Channel performance Archives | Page 5 of 5

A small plant with green leaves grows from a pile of assorted coins in a glass jar, set against a blurred, textured blue-gray background.

Article

Ensure your reward strategy remains globally equitable in a cost of living crisis?

With the cost of living crisis impacting nations differently across the world, how do you continue to ensure your reward strategy remains globally equitable?

A small green plant emerges from a glass jar brimming with coins, set against a textured blue-gray backdrop. The image conveys that growth and investment lead to true financial prosperity, suggesting that cash is not the best reward.

Webinar

Is cash king?

With more ways to reward sales performance than ever, which reigns supreme? Are merchandise incentives effective motivators or will cash always remain king? While our instincts lean toward offering money to reward behaviour, human psychology may prove otherwise. Join us to hear George John, Ph.D, General Mills/Paul S. Gerot Chair and Professor of Marketing at the University of Minnesota’s Carlson School of Management, outline the benefits of offering more than just cash rewards in your sales incentive programmes.

A man in a suit and sunglasses walks next to a younger person in a blue and black jacket holding a skateboard, discussing his new reward strategy on the cobblestone street with large windows in the background.

Article

How cultural difference around age affects reward strategy

Ensuring your rewards strategy is inclusive of age and cultural understanding is the only way to ensure international inclusivity. Ensure your reward strategy is adaptable across countries and remains inclusive.

Two grey cars with orange accents are parked side by side on a street, in front of a modern building with angular metallic features and large windows. These sleek, compact vehicles await clients for an exclusive test drive during the launch event.

Case Study

Media test drive event automotive brand

BI WORLDWIDE was tasked with delivering an event that would overcome the logistical complexity of 120 attendees from 19 European countries, maximise exposure to the new vehicle, and minimise exposure to COVID-19.