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Coca-Cola Refreshments and BI WORLDWIDE win Grand Motivation Master Award

Jan 28, 2016

Minneapolis, MN (January 27, 2016) BI WORLDWIDE (BIW), a global engagement agency and a leader in sales and channel effectiveness, announced today that its client, Coca-Cola Refreshments has been selected as the recipient of the Grand Motivation Master Award.

Motivation Masters is sponsored by Incentive Magazine and is in its seventh year of recognizing the best, most effective and most creative incentive and engagement programs. In addition to earning the title of Grand Motivation Master, Coca-Cola Refreshments and BIW are featured as the cover story of the January/February issue of Incentive Magazine.

Coca-Cola Refreshment's award-winning program has resulted in over 180,000 recognitions, more than 350 individual sales, brand, safety and wellness incentive programs, over 100,000 anniversaries and 10 times more leads than before the program. BIW's partnership with Coca-Cola Refreshments is built on the power of accumulated points. The integrated program allows participants to earn and spend points seamlessly for a variety of behaviors across multiple initiatives.

BIW Business Development Director Sheryl Cronin shared“As the program matures, people who are participating in it begin to accrue, and they look for additional opportunities to earn. Tapping into this engaged audience allows existing programs to gain associate mindshare. There's real power in that.”