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Thought Leadership

  • An open book on top of a stack of closed books with a wooden background. Text reads: motivation, noun, 1. The general desire or willingness of someone to do something.

    5 ways to inspire sales motivation

    Motivation is sometimes defined as the general desire or willingness of someone to do something. For some people, motivation comes naturally; it’s intrinsic. For others, it’s extrinsic; they need a little help.

  • Yellow background with a white speech bubble saying Tell us what you think... and text reading #7 Ask employees for feedback. An orange circle with the number 7 is in the top left corner.

    20 fast and easy ways to recognize employees

    Making employee appreciation integral to your workplace culture can be achieved through meaningful and intentional practices.

  • An image features a quote: Employees who believe their good work will be recognized are 12.4 times more likely to say they have a great company culture. A red origami crane is prominent among gray cranes on a patterned background.

    The New Rules of Engagement employee inspiration research report

    Employees who believe their good work will be recognized are 12.4 times more likely to say they have a great company culture.

  • Abstract circular design with swirling purple and white lines on the right. Text on the left reads: Employee recognition drives retention. Learn how BIW and IBM watsonx help managers strengthen teams and drive engagement.

    Elevate employee recognition with IBM watsonx

    Employee recognition drives retention. Learn how BIW and IBM watsonx help managers strengthen teams and drive engagement.

  • Smiling woman in a business setting points to a board. Text reads, Motivated and engaged employees are not just assets; theyre the driving force behind your organization’s success.

    Driving incremental sales results through employee engagement

    In any organization, employees are the backbone of success. Their dedication, motivation and enthusiasm directly impact the company’s performance, especially in driving incremental sales results. However, inspiring employees to go above and beyond their job description requires more than just monetary incentives. It demands a culture of inspiration that fosters engagement, creativity and a sense of ownership.

  • Blurred image of people walking in a busy city at night with bright lights. A green text overlay on the left reads: Companies who haven’t refreshed their rewards strategy are likely to see it’s become part of the background noise.

    Take a chance on changing your employee rewards strategy

    When looking at behavior and results-based recognition in your organization, partial reinforcement and probabilistic rewards are some of the most effective tools available for cutting through the static. Variable structures can be just the layer your reward strategy needs to recapture employees’ attention.

  • A blue gift box with a white ribbon is placed against a blue background. The quote reads: Tangible non-cash plans are more than worth the expense because they capitalize on our human tendency to employ mental buckets. - George John, Ph.D., University of Minnesota.

    Is cash king?

    About 50 years of studies have shown if you ask a sales person how they would like to be rewarded for performance the answer is almost always “cash.” But is cash the most effective sales performance incentive? Learn what University of Minnesota researchers found when they pitted cash versus non-cash rewards in a $700 million business segment.

  • Hands of two people using a credit card machine. One hand holds a credit card, and the other operates the machine. Text on the image reads, In retail, the last four feet makes all the difference.

    Winning the last four feet

    For brands operating in retail, success is determined by the ability to “win the last four feet” – the critical interaction between the customer and the retail associate. Regardless of the advertising budget, it can all be rendered ineffective if a competitor excels in that final interaction. Conversely, outperforming competitors in those crucial moments can offset their advertising spend.