{"id":1605,"date":"2025-04-09T10:43:52","date_gmt":"2025-04-09T02:43:52","guid":{"rendered":"https:\/\/www.biworldwide.com\/vn-vn\/?p=1605"},"modified":"2025-06-11T12:58:38","modified_gmt":"2025-06-11T04:58:38","slug":"driving-incremental-sales-results-through-employee-engagement","status":"publish","type":"post","link":"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/blog\/driving-incremental-sales-results-through-employee-engagement\/","title":{"rendered":"T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng th\u00f4ng qua s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean"},"content":{"rendered":"
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Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t
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\n\t\t\t\tT\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng th\u00f4ng qua s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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Trong b\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c n\u00e0o, nh\u00e2n vi\u00ean ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 th\u00e0nh c\u00f4ng. S\u1ef1 c\u1ed1ng hi\u1ebfn, nhi\u1ec7t huy\u1ebft v\u00e0 \u0111am m\u00ea c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u su\u1ea5t c\u1ee7a c\u00f4ng ty, \u0111\u1eb7c bi\u1ec7t trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng t\u0103ng tr\u01b0\u1edfng t\u1eebng b\u01b0\u1edbc. Tuy nhi\u00ean, \u0111\u1ec3 kh\u01a1i d\u1eady tinh th\u1ea7n l\u00e0m vi\u1ec7c v\u01b0\u1ee3t mong \u0111\u1ee3i t\u1eeb nh\u00e2n vi\u00ean, kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n d\u1ef1a v\u00e0o c\u00e1c ph\u1ea7n th\u01b0\u1edfng t\u00e0i ch\u00ednh. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi m\u1ed9t v\u0103n h\u00f3a truy\u1ec1n c\u1ea3m h\u1ee9ng, n\u01a1i m\u00e0 s\u1ef1 g\u1eafn k\u1ebft, s\u00e1ng t\u1ea1o v\u00e0 \u00fd th\u1ee9c s\u1edf h\u1eefu \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng m\u1ea1nh m\u1ebd.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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Trong b\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c n\u00e0o, nh\u00e2n vi\u00ean ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 th\u00e0nh c\u00f4ng. S\u1ef1 c\u1ed1ng hi\u1ebfn, nhi\u1ec7t huy\u1ebft v\u00e0 \u0111am m\u00ea c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u su\u1ea5t c\u1ee7a c\u00f4ng ty, \u0111\u1eb7c bi\u1ec7t trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng t\u0103ng tr\u01b0\u1edfng t\u1eebng b\u01b0\u1edbc. Tuy nhi\u00ean, \u0111\u1ec3 kh\u01a1i d\u1eady tinh th\u1ea7n l\u00e0m vi\u1ec7c v\u01b0\u1ee3t mong \u0111\u1ee3i t\u1eeb nh\u00e2n vi\u00ean, kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n d\u1ef1a v\u00e0o c\u00e1c ph\u1ea7n th\u01b0\u1edfng t\u00e0i ch\u00ednh. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi m\u1ed9t v\u0103n h\u00f3a truy\u1ec1n c\u1ea3m h\u1ee9ng, n\u01a1i m\u00e0 s\u1ef1 g\u1eafn k\u1ebft, s\u00e1ng t\u1ea1o v\u00e0 \u00fd th\u1ee9c s\u1edf h\u1eefu \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 mang v\u0103n h\u00f3a n\u00e0y v\u00e0o t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

– 1 –<\/h1>\n\n\n\n

Truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a b\u1ea1n<\/h3>\n\n\n\n

Giao ti\u1ebfp minh b\u1ea1ch v\u1ec1 m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng v\u00e0 nh\u1eefng g\u00ec mong \u0111\u1ee3i l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. Khi nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 nh\u1eefng nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c giao v\u00e0 c\u00e1ch n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd \u0111\u00f3ng g\u00f3p v\u00e0o th\u00e0nh c\u00f4ng chung c\u1ee7a t\u1ed5 ch\u1ee9c, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y cu\u1ed9c h\u00e0nh tr\u00ecnh c\u1ee7a m\u00ecnh c\u00f3 \u00fd ngh\u0129a h\u01a1n. Nh\u1eefng m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng kh\u00f4ng ch\u1ec9 gi\u00fap h\u1ecd bi\u1ebft \u0111i \u0111\u00fang h\u01b0\u1edbng m\u00e0 c\u00f2n ti\u1ebfp th\u00eam \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 v\u01b0\u01a1n t\u1edbi s\u1ef1 xu\u1ea5t s\u1eafc.
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– 2 –<\/h1>\n\n\n\n

