Workforce Challenges Are Impacting Dealer Growth

According to the Cox Automotive Australian Dealer Sentiment Index:

• Over 90% of dealers are struggling to recruit and retain staff—especially in service departments.
• Staff turnover is now the second most significant barrier to business growth, just behind vehicle stock availability.

The message is clear: building a motivated, loyal dealership workforce is not just a nice-to-have—it’s mission-critical

Our Approach to Dealer Incentive Programs

We design and implement dealer incentive strategies that not only drive performance but also build long-term engagement across your retail network. Our approach includes:

• Creating best-in-class programs that reward top performers
• Aligning program goals with corporate and departmental objectives
• Including all key roles that contribute to retailer success
• Building alignment between Dealer Principals and Retailer Staff
• Securing Dealer Principal support through shared program value
• Keeping programs simple, transparent, and easy to navigate
• Engaging State and Zone Managers as program champions and influencers

Shift your performance culture into overdrive.

Dealer incentive programs shouldn’t just reward—they should drive change. When structured well, they:

• Encourage incremental performance
• Boost engagement across every department
• Increase loyalty among high-performing staff
• Help reduce costly turnover

Our world-renowned strategies include customised programs to engage, onboard, educate, inspire, certify, recognise, and motivate your team with integrated solutions including:

When executed with the right strategy and support, incentive programs backed by the science of behavioural economics can be a powerful lever for culture change, operational excellence, and measurable business growth.