u00f4 mu\u1ed1n t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng chu\u1ed7i cung \u1ee9ng \u0111\u1ed9c \u0111\u00e1o \u0111\u00e3 \u00e1p d\u1ee5ng ph\u1ea7n th\u01b0\u1edfng \u0111a d\u1ea1ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1. \u0110\u00e1ng ng\u1ea1c nhi\u00ean, 92% nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c c\u1ea5p t\u00edn d\u1ee5ng \u0111\u1ec3 tham gia m\u1ed9t tr\u00f2 ch\u01a1i \u0111\u00e3 s\u1eed d\u1ee5ng quy\u1ec1n l\u1ee3i n\u00e0y, v\u00e0 c\u00f4ng ty ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 l\u00ean \u0111\u1ebfn 104%, m\u1eb7c d\u00f9 h\u00e0ng t\u1ed3n kho kh\u00e1 \u00edt \u1ecfi. \u0110i\u1ec1u tuy\u1ec7t v\u1eddi nh\u1ea5t l\u00e0 h\u1ecd \u0111\u00e3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 60% chi ph\u00ed so v\u1edbi khi s\u1eed d\u1ee5ng ph\u1ea7n th\u01b0\u1edfng ti\u1ec1n m\u1eb7t truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n

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C\u00e1c c\u1ea5u tr\u00fac thay \u0111\u1ed5i c\u00f3 th\u1ec3 ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1edfng c\u1ee7a b\u1ea1n thu h\u00fat l\u1ea1i s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u00e2n vi\u00ean. V\u1eady th\u00ec, ch\u00fang ta c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i.<\/p>\n<\/div>\n\n\n\n

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T\u1ea3i v\u1ec1 phi\u00ean b\u1ea3n PDF c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y.<\/h2>\n\n\n\n
Take a chance on rewards<\/a>T\u1ea3i v\u1ec1 t\u1ec7p PDF<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Khi xem x\u00e9t h\u00e0nh vi v\u00e0 s\u1ef1 ghi nh\u1eadn d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n, vi\u1ec7c khuy\u1ebfn kh\u00edch t\u1eebng ph\u1ea7n v\u00e0 ph\u1ea7n th\u01b0\u1edfng mang t\u00ednh x\u00e1c su\u1ea5t l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng tr\u1edf ng\u1ea1i. C\u00e1c c\u1ea5u tr\u00fac linh ho\u1ea1t c\u00f3 th\u1ec3 ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1edfng c\u1ee7a b\u1ea1n thu h\u00fat l\u1ea1i s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n","protected":false},"author":55,"featured_media":647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"associated_experts":[],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[58],"problem-space":[59,52],"class_list":["post-1603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","content-topic-rewards","problem-space-employee-engagement","problem-space-sales-team-motivation"],"featured_media_global":{"id":5374,"title":{"rendered":"Take-a-chance-on-rewards-21-10-1300x732px"},"description":{"rendered":""},"caption":{"rendered":""},"alt_text":"Blurred image of people walking in a busy city at night with bright lights. 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