Golden wheat stalks sway against a dark, stormy sky. The contrast between the illuminated wheat and the ominous clouds creates a dramatic, atmospheric scene.

Agriculture

A growing industry.

We engage employees, motivate sales teams, and grow loyal customers.

Australia’s ag sector is more than just farms and food—it’s a powerhouse.

Australia’s agriculture, food, and related industries are vital components of the nation’s economy, contributing significantly to GDP and employment. In the 2023–24 period, these industries accounted for approximately 2.4% of Australia’s GDP, amounting to around $71.5 billion. This sector is supported by a diverse network of businesses, ranging from large agribusiness firms to smaller suppliers and service providers.

At BI WORLDWIDE, we collaborate with numerous agriculture-related companies to motivate, reward, and recognise their employees. The agriculture, forestry, and fishing industries employ about 2.2% of the national workforce, equating to approximately 315,600 individuals in 2023–24.

Our solutions assist agribusinesses in selling their products to growers, including seeds, fertilisers, pesticides, farm equipment, and technology solutions aimed at enhancing farm management. We develop strategies to boost sales, engage channel partners, and cultivate customer loyalty.

From paddock to plate, BI WORLDWIDE possesses the expertise and innovative solutions to support the growth of Australia’s agricultural industry.

Key Insights Industry

Inconsistent Access to Expert Guidance
There is a noticeable gap in providing a consistent and centralised source of advice for growers. While training plays a critical role in current operations, there’s a growing need to enhance the value proposition through tailored consulting and expert recommendations.

Contractors Feel Undervalued Despite Loyalty
Contractors strongly identify as customers and express frustration due to a lack of acknowledgment and recognition. They take great pride in building their businesses and deeply appreciate client recognition for delivering high-quality service.

Operating in a Rapidly Shifting Landscape
The industry is characterised by unpredictable demand, creating a fast-paced and constantly evolving environment. Contractors are increasingly focused on long-term sustainability, proactive risk management, brand reputation, and health and safety protocols.

Efficiency Drives Work-Life Balance
Creating operational efficiencies is a top priority for contractors, enabling them to achieve a healthier work-life balance and spend more time with their families. Embracing technology has been instrumental in streamlining processes and boosting overall business effectiveness.

Relationships Trump Brand Loyalty
Purchasing decisions are primarily driven by personal relationships rather than brand loyalty. This heavy reliance on sales representatives underscores a risk — where the individual’s influence outweighs the brand’s presence and value.

Desire for More Meaningful Rewards
Contractors are saturated with standard reward options and are seeking more thoughtful, high-value experiences. There is a particular interest in travel and holidays during the off-season, as well as rewards that benefit their families and children.

See our solutions

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The best way to get started is to get in touch!

Speak to an expert in our team to learn how our solutions can engage your employees.

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