Growing sales in emerging markets
Apr 13, 2015
Bringing your sales leaders together to brainstorm on best practices to grow sales in emerging markets.
Overview
BI WORLDWIDE helped this company bring together 300 sales leaders across the globe to work on best practices to increase sales in emerging markets.
Situation
This networking and communication devices company wanted to grow sales quickly in
emerging markets.
Challenge
Bring 300 sales leaders from emerging markets together to focus on business issues, network and develop business plans.
Solution
With the client’s global business development unit, BI WORLDWIDE created five
“replicable business models” based on successful installations of the client’s business in different parts of the world. Descriptions of the models were sent to all attendees in advance to prepare for the meeting. BI WORLDWIDE developed and facilitated all sessions, including a train-the-trainer session or table discussion leaders, and created all session workbooks.
Results
Each leader worked collaboratively across cultures to identify where they might use the models and which customers they would call. They also wrote a 90-second elevator pitch to capture their interest.
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