{"id":1609,"date":"2025-04-09T10:47:55","date_gmt":"2025-04-09T02:47:55","guid":{"rendered":"https:\/\/www.biworldwide.com\/vn-vn\/?p=1609"},"modified":"2025-06-11T12:57:44","modified_gmt":"2025-06-11T04:57:44","slug":"the-new-rules-of-engagement-employee-inspiration-research-report","status":"publish","type":"post","link":"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/blog\/the-new-rules-of-engagement-employee-inspiration-research-report\/","title":{"rendered":"The New Rules of Engagement b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u00e2n vi\u00ean"},"content":{"rendered":"\n<div style=\"height:0\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\" has-content-align-center has-overlay has-overlay--dark alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/vn-vn\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/NROE-2024-ASterns-1728x600px.jpg\" alt=\"A red origami crane stands out against a background of gray cranes on a patterned surface. The image features an orange and textured backdrop on the left, transitioning into a gray area with similar patterns.\" class=\"biw-hero__bg-image\" style=\"object-position: 80% 54%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tThe New Rules of Engagement<sup>\u00ae<\/sup>\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tb\u00e1o c\u00e1o nghi\u00ean c\u1ee9u truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u00e2n vi\u00ean\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Nh\u00e2n vi\u00ean tin r\u1eb1ng nh\u1eefng \u0111\u00f3ng g\u00f3p c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c ghi nh\u1eadn c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1nh gi\u00e1 v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a m\u00ecnh l\u00e0 tuy\u1ec7t v\u1eddi cao h\u01a1n g\u1ea5p 12,4 l\u1ea7n.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">T\u1ea3i v\u1ec1 to\u00e0n b\u1ed9 b\u00e1o c\u00e1o.<\/h3>\n\n\n\n<div class=\"wp-block-file aligncenter hide-file-download-path\"><a id=\"wp-block-file--media-116bb4ab-7a41-4718-b07b-c6599a300a1e\" href=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/The-New-Rules-of-Engagement.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">The New Rules of Engagement<\/a><a href=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/The-New-Rules-of-Engagement.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-116bb4ab-7a41-4718-b07b-c6599a300a1e\">T\u1ea3i v\u1ec1<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n<blockquote class=\"has-gradient-fill-orange wp-block-biw-block-theme-biw-testimonial-quote\">\n\t<div class=\"biw-testimonial__quote\">\n\t\t<div class=\"biw-testimonial__content\">\n\t\t\t<p>B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai. Ch\u1ec9 c\u1ea7n ch\u1ecdn m\u1ed9t t\u01b0\u01a1ng lai t\u01b0\u01a1i \u0111\u1eb9p \u2013 m\u1ed9t t\u01b0\u01a1ng lai h\u1eefu \u00edch \u2013 c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u1ea3m x\u00fac v\u00e0 c\u00e1ch ph\u1ea3n \u1ee9ng c\u1ee7a con ng\u01b0\u1eddi sao cho ch\u00ednh t\u01b0\u01a1ng lai \u1ea5y s\u1ebd t\u1ef1 m\u00ecnh th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\t\t<\/div>\n\t<\/div>\n\t\t\t<footer class=\"biw-testimonial__attribution\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<cite class=\"biw-testimonial__info\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"biw-testimonial__name\">Isaac Asimov<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t<\/footer>\n\t<\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">L\u1eddi M\u1edf \u0110\u1ea7u<\/h2>\n\n\n\n<p>Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c thu h\u00fat v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u00e2n vi\u00ean, BI WORLDWIDE tin t\u01b0\u1edfng v\u00e0o m\u1ed9t t\u01b0\u01a1ng lai t\u1ed1t \u0111\u1eb9p, n\u01a1i c\u00e1c c\u00f4ng ty th\u1ef1c hi\u1ec7n nh\u1eefng \u0111\u1ea7u t\u01b0 \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 cam k\u1ebft, n\u1ed7 l\u1ef1c v\u00e0 kh\u01a1i g\u1ee3i c\u1ea3m h\u1ee9ng t\u1eeb \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Theo c\u00e1ch suy ngh\u0129 c\u1ee7a Asimov, nghi\u00ean c\u1ee9u th\u01b0\u1eddng ni\u00ean c\u1ee7a BIW \u0111\u00e3 kh\u00e1m ph\u00e1 c\u00e1c xu h\u01b0\u1edbng kh\u00e1c nhau t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c. Ch\u00fang t\u00f4i \u0111\u00e3 \u0111i s\u00e2u v\u00e0o vai tr\u00f2 c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 c\u00e1ch n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a nh\u00e2n vi\u00ean v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u00f4ng vi\u1ec7c c\u00f9ng k\u1ebft qu\u1ea3 kinh doanh. Ch\u00fang t\u00f4i c\u0169ng xem x\u00e9t c\u00e1ch m\u00e0 vi\u1ec7c h\u1ecdc t\u1eadp hi\u1ec7u qu\u1ea3 h\u01a1n c\u00f3 th\u1ec3 gi\u00fap nh\u00e2n vi\u00ean n\u00e2ng cao k\u1ef9 n\u0103ng, t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u1ef1 tin trong c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd. H\u00ecnh th\u1ee9c h\u1ecdc t\u1eadp t\u00f9y ch\u1ec9nh n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch cho c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n cho c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>V\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a nhi\u1ec1u c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 c\u00f4ng ngh\u1ec7 cao, c\u00e1c c\u00f4ng ty s\u1ebd c\u00f3 th\u00eam c\u01a1 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng k\u1ebft n\u1ed1i \u00fd ngh\u0129a gi\u1eefa con ng\u01b0\u1eddi. Nh\u1edd s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00f4ng c\u1ee5 AI, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng hu\u1ea5n luy\u1ec7n, ghi nh\u1eadn v\u00e0 khen th\u01b0\u1edfng nh\u00e2n vi\u00ean. Nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt nh\u1eefng c\u00f4ng vi\u1ec7c \u0111\u01a1n \u0111i\u1ec7u v\u00e0 khen ng\u1ee3i \u0111\u1ed3ng nghi\u1ec7p, gia t\u0103ng c\u1ea3m gi\u00e1c bi\u1ebft \u01a1n c\u1ee7a h\u1ecd. K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch nhanh ch\u00f3ng h\u01a1n, gi\u00fap m\u1ecdi ng\u01b0\u1eddi c\u00f3 c\u01a1 h\u1ed9i b\u00e0y t\u1ecf \u00fd ki\u1ebfn c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Tr\u1ecdng t\u00e2m c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c nghi\u00ean c\u1ee9u n\u00e0y l\u00e0 ment\u00ae, m\u00f4 h\u00ecnh \u0111\u1ed9c quy\u1ec1n c\u1ee7a BIW gi\u00fap x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec1u m\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 mang \u0111\u1ebfn cho nh\u00e2n vi\u00ean nh\u1eb1m khuy\u1ebfn kh\u00edch h\u1ecd g\u1eafn b\u00f3, l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 v\u00e0 c\u1ea3m th\u1ea5y tr\u00e0n \u0111\u1ea7y c\u1ea3m h\u1ee9ng t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c. Ch\u00fang t\u00f4i c\u1eadp nh\u1eadt c\u00e1c ti\u00eau chu\u1ea9n n\u00e0y h\u1eb1ng n\u0103m, ki\u1ec3m nghi\u1ec7m t\u1eebng \u00fd t\u01b0\u1edfng b\u1eb1ng c\u00e1ch l\u1eafng nghe tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\">The New Rules of Engagement<sup>\u00ae<\/sup><\/h1>\n\n\n\n<p>N\u0103m nay, nh\u1eefng ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 n\u00f3i v\u1ec1 nhi\u1ec1u xu h\u01b0\u1edbng nh\u01b0 s\u1ef1 ghi nh\u1eadn, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, giao ti\u1ebfp v\u1edbi l\u00e3nh \u0111\u1ea1o v\u00e0 ch\u1ee7 lao \u0111\u1ed9ng, ESG, nh\u00e2n vi\u00ean kh\u00f4ng b\u00e0n l\u00e0m vi\u1ec7c, l\u00e0m vi\u1ec7c t\u1eeb xa, qu\u1ea3n l\u00fd, ph\u1ea3n h\u1ed3i t\u1eeb kh\u1ea3o s\u00e1t v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa. T\u1ea5t c\u1ea3 d\u1eef li\u1ec7u n\u00e0y kh\u00f4ng th\u1ec3 g\u00f3i g\u1ecdn trong m\u1ed9t b\u00e1o c\u00e1o, v\u00ec v\u1eady ch\u00fang t\u00f4i s\u1ebd t\u1eadp trung v\u00e0o s\u00e1u xu h\u01b0\u1edbng ch\u00ednh n\u0103m nay:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"has-xl-font-size\">Ph\u1ea3n h\u1ed3i kh\u1ea3o s\u00e1t<\/li>\n\n\n\n<li class=\"has-xl-font-size\">T\u00e1c \u0111\u1ed9ng c\u1ee7a s\u1ef1 ghi nh\u1eadn \u0111\u1ebfn v\u0103n h\u00f3a<\/li>\n\n\n\n<li class=\"has-xl-font-size\">\u1ea2nh h\u01b0\u1edfng c\u1ee7a vi\u1ec7c ghi nh\u1eadn \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh<\/li>\n\n\n\n<li class=\"has-xl-font-size\">L\u00f2ng Bi\u1ebft \u01a0n<\/li>\n\n\n\n<li class=\"has-xl-font-size\">Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/li>\n\n\n\n<li class=\"has-xl-font-size\">K\u00edch ho\u1ea1t kinh doanh<\/li>\n<\/ol>\n\n\n\n<p>Nghi\u00ean c\u1ee9u v\u1ec1 nh\u1eefng ch\u1ee7 \u0111\u1ec1 quan tr\u1ecdng n\u00e0y c\u00f3 th\u1ec3 gi\u00fap x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 kinh nghi\u1ec7m th\u1ef1c t\u1ebf, c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u01b0\u01a1i s\u00e1ng v\u00e0 \u0111\u1ea7y c\u1ea3m h\u1ee9ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Kh\u1ea3o s\u00e1t<\/h2>\n\n\n\n<p class=\"has-large-font-size\"><strong>Kh\u1ea3o s\u00e1t nh\u00e2n vi\u00ean kh\u00f4ng thay \u0111\u1ed5i v\u0103n h\u00f3a c\u00f4ng ty \u2013 nh\u01b0ng \u0111\u00e2y l\u00e0 \u0111i\u1ec1u c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c.<\/strong><\/p>\n\n\n\n<p>Nh\u00e0 t\u00e2m l\u00fd h\u1ecdc, Ti\u1ebfn s\u0129 Donald O. Clifton, t\u1eebng n\u00f3i r\u1eb1ng m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m v\u1edbi vai tr\u00f2 l\u00e3nh \u0111\u1ea1o l\u00e0 \u201cgi\u00fap m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c l\u1eafng nghe \u2013 th\u1ef1c s\u1ef1 l\u1eafng nghe.\u201d Khi th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean, b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o? Kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 ph\u00e1t phi\u1ebfu kh\u1ea3o s\u00e1t m\u00e0 l\u00e0 \u0111\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y ti\u1ebfng n\u00f3i c\u1ee7a h\u1ecd c\u00f3 gi\u00e1 tr\u1ecb. BI WORLDWIDE ph\u00e1t hi\u1ec7n ra r\u1eb1ng h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t nh\u00e2n vi\u00ean h\u1eb1ng n\u0103m, th\u1eadm ch\u00ed h\u00e0ng qu\u00fd. C\u00f4ng ngh\u1ec7 \u0111\u00e3 l\u00e0m cho vi\u1ec7c kh\u1ea3o s\u00e1t tr\u1edf n\u00ean d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed h\u01a1n, v\u00e0 c\u00e1c c\u00f4ng ty \u0111ang th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y th\u01b0\u1eddng xuy\u00ean h\u01a1n, bao g\u1ed3m c\u1ea3 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c nh\u00f3m t\u1eadp trung ho\u1eb7c c\u00e1c cu\u1ed9c h\u1ecdp th\u1ecb tr\u1ea5n.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0000_SURVEYS-p6.png\" alt=\"T\u1ea7n su\u1ea5t ph\u1ea3n h\u1ed3i t\u1eeb nh\u00e0 tuy\u1ec3n d\u1ee5ng\n\" class=\"wp-image-456\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>N\u0103m nay, BIW \u0111\u00e3 h\u1ecfi c\u00e1c th\u00e0nh vi\u00ean v\u1ec1 nh\u1eefng kh\u1ea3o s\u00e1t m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb c\u00f4ng ty c\u1ee7a m\u00ecnh. Trong s\u1ed1 \u0111\u00f3, c\u00f3 \u0111\u1ebfn 92% nh\u1edb r\u00f5 m\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u ho\u00e0n th\u00e0nh kh\u1ea3o s\u00e1t v\u00e0 h\u1ecd \u0111\u00e3 h\u00e0o h\u1ee9ng chia s\u1ebb \u00fd ki\u1ebfn c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, m\u1ed9t s\u1ed1 c\u00f4ng ty v\u1eabn lo ng\u1ea1i v\u1ec1 vi\u1ec7c nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y &#8220;m\u1ec7t m\u1ecfi v\u1edbi kh\u1ea3o s\u00e1t&#8221; v\u00e0 thi\u1ebfu s\u1ef1 tham gia nhi\u1ec7t t\u00ecnh.