Channel performance Archives

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Why you should reward more than the sale in channel incentives

Transactional incentives limit impact. Learn how to motivate the behaviours that create revenue – enablement, presales, adoption – and build lasting loyalty.

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Boost channel incentive engagement through better communication

Incentives fail when partners forget they exist. Learn how structured, multi‑channel communication keeps your programme visible, clear and motivating

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Why insight must lead channel incentive programme design

Build channel incentives on evidence, not assumptions. Learn how insight, segmentation and fit drive partner engagement, performance and loyalty

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Why MDF and rebates aren’t enough in channel incentives

Financial incentives motivate the partner business, not the individuals. Learn how to balance MDF, rebates and total rewards to build stronger loyalty.

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Why simple channel incentive programmes perform better

How does operational excellence drive channel incentive engagement, and what can you do to create a simple, intuitive structure your channel partners will use.

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5 mistakes to avoid when launching a channel loyalty and incentive programme

Even well‑intentioned channel programmes can miss the mark if they don’t reflect how partners actually work. This guide outlines the five design mistakes that limit engagement and what to do instead

Insights Lab

Trends 2026

Our latest Trend Report: The Path to Inspiration in 2026 explores how businesses can move beyond resilience to reinvention, designing experiences that are intelligent, intentional, and deeply human.

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When it comes to loyalty programmes, personalisation is key. The more personalised, the greater the outcomes. Both engagement and business results benefit at higher rates. Because of that, we start thinking about personalisation right from the beginning, during programme design.

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Prevent quiet quitting by your channel partners

As competition and channel partner expectations continue to increase, it’s important to recognise the signs that point to your partners disengaging.

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Webinar

Webinar | Unlock Channel Profitability

Rethink channel incentives. Watch our on-demand webinar to discover smarter strategies that drive profit, performance, and real business outcomes.