Unified by recognition
How The Watches of Switzerland Group fostered a culture of shared values
The challenge
The Watches of Switzerland Group consider all their people to be special, regardless of the role they hold.
They believe that despite being in different buildings, the Head Office and retail teams have a joint responsibility to serve customers and are equally important when it comes to ensuring the customer is delighted with the experience they have.
This is why it was so important to them that all colleagues, regardless of position, should have access to the same opportunities for recognition.
The solution
Supported by BI WORLDWIDE and the Daymaker Recognition Platform, their recognition programme, Vibe, was designed to foster a unified culture across the business based on shared values. Now in its 10th year the programme has been expanded and offers their colleagues access to a number of programmes including:
- Recognition with and without awards
- Celebration moments
- Nominations
- Service anniversaries
- Brand incentives
The impact
This shared recognition culture has proven to be very effective. In the last 12 months:
10%
On average 10% of recognitions given by the retail team were awarded to a colleague working for a different brand.
40%
40% of all recognitions sent were to someone in a separate part of the business (Head Office/retail teams/brands).
65%
65% of Head Office staff recognitions were awarded to retail staff.
“Brands that sell through the channel should explore holistic programmes that close the gap between head office/internal employees and those in the channel”
Talk to us about your recognition programme
Want to find out how BI WORLDWIDE can support you in creating a unified workplace culture, get in touch today.