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u c\u1ee7a BIW ch\u1ec9 ra r\u1eb1ng \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 l\u1edbn. \u00c1p d\u1ee5ng l\u00fd tr\u00ed th\u00f4ng th\u01b0\u1eddng khi b\u1eaft \u0111\u1ea7u kh\u1ea3o s\u00e1t &#8211; ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u00f4ng kh\u1edfi \u0111\u1ed9ng h\u01a1n hai kh\u1ea3o s\u00e1t c\u00f9ng m\u1ed9t l\u00fac &#8211; gi\u00fap xoa d\u1ecbu nh\u1eefng lo l\u1eafng \u0111\u00f3. Tuy nhi\u00ean, l\u00fd do v\u00ec sao nh\u00e2n vi\u00ean kh\u00f4ng tham gia v\u00e0o c\u00e1c kh\u1ea3o s\u00e1t c\u1ee7a c\u00f4ng ty th\u00ec l\u1ea1i r\u1ea5t \u0111a d\u1ea1ng, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0001_SURVEYS-quotes-p7.png.png\" alt=\"Nh\u1eefng c\u00e2u tr\u00edch d\u1eabn t\u1eeb cu\u1ed9c kh\u1ea3o s\u00e1t\" class=\"wp-image-457\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Khi nh\u00e2n vi\u00ean kh\u00f4ng th\u1ea5y \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p c\u1ee7a h\u1ecd t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t, h\u1ecd c\u00f3 th\u1ec3 \u00edt c\u00f3 \u0111\u1ed9ng l\u1ef1c tham gia v\u00e0o c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t. Ch\u1ec9 ch\u01b0a \u0111\u1ebfn m\u1ed9t n\u1eeda s\u1ed1 nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y c\u00f3 s\u1ef1 thay \u0111\u1ed5i \u00fd ngh\u0129a x\u1ea3y ra sau c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y.<\/p>\n\n\n\n<p class=\"has-xl-font-size\"><strong>C\u00e1c c\u00f4ng ty c\u1ea7n nh\u1eadn th\u1ee9c r\u1eb1ng khi h\u1ecd ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t v\u00e0 xin \u00fd ki\u1ebfn, h\u1ecd \u0111ang t\u1ea1o ra m\u1ed9t k\u1ef3 v\u1ecdng r\u1eb1ng s\u1ebd c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 x\u1ea3y ra.<\/strong><\/p>\n\n\n\n<p>H\u1ea7u h\u1ebft nh\u00e2n vi\u00ean \u0111\u1ec1u hi\u1ec3u r\u1eb1ng h\u1ecd kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ecdi th\u1ee9 h\u1ecd y\u00eau c\u1ea7u, nh\u01b0ng \u0111i\u1ec1u h\u1ecd mong \u0111\u1ee3i ch\u00ednh l\u00e0 h\u00e0nh \u0111\u1ed9ng. N\u1ebfu kh\u00f4ng c\u00f3 \u0111\u1ed9ng th\u00e1i n\u00e0o, tinh th\u1ea7n l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 sa s\u00fat nghi\u00eam tr\u1ecdng.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0 tin x\u1ea5u. Khi c\u00e1c c\u00f4ng ty th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n \u00fd ngh\u0129a v\u1edbi nh\u00e2n vi\u00ean, th\u00ec ch\u00ednh nh\u1eefng ng\u01b0\u1eddi nh\u00e2n vi\u00ean \u0111\u00f3 l\u1ea1i th\u1ec3 hi\u1ec7n s\u1ef1 cam k\u1ebft m\u1ea1nh m\u1ebd, n\u1ed7 l\u1ef1c h\u0103ng say v\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng d\u1ed3i d\u00e0o h\u01a1n.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0002_SURVEYS-p7.png\" alt=\"Khi k\u1ebft qu\u1ea3 c\u1ee7a nh\u00f3m \u0111\u01b0\u1ee3c chia s\u1ebb, t\u1eebng th\u00e0nh vi\u00ean th\u1ec3 hi\u1ec7n s\u1ef1 cam k\u1ebft m\u1ea1nh m\u1ebd h\u01a1n, d\u00e0nh nhi\u1ec1u n\u1ed7 l\u1ef1c v\u00e0 c\u00f3 th\u00eam c\u1ea3m h\u1ee9ng trong c\u00f4ng vi\u1ec7c.\" class=\"wp-image-458\" \/><\/figure>\n\n\n\n<p>Chia s\u1ebb k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t gi\u00fap \u0111\u1ed9i ng\u0169 chuy\u1ec3n t\u1eeb nh\u1eadn th\u1ee9c \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng. Nghi\u00ean c\u1ee9u c\u1ee7a BIW cho th\u1ea5y r\u1eb1ng:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0003_SURVEYS-p8-stat.png\" alt=\"Nghi\u00ean c\u1ee9u c\u1ee7a BIW ti\u1ebft l\u1ed9 r\u1eb1ng nh\u1eefng \u0111\u1ed9i nh\u00f3m \u0111\u01b0\u1ee3c chia s\u1ebb k\u1ebft qu\u1ea3 c\u1ee7a m\u00ecnh c\u00f3 kh\u1ea3 n\u0103ng c\u1ea3m th\u1ea5y h\u1ecd c\u00f3 c\u00f4ng c\u1ee5, t\u00e0i nguy\u00ean v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 \u0111\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 cao g\u1ea5p 2.4 l\u1ea7n.\" class=\"wp-image-459\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 kh\u00f4ng tr\u00ec ho\u00e3n h\u00e0nh \u0111\u1ed9ng v\u1edbi k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t. Nh\u00e2n vi\u00ean \u0111\u00e3 th\u1ea5y r\u1eb1ng tr\u1edf ng\u1ea1i l\u1edbn nh\u1ea5t khi th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u00f3 \u00fd ngh\u0129a ch\u00ednh l\u00e0 kho\u1ea3ng th\u1eddi gian gi\u1eefa vi\u1ec7c ho\u00e0n th\u00e0nh kh\u1ea3o s\u00e1t v\u00e0 vi\u1ec7c chia s\u1ebb k\u1ebft qu\u1ea3.<\/p>\n\n\n\n<p><strong>N\u1ebfu \u0111\u1ec3 qu\u00e1 nhi\u1ec1u th\u1eddi gian tr\u00f4i qua, b\u1ea1n s\u1ebd m\u1ea5t \u0111i \u0111\u00e0 ti\u1ebfn c\u1ee7a m\u00ecnh.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0004_SURVEYS-p8.png\" alt=\"Kho\u1ea3ng c\u00e1ch gi\u1eefa th\u1eddi \u0111i\u1ec3m th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t v\u00e0 khi chia s\u1ebb k\u1ebft qu\u1ea3 ch\u00ednh l\u00e0 r\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng m\u1ed9t c\u00e1ch \u00fd ngh\u0129a.\" class=\"wp-image-460\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-xl-font-size\"><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111ang t\u1eadn d\u1ee5ng t\u1ed1i \u0111a k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u1ee7a m\u00ecnh?<\/strong><br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\"><strong>\u0110\u1ea3m b\u1ea3o c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 quan tr\u1ecdng v\u00e0 c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng.<br><\/strong>Trong m\u1ed9t tr\u01b0\u1eddng h\u1ee3p, BI WORLDWIDE \u0111\u00e3 gi\u00fap m\u1ed9t kh\u00e1ch h\u00e0ng trong l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5 y t\u1ebf x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc gi\u1eefa k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u1ee7a h\u1ecd v\u00e0 kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean c\u00f9ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a b\u1ec7nh nh\u00e2n, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ban l\u00e3nh \u0111\u1ea1o.<br><\/li>\n\n\n\n<li class=\"has-large-font-size\"><strong>Cung c\u1ea5p c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u1ea3n h\u1ed3i m\u1ed9t c\u00e1ch b\u1ea3o m\u1eadt v\u1ec1 k\u1ebft qu\u1ea3 c\u1ee7a h\u1ecd v\u00e0 c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n.<br><\/strong>C\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 d\u00e0nh cho nh\u00e2n vi\u00ean \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i b\u1ea3o m\u1eadt, gi\u00fap h\u1ecd \u00fd th\u1ee9c h\u01a1n v\u1ec1 s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a m\u00ecnh. T\u1ea5t nhi\u00ean, x\u00e2y d\u1ef1ng m\u1ed9t v\u0103n h\u00f3a g\u1eafn k\u1ebft c\u1ea7n s\u1ef1 d\u1eabn d\u1eaft t\u1eeb c\u00e1c l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd. Tuy nhi\u00ean, vi\u1ec7c cung c\u1ea5p t\u00e0i nguy\u00ean cho t\u1eebng c\u00e1 nh\u00e2n c\u0169ng c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p th\u00eam r\u1ea5t nhi\u1ec1u.<br><\/li>\n\n\n\n<li class=\"has-large-font-size\"><strong>H\u00e3y \u0111\u1ec3 nh\u00e2n vi\u00ean bi\u1ebft r\u1eb1ng \u00fd ki\u1ebfn c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eafng nghe.<br><\/strong>L\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng bao g\u1ed3m vi\u1ec7c truy\u1ec1n \u0111\u1ea1t t\u1eeb c\u00e1c l\u00e3nh \u0111\u1ea1o c\u1ea5p cao \u0111\u1ec3 th\u00f4ng b\u00e1o cho nh\u00e2n vi\u00ean v\u1ec1 k\u1ebft qu\u1ea3. D\u00f9 cho m\u1ed9t s\u1ed1 k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c nh\u01b0 mong \u0111\u1ee3i, vi\u1ec7c chia s\u1ebb nh\u1eefng k\u1ebft qu\u1ea3 n\u00e0y v\u00e0 nh\u1eefng g\u00ec b\u1ea1n d\u1ef1 \u0111\u1ecbnh l\u00e0m v\u1edbi ch\u00fang n\u00ean l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn li\u00ean t\u1ee5c.<br><\/li>\n\n\n\n<li class=\"has-large-font-size\"><strong>H\u00e0nh \u0111\u1ed9ng v\u00ec nh\u1eefng \u0111i\u1ec1u \u00fd ngh\u0129a.<br><\/strong>S\u1eed d\u1ee5ng m\u00f4 h\u00ecnh The New Rules of Engagement\u00ae, BIW ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng l\u0129nh v\u1ef1c \u0111\u1ea7u t\u01b0 n\u00e0o c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t. \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 c\u00f4ng ty, th\u00f9 lao kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a nh\u00e2n vi\u00ean; thay v\u00e0o \u0111\u00f3, c\u1ea3m gi\u00e1c thu\u1ed9c v\u1ec1 v\u00e0 c\u00e1i nh\u00ecn r\u00f5 n\u00e9t v\u1ec1 t\u01b0\u01a1ng lai m\u1edbi l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n ch\u00fa tr\u1ecdng.<br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0005_SURVEYS-p9.png\" alt=\"\u0110\u1ed3 th\u1ecb ph\u00e2n t\u00e1n: \u01afu ti\u00ean so v\u1edbi cam k\u1ebft, n\u1ed7 l\u1ef1c v\u00e0 c\u1ea3m h\u1ee9ng\" class=\"wp-image-461\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\"><strong>Hu\u1ea5n luy\u1ec7n qu\u1ea3n l\u00fd \u0111\u1ec3 \u0111\u01b0a ra h\u00e0nh \u0111\u1ed9ng \u0111\u00fang \u0111\u1eafn.<br><\/strong>Thay \u0111\u1ed5i v\u0103n h\u00f3a c\u00f3 th\u1ec3 t\u1ed1n th\u1eddi gian, v\u00e0 qu\u1ea3n l\u00fd \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c kh\u01a1i g\u1ee3i s\u1ef1 tham gia t\u1eeb c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m. Nh\u01b0ng th\u01b0\u1eddng th\u00ec c\u00e1c qu\u1ea3n l\u00fd kh\u00f4ng \u0111\u01b0\u1ee3c trang b\u1ecb \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ec3 theo d\u00f5i k\u1ebft qu\u1ea3 t\u1eeb c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t. C\u00e1c c\u00f4ng ty c\u1ea7n cung c\u1ea5p cho qu\u1ea3n l\u00fd v\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ee7a m\u00ecnh s\u1ef1 \u0111\u00e0o t\u1ea1o v\u00e0 h\u01b0\u1edbng d\u1eabn li\u00ean t\u1ee5c \u0111\u1ec3 tr\u00e1nh quan ni\u1ec7m r\u1eb1ng h\u1ecd kh\u00f4ng theo d\u00f5i v\u00e0 kh\u00f4ng coi tr\u1ecdng c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y.<br><\/li>\n\n\n\n<li class=\"has-large-font-size\"><strong>\u0102n m\u1eebng v\u00e0 chia s\u1ebb nh\u1eefng th\u00e0nh c\u00f4ng b\u01b0\u1edbc \u0111\u1ea7u \u0111\u1ec3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c ti\u1ebfn l\u00ean.<br><\/strong>H\u00e3y chia s\u1ebb r\u1ed9ng r\u00e3i nh\u1eefng th\u00e0nh c\u00f4ng ban \u0111\u1ea7u \u0111\u1ec3 t\u1ea1o \u0111\u00e0 v\u00e0 cho nh\u00e2n vi\u00ean th\u1ea5y r\u1eb1ng b\u1ea1n \u0111ang l\u1eafng nghe h\u1ecd.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-xl-font-size\"><strong>L\u1eafng nghe chia s\u1ebb t\u1eeb chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i:<\/strong> Mark Hirschfeld, Ph\u00f3 Ch\u1ee7 T\u1ecbch, D\u1ecbch V\u1ee5 T\u01b0 V\u1ea5n v\u00e0 Quan H\u1ec7 \u0110\u1ed1i T\u00e1c Chi\u1ebfn L\u01b0\u1ee3c<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hear from Our Expert: Surveys\" src=\"https:\/\/player.vimeo.com\/video\/1042281276?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00e1c \u0111\u1ed9ng c\u1ee7a s\u1ef1 ghi nh\u1eadn \u0111\u1ebfn v\u0103n h\u00f3a<\/h2>\n\n\n\n<p class=\"has-large-font-size\"><strong>Th\u00fac \u0111\u1ea9y v\u0103n h\u00f3a c\u00f4ng ty c\u1ee7a b\u1ea1n b\u1eb1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh.<\/strong><\/p>\n\n\n\n<p>Khi ngh\u0129 v\u1ec1 c\u00e1c c\u00f4ng ty c\u00f3 v\u0103n h\u00f3a n\u1ed5i b\u1eadt, ch\u00fang ta th\u01b0\u1eddng t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u1ebfn nh\u1eefng v\u0103n ph\u00f2ng th\u1eddi th\u01b0\u1ee3ng v\u1edbi t\u01b0\u1eddng g\u1ea1ch l\u1ed9 ra, kh\u00f4ng gian m\u1edf, \u0111\u1ed3 u\u1ed1ng mi\u1ec5n ph\u00ed v\u00e0 b\u00e0n bi l\u1eafc. T\u01b0\u01a1ng t\u1ef1, khi AI ngh\u0129 v\u1ec1 m\u1ed9t v\u0103n h\u00f3a n\u01a1i l\u00e0m vi\u1ec7c tuy\u1ec7t v\u1eddi, n\u00f3 hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh c\u1ee7a nh\u1eefng nh\u00e2n vi\u00ean tr\u1ebb trung, r\u1ea1ng r\u1ee1 quanh m\u1ed9t chi\u1ebfc b\u00e0n g\u1ed7 t\u00e1i ch\u1ebf, bao quanh l\u00e0 nh\u1eefng t\u1edd gi\u1ea5y ghi ch\u00fa \u0111\u1ea7y m\u00e0u s\u1eafc.