Cung c\u1ea5p c\u01a1 h\u1ed9i \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c<\/h3>\n\n\n\n

H\u00e3y \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a nh\u00e2n vi\u00ean b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u01a1 h\u1ed9i \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c. Trang b\u1ecb cho h\u1ecd k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft \u0111\u1ec3 v\u01b0\u1ee3t tr\u1ed9i trong c\u00f4ng vi\u1ec7c v\u00e0 th\u00edch nghi v\u1edbi xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i. Khi nh\u00e2n vi\u00ean c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 trong ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ed9ng h\u01a1n v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi trong b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

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– 3 –<\/h1>\n\n\n\n

X\u00e2y d\u1ef1ng m\u00f4i tr\u01b0\u1eddng h\u1ee3p t\u00e1c v\u00e0 s\u1ebb chia<\/h3>\n\n\n\n

Khuy\u1ebfn kh\u00edch tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i v\u00e0 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean. H\u00e3y t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u1edfi m\u1edf v\u00e0 th\u00e2n thi\u1ec7n, n\u01a1i \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng v\u00e0 ph\u1ea3n h\u1ed3i lu\u00f4n \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n. M\u1ed9t m\u00f4i tr\u01b0\u1eddng h\u1ee3p t\u00e1c nu\u00f4i d\u01b0\u1ee1ng s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi, m\u1edf ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng m\u1edbi v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn gi\u00fap th\u00fac \u0111\u1ea9y k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n\n\n\n

– 4 –<\/h1>\n\n\n\n

C\u00f4ng nh\u1eadn v\u00e0 t\u00e1n th\u01b0\u1edfng th\u00e0nh t\u00edch<\/h3>\n\n\n\n

H\u00e3y ghi nh\u1eadn v\u00e0 \u0111\u1ed9ng vi\u00ean nh\u00e2n vi\u00ean v\u00ec nh\u1eefng n\u1ed7 l\u1ef1c v\u00e0 th\u00e0nh t\u1ef1u c\u1ee7a h\u1ecd. D\u00f9 l\u00e0 l\u1eddi khen ng\u1ee3i, th\u01b0\u1edfng ti\u1ec1n hay c\u00e1c kh\u00edch l\u1ec7 kh\u00e1c, vi\u1ec7c ghi nh\u1eadn nh\u1eefng \u0111\u00f3ng g\u00f3p c\u1ee7a h\u1ecd gi\u00fap n\u00e2ng cao tinh th\u1ea7n v\u00e0 c\u1ee7ng c\u1ed1 nh\u1eefng h\u00e0nh vi t\u00edch c\u1ef1c. Ch\u00fac m\u1eebng nh\u1eefng th\u00e0nh c\u00f4ng, d\u00f9 l\u1edbn hay nh\u1ecf, s\u1ebd khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean ti\u1ebfp t\u1ee5c ph\u1ea5n \u0111\u1ea5u v\u00ec s\u1ef1 xu\u1ea5t s\u1eafc.<\/p>\n\n\n\n

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– 5 –<\/h1>\n\n\n\n

Khai th\u00e1c gi\u1ea3i th\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u00e0 k\u1ebft h\u1ee3p \u0111\u1ed9ng l\u1ef1c v\u1edbi m\u1ee5c ti\u00eau kinh doanh<\/h3>\n\n\n\n

