Customer Brand Ambassadors
Nov 03, 2014
BI WORLDWIDE created initiatives in multiple fronts so that a telecommunications company could train employees and engage consumers.
Overview
A major telecommunications company partnered with BI WORLDWIDE to increase brand awareness of a new product among its loyal consumers.
Situation
This major telecommunications company was launching a new wallet payment app for their smart phone consumers. They needed to test the app while also creating awareness among their loyal consumers.
Challenge
Increase consumer awareness and usage while engaging merchants to sell the product in a Texas pilot area.
Solution
BI WORLDWIDE created multiple consumer events with trained Brand Ambassadors who demonstrated the product using a game show format and a digital picture give-away. Consumers were entered into a sweepstakes for attending the events and for watching an online video. The merchants received a launch kit containing product information and details on how they could earn awards for increasing consumer trials and usage.
Results
Over the 39 event days there were 14,539 Interactions and 9,042 Game plays with a 72% interaction rate and 62% game play rate. 35 million impressions were generated by branded premium giveaways, vehicle marketing, photo activation social shares on Facebook and attendance at the event. Mobile wallet users are now averaging 5 transactions per week with 80% of transactions taking place at everyday locations such as restaurants, coffee shops, gas stations and convenience stores.
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