<\/p>\n\n\n\n<p>Nh\u01b0ng nh\u1eefng nh\u00e2n vi\u00ean trong c\u00e1c c\u00f4ng ty l\u1edbn \u0111\u1ec1u bi\u1ebft r\u1eb1ng nh\u1eefng b\u1ee9c h\u00ecnh n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ef1c t\u1ebf. D\u00f9 cho c\u00f3 nh\u1eefng v\u0103n ph\u00f2ng ch\u1ec9 c\u00f3 b\u00e0n gh\u1ebf \u0111\u01a1n gi\u1ea3n v\u00e0 t\u01b0\u1eddng tr\u01a1n, v\u0103n h\u00f3a tuy\u1ec7t v\u1eddi v\u1eabn c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. V\u1eady \u0111i\u1ec1u g\u00ec t\u1ea1o n\u00ean m\u1ed9t v\u0103n h\u00f3a c\u00f4ng ty tuy\u1ec7t v\u1eddi n\u1ebfu kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng m\u00e1y pha c\u00e0 ph\u00ea \u0111\u1eddi m\u1edbi hay nh\u1eefng m\u00f3n \u0111\u1ed3 h\u1ee3p m\u1ed1t kh\u00e1c?<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0006_IMPACT-ON-CULTURE-p10.png\" alt=\"T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn v\u0103n h\u00f3a\" class=\"wp-image-462\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>S\u1ef1 ghi nh\u1eadn l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng quan tr\u1ecdng c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c c\u1ee7a s\u1ef1 h\u1ea1nh ph\u00fac, \u00fd ngh\u0129a, l\u00e3nh \u0111\u1ea1o v\u00e0 s\u1ef1 g\u1eafn k\u1ebft. Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c, s\u1ef1 ghi nh\u1eadn c\u00f3 th\u1ec3 l\u00e0m cho nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng h\u01a1n, kh\u1ecfe m\u1ea1nh h\u01a1n, g\u1eafn b\u00f3 h\u01a1n, s\u1ed1ng c\u00f3 \u00fd ngh\u0129a h\u01a1n v\u00e0 tin t\u01b0\u1edfng v\u00e0o s\u1ef1 l\u00e3nh \u0111\u1ea1o.<\/p>\n\n\n\n<p>Nh\u1eefng nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c ghi nh\u1eadn v\u00e0 khen th\u01b0\u1edfng \u0111\u00e3 c\u1ea3m th\u1ea5y m\u00ecnh c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n trong c\u00f4ng ty. Kh\u00f4ng ch\u1ec9 v\u1eady, h\u1ecd c\u00f2n c\u1ea3m th\u1ea5y tinh th\u1ea7n tho\u1ea3i m\u00e1i, g\u1eafn k\u1ebft, c\u00f3 m\u1ee5c \u0111\u00edch s\u1ed1ng v\u00e0 tin t\u01b0\u1edfng v\u00e0o l\u00e3nh \u0111\u1ea1o c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0007_IMPACT-ON-CULTURE-p11-1.png\" alt=\"C\u01a1 h\u1ed9i th\u1ecfa thu\u1eadn cao h\u01a1n khi \u0111\u01b0\u1ee3c ghi nh\u1eadn\" class=\"wp-image-463\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0008_IMPACT-ON-CULTURE-p11-2.png\" alt=\"T\u0103ng kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn khi nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea7n th\u01b0\u1edfng\" class=\"wp-image-464\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Vi\u1ec7c tuy\u00ean d\u01b0\u01a1ng c\u0169ng c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n. Nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c ghi nh\u1eadn s\u1ebd \u0111\u01b0\u1ee3c l\u1eb7p l\u1ea1i, v\u00ec v\u1eady vi\u1ec7c g\u1eafn k\u1ebft s\u1ef1 ghi nh\u1eadn v\u1edbi nh\u1eefng h\u00e0nh vi ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty l\u00e0 r\u1ea5t quan tr\u1ecdng. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u tuy\u00ean d\u01b0\u01a1ng c\u00f3 th\u1ec3 ch\u1ec9 ra nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0o c\u00f3 th\u1ec3 \u0111ang b\u1ecb hi\u1ec3u sai ho\u1eb7c ch\u01b0a \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7. Ch\u1eb3ng h\u1ea1n, m\u1ed9t kh\u00e1ch h\u00e0ng l\u1edbn trong ng\u00e0nh khoa h\u1ecdc \u0111\u1eddi s\u1ed1ng \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng m\u1ed9t trong nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd ch\u1ec9 \u0111\u01b0\u1ee3c ghi nh\u1eadn 10% tr\u01b0\u1eddng h\u1ee3p. H\u1ecd \u0111\u00e3 ph\u00e1t \u0111\u1ed9ng m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u1ec3 gi\u00e1o d\u1ee5c nh\u00e2n vi\u00ean v\u1ec1 gi\u00e1 tr\u1ecb n\u00e0y v\u00e0 khuy\u1ebfn kh\u00edch s\u1ef1 ghi nh\u1eadn gi\u00e1 tr\u1ecb \u0111\u00f3, qua \u0111\u00f3 \u0111\u00e3 t\u0103ng g\u1ea5p \u0111\u00f4i s\u1ef1 ghi nh\u1eadn v\u00e0 gi\u00fap gi\u00e1 tr\u1ecb n\u00e0y th\u1ea5m nhu\u1ea7n v\u00e0o v\u0103n h\u00f3a c\u00f4ng ty.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 v\u0103n h\u00f3a c\u1ee7a m\u1ed7i c\u00f4ng ty \u0111\u1ec1u c\u00f3 n\u00e9t ri\u00eang, nh\u01b0ng nh\u1eefng v\u0103n h\u00f3a tuy\u1ec7t v\u1eddi th\u01b0\u1eddng c\u00f3 \u0111i\u1ec3m chung: s\u1ef1 tin t\u01b0\u1edfng v\u00e0o l\u00e3nh \u0111\u1ea1o, h\u1ed7 tr\u1ee3 cho s\u1ef1 an l\u00e0nh c\u1ee7a nh\u00e2n vi\u00ean, c\u1ea3m gi\u00e1c c\u00f3 m\u1ee5c \u0111\u00edch v\u00e0 s\u1ef1 g\u1eafn k\u1ebft c\u0169ng nh\u01b0 s\u1ef1 ghi nh\u1eadn hi\u1ec7u qu\u1ea3. H\u00e3y nh\u1edb r\u1eb1ng, m\u1ed9t v\u0103n h\u00f3a tuy\u1ec7t v\u1eddi kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 nh\u1eefng b\u1ee9c t\u01b0\u1eddng g\u1ea1ch tr\u1ea7n, m\u00e0 l\u00e0 t\u1ea1o d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u1ee7ng c\u1ed1 nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y c\u00f9ng v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1eb7c th\u00f9 c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-xl-font-size\"><strong>L\u1eafng nghe chia s\u1ebb t\u1eeb chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i:<\/strong> Amy Stern, Ph\u00f3 Ch\u1ee7 t\u1ecbch Nh\u00f3m Hi\u1ec7u Su\u1ea5t Nh\u00e2n Vi\u00ean<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hear from Our Expert: Recognition&#039;s Impact on Culture\" src=\"https:\/\/player.vimeo.com\/video\/1042278885?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u1ea2nh h\u01b0\u1edfng c\u1ee7a vi\u1ec7c ghi nh\u1eadn \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh<\/h2>\n\n\n\n<p class=\"has-large-font-size\"><strong>L\u00e0m sao \u0111\u1ec3 s\u1ef1 ghi nh\u1eadn gi\u00fap b\u1ea1n ch\u1ea1m \u0111\u1ebfn nh\u1eefng m\u1ee5c ti\u00eau l\u1edbn?<\/strong><\/p>\n\n\n\n<p>T\u1ea1i BI WORLDWIDE, ch\u00fang t\u00f4i \u0111\u1ed3ng h\u00e0nh c\u00f9ng kh\u00e1ch h\u00e0ng \u0111\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ghi nh\u1eadn th\u00e0nh t\u1ef1u. Khi tr\u00f2 chuy\u1ec7n v\u1edbi nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch ch\u01b0\u01a1ng tr\u00ecnh v\u1ec1 nh\u1eefng m\u1ee5c ti\u00eau l\u1edbn c\u1ee7a h\u1ecd, ch\u00fang t\u00f4i th\u01b0\u1eddng nghe nh\u1eefng \u0111i\u1ec1u nh\u01b0 \u201cc\u1ea3i thi\u1ec7n v\u0103n h\u00f3a\u201d hay \u201ct\u1ea1o c\u1ea3m gi\u00e1c c\u00f3 m\u1ee5c \u0111\u00edch\u201d. \u0110\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng m\u1ee5c ti\u00eau tuy\u1ec7t v\u1eddi v\u00e0 ch\u1eafc ch\u1eafn ch\u00fang t\u00f4i c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c. Nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u ch\u00fang t\u00f4i \u0111ang h\u1ecfi t\u1edbi.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i mu\u1ed1n bi\u1ebft nh\u1eefng m\u1ee5c ti\u00eau l\u1edbn c\u1ee7a b\u1ea1n l\u00e0 g\u00ec. B\u1ea1n c\u00f3 \u0111ang c\u1ed1 g\u1eafng ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi trong khi d\u1ea7n lo\u1ea1i b\u1ecf s\u1ea3n ph\u1ea9m c\u0169? B\u1ea1n c\u00f3 c\u1ea7n t\u0103ng th\u1ecb ph\u1ea7n hay nh\u00e2n \u0111\u00f4i doanh thu trong v\u00f2ng n\u0103m n\u0103m t\u1edbi kh\u00f4ng? C\u00f3 th\u1ec3 b\u1ea1n mu\u1ed1n t\u0103ng \u0111i\u1ec3m \u0111o l\u01b0\u1eddng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng (Net Promoter Score) c\u1ee7a m\u00ecnh \u00edt nh\u1ea5t 20 \u0111i\u1ec3m.<\/p>\n\n\n\n<p>Nh\u1eefng m\u1ee5c ti\u00eau l\u1edbn \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;l\u1edbn&#8221; kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean \u2013 b\u1edfi v\u00ec ch\u00fang th\u1eadt s\u1ef1 th\u00e1ch th\u1ee9c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. Ch\u00fang \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u00fa \u00fd, t\u1eadp trung v\u00e0 cam k\u1ebft tuy\u1ec7t \u0111\u1ed1i t\u1eeb m\u1ecdi nh\u00e2n vi\u00ean. Trong nh\u1eefng c\u00f4ng ty l\u1edbn v\u1edbi h\u00e0ng ch\u1ee5c ngh\u00ecn nh\u00e2n vi\u00ean kh\u1eafp th\u1ebf gi\u1edbi, m\u1ed7i ng\u01b0\u1eddi \u0111\u1ec1u b\u1eadn r\u1ed9n v\u1edbi nh\u1eefng c\u00f4ng vi\u1ec7c kh\u00e1c nhau, \u0111i\u1ec1u n\u00e0y c\u00f3 v\u1ebb th\u1eadt \u0111\u00e1ng s\u1ee3. T\u1ea1i BI WORLDWIDE, ch\u00fang t\u00f4i c\u00f3 m\u1ed9t khu\u00f4n kh\u1ed5 \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh gi\u00fap b\u1ea1n chinh ph\u1ee5c nh\u1eefng m\u1ee5c ti\u00eau l\u1edbn n\u00e0y.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc h\u1ebft, h\u00e3y c\u00f9ng th\u1eeba nh\u1eadn r\u1eb1ng s\u1ef1 ghi nh\u1eadn c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn v\u0103n h\u00f3a.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0009_IMPACT-ON-BUSINESS-stat-p12.png\" alt=\"Nh\u00e2n vi\u00ean tin r\u1eb1ng nh\u1eefng \u0111\u00f3ng g\u00f3p c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c ghi nh\u1eadn c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1nh gi\u00e1 v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a m\u00ecnh l\u00e0 tuy\u1ec7t v\u1eddi cao h\u01a1n g\u1ea5p 12,4 l\u1ea7n.\" class=\"wp-image-465\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>S\u1ef1 ghi nh\u1eadn c\u0169ng th\u00fac \u0111\u1ea9y s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean. Khi \u0111\u01b0\u1ee3c khen ng\u1ee3i v\u00e0 trao th\u01b0\u1edfng, nh\u00e2n vi\u00ean s\u1ebd c\u00f3 tinh th\u1ea7n c\u1ed1ng hi\u1ebfn nhi\u1ec1u h\u01a1n, l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 h\u01a1n v\u00e0 c\u1ea3m th\u1ea5y \u0111\u1ea7y c\u1ea3m h\u1ee9ng. M\u1ed9t m\u00f4i tr\u01b0\u1eddng v\u0103n h\u00f3a t\u1ed1t v\u00e0 nh\u00e2n vi\u00ean g\u1eafn b\u00f3 s\u1ebd mang l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 kinh doanh t\u00edch c\u1ef1c.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, Irrational Capital \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Harbor Capital \u0111\u1ec3 t\u1ea1o ra Qu\u1ef9 ETF Large Cap d\u1ef1a tr\u00ean \u0111i\u1ec3m s\u1ed1 v\u0103n h\u00f3a v\u00e0 s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a c\u00e1c c\u00f4ng ty. Qu\u1ef9 n\u00e0y, trung b\u00ecnh, \u0111\u00e3 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi S&amp;P 500 k\u1ec3 t\u1eeb khi ra \u0111\u1eddi.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0010_IMPACT-ON-BUSINESS-p13.png\" alt=\"Nh\u1eefng c\u00f4ng ty h\u1ea1nh ph\u00fac lu\u00f4n v\u01b0\u01a1n xa h\u01a1n\" class=\"wp-image-466\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>D\u1eef li\u1ec7u t\u1eeb BIW cho th\u1ea5y r\u1eb1ng c\u00e1c c\u00f4ng ty c\u00f3 v\u0103n h\u00f3a, s\u1ef1 g\u1eafn k\u1ebft v\u00e0 tr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean t\u1ed1t h\u01a1n c\u0169ng \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng t\u00e0i ch\u00ednh \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, \u0111\u00e2y ch\u1ec9 l\u00e0 nh\u1eefng m\u1ed1i t\u01b0\u01a1ng quan. N\u1ebfu nh\u00ecn t\u1eeb h\u01b0\u1edbng ng\u01b0\u1ee3c l\u1ea1i, ta th\u1ea5y r\u1eb1ng nh\u1eefng c\u00f4ng ty c\u00f3 d\u1ef1 b\u00e1o t\u00e0i ch\u00ednh cao h\u01a1n c\u0169ng c\u00f3 v\u0103n h\u00f3a v\u00e0 s\u1ef1 g\u1eafn k\u1ebft t\u1ed1t h\u01a1n. V\u1eady v\u0103n h\u00f3a t\u1ea1o n\u00ean k\u1ebft qu\u1ea3 hay k\u1ebft qu\u1ea3 l\u00e0m n\u00ean v\u0103n h\u00f3a? Nghi\u00ean c\u1ee9u v\u00e0 c\u00f4ng vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y c\u1ea3 hai \u0111i\u1ec1u n\u00e0y \u0111\u1ec1u \u0111\u00fang. M\u1ed9t v\u0103n h\u00f3a t\u1ed1t th\u00fac \u0111\u1ea9y k\u1ebft qu\u1ea3 t\u1ed1t, v\u00e0 k\u1ebft qu\u1ea3 t\u1ed1t l\u1ea1i ki\u1ebfn t\u1ea1o n\u00ean m\u1ed9t v\u0103n h\u00f3a t\u1ed1t h\u01a1n. Nh\u01b0ng ngay c\u1ea3 nh\u1eefng v\u0103n h\u00f3a tuy\u1ec7t v\u1eddi c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi v\u1ea5n \u0111\u1ec1. M\u1ed9t trong nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i, d\u00f9 c\u00f3 \u0111i\u1ec3m v\u0103n h\u00f3a cao, v\u1eabn g\u1eb7p th\u1ea5t b\u1ea1i trong vi\u1ec7c ra m\u1eaft d\u1ef1 \u00e1n, d\u1eabn \u0111\u1ebfn vi\u1ec7c c\u00e1c \u0111\u1ed9i ng\u0169 li\u00ean quan b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p h\u01a1n.