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Cash vs Non-Cash

  • A person in a suit smiling while holding a golden star between their thumb and index finger. The image focuses on the star, with a blurred background giving a sense of brightness and celebration.

    Article

    What Inspires Retailers: Cash or Non- Cash Rewards?

    Cash rewards have limits—non-cash incentives spark lasting motivation, deeper loyalty, and stronger performance. BI WORLDWIDE’s research-driven Rewards Efficacy Framework shows how experiential and aspirational rewards foster meaningful engagement and business growth. Explore how the right rewards strategy can drive real impact.

  • A man with glasses and a white shirt sits at a desk with a laptop, holding a bag with a currency symbol. He has a puzzled expression and shrugs his shoulders. The background shows shelves and office furniture.

    Article

    What Makes Cash a Less Effective Reward

    Cash incentives may seem effective, but behavioural economics says otherwise. For employees, non-monetary rewards—experiences and personalised recognition—create stronger connections, lasting engagement, and loyalty. Unlike cash, they’re memorable, social, and meaningful. Discover a better way to reward employees in this article.

  • Title slide for a presentation on behavioral science with text: Behavioural Science in Implementation & Optimisation Hacks: How to Become a Promotions Optimizer. Features silhouettes of two faces on a red background.

    Webinar

    Optimising Promotions with a Behavioural Science Approach

    A well-designed promotion is only half the battle—optimisation is key. Learn how to refine your sales promotions using behavioural science for better engagement and bigger results. Tune into this session.

  • Text graphic for a webinar titled Behavioural Science Promotion Design Hacks: How to Become a Promotions Architect with silhouettes of two people in profile against a red background. Includes B2B LIVE WEBINAR and speaker information, BP Houlihan.

    Webinar

    Behavioural Science-Led Promotion Design Hacks

    Promotions should do more than grab attention—they should inspire action. Learn the science behind designing sales promotions that truly engage, motivate, and deliver results. Tune into this session.