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Communications, Media, and Entertainment

Driving employee engagement and sales results that lead to customer satisfaction.

Educating, engaging, and inspiring your frontline associates to positively change behaviours that drive incremental effort that increases sales results, employee loyalty and customer satisfaction.

Problems we solve.

Motivate all sellers

We inspire your entire sales team to drive positive change, profitability, and sales growth by:

  • Shortening the ramp-up time to awareness and understanding of key initiatives to drive incremental goal achievement across the entire sales force.
  • Keying in on high-value behaviours that correlate to sales initiatives.
  • Leveraging gamification to educate your sales force on key knowledge and skills to best position your value proposition to end-users.
  • Optimising your sales incentive and recognition investment.
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Engage and inspire your employees

We help you attract, inspire, and retain a high-performing salesforce by:

  • Recognising key behaviours and achievements.
  • Connecting employees to your culture and purpose.
  • Improving your employee experience.
  • Rewarding employees for living the culture on a daily basis.
  • Making employees feel valued for their contributions.
A smiling woman with curly hair sits at a table, looking up. She is surrounded by several people clapping, all wearing business attire. A laptop is visible in front of her. The atmosphere appears celebratory and supportive.

Increase partner loyalty

We assist you in fostering strong, enduring relationships, and boosting sales and profitability with distributors, resellers, and solution providers by:

  • Analysing and segmenting the performance of channel partners.
  • Identifying initiatives to drive growth and profitability, thereby maximising your channel marketing ROI.
  • Securing mindshare among channel partners and keeping your business at the forefront.
  • Promoting channel sales enablement and high-value activities.
  • Elevating channel partners’ knowledge, skills, and ability to position your value proposition and sell your solutions effectively.
  • Motivating, acknowledging, and rewarding channel sales growth across all segments and/or tiers of channel partners.
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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A runner in yellow and black sportswear kneels at the starting blocks on a track, preparing to race. The track is overlaid with colorful, semi-transparent shapes in pink, purple, and orange.

    Article

    How to turn middle performers into consistent high performers

    Most sales teams see the same pattern, a few high performers, a few struggling, and a large middle with inconsistent results. In this blog, we explore how to turn that middle into a reliable engine of performance, drawing on insights from our conversation with elite performance expert Jamie McPherson.

  • Audience seated in a large venue with Revenue Growth Summit 2025 and event details overlaid in white and green text. The atmosphere appears professional and focused.

    Article

    How to use sales incentives to drive profitable revenue growth

    Watch the presentation and discover the key takeaways from the Revenue Growth Summit on building high-impact sales incentive programmes that boost engagement and accelerate revenue growth.

  • A person holds open a booklet featuring a smiling man in a purple blazer and the text “Build performance capability.” The booklet has a clean design with purple accents and some statistical information on the right page.

    Insights Lab

    Decoding sales team motivation

    There’s a hidden motivation gap impacting sales performance, trust, and results. Based on new research into sales motivation, download our playbook to reveal what really drives your teams, and how to close the gap.