Channel
Performance
Strengthen partnerships. Drive channel success.
Forge lasting channel relationships, drive engagement, and build deep loyalty to keep your brand top of mind.
Harness the power of strategic channel partnerships
Your channel partners—dealers, distributors, wholesalers, retailers, and influencers—are key to expanding your reach and growing your brand. But to build lasting, high-performing partnerships, your channel strategy needs to go beyond transactions.
True channel loyalty isn’t built on ad-hoc schemes or cash rewards. Partners need to feel valued, recognised, and connected to your brand. Understanding what drives them is the first step in transforming transactional relationships into meaningful connections.
Our Channel Partner Engagement Research with KANTAR identifies eight key drivers of engagement: operational excellence, rewards, recognition, learning, brand affinity, communication, well-being, and events. Strategically integrating these drivers into your channel loyalty programs builds high-performing partnerships that drive sales, market share, brand visibility, and partner retention.
The next step? Turning that understanding into action.
Build a network of loyal partners.
Analyze
When you understand your partners better, you win.
Connect
Targeted learning and data-powered messaging keep your brand on their radar.
Influence
Customers follow the crowd–and the crowd is social. Turn influencers into your loudest advocates.
Reward
Spark loyalty with creative promotions and inspiring rewards. Get your channel emotionally invested for the long haul.
Transform channel potential into performance
Drive measurable engagement and sustain excitement across your partners’ lifecycle with our proven channel performance model.
Every metric tells a story.
11.2%
average annual increase in channel sales
1M
sales representatives engaged annually
83
Net Promoter Score – according to Bain & Co, above 80 is world-class
Solutions
We’ll help you build your channel sales strategy.
Loyalty
Nothing sustains and elevates a brand like authentic customer loyalty. And that starts by building loyalty in your channel with engaging loyalty platforms.
Contests and Incentives
Your distribution channel represents a variety of different brands every day. Let’s make your brand as important to your channel representatives as it is to you.
Dealer Events
Whether it’s an annual meeting or an exciting new product launch, we create events that help your dealers see how they fit into the big picture.
Learning
We customize learning solutions that inform, engage, and educate your entire distribution channel.
Communications
Innovative strategies designed to capture and keep their attention, and stand out from the noise.
Gamification
Motivate true channel loyalty with an effective gamification program that taps into their desire to succeed.