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Home Insights Lab The Sales Leaders guide to incentive mastery
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The Sales Leaders guide to incentive mastery

A BIG LITTLE BOOK BY BI WORLDWIDE

Discover how top-performing sales leaders use behavioural science to drive engagement, boost performance, and inspire lasting change. This free guide reveals proven strategies to design irresistible incentives, choose the right rewards, and tailor programmes for global teams. 

Download the e-book

What’s inside?

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A compact yet powerful resource designed to transform how you motivate your sales team.

Rooted in behavioural science and real-world case studies, this guide explores the psychology behind performance, the art of crafting irresistible incentives, and the importance of thoughtful programme design.

Whether you’re looking to inspire incremental change or drive peak performance, this guide offers actionable insights to help you unlock human potential and deliver measurable results.

👉 Get your free copy now and start transforming your sales incentive strategy.

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  • Five people stand around a table, leaning in and discussing documents. The background features bold orange and purple geometric shapes, creating a modern, collaborative office atmosphere.

    How to structure sales incentives

    Discover how to structure a sales incentive programme that motivates your team, drives performance, and delivers ROI—without the guesswork. From milestone rewards to self-selected goals, this guide has you covered.
    Learn More
  • A person points to a document with colorful charts and graphs on a table, with more papers and a laptop in the background, suggesting data analysis or a business meeting.

    LEADing the way

    A soft drink manufacturer has always believed that if they could effectively turn their 60,000+ employees into brand scouts and ambassadors, they could open doors to thousands of new opportunities.
    Learn More

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Related research

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Five people stand around a table, leaning in and discussing documents. The background features bold orange and purple geometric shapes, creating a modern, collaborative office atmosphere.

Article

How to structure sales incentives

Discover how to structure a sales incentive programme that motivates your team, drives performance, and delivers ROI—without the guesswork. From milestone rewards to self-selected goals, this guide has you covered.

Four professionally dressed people stand together smiling and looking at a laptop, with colorful geometric shapes in the background. Two hold tablets, and all appear engaged and collaborative.

Article

Do sales incentives actually work?

Do sales incentives actually work? Is there a measurable and consistent benefit to revenue, employee satisfaction and overall business success? Find out more.

A person points to a document with colorful charts and graphs on a table, with more papers and a laptop in the background, suggesting data analysis or a business meeting.

Case Study

LEADing the way

A soft drink manufacturer has always believed that if they could effectively turn their 60,000+ employees into brand scouts and ambassadors, they could open doors to thousands of new opportunities.