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Contests and Incentives

  • Title slide for a presentation on behavioral science with text: Behavioural Science in Implementation & Optimisation Hacks: How to Become a Promotions Optimizer. Features silhouettes of two faces on a red background.

    Webinar

    Optimising Promotions with a Behavioural Science Approach

    A well-designed promotion is only half the battle—optimisation is key. Learn how to refine your sales promotions using behavioural science for better engagement and bigger results. Tune into this session.

  • Text graphic for a webinar titled Behavioural Science Promotion Design Hacks: How to Become a Promotions Architect with silhouettes of two people in profile against a red background. Includes B2B LIVE WEBINAR and speaker information, BP Houlihan.

    Webinar

    Behavioural Science-Led Promotion Design Hacks

    Promotions should do more than grab attention—they should inspire action. Learn the science behind designing sales promotions that truly engage, motivate, and deliver results. Tune into this session.

  • A hand touches a glowing target icon above a wooden cube, flanked by cubes with icons representing search, settings, growth, idea, and handshake, symbolizing strategy and goal setting in business.

    Article

    Move Your Middle To The Top

    Your top sales performers drive results—but what about the Middle? Unlock 37% more performance by tapping into what truly motivates them. This article explores science-backed strategies to engage your Middle performers, fuel competition, and build a high-performance sales culture.

  • A person with shoulder-length brown hair and a white blazer smiles while sitting at a desk with a laptop in front of them. The background features bright, blurred window blinds.

    Article

    Navigating the Perils of the New Normal in ‘Sales’

    In times of uncertainty, sales leaders must rethink strategies to drive growth and retention. This article explores key shifts—focusing on value-driven sales, optimising team structures, and upskilling reps—to help organisations navigate change, build resilience, and emerge stronger

  • A man in a gray suit sits at a desk, raising his fist in excitement while looking at a laptop screen. He is smiling broadly. A glass of water and some papers are on the desk. The background is a simple, light-colored room.

    Article

    3 Sales Lifeboats During Slowdown

    Slowdowns are a chance to rethink sales engagement. Personalised goals, ownership, and smart motivators can drive performance. Explore the blog for three key strategies to keep your salesforce motivated and ready for what’s next.

  • Orange rectangle on white background with text: Motivating Sales Teams and Channel Partners. What really works? Three small orange arrows point upward. A gray arc on the left side and a blue button labeled Download Now are also present.

    Article

    Inspirational Insights to Motivate Sales Teams and Channel Partners

    Motivated sales teams and channel partners drive real results. This free guide explores proven strategies to spark engagement, build brand belief, and inspire action—helping you maximise performance from day one.

  • Four yellow spherical objects with faces display different emotions: sadness, happiness, anger, and frustration, arranged in a row on a light gray background.

    Article

    Experiences, Feelings and Behavioural Economics

    Memorable experiences drive stronger performance than cash incentives. Behavioral economics shows that exclusive, shareable rewards create lasting impact and motivation. Learn how to apply these principles to your next sales incentive program.