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Home Who We Serve Technology
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Technology

The bleeding edge of behavioural economics

Trusted by major technology companies to drive better business outcomes by attracting, inspiring, and retaining a high-performing workforce; increasing sales force effectiveness; boosting partner loyalty; and energising event audiences.

Engage employees

We help you attract, inspire, and retain a high-performing workforce by:

  • Strengthening your culture
  • Connecting employees to your culture and purpose
  • Improving your employee experience
  • Making employees feel valued for their contributions
  • Increasing employees’ sense of belonging
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Motivate sellers

We help clients boost sales and improve profitability by driving the engagement and effectiveness of their sales force. We realise every situation is different and there’s no one-size-fits all solution and we apply behavioural economic principles to design innovative solutions that drive sellers’ behaviour and performance by:

  • Boosting your sales force’s awareness, emotional commitment, and focus on achieving goals
  • Driving sales enablement and high-value activities
  • Increasing your sales force’s knowledge, skills, and ability to position your value proposition and sell your solutions
  • Inspiring, recognising, and rewarding sales goal attainment and incremental sales improvement across all performance levels
  • Optimising your sales incentive and recognition investment
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Boost partner loyalty

We help you build strong, lasting relations with distributors, resellers, and solution providers by boosting their engagement, sales, and loyalty. Whether it’s partner segmentation analysis, traditional sales incentives, learning solutions, or a learn and earn combination, we help create opportunities for your channel partners to effectively communicate your company’s value proposition and keep your business top of mind by:

  • Analysing and segmenting channel partner performance
  • Identifying initiatives to drive growth and profitability that will maximise your channel marketing ROI
  • Gaining channel partners’ mindshare and keeping your business top of mind
  • Driving channel sales enablement and high-value activities
  • Increasing channel partners’ knowledge, skills, and ability to position your value proposition and sell your solutions
  • Inspiring, recognising, and rewarding channel sales growth across all channel partner segments and/or tiers
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Energise event audiences

We help you design and execute world-class events that will energise and inspire your audience by:

  • Bringing fresh thinking, ideas, and solutions to elevate the overall experience
  • Delivering holistic, audience-centric thinking and solutions – beyond just creative, production, and logistics – to inspire audiences and maximise the impact of every event
  • Providing a one-stop-shop approach that simplifies the demands of planning, coordinating, and operating world-class events
  • Leveraging our extensive global footprint, resources, and local-market expertise to execute global events that accommodate the unique needs of each market
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Our work speaks for itself.

View all case studies
  • A person points to a document with colorful charts and graphs on a table, with more papers and a laptop in the background, suggesting data analysis or a business meeting.

    LEADing the way

    A soft drink manufacturer has always believed that if they could effectively turn their 60,000+ employees into brand scouts and ambassadors, they could open doors to thousands of new opportunities.
    Learn More
  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Accelerating sales, driving results

    A luxury automotive manufacturer had been experiencing a drop in sedan sales as customers shifted their attention towards SUVs and trucks. They partnered with us to reignite their luxury sedan sales, resulting in a massive increase in sales.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • Five people stand around a table, leaning in and discussing documents. The background features bold orange and purple geometric shapes, creating a modern, collaborative office atmosphere.

    Article

    How to structure sales incentives

    Discover how to structure a sales incentive programme that motivates your team, drives performance, and delivers ROI—without the guesswork. From milestone rewards to self-selected goals, this guide has you covered.

  • Close-up of several parked cars in a row, with focus on the front wheel and bumper of a red car. The image has a pink and blue color overlay, creating a vibrant and modern look.

    Article

    Are cash-based incentives a thing of the past in automotive sales?

    The automotive industry is undergoing fundamental changes. What can Original Equipment Manufacturers (OEMs) in the automotive sector do to support their dealers without incurring additional costs?