THE SCIENCE BEHIND OUR SOLUTIONS
Behavior drives performance. We design for both.
At BI WORLDWIDE, our solutions don’t just look good; they’re backed by science. Every strategy we build is grounded in the principles of behavioral economics, a powerful framework that explains how people make decisions and why logic isn’t always the driver.

Understanding what moves people.
77%
of human behavior is driven by emotion
23%
of behaviors are driven by reason
That’s why we create programs that tap into emotional triggers, build habits, and move people, not just processes.
The behavioral principles behind our work
Our engagement strategies are powered by proven principles from behavioral science, including:

Goal Gradient Theory
The closer people get to a goal, the harder they try.

Say/Do Gap
People often behave differently from what they say. We design for action, not intention.

Illusionary Goal Progress
A visible head start accelerates motivation and momentum

Loss Aversion
The pain of losing is twice as powerful as the joy of gaining. We help people avoid missing out.
Explore our solutions
Grounded in behavioral insights, our solutions are tailored to motivate, engage, and change the way people work and perform.

Recognition
Recognition separates average companies from great ones. It builds loyalty and drives performance, all while turning great work into unstoppable momentum.
Contests and Incentives
Rules structures and rewards that motivate behavior change and results, from the new salesperson to your top performer.
Rewards
Inspire performance, celebrate success, and value loyalty with merchandise, memorable experiences, and learning rewards.

Gamification
Engage and educate by tapping into the psychological drivers that motivate employees, sales teams, and customers.

Loyalty
Build strong, lasting relationships that keep your audience coming back.
Communications
Deliver messages that resonate, at the right time, in the right format, to inform and inspire your audience.
Branded Merchandise
We stay ahead of the trends to put your brand on products people actually want and are proud to show off.
Research and Analytics
Make smarter decisions with data-driven insights that lead to real outcomes.