H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ph\u1ea7n th\u01b0\u1edfng v\u00e0 \u0111\u1ed9ng l\u1ef1c h\u00e0i h\u00f2a v\u1edbi m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng. T\u1ea1o ra nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khen th\u01b0\u1edfng m\u00e0 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean t\u1eadp trung n\u1ed7 l\u1ef1c v\u00e0o vi\u1ec7c gia t\u0103ng k\u1ebft qu\u1ea3 b\u00e1n h\u00e0ng. Khi b\u1ea1n g\u1eafn k\u1ebft nh\u1eefng ph\u1ea7n th\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 th\u00e0nh t\u1ef1u c\u1ee5 th\u1ec3, b\u1ea1n \u0111ang m\u1edf ra m\u1ed9t con \u0111\u01b0\u1eddng r\u00f5 r\u00e0ng \u0111\u1ec3 nh\u00e2n vi\u00ean theo d\u00f5i ti\u1ebfn tr\u00ecnh, gi\u1eef v\u1eefng tinh th\u1ea7n v\u00e0 n\u1ed7 l\u1ef1c v\u01b0\u01a1n l\u00ean \u0111\u1ea1t th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

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\u0110\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u00e2n vi\u00ean n\u00e2ng cao k\u1ebft qu\u1ea3 b\u00e1n h\u00e0ng, c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn \u0111a chi\u1ec1u, trong \u0111\u00f3 \u01b0u ti\u00ean giao ti\u1ebfp, h\u1ee3p t\u00e1c, ghi nh\u1eadn, trao quy\u1ec1n v\u00e0 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c. B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t v\u0103n h\u00f3a truy\u1ec1n c\u1ea3m h\u1ee9ng trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng trong doanh s\u1ed1. H\u00e3y nh\u1edb r\u1eb1ng, nh\u1eefng nh\u00e2n vi\u00ean c\u00f3 \u0111\u1ed9ng l\u1ef1c v\u00e0 s\u1ef1 g\u1eafn k\u1ebft kh\u00f4ng ch\u1ec9 l\u00e0 t\u00e0i s\u1ea3n, h\u1ecd ch\u00ednh l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n<\/div>\n\n\n\n

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T\u1ea3i v\u1ec1 phi\u00ean b\u1ea3n PDF c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y.<\/h2>\n\n\n\n
Driving incremental sales-BJohnson-5.2024-F<\/a>T\u1ea3i v\u1ec1 t\u1ec7p PDF<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trong b\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c n\u00e0o, nh\u00e2n vi\u00ean ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 th\u00e0nh c\u00f4ng. S\u1ef1 c\u1ed1ng hi\u1ebfn, nhi\u1ec7t huy\u1ebft v\u00e0 \u0111am m\u00ea c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u su\u1ea5t c\u1ee7a c\u00f4ng ty, \u0111\u1eb7c bi\u1ec7t trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng t\u0103ng tr\u01b0\u1edfng t\u1eebng b\u01b0\u1edbc. Tuy nhi\u00ean, \u0111\u1ec3 kh\u01a1i d\u1eady tinh th\u1ea7n l\u00e0m vi\u1ec7c v\u01b0\u1ee3t mong \u0111\u1ee3i t\u1eeb nh\u00e2n vi\u00ean, kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n d\u1ef1a v\u00e0o c\u00e1c ph\u1ea7n th\u01b0\u1edfng t\u00e0i ch\u00ednh. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi m\u1ed9t v\u0103n h\u00f3a truy\u1ec1n c\u1ea3m h\u1ee9ng, n\u01a1i m\u00e0 s\u1ef1 g\u1eafn k\u1ebft, s\u00e1ng t\u1ea1o v\u00e0 \u00fd th\u1ee9c s\u1edf h\u1eefu \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng m\u1ea1nh m\u1ebd.<\/p>\n","protected":false},"author":55,"featured_media":1235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"associated_experts":[],"featured_image_focal_point":{"x":0.3,"y":0.41},"footnotes":""},"content-topic":[],"problem-space":[59,52],"class_list":["post-1605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","problem-space-employee-engagement","problem-space-sales-team-motivation"],"featured_media_global":{"id":2186,"title":{"rendered":"Incremental-Sales-24-5-1300x732px"},"description":{"rendered":""},"caption":{"rendered":""},"alt_text":"Smiling woman in a business setting points to a board. 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