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Behavioural Science

  • A person in a suit holds a red dart, aiming at a target with concentric yellow and black circles on a desk. A laptop is visible in the background, suggesting a business or strategic setting.

    Article

    Inspire your Channel Partners by Leveraging Behavioural Economics

    Sales motivation isn’t just about incentives—it’s about understanding behavior. BI WORLDWIDE applies behavioral economics to help sales leaders drive performance through goal setting, strategic nudges, skill-building, gamification, and hedonic rewards. Discover proven strategies to inspire channel partners and fuel sales growth.

  • A man wearing a checked shirt smiles, seated next to text promoting a webcast. The text reads: Episode #3: Hit the right chords - Power Up Your Sales Arsenal with Mr. Walter Ruckes, channel engagement and loyalty expert at BI WORLDWIDE.

    Webinar

    Score High in the Channel Loyalty Game – Hit the Right Chords

    Learn what it takes to build unstoppable channel loyalty. Tune into Walter Ruckes as he reveals research-backed strategies to engage, motivate, and reward dealer, distributor, and reseller partners for lasting success. Watch this on-demand webinar.

  • A person with glasses and a red top is caught mid-expression as water splashes dramatically onto their face against a gray background.

    Article

    Ice Bucket Challenge demonstrates Employee Engagement Behaviour

    Employee engagement, like the Ice Bucket Challenge, thrives on recognition, purpose, connection, and leadership. BI WORLDWIDE explores how viral trend psychology can drive motivation and high performance at work. Read more…