Behavioural Economics
Harnessing behavioural economics to design engaging programmes that drive motivation, influence decisions, and boost performance.
Our approach
We integrate behavioural economics and psychological principles into programme design, communications, and rewards. Backed by research, this approach boosts achievement, engagement, and performance—creating programmes driven by insight, not guesswork.
Design an engaging campaign
Reward behaviours, then achievements, then results.
Engage your audience correctly
Nudge from knowing it, to feeling it, to doing it.
Use dynamic visual scorecards
Make them bold, clear, and compelling.
Reach out the right way
Simply, frequently and with relevance.
Pick the right rewards
Reward progress, and results will follow.
Dive into the science
Dopamine
The human brain and our nervous system controls all the organs in our body and communicate to each other through chemicals (molecules). These chemicals play a particularly important role in generating all human emotions and responses, everything from sleep to wakefulness, creativity, stress, calmness, sadness, excitement, energy, happiness etc.
The right reward
Cash is king. We’ve all heard that phrase. A variety of studies have shown that when asked, most people will say “give me the cash” in exchange for motivating their behaviour – but when it comes to actually doing that behaviour, more people are motivated by non-cash rewards. This is a clear example of Preference Reversal – Saying one thing and doing another.
See the science in action
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Case Study
LEADing the way
A soft drink manufacturer has always believed that if they could effectively turn their 60,000+ employees into brand scouts and ambassadors, they could open doors to thousands of new opportunities.
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Case Study
Accelerating sales, driving results
A luxury automotive manufacturer had been experiencing a drop in sedan sales as customers shifted their attention towards SUVs and trucks. They partnered with us to reignite their luxury sedan sales, resulting in a massive increase in sales.
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Case Study
Impacting sales confidence through gamification
A telecommunications client asked for help creating a single destination for employee understanding and confidence in company products, features, and benefits – a repository of foundational information on all products. They wanted to encourage engagement with a set of curated educational and experiential material, as well as measure understanding and retention of knowledge related to the products.
Let’s talk
Want to know more or looking for support? Speak to one of our expert team!