{"id":1675,"date":"2025-04-09T12:50:58","date_gmt":"2025-04-09T04:50:58","guid":{"rendered":"https:\/\/www.biworldwide.com\/vn-vn\/?post_type=webinar&#038;p=1675"},"modified":"2025-06-11T12:52:56","modified_gmt":"2025-06-11T04:52:56","slug":"webinar-from-reactive-to-strategic","status":"publish","type":"webinar","link":"https:\/\/www.biworldwide.com\/vn-vn\/our-work\/webinar\/webinar-from-reactive-to-strategic\/","title":{"rendered":"H\u1ed9i Th\u1ea3o Tr\u1ef1c Tuy\u1ebfn: T\u1eeb ph\u1ea3n \u1ee9ng sang chi\u1ebfn l\u01b0\u1ee3c"},"content":{"rendered":"<div class=\" has-content-align-center has-overlay has-overlay--dark alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/vn-vn\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Webinar-BoehringerIngelheim-2.23-1728x600px.jpg\" alt=\"Close-up of a person looking through a large telescope with a green-tinted lens. The background is blurred, focusing attention on the lens and the persons concentration.\" class=\"biw-hero__bg-image\" style=\"object-position: 19% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tT\u1eeb ph\u1ea3n \u1ee9ng sang chi\u1ebfn l\u01b0\u1ee3c\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tH\u1ed9i Th\u1ea3o Tr\u1ef1c Tuy\u1ebfn Theo Y\u00eau C\u1ea7u\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Khi n\u00f3i \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i trong b\u00e1n h\u00e0ng, kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00f3 ch\u00fang m\u00e0 c\u1ea7n ph\u1ea3i chi\u1ebfn l\u01b0\u1ee3c, t\u1eadp trung v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Khi n\u00f3i \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00edch l\u1ec7 b\u00e1n h\u00e0ng, ch\u1ec9 c\u00f3 ch\u00fang th\u00f4i th\u00ec ch\u01b0a \u0111\u1ee7 \u2013 b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebfn ch\u00fang th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c, t\u1eadp trung v\u00e0 th\u1ef1c s\u1ef1 truy\u1ec1n c\u1ea3m h\u1ee9ng cho mong mu\u1ed1n ri\u00eang bi\u1ec7t c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>H\u00e3y xem h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn n\u00e0y \u0111\u1ec3 kh\u00e1m ph\u00e1 3 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t b\u1ea1n c\u1ea7n ch\u00fa \u00fd khi tri\u1ec3n khai m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00edch l\u1ec7 h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n<p>H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 c\u00e2u chuy\u1ec7n c\u1ee7a Boehringer Ingelheim v\u1ec1 c\u00e1ch h\u1ecd t\u00e1i c\u1ea5u tr\u00fac m\u00f4 h\u00ecnh khuy\u1ebfn kh\u00edch \u0111\u1ec3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u s\u1ea3n ph\u1ea9m v\u00e0 h\u00e0nh vi ri\u00eang c\u1ee7a m\u00ecnh. Th\u00f4ng qua nh\u1eefng bu\u1ed5i \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o v\u00e0 l\u1ed9 tr\u00ecnh h\u1eb1ng n\u0103m v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00edch l\u1ec7 \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u1eeb c\u1ea5p \u0111\u1ecba ph\u01b0\u01a1ng, khu v\u1ef1c \u0111\u1ebfn to\u00e0n qu\u1ed1c, Boehringer Ingelheim \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t t\u1ea7m nh\u00ecn v\u00e0 l\u1ecbch tr\u00ecnh cho ph\u01b0\u01a1ng ph\u00e1p &#8220;ph\u1ea7n th\u01b0\u1edfng to\u00e0n di\u1ec7n&#8221; nh\u1eb1m thay \u0111\u1ed5i h\u00e0nh vi. \u0110\u00f3 bao g\u1ed3m vi\u1ec7c truy\u1ec1n