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Home Design Code™
A woman stands and smiles while giving a presentation in an office. Colorful sticky notes are on the wall behind her. Four colleagues sit around a table, one clapping. The room has a modern, open design.

Design Code™

Inspire to Engage.

Most engagement programs stop at transactions and miss the bigger impact. BI WORLDWIDE’s Design Code™ blends creativity, behavioural science, and proven frameworks to design strategies that truly inspire results. With built-in optimisation, your program keeps getting sharper, smarter, and more effective.

What’s the most expensive recognition, incentive, or loyalty program?

The one that doesn’t deliver results.

Recognition, incentive, and loyalty programs are widely adopted with the goal of boosting engagement and achieving a defined business impact. But all too often, these initiatives miss the mark—falling short of producing measurable results. At BI WORLDWIDE, decades of experience have shown us that two key barriers stand in the way of program success: transactional thinking and design flaws.  

  • A cost-based mindset or convenience-driven decisions  can dilute ROI and long-term value.
  • Applying modern technology to an outdated program design limits the potential for strategic transformation.
  • Limited behavioural insights reduce the effectiveness of program design and engagement outcomes.  
  • Overemphasis on rewards  often sidelines critical program elements like communication and training.  
  • An untapped measurement loop is a missed chance to leverage insights for continuous improvement.

Overcoming these challenges is essential to unlocking the full potential of your engagement strategy.
BI WORLDWIDE’s Design Code™ tackles these challenges head-on, unlocking the full potential of your engagement strategy.   

Logo with the words DesignCode in bold, with Design in black and Code in light blue, above the slogan Inspire to Engage in gray text.
White icons of a lightbulb with a gear and check mark inside, surrounded by arrows, a circle, a square, and a triangle, on a pink-orange circular gradient background. Represents innovation or process improvement.

1. Transformational intent.

Commitment to unlocking strategic value, inspiring people, and delivering results.

White icon of two hands holding a target symbol with radiating lines, on a blue to purple gradient circular background.

2. Purposeful design.

Mission-aligned design that delivers tangible and enduring business value.

White gear with a bar chart inside, surrounded by two circular arrows, on an orange gradient background. Symbolizes process automation, analytics, or continuous improvement.

3. Operational optimisation.

Mechanism to optimise business impact across the program lifecycle.

Engineered for impact. 

Design Code fuses the empathy-driven creativity of design thinking, the structure of strategic frameworks, and the depth of BI WORLDWIDE’s domain expertise in recognition, engagement, loyalty, rewards efficacy, and behavioural science. We go beyond surface-level insights to uncover what truly motivates your audience—co-creating solutions that are meaningful, measurable, and impactful. 

Time for a tune-up?

Optimisation isn’t an afterthought, it’s automatic. Design Code includes built-in mechanisms for monitoring, reviewing, and refining your program, so it stays relevant and results-driven, without requiring a full reset. 

Discover Design Code!

No matter where you are in your engagement journey, Design Code adds value.  

  • Benchmark your design using the Engagement & Performance Compasses 
  • Gain direct insights into what truly motivates and drives your audience  
  • Fuel creativity and get inspired using Design Code’s Ideation Toolkits  
  • Apply proven strategies using frameworks, efficacy models, and design blueprints 
  • Co-create your solution with BI WORLDWIDE

Curious how Design Code works?

Let’s talk!