<\/p>\n\n\n\n<p>Th\u1ef1c t\u1ebf l\u00e0 v\u0103n h\u00f3a v\u00e0 k\u1ebft qu\u1ea3 kinh doanh c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1eabn nhau. N\u1ebfu b\u1ea1n ch\u1ec9 t\u1eadp trung c\u1ea3i thi\u1ec7n v\u0103n h\u00f3a, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i b\u00f3ng r\u1ed5 gi\u1ecfi: \u0111\u1ec3 chi\u1ebfn th\u1eafng, b\u1ea1n c\u1ea7n c\u00f3 c\u1ea3 nh\u1eefng c\u1ea7u th\u1ee7 t\u00e0i n\u0103ng v\u00e0 s\u1ef1 g\u1eafn k\u1ebft trong \u0111\u1ed9i. \u0110\u1ed9i n\u00e0o ch\u1ec9 ch\u00fa \u00fd \u0111\u1ebfn k\u1ef9 n\u0103ng c\u00e1 nh\u00e2n HO\u1eb6C tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i \u0111\u1ec1u s\u1ebd th\u1ec3 hi\u1ec7n t\u1ed1t h\u01a1n \u0111\u1ed9i kh\u00f4ng t\u1eadp trung v\u00e0o c\u1ea3 hai. Nh\u01b0ng \u0111\u1ed9i n\u00e0o t\u1eadp trung v\u00e0o c\u1ea3 hai, th\u00e0nh c\u00f4ng s\u1ebd l\u1edbn h\u01a1n nhi\u1ec1u. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u00fang v\u1edbi vi\u1ec7c ghi nh\u1eadn s\u1ef1 \u0111\u00f3ng g\u00f3p. B\u1eb1ng c\u00e1ch th\u00fac \u0111\u1ea9y chu k\u1ef3 n\u00e0y t\u1eeb m\u1ecdi kh\u00eda c\u1ea1nh, ch\u00fang ta \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 m\u1ea1nh m\u1ebd v\u00e0 nhanh ch\u00f3ng h\u01a1n l\u00e0 ch\u1ec9 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn v\u0103n h\u00f3a \u0111\u01a1n l\u1ebb.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0011_IMPACT-ON-BUSINESS-graphic.png\" alt=\"S\u01a1 \u0111\u1ed3 quy tr\u00ecnh ghi nh\u1eadn\" class=\"wp-image-467\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u1ea1i BI WORLDWIDE, ch\u00fang t\u00f4i \u0111\u1ed3ng h\u00e0nh c\u00f9ng kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch ghi nh\u1eadn nh\u1eefng th\u00e0nh t\u1ef1u v\u00e0 h\u1ed7 tr\u1ee3 v\u0103n h\u00f3a doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y k\u1ebft qu\u1ea3 kinh doanh. Ch\u00fang t\u00f4i \u00e1p d\u1ee5ng quy tr\u00ecnh c\u1ea3i thi\u1ec7n kinh doanh v\u00e0 nguy\u00ean t\u1eafc kinh t\u1ebf h\u1ecdc h\u00e0nh vi \u0111\u1ec3 hi\u1ec3u r\u00f5 m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c, c\u00e1c b\u00ean li\u00ean quan v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u00f3, ch\u00fang t\u00f4i thi\u1ebft k\u1ebf m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, gi\u00e1o d\u1ee5c, \u0111\u1ed9ng vi\u00ean v\u00e0 c\u1eadp nh\u1eadt cho nh\u00e2n vi\u00ean khi h\u1ecd n\u1ed7 l\u1ef1c h\u01b0\u1edbng t\u1edbi nh\u1eefng m\u1ee5c ti\u00eau l\u1edbn n\u00e0y.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0012_IMPACT-ON-BUSINESS-p14.png\" alt=\"Bi\u1ec3u \u0111\u1ed3 t\u0103ng tr\u01b0\u1edfng s\u1ef1 tham gia\" class=\"wp-image-468\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>S\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau l\u1edbn nh\u01b0 c\u1ea3i thi\u1ec7n d\u00f2ng ti\u1ec1n t\u1ef1 do, t\u0103ng doanh s\u1ed1 theo qu\u00fd v\u00e0 h\u1eb1ng n\u0103m, v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c.<\/p>\n\n\n\n<p>L\u1ea7n t\u1edbi khi b\u1ea1n suy ngh\u0129 v\u1ec1 m\u1ee5c ti\u00eau cho ch\u01b0\u01a1ng tr\u00ecnh ghi nh\u1eadn c\u1ee7a m\u00ecnh, h\u00e3y ngh\u0129 l\u1edbn. \u0110\u00e2u l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a ban l\u00e3nh \u0111\u1ea1o? B\u1ea1n c\u1ea7n nh\u00e2n vi\u00ean l\u00e0m g\u00ec \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3? Sau \u0111\u00f3, \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh: gi\u00e1o d\u1ee5c, giao ti\u1ebfp, kh\u00edch l\u1ec7 v\u00e0 c\u1eadp nh\u1eadt cho c\u00e1c nh\u00f3m c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u tuy\u1ec7t v\u1eddi, \u0111\u1ed3ng th\u1eddi c\u1ee7ng c\u1ed1 v\u0103n h\u00f3a doanh nghi\u1ec7p. B\u1ea1n s\u1ebd t\u1ea1o ra m\u1ed9t n\u01a1i l\u00e0m vi\u1ec7c tuy\u1ec7t v\u1eddi v\u00e0 mang l\u1ea1i \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-xl-font-size\"><strong>L\u1eafng nghe chia s\u1ebb t\u1eeb chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i:<\/strong> Erin Ekstrand, Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh, D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hear from Our Expert: Recognition&#039;s Impact on Business Results\" src=\"https:\/\/player.vimeo.com\/video\/1042280980?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">L\u00f2ng Bi\u1ebft \u01a0n<\/h2>\n\n\n\n<p class=\"has-large-font-size\"><strong>L\u00f2ng bi\u1ebft \u01a1n kh\u00f4ng ch\u1ec9 mang l\u1ea1i l\u1ee3i \u00edch cho ng\u01b0\u1eddi nh\u1eadn.<\/strong><\/p>\n\n\n\n<p>Ch\u00fang ta \u0111\u1ec1u \u0111\u00e3 t\u1eebng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ghi nh\u1eadn v\u00e0 hi\u1ec3u c\u1ea3m gi\u00e1c khi \u0111\u01b0\u1ee3c ghi nh\u1eadn. Nh\u01b0ng \u0111i\u1ec1u \u00edt \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn h\u01a1n l\u00e0 c\u00e1ch m\u00e0 l\u00f2ng bi\u1ebft \u01a1n c\u00f3 l\u1ee3i cho ng\u01b0\u1eddi trao t\u1eb7ng. S\u1ef1 cho \u0111i kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n gi\u00fap ng\u01b0\u1eddi kh\u00e1c nh\u1eadn m\u00e0 c\u00f2n \u0111em l\u1ea1i \u00fd ngh\u0129a l\u1edbn lao h\u01a1n nhi\u1ec1u.<\/p>\n\n\n\n<p class=\"has-xl-font-size\"><strong>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 s\u00e1u l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c th\u1ec3 hi\u1ec7n l\u00f2ng bi\u1ebft \u01a1n t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c:<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"has-large-font-size\"><strong>B\u00e0y t\u1ecf l\u00f2ng bi\u1ebft \u01a1n mang l\u1ea1i l\u1ee3i \u00edch cho s\u1ee9c kh\u1ecfe c\u1ea3 v\u1ec1 th\u1ec3 ch\u1ea5t l\u1eabn tinh th\u1ea7n.<br><\/strong>\u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi, vi\u1ec7c \u0111\u01b0\u1ee3c ghi nh\u1eadn c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 th\u00eam m\u1ed9t \u0111i\u1ec1u n\u1eefa v\u00e0o danh s\u00e1ch d\u00e0i c\u0103ng th\u1eb3ng. Nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 bi\u1ebft r\u1eb1ng th\u1ec3 hi\u1ec7n l\u00f2ng bi\u1ebft \u01a1n mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho s\u1ee9c kh\u1ecfe th\u1ec3 ch\u1ea5t v\u00e0 tinh th\u1ea7n. M\u1ed9t b\u00e0i vi\u1ebft t\u1eeb Mayo Clinic cho bi\u1ebft vi\u1ec7c b\u00e0y t\u1ecf l\u00f2ng bi\u1ebft \u01a1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n gi\u1ea5c ng\u1ee7, gi\u1ea3m tr\u1ea7m c\u1ea3m v\u00e0 lo \u00e2u, \u0111\u1ed3ng th\u1eddi gi\u1ea3m b\u1edbt nh\u1eefng kh\u00f3 kh\u0103n v\u1edbi c\u01a1n \u0111au m\u00e3n t\u00ednh. N\u00f3 c\u0169ng gi\u00fap n\u00e2ng cao kh\u1ea3 n\u0103ng mi\u1ec5n d\u1ecbch v\u00e0 g\u1eafn k\u1ebft t\u1ed1t h\u01a1n v\u1edbi m\u1ecdi ng\u01b0\u1eddi xung quanh.<sup>1<\/sup><br><\/li>\n\n\n\n<li class=\"has-large-font-size\"><strong>Vi\u1ec7c th\u1ec3 hi\u1ec7n l\u00f2ng bi\u1ebft \u01a1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n ph\u1ea3n \u1ee9ng sinh l\u00fd khi \u0111\u1ed1i di\u1ec7n v\u1edbi \u00e1p l\u1ef1c trong c\u00f4ng vi\u1ec7c.<br><\/strong>L\u00f2ng bi\u1ebft \u01a1n c\u00f3 li\u00ean quan \u0111\u1ebfn kh\u1ea3 n\u0103ng ph\u1ea3n \u1ee9ng t\u1ed1t h\u01a1n v\u1edbi c\u0103ng th\u1eb3ng. M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ecdn nh\u1eefng sinh vi\u00ean \u0111\u1ea1i h\u1ecdc \u0111\u00e3 quen nhau v\u00e0i th\u00e1ng v\u00e0 chia th\u00e0nh nh\u00f3m, y\u00eau c\u1ea7u h\u1ecd ho\u00e0n th\u00e0nh c\u00e1c nhi\u1ec7m v\u1ee5 th\u01b0\u1eddng g\u1eb7p trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c. C\u00e1c nh\u00f3m n\u00e0y \u0111\u01b0\u1ee3c giao nhi\u1ec7m v\u1ee5 c\u00f9ng nhau thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch marketing v\u00e0 tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m. M\u1ed7i th\u00e0nh vi\u00ean trong nh\u00f3m ph\u1ea3i tr\u00ecnh b\u00e0y m\u1ed9t ph\u1ea7n \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc h\u1ed9i \u0111\u1ed3ng gi\u00e1m kh\u1ea3o. \u0110\u1ec3 t\u0103ng th\u00eam \u0111\u1ed9ng l\u1ef1c, nh\u00f3m chi\u1ebfn th\u1eafng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea7n th\u01b0\u1edfng 200 \u0111\u00f4 la.<br><br>Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u c\u00e1c nhi\u1ec7m v\u1ee5, c\u00e1c nh\u00f3m \u0111\u01b0\u1ee3c chia th\u00e0nh hai t\u00ecnh hu\u1ed1ng kh\u00e1c nhau. M\u1ed9t n\u1eeda s\u1ed1 nh\u00f3m c\u00f3 m\u1ed9t th\u00e0nh vi\u00ean trong \u0111\u1ed9i b\u00e0y t\u1ecf l\u00f2ng bi\u1ebft \u01a1n v\u1edbi ng\u01b0\u1eddi kh\u00e1c. N\u1eeda c\u00f2n l\u1ea1i ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 chia s\u1ebb v\u1ec1 ng\u00e0y h\u00f4m \u0111\u00f3 c\u1ee7a m\u00ecnh. Nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng c\u00e1c \u0111\u1ed9i \u1edf t\u00ecnh hu\u1ed1ng b\u00e0y t\u1ecf l\u00f2ng bi\u1ebft \u01a1n c\u00f3 ph\u1ea3n \u1ee9ng t\u00e2m sinh l\u00fd t\u1ed1t h\u01a1n trong c\u1ea3 nhi\u1ec7m v\u1ee5 l\u00e0m vi\u1ec7c nh\u00f3m v\u00e0 nhi\u1ec7m v\u1ee5 c\u00e1 nh\u00e2n so v\u1edbi nh\u00f3m \u0111\u1ed1i ch\u1ee9ng.<sup>2<\/sup><br><\/li>\n\n\n\n<li class=\"has-large-font-size\"><strong>L\u00f2ng bi\u1ebft \u01a1n ki\u1ebfn t\u1ea1o v\u0103n h\u00f3a.<br><\/strong>Ch\u00fang ta c\u0169ng th\u1ea5y t\u00e1c \u0111\u1ed9ng c\u1ee7a l\u00f2ng bi\u1ebft \u01a1n trong cu\u1ed9c s\u1ed1ng th\u1ef1c, kh\u00f4ng ch\u1ec9 qua nh\u1eefng nghi\u00ean c\u1ee9u \u1edf tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc. Nghi\u00ean c\u1ee9u th\u01b0\u1eddng ni\u00ean The New Rules of Engagement\u00ae \u0111\u00e3 \u0111\u01b0a ra c\u00e1c c\u00e2u h\u1ecfi xung quanh l\u00f2ng bi\u1ebft \u01a1n, v\u00e0 ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra r\u1eb1ng nh\u1eefng ai c\u1ea3m th\u1ea5y l\u00f2ng bi\u1ebft \u01a1n m\u1ea1nh m\u1ebd trong c\u00f4ng vi\u1ec7c th\u00ec c\u00f3 kh\u1ea3 n\u0103ng g\u1ea5p 10 l\u1ea7n \u0111\u1ec3 n\u00f3i r\u1eb1ng h\u1ecd thu\u1ed9c v\u1ec1 c\u00f4ng ty c\u1ee7a m\u00ecnh, c\u00f4ng ty c\u00f3 v\u0103n h\u00f3a tuy\u1ec7t v\u1eddi v\u00e0 h\u1ecd s\u1ebd gi\u1edbi thi\u1ec7u c\u00f4ng ty nh\u01b0 m\u1ed9t n\u01a1i l\u00e0m vi\u1ec7c l\u00fd t\u01b0\u1edfng.<br><\/li>\n\n\n\n<li class=\"has-large-font-size\"><strong>Vi\u1ec7c ghi nh\u1eadn l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 th\u1ec3 hi\u1ec7n l\u00f2ng bi\u1ebft \u01a1n &#8211; v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u0169ng mang l\u1ea1i c\u1ea3m gi\u00e1c th\u1eadt tuy\u1ec7t v\u1eddi.<br><\/strong>Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 b\u00e0y t\u1ecf l\u00f2ng bi\u1ebft \u01a1n trong th\u00e1ng v\u1eeba qua c\u1ea3m th\u1ea5y bi\u1ebft \u01a1n nhi\u1ec1u h\u01a1n ng\u01b0\u1eddi kh\u00e1c t\u1edbi 11 \u0111i\u1ec3m ph\u1ea7n tr\u0103m. V\u00e0 nh\u1eefng ai cho \u0111i v\u00e0 nh\u1eadn l\u1ea1i s\u1ef1 ghi nh\u1eadn th\u01b0\u1eddng tr\u1ea3i qua nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c sau \u0111\u00f3, bao g\u1ed3m ni\u1ec1m vui, s\u1ef1 t\u1ef1 h\u00e0o v\u00e0 g\u1eafn k\u1ebft s\u00e2u s\u1eafc h\u01a1n.<br><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0013_GRATITUDE-p16.png\" alt=\"Bi\u1ec3u \u0111\u1ed3 thanh theo d\u00f5i c\u1ea3m x\u00fac sau khi nh\u1eadn ho\u1eb7c trao t\u1eb7ng s\u1ef1 ghi nh\u1eadn\" class=\"wp-image-469\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li class=\"has-large-font-size\"><strong>S\u1ef1 ghi nh\u1eadn lan t\u1ecfa t\u1ef1a nh\u01b0 l\u00e0n gi\u00f3 m\u00e1t l\u00e0nh.<br><\/strong>Cho \u0111i nhi\u1ec1u h\u01a1n t\u1ea1o ra hi\u1ec7u \u1ee9ng domino. Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u01b0\u1ee3c ghi nh\u1eadn trong th\u00e1ng qua c\u00f3 kh\u1ea3 n\u0103ng ba l\u1ea7n cao h\u01a1n \u0111\u1ec3 c\u0169ng \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 ghi nh\u1eadn trong th\u00e1ng \u0111\u00f3. Th\u1ef1c t\u1ebf, vi\u1ec7c ai \u0111\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ghi nh\u1eadn trong th\u00e1ng qua l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean \u0111o\u00e1n t\u1ed1t nh\u1ea5t cho vi\u1ec7c h\u1ecd d\u00e0nh s\u1ef1 ghi nh\u1eadn cho ng\u01b0\u1eddi kh\u00e1c, th\u1eadm ch\u00ed c\u00f2n m\u1ea1nh m\u1ebd h\u01a1n c\u1ea3 m\u1ee9c \u0111\u1ed9 th\u01b0\u1eddng xuy\u00ean h\u1ecd b\u00e1o c\u00e1o r\u1eb1ng m\u00ecnh th\u01b0\u1eddng xuy\u00ean ghi nh\u1eadn \u0111\u1ed3ng nghi\u1ec7p.<br><\/li>\n\n\n\n<li class=\"has-large-font-size\"><strong>Nh\u00ecn th\u1ea5y l\u00f2ng bi\u1ebft \u01a1n khi\u1ebfn l\u00f2ng ng\u01b0\u1eddi m\u1edf r\u1ed9ng, s\u1eb5n s\u00e0ng gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi kh\u00e1c.<br><\/strong>Nghi\u00ean c\u1ee9u h\u1ecdc thu\u1eadt c\u0169ng cho th\u1ea5y nh\u1eefng ng\u01b0\u1eddi ch\u1ee9ng ki\u1ebfn s\u1ef1 ghi nh\u1eadn c\u00f3 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 h\u1ed7 tr\u1ee3 v\u1edbi ng\u01b0\u1eddi trao t\u1eb7ng v\u00e0 ng\u01b0\u1eddi nh\u1eadn, t\u1eeb \u0111\u00f3 t\u1ea1o ra v\u0103n h\u00f3a m\u00e0 ch\u00fang ta mong mu\u1ed1n t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c v\u00e0 m\u1edf ra c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecd \u0111\u01b0\u1ee3c ghi nh\u1eadn.<sup>3<\/sup><br><br>V\u1eady b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u00f2ng bi\u1ebft \u01a1n \u1edf n\u01a1i l\u00e0m vi\u1ec7c? H\u00e3y ngh\u0129 v\u1ec1 nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea3m th\u1ea5y bi\u1ebft \u01a1n t\u1ea1i c\u00f4ng vi\u1ec7c \u2013 t\u1eeb nh\u1eefng \u0111i\u1ec1u nh\u1ecf b\u00e9 t\u1edbi nh\u1eefng \u0111i\u1ec1u to l\u1edbn \u2013 v\u00e0 ghi nh\u1eadn s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a \u0111\u1ed3ng \u0111\u1ed9i. Chia s\u1ebb l\u00f2ng bi\u1ebft \u01a1n c\u00f9ng nhau v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau th\u1ec3 hi\u1ec7n s\u1ef1 bi\u1ebft \u01a1n c\u00f3 th\u1ec3 kh\u00edch l\u1ec7 ng\u01b0\u1eddi kh\u00e1c c\u00f9ng ti\u1ebfp n\u1ed1i.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-xl-font-size\"><strong>L\u1eafng nghe chia s\u1ebb t\u1eeb chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i:<\/strong> Stephanie Hanlon, Gi\u00e1m \u0111\u1ed1c T\u00e0i kho\u1ea3n C\u1ea5p Cao, Ng\u00e0nh Khoa h\u1ecdc \u0110\u1eddi s\u1ed1ng v\u00e0 Ch\u0103m s\u00f3c S\u1ee9c kh\u1ecfe<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hear from Our Expert: Gratitude\" src=\"https:\/\/player.vimeo.com\/video\/1042282489?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/h2>\n\n\n\n<p class=\"has-large-font-size\"><strong>Chatbot hay kh\u00f4ng chatbot \u2013 \u0111\u00f3n nh\u1eadn hy v\u1ecdng (v\u00e0 nh\u1eefng lo ng\u1ea1i) v\u1ec1 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.<\/strong><\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng c\u1ee5 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111ang d\u1ea7n chi ph\u1ed1i th\u1ebf gi\u1edbi c\u1ee7a ch\u00fang ta, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c. T\u1ea1i H\u1ed9i ngh\u1ecb C\u00f4ng ngh\u1ec7 Nh\u00e2n s\u1ef1 2024, nh\u00e0 ph\u00e2n t\u00edch ng\u00e0nh Josh Bersin ph\u00e1t bi\u1ec3u r\u1eb1ng v\u1edbi vi\u1ec7c t\u1ef7 l\u1ec7 sinh gi\u1ea3m, c\u00e1c c\u00f4ng ty s\u1ebd ph\u1ea3i ho\u1ea1t \u0111\u1ed9ng v\u1edbi \u00edt nh\u00e2n vi\u00ean h\u01a1n v\u00e0 c\u00f3 th\u1ec3 c\u1ea7n d\u1ef1a v\u00e0o AI nhi\u1ec1u h\u01a1n. \u00d4ng c\u0169ng cho bi\u1ebft AI s\u1ebd \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng, tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng v\u00e0 vi\u1ec7c \u0111\u00e0o t\u1ea1o l\u1ea1i nh\u00e2n vi\u00ean, nh\u1ea5n m\u1ea1nh r\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 AI ng\u00e0y nay \u0111\u00e3 ti\u00ean ti\u1ebfn h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi tr\u01b0\u1edbc kia.<sup>4<\/sup><\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>V\u1edbi nh\u1eefng thay \u0111\u1ed5i n\u00e0y, nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o v\u1ec1 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t?<\/strong><\/p>\n\n\n\n<p>BI WORLDWIDE \u0111\u00e3 h\u1ecfi nh\u00e2n vi\u00ean v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 AI nh\u01b0 ChatGPT t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c. Kho\u1ea3ng m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng AI. M\u00f4 h\u00ecnh ch\u1ea5p nh\u1eadn n\u00e0y gi\u1ed1ng v\u1edbi c\u00e1c bi\u1ebfn \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 tr\u01b0\u1edbc \u0111\u00e2y nh\u01b0 Internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0014_AI-p18.png\" alt=\"B\u1ea1n s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o trong c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh th\u01b0\u1eddng xuy\u00ean nh\u01b0 th\u1ebf n\u00e0o?\" class=\"wp-image-470\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\"><strong>Ng\u01b0\u1eddi tham gia th\u1ea5y c\u00f3 c\u01a1 h\u1ed9i khi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o b\u01b0\u1edbc ch\u00e2n v\u00e0o n\u01a1i l\u00e0m vi\u1ec7c v\u00e0 c\u0169ng b\u00e0y t\u1ecf nhi\u1ec1u lo ng\u1ea1i.<\/strong><\/p>\n\n\n\n<p>D\u00f9 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng vi\u1ec7c tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 v\u00e0 s\u00e1ng t\u1ea1o h\u01a1n, nh\u01b0ng v\u1eabn c\u00f3 n\u1ed7i lo v\u1ec1 vi\u1ec7c m\u1ea5t vi\u1ec7c l\u00e0m v\u00e0 nh\u1eefng c\u00e1ch s\u1eed d\u1ee5ng kh\u00f4ng \u0111\u1ea1o \u0111\u1ee9c.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0015_AI-p19-1.png\" alt=\"C\u1ea3m ngh\u0129 v\u1ec1 AI d\u1ef1a tr\u00ean vi\u1ec7c ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u00f3 s\u1eed d\u1ee5ng AI \u00edt nh\u1ea5t m\u1ed7i th\u00e1ng m\u1ed9t l\u1ea7n hay kh\u00f4ng.\" class=\"wp-image-471\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\"><strong>Nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 kinh nghi\u1ec7m h\u01a1n c\u00f3 c\u00e1i nh\u00ecn kh\u00e1c v\u1ec1 AI trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c so v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u00edt s\u1eed d\u1ee5ng.<\/strong><\/p>\n\n\n\n<p>Tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp v\u1edbi AI thay \u0111\u1ed5i c\u00e1ch nh\u00ecn c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. Nh\u1eefng ai th\u01b0\u1eddng s\u1eed d\u1ee5ng th\u1ea5y nhi\u1ec1u l\u1ee3i \u00edch h\u01a1n trong vi\u1ec7c AI n\u00e2ng cao hi\u1ec7u su\u1ea5t v\u00e0 s\u00e1ng t\u1ea1o, trong khi nh\u1eefng ng\u01b0\u1eddi \u00edt s\u1eed d\u1ee5ng l\u1ea1i kh\u00f4ng th\u1ea5y \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u01b0 v\u1eady.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0016_AI-p19-2.png\" alt=\"C\u1ea3m ngh\u0129 v\u1ec1 AI d\u1ef1a tr\u00ean vi\u1ec7c ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u00f3 s\u1eed d\u1ee5ng AI \u00edt nh\u1ea5t m\u1ed7i th\u00e1ng m\u1ed9t l\u1ea7n hay kh\u00f4ng.\" class=\"wp-image-472\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0017_AI-p20.png\" alt=\"C\u1ea3m ngh\u0129 v\u1ec1 AI d\u1ef1a tr\u00ean vi\u1ec7c ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u00f3 s\u1eed d\u1ee5ng AI \u00edt nh\u1ea5t m\u1ed7i th\u00e1ng m\u1ed9t l\u1ea7n hay kh\u00f4ng.\" class=\"wp-image-473\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\"><strong>Khi nh\u00e2n vi\u00ean lo l\u1eafng v\u1ec1 vi\u1ec7c AI c\u00f3 th\u1ec3 thay th\u1ebf c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd, h\u1ecd ch\u1ec9 c\u00f2n m\u1ed9t n\u1eeda \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 g\u1eafn b\u00f3 v\u1edbi c\u00f4ng vi\u1ec7c. C\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u00e0 gi\u1ea3i t\u1ecfa nh\u1eefng n\u1ed7i s\u1ee3 n\u00e0y \u0111\u1ec3 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh.<\/strong><\/p>\n\n\n\n<p>L\u00e0m th\u1ebf n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng lo ng\u1ea1i v\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i v\u1edbi c\u00f4ng ngh\u1ec7 m\u1edbi n\u00e0y? Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1edbi m\u1ebb c\u1ea7n c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch c\u1ea9n th\u1eadn, nh\u01b0ng c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb kinh nghi\u1ec7m h\u00e0ng ch\u1ee5c n\u0103m trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1. M\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y do Workday t\u00e0i tr\u1ee3 \u0111\u00e3 ch\u1ec9 ra b\u1ed1n y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c s\u1eed d\u1ee5ng th\u1ebf h\u1ec7 c\u00f4ng c\u1ee5 s\u1ed1 n\u00e0y.<sup>5<\/sup><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"has-large-font-size\"><strong>H\u00e3y ch\u00e2n th\u00e0nh:<br><\/strong>H\u00e3y c\u1edfi m\u1edf khi b\u00e0n lu\u1eadn v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u, thi\u00ean v\u1ecb v\u00e0 m\u1ea5t vi\u1ec7c l\u00e0m.<br><\/li>\n\n\n\n<li class=\"has-large-font-size\"><strong>T\u0103ng c\u01b0\u1eddng luy\u1ec7n t\u1eadp:<br><\/strong>Nh\u00e2n vi\u00ean s\u1eed d\u1ee5ng AI c\u1ea3m th\u1ea5y l\u1ea1c quan h\u01a1n v\u00e0 c\u00f3 xu h\u01b0\u1edbng g\u00f3p ph\u1ea7n t\u1ea1o ra nh\u1eefng \u0111\u1ed5i m\u1edbi.<br><\/li>\n\n\n\n<li class=\"has-large-font-size\"><strong>\u0110\u1eb7t m\u1ee5c ti\u00eau giao ti\u1ebfp:<br><\/strong>T\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p ri\u00eang cho ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean v\u00e0 ng\u01b0\u1eddi m\u1edbi ti\u1ebfp c\u1eadn AI. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ch\u01b0a th\u1ef1c s\u1ef1 \u0111\u00f3n nh\u1eadn AI s\u1ebd c\u1ea7n th\u00f4ng \u0111i\u1ec7p kh\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p c\u00e1 nh\u00e2n.<br><\/li>\n\n\n\n<li class=\"has-large-font-size\"><strong>L\u1eafng nghe ph\u1ea3n h\u1ed3i:<br><\/strong>S\u1eed d\u1ee5ng v\u00f2ng ph\u1ea3n h\u1ed3i hai chi\u1ec1u \u0111\u1ec3 th\u1ea5u hi\u1ec3u v\u00e0 gi\u1ea3i quy\u1ebft nh\u1eefng lo l\u1eafng c\u1ee7a nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-xl-font-size\"><strong>Nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng v\u1edbi AI<\/strong><\/p>\n\n\n\n<p>C\u00f9ng v\u1edbi nh\u1eefng c\u00e1ch l\u00e0m hi\u1ec7u qu\u1ea3 n\u00e0y, nhi\u1ec1u c\u00f4ng ty \u0111ang \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 kinh doanh quan tr\u1ecdng. Ch\u1eb3ng h\u1ea1n, m\u1ed9t doanh nghi\u1ec7p l\u1edbn c\u00f3 trung t\u00e2m cu\u1ed9c g\u1ecdi chuy\u00ean gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u00e2n s\u1ef1 \u0111\u00e3 t\u1ea1o m\u1ed9t chatbot AI \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p, gi\u00fap c\u00e1c nh\u00e2n vi\u00ean c\u00f3 th\u1eddi gian gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p h\u01a1n. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn th\u1eddi gian ph\u1ea3n h\u1ed3i nh\u00e2n s\u1ef1 nhanh ch\u00f3ng h\u01a1n, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u00f4ng vi\u1ec7c cao h\u01a1n t\u1eeb nh\u00e2n vi\u00ean trung t\u00e2m cu\u1ed9c g\u1ecdi v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng t\u1ed5ng th\u1ec3 v\u1edbi c\u00e1c ph\u1ea3n h\u1ed3i nh\u00e2n s\u1ef1. V\u1edbi kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c trung t\u00e2m cu\u1ed9c g\u1ecdi gi\u1ea3m b\u1edbt, c\u00e1c nh\u00e2n vi\u00ean c\u00f3 \u0111\u1ee7 k\u1ef9 n\u0103ng \u0111ang \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o l\u1ea1i \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c vai tr\u00f2 quan tr\u1ecdng ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o nh\u00e2n s\u1ef1 \u0111\u1ea7y \u0111\u1ee7, gi\u00fap gi\u1ea3m b\u1edbt lo ng\u1ea1i v\u1ec1 vi\u1ec7c m\u1ea5t vi\u1ec7c l\u00e0m.