Problems we solve.
We inspire your entire sales team to drive positive change, profitability, and sales growth by:
- Shortening the ramp-up time to awareness and understanding of key initiatives to drive incremental goal achievement across the entire sales force.
- Keying in on high-value behaviors that correlate to sales initiatives.
- Leveraging gamification to educate your sales force on key knowledge and skills to best position your value proposition to end-users.
- Optimising your sales incentive and recognition investment.

Engage and inspire your employees
We help you attract, inspire, and retain a high-performing salesforce by:
- Recognising key behaviors and achievements.
- Connecting employees to your culture and purpose.
- Improving your employee experience.
- Rewarding employees for living the culture on a daily basis.
- Making employees feel valued for their contributions.

We assist you in fostering strong, enduring relationships, and boosting sales and profitability with distributors, resellers, and solution providers by:
- Analysing and segmenting the performance of channel partners.
- Identifying initiatives to drive growth and profitability, thereby maximising your channel marketing ROI.
- Securing mindshare among channel partners and keeping your business at the forefront.
- Promoting channel sales enablement and high-value activities.
- Elevating channel partners’ knowledge, skills, and ability to position your value proposition and sell your solutions effectively.
- Motivating, acknowledging, and rewarding channel sales growth across all segments and/or tiers of channel partners.

Our solutions
DayMaker Engagement Platform
DayMaker is our comprehensive employee recognition system, offering state-of-the-art technology and unparalleled support.
Channel Engagement Platform
With Channel Smart, it’s simple to balance channel incentives and channel loyalty in a B2B environment.
SalesMaker Performance Platform
SalesMaker® is the leading all-in-one platform that makes running contests a breeze.
Event Solutions
From concept to completion, our team of event specialists ensures that every detail is thoughtfully planned and seamlessly executed.
Behavioural Economics
Harnessing behavioural economics to design engaging programs that drive motivation, influence decisions, and boost performance.
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
Winning channel partner mindshare
Channel programs often assume the surest way to get more attention from partners is to put more money at the end of the sale. That logic made sense when vendors were competing primarily on payout. It’s much less useful now that partners are juggling nearly nine vendor programs on average, each asking for training, pipeline development, customer conversations, and other demands.
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Article
The problem with money
The research is clear. If you inspire people, they are more likely to rise to the challenge. Cash compensates. Inspiration motivates. If you want people to stretch, don’t just ask what they want. Design a reward they can anticipate, experience, remember, and retell.
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Article
Why customer value should shape your incentive strategy
Customer value isn’t created when a customer buys from you. It’s created when they stay. Discover how non-sales teams create customer value through retention, adoption and renewals, and why those behaviours should shape your incentive strategy.
The best way to get started is to get in touch!
Speak to a member of our expert team to learn how our solutions can motivate your sales teams.