Why should I come work for you? And once I’m there, why should I stay? Your employer brand tells the story about who you are as a company. It’s also the secret sauce that helps you attract and retain great employees.
What do you stand for? What is your corporate culture like? What do you offer aside from salary and benefits to entice top talent?
The answers to questions like these are what make up your employee value proposition (EVP). You probably know the answers to these questions—but do your employees? Prospective candidates? Customers?
Now it’s time to turn it into a compelling story to share with your key audiences.
For your EVP to make an impact, people have to hear it. They have to understand it. They have to get on board with it. It has to be communicated clearly and consistently. And that’s done through your employer brand.
After working with our employer brand strategists, you’ll walk away with an employer brand guidebook that makes it simple and seamless to share your story with world. The core of this effort is a meticulously planned and tested narrative that authentically represents what it’s like to work for your company. (Think: words, phrases, visuals, experiences and more).
This narrative can then be infused across all channels, internal and external. And we do mean all channels: job postings, recruitment campaigns, onboarding strategies, learning and development, recognition and reward programs, PR and community relations.
Here’s the heart of the matter: Your company already has an employer brand. Prospective, current and former employees already have perceptions about it. This is your chance to influence the narrative. Design it purposefully. When you do, you’ll become a magnet for candidates who are an ideal match for your objectives. (And you’ll deter those who aren’t a good fit.)
You don’t have to do it alone. Our integrated communications team is at your service, every step of the way. Once we turn your unique EVP into a compelling employer brand, we stand ready to help you activate and sustain it for lasting impact.