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Behavioural Economics

  • Title slide for a presentation on behavioral science with text: Behavioural Science in Implementation & Optimisation Hacks: How to Become a Promotions Optimizer. Features silhouettes of two faces on a red background.

    Webinar

    Optimising Promotions with a Behavioural Science Approach

    A well-designed promotion is only half the battle—optimisation is key. Learn how to refine your sales promotions using behavioural science for better engagement and bigger results. Tune into this session.

  • Text graphic for a webinar titled Behavioural Science Promotion Design Hacks: How to Become a Promotions Architect with silhouettes of two people in profile against a red background. Includes B2B LIVE WEBINAR and speaker information, BP Houlihan.

    Webinar

    Behavioural Science-Led Promotion Design Hacks

    Promotions should do more than grab attention—they should inspire action. Learn the science behind designing sales promotions that truly engage, motivate, and deliver results. Tune into this session.

  • A double exposure image featuring a man in glasses and a light bulb icon glowing above a set of stairs. Text reads: Behavioural Science: Leadership Hacks to Navigate Through Crisis with details of a webinar by Tim Houlihan.

    Webinar

    Leadership Hacks Through Behavioural Science – Habits & Routines

    Habits drive success. Learn how to leverage behavioural science to create routines that drive productivity, engagement, and long-term growth. Tune into this webinar.

  • Overlay text image with a grayscale silhouette of a persons face. Inside, a hand grips a light bulb with a staircase in the background. Text reads Behavioural Science: Leadership Hacks to Navigate Through Crisis with details about a speaker, Tim Houlihan.

    Webinar

    Leadership Hacks Through Behavioural Science – Psychological Safety

    Trust is the foundation of great teams. Discover how to create a psychologically safe workplace, strengthen team trust, and lead with self-awareness for lasting impact. Tune in to this webinar.

  • Middle-aged man with glasses and headphones speaking into a microphone. He has short, light-colored hair and wears a light-colored shirt. Behind him, there is a framed painting and visible text on a wall.

    Webinar

    Leadership Hacks Through Behavioural Science – Communication

    The way you communicate shapes the way people perform. Learn how to use power words, prime conversations, and create a communication strategy that drives engagement and trust. Tune in.

  • A person in a lab coat stands on a narrow pathway, lifting a red cube towards a human head silhouette formed by missing blue square tiles on a large wall. The cube fits into a matching space in the head silhouette, symbolizing fitting ideas or solutions.

    Article

    Using Behavioural Economics Principles to Shape ‘Back to Work’ Practices

    Shaping workplace behaviours takes more than policies—it requires strategic communication. Apply behavioural economics principles like nudge theory, framing, and salience to drive action and ease back-to-work transitions. Learn how the right approach simplifies workplace norms, making them more engaging and effective.

  • Two people smiling and giving a high-five in an indoor setting. One has long brown hair and a white sleeveless top, while the other wears a dark blue polka dot shirt. A coffee cup is on the table in front of them.

    Article

    Optimising The Art Of Employee Engagement

    Behavioral economics reveals that motivation goes beyond cash—experiences, recognition, and well-designed incentives drive real behavior change. Learn how leveraging these insights can boost productivity, performance, and retention.

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    Article

    Significance of the Say-Do Gap

    In leadership, actions speak louder than words. The say-do gap—when intentions don’t align with actions—can erode trust and credibility. BI WORLDWIDE’s New Rules of Engagement emphasise bold transparency, urging leaders to think before they speak and follow through on commitments. Read on….