Win Over Employees. Win Over Customers.
Thriving companies view employee engagement and marketing as two sides of the same coin—you can’t have one without the other. Prioritizing the brand experience for employees is just as important as it is for customers. Here’s why Employee Value Proposition (EVP) and Customer Value Proposition (CVP) must align.
Turn HR into your company’s secret weapon.
Want to elevate your HR strategy?
Start by helping your employees fall in love with your brand.
Why?
Because your customers’ experience with your brand will rarely be better than your employees’ experience with your brand.
Translation: If you want an A+ from your target customers, you better lay the groundwork to get an A+ from your employees. If you’re willing to settle for a C from your employees, you better be willing to settle for a C (or worse) from your customers.
For years, we’ve been saying that employees make or break a business. And that has never been truer than it is today.
Explore why EVP and CVP should work together for greater impact.