Customer Loyalty

The Customer Lifecycle

ACQUIRE

The acquire stage is critical to generate loyalty. It should be focused on driving awareness, consideration and trial.
DEVELOP

This stage is about getting a trier to become a buyer and, ideally, becoming a regular customer. That's when you will start developing your customer base.
RETAIN

The retain stage solidifies and strengthens the relationship between a customer and your brand. Targeted, relevant communications and milestone recognition deepen the relationship with your customer base.
AMPLIFY

This stage is the dream come true: your loyal customer is now your brand advocate, helping spread your message and your brand to potential new customers.

Customer loyalty is not an end game, it’s a repetitive cycle. Successful brands that have been able to build unwavering loyalty after turning a consumer into a customer have done so by building a customer-centric organization around everything they do. It isn’t about merely getting them in the door, but about engaging them throughout their entire lifecycle of interaction with your brand. It isn’t about only sustaining repeat customers, but about creating true brand advocates that will remain loyal customers over time.

This is what we help you do. Our loyalty programs drive behavior change at every stage — from capturing initial attention, to generating a first purchase, to encouraging repeat trial and finally to turning them into your vocal brand advocate. We collaborate with you to design programs that go beyond punch cards, accumulated points or miles to simply drive repeat product purchases, and we focus instead on truly engaging your customers with the essence of your brand, and not only your products.

Partner with us to refresh and innovate your customer loyalty programs today!

What can we help you with?

Loyalty Marketing

Loyal customers are the dream of every company, but it doesn’t have to be a dream. Let’s work together to make sure it becomes a reality.

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Experiential Marketing

Experiential Marketing is all about immersing the customer into your brand, making them feel part of it. Creating a memorable experience on the first contact can lead to a new world of possibilities for your new products or services.

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Loyalty Rewards

From traditional merchandise catalogs to company-branded products and much more, our loyalty rewards solutions offer a wide array of options. More important, however, is the difference in how we go about it.

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