If the competition holds more market share, they will be ready to defend. If they have minimal market share, they will be launching their own attacks. And then there are your sales teams and channel partners. Your biggest problem is not whether they will attack or defend but will they care? Do they feel motivated to see your product? Do they believe in your brand? And most importantly, when the dust has settled, will they take action?

But you have a big idea to combat these potential obstacles: to make sure you get maximum lift from your sales teams and channel partners, you’ve taken the additional step to put together an incentive for them to get off to a fast start. You want to get them focused, emotionally engaged and ideally, setting goals around selling your new product – right away. 

Now comes the time for your secret weapon: Download this free guide to get a kick start for designing the motivation strategies for your sales teams and channel partners.