c\u1ea3m h\u1ee9ng qua c\u00e1c giao ti\u1ebfp th\u01b0\u1eddng xuy\u00ean, c\u00e1c s\u00e1ng ki\u1ebfn d\u1ef1a tr\u00ean h\u00e0nh vi v\u00e0 s\u1ef1 ghi nh\u1eadn h\u00e0nh vi do qu\u1ea3n l\u00fd d\u1eabn d\u1eaft. Nh\u1edd v\u1eady, Boehringer Ingelheim lu\u00f4n ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh g\u1eafn k\u1ebft nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>C\u00e1c m\u1ee5c ti\u00eau h\u1ecdc t\u1eadp ch\u00ednh:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 \u0111\u1ec3 l\u00f4i cu\u1ed1n \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng, trong \u0111\u00f3 bao g\u1ed3m c\u1ea3 vi\u1ec7c t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i th\u1ea3o lu\u1eadn s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u00ecm hi\u1ec3u k\u1ef9 v\u1ea5n \u0111\u1ec1 tr\u01b0\u1edbc khi tri\u1ec3n khai gi\u1ea3i ph\u00e1p. H\u00e3y t\u1ea1o ra s\u1ef1 b\u1ed5 tr\u1ee3 thay v\u00ec l\u1eb7p l\u1ea1i k\u1ebf ho\u1ea1ch IC hi\u1ec7n c\u00f3 c\u1ee7a h\u1ecd, v\u00e0 x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh h\u1eb1ng n\u0103m v\u1edbi nh\u1eefng m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng.<\/li>\n\n\n\n<li>\u00c1p d\u1ee5ng nh\u1eefng ph\u1ea7n th\u01b0\u1edfng \u0111a d\u1ea1ng v\u00e0 kh\u00f4ng d\u00f9ng ti\u1ec1n m\u1eb7t \u0111\u1ec3 kh\u00edch l\u1ec7 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi m\u1ed9t k\u1ebf ho\u1ea1ch nhi\u1ec1u t\u1ea7ng l\u1edbp nh\u1eb1m ghi nh\u1eadn v\u00e0 khen th\u01b0\u1edfng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u00eau bi\u1ec3u, k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng l\u1eddi khen th\u01b0\u1edfng ngay t\u1ea1i ch\u1ed7 \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c h\u00e0nh vi \u0111\u00fang \u0111\u1eafn. \u0110\u1ed3ng th\u1eddi mang \u0111\u1ebfn s\u1ef1 linh ho\u1ea1t cho c\u00e1c cu\u1ed9c thi t\u1eadp trung v\u00e0o \u0111\u1ecba ph\u01b0\u01a1ng\/khu v\u1ef1c.<\/li>\n\n\n\n<li>V\u00e0 cu\u1ed1i c\u00f9ng, s\u1ef1 giao ti\u1ebfp m\u1ea1nh m\u1ebd, c\u00f3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u01b0\u1eddng xuy\u00ean s\u1ebd gi\u00fap m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 m\u1ee5c ti\u00eau v\u00e0 nh\u1eefng ph\u1ea7n th\u01b0\u1edfng x\u1ee9ng \u0111\u00e1ng cho n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\" \/>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"From reactive to strategic: 3 things to focus on when implementing a best-in-class approach to incentives | BI WORLDWIDE\" src=\"https:\/\/player.vimeo.com\/video\/801384570?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Khi n\u00f3i \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i trong b\u00e1n h\u00e0ng, kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00f3 ch\u00fang m\u00e0 c\u1ea7n ph\u1ea3i chi\u1ebfn l\u01b0\u1ee3c, t\u1eadp trung v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n","protected":false},"featured_media":1035,"template":"","meta":{"case_study_logo":0,"unique_title":"","unique_cta":"","associated_experts":[],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[50],"problem-space":[52],"class_list":["post-1675","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","content-topic-contests-and-incentives","problem-space-sales-team-motivation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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