<\/p>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c \u0111\u1ebfn t\u1eeb m\u1ed9t chu\u1ed7i b\u00e1n l\u1ebb qu\u1ed1c gia \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 trong c\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 khi g\u1ecdi \u0111\u1ebfn c\u1eeda h\u00e0ng. C\u00f4ng ty \u0111\u00e3 s\u1eed d\u1ee5ng m\u1ed9t \u0111\u01a1n v\u1ecb \u0111\u1ec3 gi\u00e1m s\u00e1t cu\u1ed9c g\u1ecdi v\u00e0 cung c\u1ea5p ph\u1ea3n h\u1ed3i v\u1ec1 hi\u1ec7u su\u1ea5t cho qu\u1ea3n l\u00fd v\u00e0 nh\u00e2n vi\u00ean c\u1eeda h\u00e0ng. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y mang l\u1ea1i m\u1ed9t s\u1ed1 l\u1ee3i \u00edch, nh\u01b0ng gi\u1ea3i ph\u00e1p n\u00e0y kh\u00e1 t\u1ed1n k\u00e9m, v\u00e0 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi tham gia lo ng\u1ea1i v\u1ec1 s\u1ef1 c\u00f4ng b\u1eb1ng c\u1ee7a vi\u1ec7c hu\u1ea5n luy\u1ec7n. Thay v\u00ec v\u1eady, c\u00f4ng ty \u0111\u00e3 tri\u1ec3n khai m\u1ed9t c\u00f4ng c\u1ee5 AI \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 cu\u1ed9c g\u1ecdi v\u00e0 cung c\u1ea5p ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng h\u01a1n m\u00e0 nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y \u00edt thi\u00ean v\u1ecb h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u00fap qu\u1ea3n l\u00fd c\u00f3 th\u00eam th\u1eddi gian \u0111\u1ec3 hu\u1ea5n luy\u1ec7n v\u00e0 h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean. C\u00f4ng c\u1ee5 AI x\u00e1c \u0111\u1ecbnh nh\u1eefng l\u00fac c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng cu\u1ed9c g\u1ecdi cao v\u00e0 chuy\u1ec3n cu\u1ed9c g\u1ecdi \u0111\u1ebfn trung t\u00e2m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u1eed l\u00fd d\u1ecbch v\u1ee5 l\u1ecbch tr\u00ecnh, gi\u1ea3m chi ph\u00ed v\u00e0 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>IBM t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng AI c\u1ee7a ri\u00eang m\u00ecnh, watsonx, \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c. Steve Moss, Gi\u00e1m \u0111\u1ed1c watsonx khu v\u1ef1c ch\u00e2u M\u1ef9 c\u1ee7a IBM, cho bi\u1ebft r\u1eb1ng 80% v\u1ea5n \u0111\u1ec1 IT l\u1edbn nh\u1ea5t c\u1ee7a h\u1ecd \u0111ang \u0111\u01b0\u1ee3c AI gi\u1ea3i quy\u1ebft, v\u00e0 tr\u00ean 10 tri\u1ec7u l\u01b0\u1ee3t trao \u0111\u1ed5i v\u1edbi b\u1ed9 ph\u1eadn nh\u00e2n s\u1ef1 m\u1ed7i n\u0103m \u0111\u1ec1u \u0111\u01b0\u1ee3c AI x\u1eed l\u00fd tr\u1ecdn v\u1eb9n. IBM c\u0169ng ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 165 tri\u1ec7u \u0111\u00f4 la trong chi ph\u00ed v\u1eadn h\u00e0nh m\u1ed7i n\u0103m v\u00e0 26.000 gi\u1edd trong c\u00e1c quy tr\u00ecnh mua s\u1eafm nh\u1edd v\u00e0o AI.<sup>6<\/sup><\/p>\n\n\n\n<p>BI WORLDWIDE \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c b\u00ecnh lu\u1eadn trong kh\u1ea3o s\u00e1t Nh\u1eefng Quy T\u1eafc T\u01b0\u01a1ng T\u00e1c M\u1edbi\u00ae, \u0111\u00e2y l\u00e0 m\u1ed9t ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00f4ng c\u00f3 c\u1ea5u tr\u00fac. Ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u d\u1ea1ng n\u00e0y \u0111\u00e3 c\u00f3 t\u1eeb h\u01a1n 80 n\u0103m nay v\u00e0 c\u1ef1c k\u1ef3 \u0111\u00e1ng tin c\u1eady, nh\u01b0ng qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n th\u00ec l\u1ea1i v\u00f4 c\u00f9ng t\u1ed1n th\u1eddi gian. BIW \u0111\u00e3 th\u1eed nghi\u1ec7m c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh c\u1ee7a ch\u00fang t\u00f4i v\u00e0 nh\u1eadn th\u1ea5y r\u1eb1ng ch\u00fang th\u1ef1c s\u1ef1 ch\u00ednh x\u00e1c trong vi\u1ec7c t\u1ea1o ra m\u1ed9t b\u1ea3n th\u1ea3o k\u1ebft qu\u1ea3 t\u1ed1t, \u0111\u1ec3 c\u00e1c nh\u00e0 ph\u00e2n t\u00edch c\u1ee7a ch\u00fang t\u00f4i c\u00f3 th\u1ec3 th\u00eam nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u1ee7a h\u1ecd. Ngo\u00e0i ra, BIW c\u00f2n s\u1eed d\u1ee5ng AI \u0111\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a h\u1ecd, bao g\u1ed3m b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u, lo\u1ea1i b\u1ecf thi\u00ean ki\u1ebfn, gi\u1ea3m t\u1ea3i qu\u1ea3n l\u00fd ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 n\u00e2ng cao ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc t\u1eadp.<\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng c\u1ee5 AI \u0111ang v\u00e0 s\u1ebd m\u00e3i nh\u01b0 m\u1ed9t ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c, mang \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i kh\u00f4ng ng\u1eebng. S\u1eed d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o v\u00e0 ph\u00f9 h\u1ee3p s\u1ebd t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c th\u00fa v\u1ecb, n\u0103ng su\u1ea5t h\u01a1n. C\u00e2u h\u1ecfi kh\u00f4ng ph\u1ea3i l\u00e0 \u201cC\u00f3 n\u00ean d\u00f9ng bot hay kh\u00f4ng?\u201d, m\u00e0 l\u00e0 ch\u00fang ta s\u1ebd ch\u1eafc ch\u1eafn d\u00f9ng AI, v\u1eady h\u00e3y l\u00e0m cho \u0111\u00fang c\u00e1ch.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\"><strong>L\u1eafng nghe chia s\u1ebb t\u1eeb chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i:<\/strong> Beth Sundberg, Ph\u00f3 Ch\u1ee7 t\u1ecbch Nh\u00f3m Gi\u1ea3i ph\u00e1p C\u00f4ng ngh\u1ec7<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hear from Our Expert: Artificial Intelligence\" src=\"https:\/\/player.vimeo.com\/video\/1042279785?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng mua s\u1eafm<\/h2>\n\n\n\n<p class=\"has-large-font-size\"><strong>Kh\u01a1i ngu\u1ed3n s\u1ee9c m\u1ea1nh b\u00e1n h\u00e0ng \u0111\u00edch th\u1ef1c \u2013 bi\u1ebfn \u0111i\u1ec1u kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f3 th\u1ec3.<\/strong><\/p>\n\n\n\n<p>C\u00f3 h\u01a1n m\u01b0\u1eddi hai tri\u1ec7u nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u1edf Hoa K\u1ef3, l\u00e0m cho \u0111\u00e2y tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng nh\u00f3m c\u00f4ng vi\u1ec7c l\u1edbn nh\u1ea5t m\u00e0 ch\u00fang ta nghi\u00ean c\u1ee9u. Nh\u01b0ng b\u00e1n h\u00e0ng kh\u00f4ng ph\u1ea3i chuy\u1ec7n d\u1ec5 d\u00e0ng, ngay c\u1ea3 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u00e1n gi\u1ecfi nh\u1ea5t. C\u00e1c c\u00f4ng ty c\u1ea7n t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng t\u1ed1t cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh th\u1ec3 hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u1ecd c\u1ea7n nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh x\u00e2y d\u1ef1ng nh\u1eefng m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u00e0 bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 nhi\u1ec7t t\u00ecnh.<\/p>\n\n\n\n<p class=\"has-xl-font-size\"><strong>C\u00e1c c\u00f4ng ty th\u00e0nh c\u00f4ng v\u1ec1 t\u00e0i ch\u00ednh th\u01b0\u1eddng c\u00f3 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng nhi\u1ec7t t\u00ecnh h\u01a1n.<\/strong><\/p>\n\n\n\n<p>Trong cu\u1ed9c kh\u1ea3o s\u00e1t Lu\u1eadt m\u1edbi v\u1ec1 G\u1eafn k\u1ebft\u00ae n\u0103m nay, BIWORLDWIDE \u0111\u00e3 \u0111\u1eb7t c\u00e2u h\u1ecfi cho c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng v\u1ec1 m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean b\u1ed1n y\u1ebfu t\u1ed1: cam k\u1ebft, n\u1ed7 l\u1ef1c, c\u1ea3m h\u1ee9ng v\u00e0 s\u1ef1 g\u1eafn b\u00f3 t\u1ed5ng th\u1ec3. H\u1ecd c\u0169ng \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty h\u1ecd: t\u1ed1t h\u01a1n, t\u1ec7 h\u01a1n hay v\u1eabn nh\u01b0 n\u0103m tr\u01b0\u1edbc.<\/p>\n\n\n\n<p>B\u1ed1n trong n\u0103m \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng cho bi\u1ebft c\u00f4ng ty c\u1ee7a h\u1ecd \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh, c\u0169ng b\u00e1o c\u00e1o m\u1ee9c \u0111\u1ed9 cam k\u1ebft, n\u1ed7 l\u1ef1c, ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 s\u1ef1 g\u1eafn b\u00f3 chung cao h\u01a1n. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng ng\u01b0\u1eddi n\u00f3i r\u1eb1ng c\u00f4ng ty c\u1ee7a h\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng k\u00e9m h\u01a1n so v\u1edbi n\u0103m tr\u01b0\u1edbc l\u1ea1i c\u00f3 m\u1ee9c \u0111\u1ed9 cam k\u1ebft v\u00e0 g\u1eafn b\u00f3 th\u1ea5p h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0018_ENGAGE-SALES-AUDIENCE-p22.png\" alt=\"D\u1ef1 b\u00e1o t\u00e0i ch\u00ednh so v\u1edbi n\u1ed7 l\u1ef1c v\u00e0 s\u1ef1 g\u1eafn k\u1ebft\" class=\"wp-image-474\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>X\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c s\u00f4i n\u1ed5i h\u01a1n c\u00f3 th\u1ec3 mang l\u1ea1i th\u00e0nh c\u00f4ng v\u01b0\u1ee3t tr\u1ed9i cho doanh nghi\u1ec7p, k\u1ec3 c\u1ea3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. Khi nh\u00e2n vi\u00ean g\u1eafn k\u1ebft h\u01a1n s\u1ebd t\u1ea1o ra k\u1ebft qu\u1ea3 kinh doanh t\u1ed1t h\u01a1n, v\u00e0 \u0111i\u1ec1u n\u00e0y l\u00e0 m\u1ed9t m\u1ed1i quan h\u1ec7 t\u01b0\u01a1ng h\u1ed7. L\u00e0m vi\u1ec7c trong m\u1ed9t \u0111\u1ed9i ng\u0169 lu\u00f4n chi\u1ebfn th\u1eafng th\u00ec vi\u1ec7c b\u00e1n h\u00e0ng c\u0169ng tr\u1edf n\u00ean th\u00fa v\u1ecb h\u01a1n, do \u0111\u00f3, k\u1ebft qu\u1ea3 kinh doanh t\u1ed1t h\u01a1n c\u0169ng t\u1ea1o ra nh\u1eefng nh\u00e2n vi\u00ean g\u1eafn k\u1ebft h\u01a1n.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-xl-font-size\"><strong>Nh\u1eefng c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch xu\u1ea5t s\u1eafc.<\/strong><\/p>\n\n\n\n<p>\u0110\u1ec3 c\u00e1c nh\u00e2n vi\u00ean kinh doanh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n, h\u1ecd c\u1ea7n \u0111\u01b0\u1ee3c trang b\u1ecb nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u00fang \u0111\u1eafn. Khi c\u00f3 c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p, h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng g\u1eafn b\u00f3 v\u1edbi c\u00f4ng vi\u1ec7c cao h\u01a1n g\u1ea5p m\u01b0\u1eddi l\u0103m l\u1ea7n v\u00e0 c\u1ea3m th\u1ea5y cam k\u1ebft v\u1edbi c\u00f4ng vi\u1ec7c nhi\u1ec1u h\u01a1n g\u1ea5p m\u01b0\u1eddi l\u1ea7n. Ch\u1eb3ng h\u1ea1n, m\u1ed9t kh\u00e1ch h\u00e0ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m \u0111\u00e3 th\u1ea5y c\u00e1c k\u1ebf ho\u1ea1ch th\u01b0\u1edfng c\u1ee7a m\u00ecnh ho\u1ea1t \u0111\u1ed9ng t\u1ed1t trong h\u1ea7u h\u1ebft qu\u00fd, nh\u01b0ng ch\u01b0\u01a1ng tr\u00ecnh ph\u1ea7n th\u01b0\u1edfng SPIFF l\u1ea1i kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c \u0111\u1ed9ng l\u1ef1c v\u00e0o cu\u1ed1i qu\u00fd. BIW \u0111\u00e3 s\u00e1ng t\u1ea1o l\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh ph\u1ea7n th\u01b0\u1edfng SPIFF b\u1eb1ng c\u00e1c ph\u1ea7n th\u01b0\u1edfng kh\u00f4ng d\u00f9ng ti\u1ec1n m\u1eb7t h\u1ea5p d\u1eabn, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i v\u00e0o cu\u1ed1i qu\u00fd. Trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m v\u00e0 thi\u1ebft b\u1ecb y t\u1ebf, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u01b0\u1edfng cho \u0111\u1ed9i b\u00e1n h\u00e0ng th\u01b0\u1eddng ph\u1ee9c t\u1ea1p. M\u1eb7c d\u00f9 c\u00f3 l\u00fd do kinh doanh ch\u00ednh \u0111\u00e1ng \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ee9c t\u1ea1p h\u01a1n, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn s\u1ef1 b\u1ed1i r\u1ed1i cho c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd kinh doanh v\u1ec1 nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m, th\u1eddi \u0111i\u1ec3m n\u00ean l\u00e0m v\u00e0 l\u00fd do ph\u1ea3i l\u00e0m.<\/p>\n\n\n\n<p>Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111ang l\u00e0 xu h\u01b0\u1edbng m\u1edbi n\u1ed5i trong vi\u1ec7c h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng. Theo nghi\u00ean c\u1ee9u The New Rules of Engagement\u00ae, c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng th\u01b0\u1eddng c\u00f3 \u00edt kinh nghi\u1ec7m h\u01a1n v\u1edbi c\u00f4ng c\u1ee5 AI so v\u1edbi c\u00e1c nh\u00f3m kh\u00e1c. C\u1ee9 hai ng\u01b0\u1eddi tham gia nghi\u00ean c\u1ee9u th\u00ec c\u00f3 m\u1ed9t ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 AI h\u1eb1ng th\u00e1ng, trong khi ch\u1ec9 c\u00f3 m\u1ed9t ph\u1ea7n ba nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng l\u00e0m \u0111i\u1ec1u n\u00e0y. