Mining
Reaching your target audience is a hurdle in an energy ecosystem with blind distribution.
Understanding the diversity within your channel and end users and having line-of-sight into the data is key to delivering programs that drive awareness and purchase volume.
Helping you solve your toughest workforce challenges
We work with leading mining organisations to drive performance across the board—from frontline workers at remote sites to corporate and support teams in city offices. Whether your goal is to attract talent, improve safety behaviours, reduce turnover or boost operational efficiency, we create programs that inspire real behaviour change and measurable results.
How we help
Safety and compliance engagement
Empower teams to consistently meet safety standards through proactive recognition and gamified training programs.
Sales and service performance
Keep fly-in-fly-out (FIFO) and site-based teams connected, engaged and motivated with personalised communications and rewards that show they’re valued.
Workforce retention in remote environments
Keep fly-in-fly-out (FIFO) and site-based teams connected, engaged and motivated with personalised communications and rewards that show they’re valued.
Recognition that resonates
From on-the-spot awards to milestone celebrations, we make recognition meaningful—whether someone’s in the pit, on the plant floor or behind a desk.
Challenges in the Australian Mining Industry: A Snapshot
The Australian mining sector is at a turning point, with growing concerns around employee engagement, wellbeing, and workplace culture.
1. Low Job Satisfaction & Rising Stress
Only 22% of mining workers are highly satisfied with their jobs, with psychological distress increasing significantly over the past decade. Key concerns include job insecurity, limited career growth, and poor mental health support. (Curtin University)
2. Leadership & Workload Pressures
Many workers report poor leadership, high workloads, and limited autonomy—factors contributing to disengagement and stress. (SuperFriend)
3. FIFO Mental Health Challenges
Fly-in fly-out workers face added strain from isolation, long shifts, and difficulty balancing work and family life, increasing the risk of anxiety and burnout.
4. Fear of Speaking Up
A culture of fear around reporting safety concerns persists, with many workers hesitant to raise issues due to fear of reprisal or lack of support. (Courier Mail)
5. Mental Health Needs Greater Focus
While physical safety is well-managed, mental wellbeing still lags behind and needs greater investment.
6. Call for Holistic Wellbeing & Recognition
To lift morale and retention, mining companies must focus on comprehensive wellbeing programs, career development, and meaningful employee recognition.
The data tells a story.
70%
average reduction in safety incidents with engaged employees
90%
better knowledge retention with gamified training
18%
higher productivity amongst engaged mining employees
The best way to get started is to get in touch!
Speak to an expert in our team to learn how our solutions can engage your employees.