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Home Who We Serve Fast Moving Consumer Goods
A woman in a striped shirt is shopping in a grocery store, holding her phone. She is reaching for an item on a shelf while pushing a cart containing a baguette. The store aisle is filled with various products.

Fast moving consumer goods

We help consumer brands cut through the noise with solutions that engage employees, drive frontline sales performance, and build strong channel partnerships—turning distribution networks into growth engines. 

From employee engagement to distributor/retailer loyalty programs and sales team incentives, our high-impact solutions are purpose-built for FMCG brands to deliver measurable, scalable growth.

Solutions that drive results.

Our programs boost commitment, effort, and inspiration, tailored specifically for your industry. From manufacturing to distribution, from food and beverage to cosmetics.

A man and a woman sit together at a desk, looking at a tablet. The woman is in the foreground, smiling slightly, while the man points at the tablet screen. A laptop is open on the desk beside them, and the background is softly blurred.

Sales incentives

Go beyond existing behaviours to motivate more of the new behaviours you want. Our expertise in sales incentives enables us to design the structure and rewards to best lift your numbers.

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Learning

Whether employees need to learn about a new product, safety, compliance, or setting up a product display, our engaging learning approaches motivate employees to become their best.

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A smiling woman with curly hair sits at a table, looking up. She is surrounded by several people clapping, all wearing business attire. A laptop is visible in front of her. The atmosphere appears celebratory and supportive.

Employee Value Proposition Development, Activation, Branding

Attract, engage, and retain top talent in this competitive, high turnover industry with an EVP and employer brand that inspires brand love from your employees.

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Creative Services

Our segmented communications ensure your audiences are reached with relevant messages in the right medium to drive action.

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Recognition

We design programs that motivate the very different audiences in this industry around common organizational goals.

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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.