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Channel Partner Engagement Research

  • A person in a suit smiling while holding a golden star between their thumb and index finger. The image focuses on the star, with a blurred background giving a sense of brightness and celebration.

    Article

    What Inspires Retailers: Cash or Non- Cash Rewards?

    Cash rewards have limits—non-cash incentives spark lasting motivation, deeper loyalty, and stronger performance. BI WORLDWIDE’s research-driven Rewards Efficacy Framework shows how experiential and aspirational rewards foster meaningful engagement and business growth. Explore how the right rewards strategy can drive real impact.

  • Smiling person with a striped shirt and pen behind their ear stands with crossed arms in a workshop. Stacks of wooden planks are visible in the background.

    Article

    Trust, Commitment and Loyalty in Channel Partners

    What does it take for trade marketing and sales leaders to earn channel partners’ trust, commitment, and loyalty over time? How can they achieve it? Are there best practices to follow? BI WORLDWIDE presents proven, behavioral science-led, and award-winning strategies to drive channel partner engagement, strengthening trust, commitment, and loyalty. Read on….

  • A person in a suit holds a red dart, aiming at a target with concentric yellow and black circles on a desk. A laptop is visible in the background, suggesting a business or strategic setting.

    Article

    Inspire your Channel Partners by Leveraging Behavioural Economics

    Sales motivation isn’t just about incentives—it’s about understanding behavior. BI WORLDWIDE applies behavioral economics to help sales leaders drive performance through goal setting, strategic nudges, skill-building, gamification, and hedonic rewards. Discover proven strategies to inspire channel partners and fuel sales growth.