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn h\u1eadu qu\u1ea3 cho nh\u1eefng ai kh\u00f4ng s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 AI. H\u1ecd \u00edt c\u00f3 kh\u1ea3 n\u0103ng nh\u00ecn th\u1ea5y c\u00e1ch m\u00e0 AI c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd v\u00e0 th\u01b0\u1eddng lo l\u1eafng h\u01a1n v\u1ec1 vi\u1ec7c AI c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-xl-font-size\"><strong>Nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c thu\u1ed9c v\u1ec1 c\u1ed9ng \u0111\u1ed3ng th\u01b0\u1eddng tham gia v\u00e0o c\u00f4ng vi\u1ec7c nhi\u1ec7t t\u00ecnh h\u01a1n.<\/strong><\/p>\n\n\n\n<p>Trong t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a m\u00f4 h\u00ecnh The New Rules of Engagement\u00ae, T\u1ea1o d\u1ef1ng c\u1ea3m gi\u00e1c g\u1eafn k\u1ebft l\u00e0 \u0111i\u1ec1u c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd nh\u1ea5t \u0111\u1ebfn doanh s\u1ed1. C\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng c\u1ea3m th\u1ea5y m\u00ecnh thu\u1ed9c v\u1ec1 m\u1ed9t \u0111\u1ed9i ng\u0169 th\u01b0\u1eddng th\u1ec3 hi\u1ec7n r\u00f5 s\u1ef1 g\u1eafn b\u00f3, ni\u1ec1m c\u1ea3m h\u1ee9ng v\u00e0 n\u1ed7 l\u1ef1c h\u1ebft m\u00ecnh cho c\u00f4ng ty c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0019_ENGAGE-SALES-AUDIENCE-stat-p24.png\" alt=\"Nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ea3m th\u1ea5y th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c h\u00f2a nh\u1eadp th\u01b0\u1eddng g\u1eafn b\u00f3 v\u1edbi c\u00f4ng ty hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd g\u1ea5p 6 l\u1ea7n so v\u1edbi b\u00ecnh th\u01b0\u1eddng.\" class=\"wp-image-475\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>M\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e3 tri\u1ec3n khai m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh nh\u1eb1m gia t\u0103ng c\u1ea3m gi\u00e1c g\u1eafn b\u00f3 cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd. Th\u1ebf nh\u01b0ng, ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 quan t\u00e2m ho\u1eb7c tham gia v\u00ec n\u00f3 mang t\u00ednh t\u1ef1 nguy\u1ec7n, v\u00e0 h\u1ea7u h\u1ebft nh\u00e2n vi\u00ean ch\u1ecdn kh\u00f4ng tham gia. M\u1ed9t nguy\u00ean t\u1eafc trong khoa h\u1ecdc h\u00e0nh vi l\u00e0 cung c\u1ea5p c\u00e1c ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch khi\u1ebfn kh\u00e1n gi\u1ea3 c\u1ea3m th\u1ea5y ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng. D\u1ef1a tr\u00ean nguy\u00ean t\u1eafc n\u00e0y, c\u00e1c \u0111\u1ed9i Nghi\u00ean c\u1ee9u &amp; Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 Truy\u1ec1n th\u00f4ng c\u1ee7a BIW \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh cung c\u1ea5p c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e2ng cao nh\u1eadn th\u1ee9c v\u00e0 h\u1ecdc t\u1eadp \u0111\u1ec3 kh\u1eafc ph\u1ee5c t\u00ecnh tr\u1ea1ng thi\u1ebfu s\u1ef1 tham gia v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh.<\/p>\n\n\n\n<p>Trong su\u1ed1t m\u1ed9t n\u0103m, BIW \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t tr\u01b0\u1edbc v\u00e0 sau ch\u01b0\u01a1ng tr\u00ecnh. T\u1ea5t c\u1ea3 c\u00e1c ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c \u0111\u1ec1u gia t\u0103ng \u0111\u00e1ng k\u1ec3, bao g\u1ed3m c\u1ea3 nh\u1eefng ch\u1ec9 d\u1ea5u v\u1ec1 th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi. K\u1ebft qu\u1ea3 c\u0169ng cho th\u1ea5y khi c\u00f3 s\u1ef1 tham gia c\u1ee7a qu\u1ea3n l\u00fd, nh\u00e2n vi\u00ean d\u01b0\u1edbi quy\u1ec1n h\u1ecd c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng tham gia cao h\u01a1n h\u1eb3n.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-xl-font-size\"><strong>Nh\u1eefng ng\u01b0\u1eddi l\u00e0m kinh doanh \u0111ang th\u0103ng hoa th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng g\u1eafn b\u00f3 l\u00e2u d\u00e0i.<\/strong><\/p>\n\n\n\n<p>B\u00e1n h\u00e0ng l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u1ea7y th\u1eed th\u00e1ch, v\u00e0 \u00e1p l\u1ef1c l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. Nh\u01b0ng n\u1ebfu \u00e1p l\u1ef1c qu\u00e1 nhi\u1ec1u, n\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi b\u00e1n h\u00e0ng c\u1ea3m th\u1ea5y m\u1ec7t m\u1ecfi v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u00ecm &#8220;h\u1ea1nh ph\u00fac&#8221; m\u1edbi, t\u1ee9c l\u00e0 r\u1eddi c\u00f4ng ty. Khi c\u00e1c c\u00f4ng ty th\u1eadt s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng g\u1eafn b\u00f3 v\u1edbi c\u00f4ng ty cao h\u01a1n 7.9 l\u1ea7n.<\/p>\n\n\n\n<p>Nhi\u1ec1u khi, c\u00e1c c\u00f4ng ty t\u1ea1o ra \u00e1p l\u1ef1c kh\u00f4ng c\u1ea7n thi\u1ebft. Nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng th\u01b0\u1eddng xuy\u00ean b\u1ecb ng\u1eadp l\u1ee5t trong h\u00e0ng lo\u1ea1t th\u00f4ng tin t\u1eeb c\u00e1c ph\u00f2ng ban kh\u00e1c nhau trong c\u00f4ng ty, t\u1ea5t c\u1ea3 \u0111\u1ec1u mu\u1ed1n thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng. C\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng th\u01b0\u1eddng b\u1ecb b\u1ed1i r\u1ed1i kh\u00f4ng bi\u1ebft t\u00ecm th\u00f4ng tin \u1edf \u0111\u00e2u, nh\u1edd ai gi\u00fap \u0111\u1ee1 v\u00e0 l\u00e0m sao \u0111\u1ec3 truy c\u1eadp c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>Trong nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p v\u1ec1 s\u1ef1 g\u1eafn k\u1ebft tr\u01b0\u1edbc \u0111\u00f3, BIW \u0111\u00e3 ki\u1ec3m tra xem li\u1ec7u c\u00e1c th\u00f4ng tin li\u00ean l\u1ea1c c\u00f3 \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn v\u00e0 ph\u1ea3n h\u1ed3i hay kh\u00f4ng, v\u00ec \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u s\u1edbm cho nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. Chi\u1ebfn d\u1ecbch g\u1eafn k\u1ebft \u0111\u00e3 v\u01b0\u1ee3t qua s\u1ef1 h\u1ed7n \u0111\u1ed9n v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p \u0111\u00e3 d\u1eabn \u0111\u1ebfn vi\u1ec7c n\u00e2ng cao s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 m\u1ee9c \u0111\u1ed9 g\u1eafn b\u00f3.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0020_ENGAGE-SALES-AUDIENCE-p25.png\" alt=\"S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd tham gia ch\u01b0\u01a1ng tr\u00ecnh sau khi nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o.\" class=\"wp-image-476\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111ang h\u1ecdc t\u1eadp lu\u00f4n t\u1ea1o ra k\u1ebft qu\u1ea3 tuy\u1ec7t v\u1eddi.<\/p>\n\n\n\n<p>H\u1ecdc t\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n c\u0169ng l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch xu\u1ea5t s\u1eafc.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0021_ENGAGE-SALES-AUDIENCE-stat-p25.png\" alt=\"Nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng c\u1ee7a m\u00ecnh c\u00f3 kh\u1ea3 n\u0103ng g\u1eafn b\u00f3 v\u1edbi t\u1ed5 ch\u1ee9c cao h\u01a1n g\u1ea5p 14,3 l\u1ea7n.\" class=\"wp-image-477\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>D\u1eef li\u1ec7u t\u1eeb m\u1ed9t kh\u00e1ch h\u00e0ng trong ng\u00e0nh v\u1eadn t\u1ea3i cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c h\u1ecdc t\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3. Trong su\u1ed1t ba n\u0103m, c\u00f4ng ty \u0111\u00e3 theo d\u00f5i hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng so v\u1edbi m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh vi\u1ec7c h\u1ecdc. Nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng t\u1eadn d\u1ee5ng T\u1ea4T C\u1ea2 c\u01a1 h\u1ed9i h\u1ecdc t\u1eadp \u0111\u00e3 v\u01b0\u1ee3t tr\u1ed9i r\u00f5 r\u1ec7t so v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 tham gia m\u1ed9t ph\u1ea7n ho\u1eb7c kh\u00f4ng tham gia kh\u00f3a h\u1ecdc n\u00e0o. Ho\u00e0n th\u00e0nh c\u00e1c kh\u00f3a h\u1ecdc c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n m\u1ea1nh m\u1ebd k\u1ebft qu\u1ea3 b\u00e1n h\u00e0ng. \u0110\u1ea7u t\u01b0 v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0022_ENGAGE-SALES-AUDIENCE-p26.png\" alt=\"Doanh s\u1ed1 trung b\u00ecnh so v\u1edbi c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o \u0111\u00e3 ho\u00e0n th\u00e0nh\" class=\"wp-image-478\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nh\u00e2n vi\u00ean c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb c\u1ea7n h\u1ecdc c\u00e1ch gi\u1edbi thi\u1ec7u ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft mang th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd tham gia ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y, s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u s\u1ebd t\u0103ng l\u00ean, v\u00ec v\u1eady \u0111\u00e2y l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u00e0 b\u00e1n l\u1ebb.<\/p>\n\n\n\n<p>BIW \u0111\u00e3 t\u1ea1o ra m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o \u0111\u1ed9c \u0111\u00e1o s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 tr\u00f2 ch\u01a1i h\u00f3a s\u00e1ng t\u1ea1o v\u1edbi b\u1ea3ng x\u1ebfp h\u1ea1ng v\u00e0 nhi\u1ec7m v\u1ee5, n\u01a1i nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c h\u1ecdc c\u00e1ch tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c l\u1ee3i \u00edch c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. Nh\u1eefng nhi\u1ec7m v\u1ee5 n\u00e0y cho ph\u00e9p nh\u00e2n vi\u00ean ki\u1ebfm \u0111i\u1ec3m \u0111\u1ec3 \u0111\u1ed5i nh\u1eefng ph\u1ea7n th\u01b0\u1edfng kh\u00f4ng ph\u1ea3i ti\u1ec1n m\u1eb7t. Khi nh\u00e2n vi\u00ean truy c\u1eadp v\u00e0o trang web t\u1eeb m\u01b0\u1eddi l\u1ea7n tr\u1edf l\u00ean, t\u1ec9 l\u1ec7 \u0111\u0103ng k\u00fd ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a h\u1ecd g\u1ea5p \u0111\u00f4i so v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng tham gia. Nh\u1eefng ng\u01b0\u1eddi ki\u1ebfm v\u00e0 \u0111\u1ed5i \u0111i\u1ec3m c\u1ea3m th\u1ea5y qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u1ea7y c\u1ea3m h\u1ee9ng \u0111\u1ebfn m\u1ee9c h\u1ecd c\u00f3 xu h\u01b0\u1edbng \u0111\u1ea1t m\u1ee5c ti\u00eau nhanh h\u01a1n trong l\u1ea7n ti\u1ebfp theo. Nh\u00e2n vi\u00ean c\u00f3 s\u1ef1 tham gia c\u1ee7a qu\u1ea3n l\u00fd c\u00f3 xu h\u01b0\u1edbng tham gia nhi\u1ec1u h\u01a1n, v\u00e0 nh\u00e2n vi\u00ean m\u1edbi tham gia ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 th\u1ec3 nhanh ch\u00f3ng b\u1eaft k\u1ecbp nh\u1eefng \u0111\u1ed3ng nghi\u1ec7p c\u00f3 kinh nghi\u1ec7m h\u01a1n. K\u1ebft qu\u1ea3 n\u00e0y \u0111\u1ed3ng nh\u1ea5t tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb, th\u1ec3 hi\u1ec7n s\u1ee9c m\u1ea1nh c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh b\u1ea5t k\u1ec3 phong c\u00e1ch c\u1eeda h\u00e0ng kh\u00e1c nhau.<\/p>\n\n\n\n<p>Vi\u1ec7c t\u1ea1o c\u01a1 h\u1ed9i cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng h\u1ecdc t\u1eadp \u2013 d\u1ef1a tr\u00ean nh\u1eefng g\u00ec h\u1ecd c\u1ea3m th\u1ea5y c\u00f3 gi\u00e1 tr\u1ecb \u2013 c\u00f3 th\u1ec3 t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn vi\u1ec7c h\u1ecd \u1edf l\u1ea1i v\u00e0 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0023_ENGAGE-SALES-AUDIENCE-p27-1.png\" alt=\"Nh\u1eefng \u0111\u1ea1i di\u1ec7n v\u01b0\u1ee3t qua c\u00e1c kh\u00f3a h\u1ecdc \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n g\u1ea7n 12% so v\u1edbi \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a m\u00ecnh t\u1eebng th\u00e1ng.\" class=\"wp-image-479\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-xl-font-size\"><strong>Nh\u1eefng g\u00ec ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u00e2n tr\u1ecdng \u1edf ph\u1ea7n th\u01b0\u1edfng.<\/strong><\/p>\n\n\n\n<p>Qua nhi\u1ec1u n\u0103m nghi\u00ean c\u1ee9u, BIW \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng c\u00e1c \u0111i\u1ec3m th\u01b0\u1edfng c\u00f3 th\u1ec3 \u0111\u1ed5i qu\u00e0 l\u00e0 \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng. Ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t t\u1ed5 ch\u1ee9c b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u00e3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh ch\u1ee9ng nh\u1eadn t\u1ef1 nguy\u1ec7n. Nh\u1eefng \u0111\u1ea1i di\u1ec7n ho\u00e0n th\u00e0nh ch\u1ee9ng nh\u1eadn v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c \u0111i\u1ec3m th\u01b0\u1edfng v\u00ec \u0111i\u1ec1u \u0111\u00f3 th\u01b0\u1eddng c\u00f3 doanh s\u1ed1 b\u00e1n h\u00e0ng cao v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0024_ENGAGE-SALES-AUDIENCE-p27-2.png\" alt=\"Nh\u1eefng l\u00fd do khi\u1ebfn b\u1ea1n mu\u1ed1n g\u1eafn b\u00f3 v\u1edbi t\u1ed5 ch\u1ee9c \u00edt nh\u1ea5t trong 12 th\u00e1ng t\u1edbi\" class=\"wp-image-480\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-_0025_ENGAGE-SALES-AUDIENCE-p28.png\" alt=\"Bi\u1ec3u \u0111\u1ed3 thanh th\u1ec3 hi\u1ec7n s\u1edf th\u00edch v\u1ec1 s\u1ef1 ghi nh\u1eadn v\u00e0 khen th\u01b0\u1edfng\" class=\"wp-image-481\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00e1c c\u00f4ng ty \u0111\u1eb7t ni\u1ec1m tin v\u00e0o \u0111\u1ed9i ng\u0169 kinh doanh c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ra th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn, t\u1ea1o n\u00ean nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, h\u1ecd c\u1ea7n cung c\u1ea5p c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u00e0 c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p \u0111\u1ec3 h\u1ed7 tr\u1ee3 n\u1ed7 l\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean kinh doanh. \u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng n\u01a1i nh\u00e2n vi\u00ean kinh doanh c\u1ea3m th\u1ea5y m\u00ecnh thu\u1ed9c v\u1ec1. \u0110\u00f3 l\u00e0 vi\u1ec7c g\u1ea1t b\u1ecf nh\u1eefng r\u00e0o c\u1ea3n th\u00f4ng tin kh\u00f4ng c\u1ea7n thi\u1ebft \u0111\u1ec3 cung c\u1ea5p cho h\u1ecd th\u00f4ng tin \u0111\u00fang l\u00fac. V\u00e0 \u0111\u00f3 c\u0169ng l\u00e0 vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t v\u0103n h\u00f3a h\u1ecdc t\u1eadp, n\u01a1i h\u1ecd c\u00f3 th\u1ec3 t\u1ef1 tin trao \u0111\u1ed5i v\u1edbi kh\u00e1ch h\u00e0ng. Tu\u00e2n th\u1ee7 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng bi\u1ebfn \u0111i\u1ec1u kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f3 th\u1ec3 cho \u0111\u1ed9i ng\u0169 kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\"><strong>L\u1eafng nghe t\u1eeb chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i:<\/strong> Molly Anderson, Qu\u1ea3n l\u00fd T\u00e0i kho\u1ea3n C\u1ea5p cao, Nh\u00f3m Hi\u1ec7u su\u1ea5t Nh\u00e2n vi\u00ean<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hear from Our Expert: Sales Enablement\" src=\"https:\/\/player.vimeo.com\/video\/1042281861?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p class=\"has-large-font-size\"><strong>Khi b\u00e0n v\u1ec1 t\u01b0\u01a1ng lai, Isaac Asimov \u0111\u00e3 n\u00f3i: &#8220;T\u1ed1t h\u01a1n l\u00e0 t\u1ea1o d\u1ef1ng m\u1ed9t t\u01b0\u01a1ng lai t\u01b0\u01a1i s\u00e1ng c\u00f2n h\u01a1n l\u00e0 ch\u1ea5p nh\u1eadn m\u1ed9t t\u01b0\u01a1ng lai \u1ea3m \u0111\u1ea1m.&#8221;<\/strong><\/p>\n\n\n\n<p>Nh\u1eefng th\u00f4ng tin t\u1eeb BI WORLDWIDE truy\u1ec1n c\u1ea3m h\u1ee9ng cho ch\u00fang t\u00f4i c\u00f9ng nhau th\u1eed th\u00e1ch \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t t\u01b0\u01a1ng lai t\u01b0\u01a1i s\u00e1ng, n\u01a1i m\u00e0 nh\u00e2n vi\u00ean:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-xl-font-size\"><strong>Bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 AI \u0111\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 xem ch\u00fang nh\u01b0 nh\u1eefng ngu\u1ed3n \u0111\u00e1ng tin c\u1eady<br><\/strong><\/li>\n\n\n\n<li class=\"has-xl-font-size\"><strong>Tin r\u1eb1ng \u00fd ki\u1ebfn c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn \u0111\u00e1ng k\u1ec3 s\u1ebd d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd<br><\/strong><\/li>\n\n\n\n<li class=\"has-xl-font-size\"><strong>C\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m s\u1ef1 ghi nh\u1eadn \u0111\u00e1ng gi\u00e1, t\u1ea1o \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y k\u1ebft qu\u1ea3 kinh doanh ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc<br><\/strong><\/li>\n\n\n\n<li class=\"has-xl-font-size\"><strong>S\u1ebd c\u1ea3m th\u1ea5y l\u00f2ng bi\u1ebft \u01a1n ch\u00e2n th\u00e0nh t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>X\u00e2y d\u1ef1ng m\u1ed9t v\u0103n h\u00f3a l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00f4ng ng\u1eebng ngh\u1ec9, \u0111\u00f2i h\u1ecfi s\u1ef1 cam k\u1ebft v\u00e0 h\u1ee3p t\u00e1c t\u1eeb t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi trong t\u1ed5 ch\u1ee9c \u0111\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed9t v\u0103n h\u00f3a \u0111\u1ea7y tin t\u01b0\u1edfng, t\u00f4n tr\u1ecdng v\u00e0 \u0111\u1ed5i m\u1edbi. Nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y kh\u00f4ng ch\u1ec9 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y k\u1ebft qu\u1ea3 kinh doanh t\u1ed1t h\u01a1n. Khi b\u1ea1n \u00e1p d\u1ee5ng nh\u1eefng th\u1ef1c ti\u1ec5n n\u00e0y, b\u1ea1n s\u1ebd th\u1ea5y nh\u1eefng thay \u0111\u1ed5i nh\u1ecf c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng c\u1ea3i ti\u1ebfn l\u1edbn nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>V\u1edbi s\u1ef1 t\u1eadn t\u00e2m v\u00e0 c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng n\u01a1i nh\u00e2n vi\u00ean h\u00e0o h\u1ee9ng \u0111\u1ebfn l\u00e0m vi\u1ec7c m\u1ed7i ng\u00e0y, c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c qu\u00fd tr\u1ecdng v\u00ec nh\u1eefng \u0111\u00f3ng g\u00f3p c\u1ee7a m\u00ecnh v\u00e0 c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 ph\u00e1t huy t\u1ed1i \u0111a ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ph\u1ee5 l\u1ee5c<\/h2>\n\n\n\n<p>BI WORLDWIDE \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t c\u00f4ng ty kh\u1ea3o s\u00e1t \u1edf M\u1ef9 \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn nh\u00e2n vi\u00ean trong c\u00e1c c\u00f4ng ty c\u00f3 t\u1eeb 1.000 nh\u00e2n vi\u00ean tr\u1edf l\u00ean. Sau khi ho\u00e0n t\u1ea5t quy tr\u00ecnh \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u, t\u1ed5ng c\u1ed9ng c\u00f3 1.056 kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o. Nh\u1eefng nh\u00e2n vi\u00ean n\u00e0y \u0111\u1ebfn t\u1eeb h\u01a1n 20 ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau, bao g\u1ed3m y t\u1ebf, b\u00e1n l\u1ebb, c\u00f4ng ngh\u1ec7, v\u1eadn t\u1ea3i v\u00e0 t\u00e0i ch\u00ednh.<\/p>\n\n\n\n<p>D\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e2n ch\u1ec9nh \u0111\u1ec3 ph\u1ea3n \u00e1nh \u0111\u00fang \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh v\u00e0 d\u00e2n t\u1ed9c c\u1ee7a nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c to\u00e0n th\u1eddi gian t\u1ea1i M\u1ef9, theo s\u1ed1 li\u1ec7u t\u1eeb C\u1ee5c Th\u1ed1ng k\u00ea Lao \u0111\u1ed9ng. Trong \u0111\u00f3, 48% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi kh\u1ea3o s\u00e1t l\u00e0 n\u1eef v\u00e0 52% l\u00e0 nam. Tu\u1ed5i trung b\u00ecnh c\u1ee7a ng\u01b0\u1eddi tham gia l\u00e0 43,3 tu\u1ed5i, v\u1edbi \u0111\u1ed9 l\u1ec7ch chu\u1ea9n l\u00e0 13,9 n\u0103m.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/NROE-Poster-600px-pg31.jpg\" alt=\"12 Quy T\u1eafc K\u1ebft N\u1ed1i M\u1edbi\" class=\"wp-image-482\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ngu\u1ed3n T\u00e0i Li\u1ec7u B\u1ed5 Sung<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"has-small-font-size\">Logan, A. (2022). Feeling grateful improves health. Mayo Clinic.<\/li>\n\n\n\n<li class=\"has-small-font-size\">Gu, Y., Ocampo, J. M., Algoe, S. B., &amp; Oveis, C. (2022). Gratitude expressions improve teammates\u2019 cardiovascular stress responses. Journal of Experimental Psychology: General, 151, 3281\u20133291.<\/li>\n\n\n\n<li class=\"has-small-font-size\">Algoe, S. B., Dwyer, P. C., Younge, A., Oveis, C. (2020). A new perspective on the social functions of emotions: Gratitude and the witnessing effect. Journal of Personality and Social Psychology, 119, 40-74.<\/li>\n\n\n\n<li class=\"has-small-font-size\">Colletta, J. (2024). Josh Bersin\u2019s top AI headline for 2025? It\u2019s all about the agents. HR Executive.<\/li>\n\n\n\n<li class=\"has-small-font-size\">Kircher, A. (2023). How do employees feel about AI at work, and what can you do? Workday.<\/li>\n\n\n\n<li class=\"has-small-font-size\">Moss, S. (2024). A Month in IBM Sales: Becoming Client Zero. LinkedIn.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-accent-gold-background-color has-background  has-dynamic-border-radius  layout-columns-4 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-645d8aa7 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);background-image:url(&#039;https:\/\/biw-main.lndo.site\/wp-content\/themes\/__custom--biw-block-theme\/patterns\/images\/image-64.jpg&#039;);background-size:cover;\">\n<h2 class=\"wp-block-heading\">T\u1ea3i v\u1ec1 to\u00e0n b\u1ed9 b\u00e1o c\u00e1o.<\/h2>\n\n\n\n<div class=\"wp-block-file hide-file-download-path\"><a id=\"wp-block-file--media-e8739750-2170-4031-a91b-ad9f6a829e58\" href=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/The-New-Rules-of-Engagement.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">The New Rules of Engagement<\/a><a href=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/The-New-Rules-of-Engagement.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-e8739750-2170-4031-a91b-ad9f6a829e58\">T\u1ea3i v\u1ec1 t\u1ec7p PDF<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u00e2n vi\u00ean tin r\u1eb1ng nh\u1eefng \u0111\u00f3ng g\u00f3p c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c ghi nh\u1eadn c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1nh gi\u00e1 v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a m\u00ecnh l\u00e0 tuy\u1ec7t v\u1eddi cao h\u01a1n g\u1ea5p 12,4 l\u1ea7n.<\/p>\n","protected":false},"author":55,"featured_media":1302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"associated_experts":[],"featured_image_focal_point":{"x":0.27,"y":0.49},"footnotes":""},"content-topic":[60,54,58],"problem-space":[59,52],"class_list":["post-1609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","content-topic-recognition","content-topic-research-and-analytics","content-topic-rewards","problem-space-employee-engagement","problem-space-sales-team-motivation"],"featured_media_global":{"id":2048,"title":{"rendered":"NROE-2024-ResearchTeam-25-1-1300x732"},"description":{"rendered":""},"caption":{"rendered":""},"alt_text":"An image features a quote: Employees who believe their good work will be recognized are 12.4 times more likely to say they have a great company culture. A red origami crane is prominent among gray cranes on a patterned background.","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":1300,"height":732,"file":"2025\/02\/NROE-2024-ResearchTeam-25-1-1300x732-1.jpg","filesize":265538,"sizes":{"medium":{"file":"NROE-2024-ResearchTeam-25-1-1300x732-1-300x169.jpg","width":300,"height":169,"mime-type":"image\/jpeg","filesize":20045},"large":{"file":"NROE-2024-ResearchTeam-25-1-1300x732-1-1024x577.jpg","width":1024,"height":577,"mime-type":"image\/jpeg","filesize":124852},"thumbnail":{"file":"NROE-2024-ResearchTeam-25-1-1300x732-1-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":11263},"medium_large":{"file":"NROE-2024-ResearchTeam-25-1-1300x732-1-768x432.jpg","width":768,"height":432,"mime-type":"image\/jpeg","filesize":82100}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"source_url":"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/NROE-2024-ResearchTeam-25-1-1300x732-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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